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市場調查報告書

美國的化妝品&保養品產品

Cosmetics & Toiletries USA

出版商 Kline & Company, Inc. 商品編碼 353961
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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美國的化妝品&保養品產品 Cosmetics & Toiletries USA
出版日期: 2018年01月01日 內容資訊: 英文
簡介

本報告提供美國的化妝品&保養品產品的市場調查,各產品類型趨勢,領導品牌的銷售額、市場佔有率,新產品,各零售銷售通路的銷售額,自有品牌的配合措施,行銷活動,到2020年的展望,主要企業簡介,其他經營者概要等彙整資料。

簡介

摘要整理

  • 市場概要
  • 參與企業
  • 零售途徑
  • 自有品牌的配合措施
  • 廣告、推銷
  • 至2020年的預測

產品分析

  • 調查內容
    • 各分類的趨勢、發展情形
    • 製造商的銷售額成果
    • 領導品牌的銷售額、市場佔有率
    • 新產品趨勢
    • 各零售銷售通路的銷售額
    • 自有品牌產品的銷售額
    • 行銷活動
    • 到2020年的展望
  • 產品類型
    • 香水
      • 男性用
      • 女性用
    • 護髮產品
      • 潤髮乳
      • 民族護髮產品
      • 染髮劑產品
      • 髮型設計產品、噴霧
      • 洗髮精
    • 化妝
      • 眼妝提高
      • 臉部美妝提高
      • 口紅、唇蜜
      • 修指甲
    • 口腔清潔用品
      • 唇膏
      • 漱口水
      • 牙刷
      • 牙膏粉
      • 淨白產品
    • 護膚產品
      • 嬰兒用品產品
      • 臉部營養護理
      • 手&身體化妝水
      • 男性用護膚產品
      • 防曬產品
    • 其他
      • 體香消臭劑、止汗劑
      • 脫毛劑、蠟、漂白
      • 個人淨化產品
      • 剃毛產品

主要企業

  • 調查內容
    • 企業的配合措施
    • 銷售額成果、分析:各產品類型、品牌
    • 近幾年的發展趨勢
      • 收購、新產品等
    • 企業概要
    • 到2020年的展望
  • 對象企業
    • Colgate-Palmolive
    • Coty
    • Estee Lauder
    • Guthy-Renker
    • Johnson & Johnson
    • L Brands
    • L'Oreal
    • Mary Kay
    • Procter & Gamble
    • Unilever

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目錄
Product Code: CIA4P

Kline's comprehensive analysis of the dynamically evolving U.S. beauty and personal care market, encompassing five product classes and 18 product categories. This report will provide a close look at the key drivers, trends, and relevant product launches, assessment of the changing competitive playing field due to mergers and acquisitions, focus on the up-and-coming independent brands, changes in retail landscape and distribution channels by product category, and forward-looking analysis through 2022.

This Report Will Answer Questions Such as:

  • How is the beauty and personal care market advancing, and what trends are witnessed within the categories?
  • How are marketers responding to the changing needs of consumers?
  • How are marketers strategizing to gain and retain market share, and what marketing activities do they implement to increase their presence?
  • How are indie brands utilizing social media to connect with consumers?
  • Who are the newcomers in each category that are making a dent in the market?
  • Who are the key retailers in the respective categories, and how is the retail landscape changing?
  • Which categories will outperform the market in the next several years and why?

Scope

Cosmetics & Toiletries USA will cover all cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Beautycounter and Guthy-Renker, in addition to non-traditional outlets, such as the Internet and television home shopping. Our report will consist of:

  • Two key deliverables: an interactive online database and a comprehensive written report
  • Product class summaries and insightful analysis of the covered product categories (see Table 1)
  • Manufacturer's, unit, and retail sales
  • Professional use (back-bar) products are excluded from our analysis
  • Analysis of sales by distribution channel for each product category, including traditional and alternate channels. Distribution channels include department stores, direct sales (person-to-person, the Internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctor offices), and specialty stores

Key Benefits

Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of the beauty and personal care products industry and the players who compete in this market.

  • Assess category and product trends
  • Identify acquisition and alliance partners
  • Develop market-entry strategies
  • Develop competitive strategies for increased market share
  • Understand industry dynamics, including the role of independent brands
  • Understand channels of distribution and shifts that are occurring

Table of Contents

Introduction

Executive Summary

This chapter will provide an assessment of the overall market performance, highlights from the five product classes examined in terms of performance, growth drivers, competition, distribution channels and opportunities, and outlook for the product classes. This chapter will also provide commentary on the key mergers and acquisitions and the impact on the market at large.

Products

Pertinent information and insightful analysis of 18 important product categories, including trends and product launches, manufacturers' 2017 sales, sales and market shares for the leading brands including independent market-movers, sales by retail outlet, marketing activity through traditional platforms and social media, and an outlook to 2022. The product categories to be covered are shown in Table 1.

Major Companies

Profiles for the 10 leading beauty marketers including company activities, performance by product category and brand, key new launches, recent developments including mergers, acquisitions, and divestitures, new product launches, marketing activity by channel, and an outlook to 2022. The major companies to be covered are shown in Table 2.

* Subject to charter subscriber input

Table 1 Product Categories to be Covered

Fragrances

  • Fragrances for men
  • Fragrances for women

Hair Care Products

  • Ethnic hair care products
  • Hair coloring products
  • Hair styling products and sprays
  • Shampoos

Makeup

  • Eye makeup
  • Face makeup
  • Lipsticks and lip glosses
  • Nail polishes

Skin Care Products

  • Baby care products
  • Facial skin care
  • Hand and body lotions
  • Skin care products for men
  • Sun care products

Other Toiletries

  • Deodorants and antiperspirants
  • Personal cleansing products
  • Shaving products

Table 2: Leading Companies to be Covered

  • Coty
  • Estée Lauder
  • Guthy-Renker
  • Johnson & Johnson
  • L Brands
  • L'Oreal
  • Mary Kay
  • Procter & Gamble
  • Revlon
  • Unilever

NOTE: To be determined based on subscriber input.

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