表紙
市場調查報告書
商品編碼
758387

美國男性美容產品市場

Male Grooming Products: U.S. Market Analysis and Opportunities

出版日期: | 出版商: Kline & Company, Inc. | 英文 | 商品交期: 最快1-2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

本報告著重市場規模、成長性、高矚目度的進口產品、替代管道、主要新產品發表、產品趨勢等,分析活絡的男性美容產品市場,根據消費者調查詳細研究推動和影響購買決策的各種因素,並分析未滿足需求。

本報告闡明以下關鍵問題:

  • 大型零售商如何設置及擴大男性美容產品銷售空間?
  • 目前最為成長的產品類別?
  • 市場未滿足需求為何?
  • 成長最快的零售通路及其理由?
  • 誰對對男性消費者的購買決策影響最大?

目錄:

前言

  • 研究範圍
  • 資料和研究方法

市場概況

  • 主要研究結果
  • 趨勢和發展
  • 市場規模和成長
  • 各類別的重要動向
  • 競爭情勢
  • 2023年前展望

產品

  • 分析對像產品類別
    • 除臭劑和止汗劑
    • 芳香劑 (淡香水、香水、古龍水、鬍後水)
    • 護髮產品 (潤髮乳、洗髮乳、造型產品)
    • 皮膚清潔產品 (肥皂和沐浴乳)
    • 刮鬍產品 (面霜和凝膠、不包含刮鬍刀和更換刀片)
    • 護膚產品 (臉部護理、護手乳、身體乳)
  • 各產品類別分析內容
    • 類別動向
    • 銷售和成長率
    • 新產品趨勢
    • 2017年、2018年之按企業和品牌的銷售
    • 零售通路細項
    • 行銷活動
    • 2023年前展望

消費者研究

  • 男性美容產品購買者和和使用者人口統計學數據
  • 男性主要需解決的美容考慮事項
  • 消費者期望的市場未因應領域
  • 影響購買決策的因素
  • 購買頻率
  • 不斷成長的購買通路
目錄
Product Code: Y576F

A robust analysis of the dynamic market for male grooming products, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. The consumer survey takes a deep dive into the various triggers and influencers of purchase decisions and identifies unmet needs of the consumers.


This Report Helps Subscribers Address the Following Questions:

  • How are big-box retailers incorporating and expanding men's grooming in their stores?
  • Which product categories show the largest gains?
  • What are the unmet needs in the market?
  • Which retail channels are growing the fastest and why?
  • Who has the largest impact on men's purchasing decisions?

Featuring a Consumer Research Section.

Scope

Male Grooming Products: U.S. Market Analysis and Opportunities will be an analysis of the market for products marketed exclusively to men. This report will not include products marketed to both sexes, even though clearly men purchase and use a significant portion of those. The market study of this report will track the male grooming market, which is broken out into six product classes:

  • Deodorants and antiperspirants (spray, stick, roll-on, and gel), excluding crystal deodorants and deodorant sheets
  • Fragrances (eau de toilettes, parfums, colognes, aftershaves)
  • Hair care products (conditioners, shampoos and styling products)
  • Personal cleansing products (bar soap and body washes)
  • Shaving products (creams and gels), excludes razors and blades
  • Skin care products for men (facial skin care and hand and body lotions)

This analysis will cover consumer purchases in the United States through all channels:

  • Direct sales (social selling, home shopping, info-mercials, and the Internet)
  • Department stores
  • Mass outlets (mass merchandisers, drug stores, food stores, and warehouse clubs)
  • Specialty (vertically integrated stores and cosmetics specialty retailers)
  • Professional (salons and spas, doctors' offices)

Key Benefits

This report will enable subscribers to identify business opportunities by analyzing the dynamics in this hard-to-track industry, understanding market growth factors, the competitive landscape, and future trends. The report will provide:

  • An understanding of market growth and unmet needs
  • A perspective on leading players, as well as the smaller, up-and-coming ones
  • A resource to augment business plans with reliable insights and data.
  • The identification of potential acquisitions, merger candidates, and strategic alliances
  • An understanding of market growth and future trends

Regional Coverage: United States.

Table of Contents*

Introduction

  • Scope
  • Sources and methods

Market Overview

  • Key learnings
  • Trends and developments
  • Market size and growth
  • Category highlights
  • Competitive landscape
  • Future outlook to 2023

Products

Profiles of categories will be provided for each of the product categories listed in Table 1. Information provided in each category profile will include:

  • Category developments
  • Sales and growth
  • New product trends
  • Sales by company and brand for 2017 and 2018
  • Retail outlet breakdowns
  • Marketing activity
  • Outlook to 2023

Consumer Survey

The following detailed analysis will be provided:

  • Demographics of male grooming product purchasers and users
  • Key grooming concerns men want to address
  • Gaps in the market that consumers would like addressed
  • Influencers of purchasing decisions
  • Frequency of purchase
  • Growing purchase channels

* Subject to charter subscriber input.