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市場調查報告書

睡眠輔助產品:美國市場分析、市場機會

Sleep Aids: U.S. Market Analysis and Opportunities

出版商 Kline & Company, Inc. 商品編碼 917246
出版日期 內容資訊 英文 162 Pages
商品交期: 最快1-2個工作天內
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睡眠輔助產品:美國市場分析、市場機會 Sleep Aids: U.S. Market Analysis and Opportunities
出版日期: 2019年05月01日內容資訊: 英文 162 Pages
簡介

本報告提供美國的睡眠輔助產品的市場調查,市場及產品概要,各類型產品的市場規模的變化,競爭環境、企業佔有率,流通銷售趨勢,市場成長預測,失眠症、睡眠障礙的罹患率、盛行率,購買者、使用者的人口統計,消費者意識、產品的滿意度相關見解等資料彙整。

簡介

摘要整理

市場分析:各產品類型

  • 天然睡眠輔助劑
    • 褪黑激素
    • 纈草
    • 南非醉茄
  • OTC睡眠輔助劑
    • OTC藥用產品
    • 止痛、睡眠輔助混合劑
  • 睡眠設備
    • 小工具
    • 追蹤
    • 應用程式
    • 螢幕
    • 面罩等
      • 類別規模的成果:品牌銷售額、成長率
      • 市場趨勢、成長推動因素
      • 競爭環境、主要企業、市場佔有率
      • 零售流通
      • 行銷活動
      • 成長預測

消費者的考察

  • 失眠症、睡眠障礙的罹患率、盛行率統計:南北美洲
  • 睡眠輔助劑的購買者、使用者的人口統計
  • 零售途徑、購買及利用的頻率
  • 睡眠輔助劑的平均價格分佈
  • 傳統OTC睡眠輔助劑、天然睡眠輔助劑、處方睡眠輔助劑、睡眠輔助設備的使用趨勢
  • 睡眠輔助劑的有效性、滿意度:消費者意識相關見解
目錄

A comprehensive analysis of the market for sleep aids in the United States covering OTC sleep medicines, natural sleep aid products, and sleep aid devices, including consumer research on attitudes, usage, and perceptions. This study focuses on key trends, developments, business opportunities, new product activity, and consumer preferences in the rapidly changing and growing sleep aids market.

This Report Helps Subscribers to:

  • Understand the size and growth of all facets of the sleep aids category
  • Identify key opportunities for growth and/or partnerships/ acquisitions
  • Learn the factors that are important to consumers when buying sleep aids
  • Discover the size of sales through hard-to-track alternate channels
  • Analyze new, upcoming brands and technologies that will have an impact on this market
  • Forecast the size of the category, taking all market adjacencies into account

Scope & Benefits

‘Sleep Aids: U.S. Market Analysis and Opportunities ’ provides a detailed, independent appraisal of this fast-moving market. It explores consumer perceptions and pinpoint opportunities for marketers. Products included in the scope are medicated nonprescription sleep aids, natural or herbal sleep remedies, including those that contain melatonin, valerian, and the like, and technological devices that promote sleep, track sleep, or detect deficiencies in sleep. The sample of our consumer study consists of U.S. adults representative of the general population with region, gender, age, and income levels representative of U.S. Census data. The geographic scope is be the United States. The following categories are excluded:

  • Prescription sleep aids
  • Sleep apnea devices, such as CPAP machines
  • Herbal teas
  • Products that promote sleep that do not have a technology component, such as bedding, linens, non-device sleep masks, ear plugs, essential oils, diffusers, white noise sound machines, and the like

This report enables subscribers to identify business opportunities in the dynamic sleep aids market and to understand consumers' attitudes, usage, and perceptions of sleep aids.

  • Develop business strategies by understanding the trends and developments driving the sleep market
  • Understand the competitive landscape and how to best position brands
  • Identify trends in technology and new products that will impact the market
  • Develop new sleep aid products suited to consumers' wants and needs
  • Uncover opportunities for growth via acquisitions or partnerships
  • A holistic view of the market, including all market segments and alternate channels of distribution

Regional Coverage: United States.

Table of Contents

Introduction

Executive Summary

  • An overview of key findings

Product Categories

For each category listed in Table 1, the following analysis is provided:

  • Category size and growth (2017 and 2018), including brand sales and growth
  • Trends and market drivers
  • Competitive landscape, key players, market shares
  • Retail distribution including alternate channels
  • Marketing activity including analysis of new products/technologies
  • Forecast to 2023

Consumer Insights

This chapter consists of results from a consumer survey that assesses consumer attitudes, usage, perceptions, and shopping behavior pertinent to the sleep category and provides a thorough understanding of the following:

  • Incidence and prevalence statistics on Americans with insomnia and sleep disturbance
  • Demographics of sleep aid purchasers and users
  • Retail channels, frequency of purchase/use
  • Average price points paid for sleep aids
  • Use of traditional OTC sleep aids, natural sleep aids, prescription sleep aids, and sleep devices relative to each other
  • Views on consumer perceptions of efficacy and satisfaction with sleep aids

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