表紙
市場調查報告書
商品編碼
528140

美容產品的獨立型專門零售業:途徑分析與市場機會

Boutique Beauty Retailers: Channel Analysis and Opportunities

出版日期: | 出版商: Kline & Company, Inc. | 英文 | 商品交期: 最快1-2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供美容產品的獨立型專門零售業調查,主要的零售業者(品牌)的簡介,銷售額,一般商店規模及形態,提供產品,銷售活動和價格策略,主要的成功因素分析,未來展望等彙整資料。

調查對象國家、零售業者(品牌)

  • 法國
    • Annick Goutal
    • Guerlain
    • Guerlain
    • Kiehl's
    • Kiko Milano
    • L'Occitane
    • Lush
    • MAC
    • The Body Shop
    • Yves Rocher
  • 韓國
    • Club Clio
    • Etude House
    • Innisfree
    • It's Skin
    • Missha
    • Nature Republic
    • Skin Food
    • The Saem
    • TheFaceShop
    • Tonymoly
    • Too Cool for School
  • 英國
    • Cowshed
    • Jo Malone London
    • Kiko Milano
    • Liz Earle
    • L'Occitane
    • Lush
    • Molton Brown
    • Neal's Yard Remedies
    • Penhaligon's
    • The Body Shop
  • 美國
    • Aesop
    • Aveda
    • Bare Escentuals
    • Bath & Body Works
    • Crabtree & Evelyn
    • Fresh
    • Fresh
    • L'Occitane
    • Lush
    • MAC
    • Malin & Goetz
    • Origins

報告:調查內容

  • 要點
  • 成功因素
  • 零售業者(品牌)的簡介
    • 競爭的焦點、優勢
    • 銷售額、門點數
    • 一般商店規模
    • 商店地點 (街上 vs 商場內)
    • 生產率估計材料 (銷售額/面積、流量模式)
    • 美容所扮演的角色
    • 提供產品
    • 價格策略
    • 銷售活動
    • 包裝、內裝的照片
    • 評估、展望

資料庫:調查項目

  • 母公司
  • 零售業者(品牌)
  • 產品區分 (大眾產品、大眾精品、高級品)
  • 國家
  • 產品類型
    • 香氛(香水)
    • 護髮
    • 化妝
    • 護膚 (身體)
    • 護膚 (臉)
    • 其他美容產品
      • 體香消臭劑、止汗劑
      • 脫毛劑、蠟、脫色劑
      • 口腔清潔用品
      • 個人淨化產品
      • 剃毛產品
    • 其他
      • 上述零售業銷售的其他產品
  • 銷售額
  • 門點數
  • 成長率
  • 市場佔有率
目錄
Product Code: Y790A

Specialty stores is one of the leading and fastest growing channels for beauty, but also one of the least tracked in terms of data coverage. Leveraging Kline's long history of successfully monitoring the specialty stores channel through its Beauty Retailing report series, this program will offer in-depth insights into the boutique retailer (or vertically-integrated specialty store) channel.

This Report Will Help Subscribers to:

  • Assess the size and evolution of the boutique retailer channel
  • Quantify sales and door counts for key and emerging retail chains
  • Take a deep look at the competitive strengths and focus of important specialty retailers, such as Lush, L'Occitane, and NYX
  • Understand various productivity measures, including store sizes, traffic patterns, and number of sales associates

Scope

‘Boutique Beauty Retailers: Channel Analysis and Opportunities’ will provide a detailed independent appraisal of the fast-moving specialty stores channel and will explore market opportunities and threats for beauty marketers and retailers.

  • Boutique retailers, also called freestanding stores or vertically-integrated beauty retailers, are defined as retailers where the brand equals the retailer, and the brand is the only one sold at that store.
  • Retailers analyzed are chains with three or more locations.
  • This analysis will cover sales in the physical specialty store channel only. It will exclude any sales that specialty store brands may generate outside of the channel (e.g., via department stores or the Internet).
  • This edition will focus on Japan and the United States.
  • Category scope includes skin care (face), skin care (body), makeup, fragrances, hair care, and other beauty.
  • The service will examine retailers in three segments based on price positioning-mass, masstige, and premium.

Key Benefits

This service will assist beauty marketers and retailers in identifying opportunities and threats within the specialty stores channel. It will also serve as an invaluable tool in the strategic planning process.


  • Quantify the boutique beauty retailer channel better than ever before.
  • Have a more complete picture of the overall beauty market.
  • Continually monitor developments in this critical channel.
  • Understand emerging trends and retailers.
  • Assess key success factors and productivity measures across a number of retailers.
  • Develop business strategies by understanding the trends and developments driving freestanding stores.

Regional Coverage: Asia, United States.

Table of Contents*

This program will consist of two deliverables, a written report and an interactive database.

  • Key takeaways
  • Factors for success
  • Retailer profiles of approximately 10 select retailers (see Table 2) that will include the following:
    • Competitive focus and strengths
    • Sales and door count
    • Typical store size
    • Prime type of locations (street versus mall)
    • Estimated productivity measures (sales/square foot, traffic patterns)
    • Role of beauty
    • Product offerings
    • Pricing strategy
    • Merchandising activities
    • Photos of store exterior and interior
    • Assessment and outlook

* Subject to charter subscriber input.

Contents of Database

The database will contain detailed information for all key retailers in each country, featuring the following: