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市場調查報告書
商品編碼
954012

A2P (Application-to-Person) 通訊市場 - SMS、RCS、OTT商務通訊:2020年∼2025年

A2P (Application to Person) Messaging: SMS, RCS & OTT Business Messaging 2020-2025

出版日期: | 出版商: Juniper Research Ltd | 英文 | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供A2P (Application-to-Person) 通訊市場相關調查分析,商務通訊生態系統的綜合分析,包含現有、新興技術 (SMS、RCS、OTT商務通訊的) 整體機會相關的系統性資訊。

本報告中包含以下內容。

提供內容

  • 詳細的策略、競爭 (PDF)
  • 5年的詳細資料、預測 (PDF)
  • 摘要整理、主要調查結果 (PDF)
  • 線上資料平台的利用 (12個月)

主要的特徵

  • 市場形勢、趨勢評估
  • 供應商定位指數
  • 部門分析
  • 產業預測
  • 採訪

主要的問題

參照企業

資料、互動預測

  • A2P SMS、RCS商務通訊市場區隔的明細:
    • 廣告
    • 銀行
    • 內容付款
    • 醫療保健
    • 業者參與度
    • 零售
    • 票務業務
  • OTT商務通訊市場區隔的明細:
    • 廣告
    • 銀行
    • 內容付款
    • 醫療保健
    • 零售
    • 票務業務
  • 5年預測:8個地區、18個國家
    • 巴西
    • 加拿大
    • 中國
    • 克羅埃西亞
    • 捷克
    • 法國
    • 德國
    • 印度
    • 義大利
    • 日本
    • 波蘭
    • 俄羅斯
    • 沙烏地阿拉伯
    • 新加坡
    • 南非
    • 韓國
    • 西班牙
    • 英國
    • 美國
  • 預測資料集 (含142個以上的表格,28,100個以上的資料點) 的存取
  • 互動Excel方案工具
目錄

Overview

Juniper Research's latest ‘A2P (Application to Person) Messaging’ research provides a comprehensive analysis of the business messaging ecosystem; assessing opportunities across established and emerging technologies including SMS, RCS and OTT Business Messaging. Our A2P messaging research provides an evaluation of future operator opportunities from SMS and RCS technologies and forecasts the continuing loss to fraudulent A2P messaging traffic on operators' messaging revenue.

This research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform

Key Features

  • Market Landscape & Trends Assessment: Extensive analysis of the A2P messaging market and the role competing technologies will play in the development of the market, including:
    • RCS (Rich Communications Suite)
    • OTT (Over-the-Top) messaging applications
  • Vendor Positioning Index: 20 leading SMS Firewall Providers assessed according to agility, innovation, and presence in the industry.
  • Sector Analysis: Analysis of 9 key sectors for A2P messaging, including evaluation of the addressable market and primary use cases for:
    • Advertising
    • Banking
    • Content Payments
    • Government & Public Services
    • Healthcare
    • Hospitality and Travel & Tourism
    • Operator Engagement
    • Retail
    • Ticketing
  • Benchmark Industry Forecasts: Juniper Research's 5-year forecasts provide a comprehensive view of the future of the A2P messaging ecosystem. These include operator revenue from SMS and RCS messaging traffic, aligned with the potential loss of operator revenue owing to the OTT Business Messaging platform. These forecasts cover 8 global key regions and 19 key country markets:
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Poland
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • UK
    • US
  • Interviews with leading players across the value chain, including:
    • BICS
    • CM.com
    • Comviva
    • GMS
    • Infobip
    • Interop Technologies
    • Kaleyra
    • Mavenir Systems
    • mGage
    • Mitto
    • OpenMarket
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
  • Juniper Research Leaderboard: 19 leading messaging platform and hub vendors compared, scored, and positioned on the Juniper Research Leaderboard.

Key Questions

  • 1. What is the size of the opportunity for each messaging technology over the next 5 years?
  • 2. What is the future outlook for RCS within the A2P mobile messaging ecosystem?
  • 3. Which mobile messaging platforms are leading the A2P market in 2020?
  • 4. Which strategies will enable market players to capitalise on future mobile messaging revenue?
  • 5. How can key stakeholders minimise fraudulent messaging activity?

Companies Referenced

  • Interviewed: BICS, CM.com, Comviva, Infobip, Interop Technologies, Kaleyra, Mavenir Systems, mGage, Mitto, OpenMarket, Route Mobile, Sinch, Syniverse, Tata Communications.
  • Case Studied: (Collaboration between) MEF, Mobile UK, UK Finance and the NCSC.
  • Included in Juniper Research Innovation Index: Adaptive Mobile, AMD Telecom, BICS, BroadNet Technologies, Comviva, Infobip, Mavenir, Melrose Labs, Mitto, Mobileum, Monty Mobile, Openmind Networks, Proofpoint, Route Mobile, Sinch, Sparkle, Syniverse, Tanla Solutions, Tata Communications, TeleOSS.
  • Included in Juniper Research Leaderboard: BICS, CM.com, Comviva, GMS, IMImobile, Infobip, Interop Technologies, Kaleyra, Mavenir Systems, MessageBird, mGage, Mitto, OpenMarket, Route Mobile, Sinch, Syniverse, Tata Communications, tyntec, Vonage.
  • Mentioned: AA, ABN, Accel, ACL, ACTITO, AfroSaude, AFS (Arab Financial Services), AH to Go, Air Asia, Air France - KLM, Airtel, Airwide Solutions, Al Rayan Bank, Alfa-Bank Kazakhstan, Alibaba, Allo, Altiostar, Amber Alert, Amdocs, AMRO Bank, Android, Apollo Hospitals, Apple, Aquto, Aramex, ArmenTel, Asia Insurance 1950, Aspire Technology, AT&T, Atomico, Auth0, AWS, AXA, Axiata, Azerfon, Banca Transilvania, Belgacom ICS (International Communication Services), Best Buy, Bharti Telesoft, BlaBlaCar, BMW, Bocconi, Booking.com, Bouygues Energies & Services, Brno, Brocade Communication Systems, BT, Buc Mobile, Bukalapak, Buongiorno SMS, BYJU's, Capitec Bank, CarDekho, Centrica, Chatfuel, Chatlayer.ai, China Telecom Global, Cisco Systems, CitNOW, Citrus, Cloudmark, COMFY, Commify, Crunch, CTI Africa, CTIA (Cellular Telecommunications Industry Association), CX Company, Dahmakan, Daraz, Dell Technologies, Deutsche Telecom, DHL, Digital Bold, Digitel, DISH Network, DocPlanner Group, Doctolib, Domino's, Doxy.me, Du, Dudley Metropolitan Borough Council, DVLA, EaseMyTrip.com, Eastman Kodak, Ebury, Econet Wireless, Emerging Threats, Emirates, Enel-X, ESSAR, Etam, Etisalat, Euroconsumers, EVA, Everbridge, Facebook, FCC (Federal Communications Commission), Fiat Chrysler Automobiles, FireLayers, Firetext, FNB (First National Bank), Fokker, Fonix Interactive, Foodor, Future of Voice, Gamigo, General Datatech, General Motors, Geocell, German Red Cross, Getronics PinkRoccade Civility, GigCapital, Global Ticket, Golan Telecom, Goodman Networks, Google, Grameenphone, GSMA, GTBank, Healthcare Communications, Heineken, Hermes, Hertfordshire Partnership University NHS Foundation Trust, HeyHi, HF Group, HGC Global Communications Limited, Highside Telecom, HMRC, Huawei, HubSpot, Hutch, Hyundai, ICICI Bank, iCore Networks, Idea Cellular, IHG, Ikea, Impact Mobile, Indosat Ooerdoo, Insung Information, Italian Red Cross, ITU T (International Telecommunication Union), Jazz, Jibe Mobile, Johnson & Johnson, Kakao, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi's, LINE, liveClinic, Magento, Mahindra Group, Marham, Mastercard, medGo, MediaMarkt, MEF (Mobile Ecosystem Forum), Mepal, Merrill Corp, Meta Networks, METRO Cash & Carry, MHP (Mironivsky Hliboproduct), Microsoft, Mitel, MMA (Mobile Marketing Association), Mobey Forum, MobiFone Vietnam, Mobile Marketing Association, Mobile UK, Mollie SMS, Monaco Telecom, Mphasis, mPulse Mobile, MTD Products, MTI Mobile, MTN, MUGLER, Mukuru, myElefant, NCSC (National Cyber Security Centre), Nederlandse Loterij, Neff Corp, NEOS Travel, New York Stock Exchange, New10, NewVoiceMedia, Nexmo, Next, Next Education, NHS, Nickel, NLB Banka, Nyenrode Business Universiteit, O2, ObserveIT, Olivetti, One Africa Network, Onecom, Ooredoo Global Services, OpenCart, OpenSooq, Optimus Digital, Oracle, Orange, ORPC (Open RAN Policy Coalition, Over.ai , Paidy, Panasonic, Papa John's Pizza, Parcelforce, Parkmobile, Parloa, Paylogic, Paym, PensionBee, Pfizer, Plick Financial Services, POST Cyberforce, POST Luxembourg, Practo, Prestashop, Proximus, PWC, Raiffeisen Bank, RAM Tracking, Randstad, Ranzure, Rapido, RealNetworks, Red Bus, Red je Pakketje, Remitly, RINA (The Rural Independent Network Alliance), Roadmap, Robi, RoKiT Williams Racing, Roshan, Rostrvm, RTL Media & Entertainment, Safaricom, SalesForce, Samsung, SAP, SAP Digital Interconnect, Sberbank, Selligent, Senati, ShoeBeDo, Shopify, SimpleSignal, SK Telecom, SMART Africa Alliance, SMSCity, SnappCar, Sngular, Socialware, Solutions Infini, Sorenson Communications, Spotify, Spoton Logistics, Standard Bank, Stoke, SugarCRM, SUMOTEXT Corporation, Sunwave Communications, Swisscom, Symsoft, Takeaway.com, TanTan, Tech Mahindra, Teleena, Telefonica, Telegram, Telesphere Networks, Tele-Town Hall, TelServ, Tembec Corp, Thales, The Defence Works, Ticket One, T-Mobile , TNW (The Next Web), TokBox, TokBox, Transcosmos Research & Development Inc, TTN, Turkcell, Twilio, Twitter, TWW, Uber, Ubiquity, UK Finance, UKRSIBBANK, Ulticom, Unilever, University of California, University of Technology, University of Wisconsin, University of Zagreb, US Naval Academy, US Navy, Vauxhall, Verisure, Viber, Vinted, Virgin Trains, Vivial, VMware, Vocalocity, Vodafone, Volpy, VTB Bank, Vtiger CRM, VvAA Groep BV, Walgreens, Warby Parker, Wavy, WeChat, WeFarm, Welthungerhilfe, WhatsApp, WHO (World Health Organisation), Wombat Security Technologies, WooCommerce, WordPress, Wurth, Xenioo, Xura, Y Combinator, Yousign, Zalo, Zapier, Zoho, Zomato.

Data & Interactive Forecast

Juniper Research's ‘A2P Messaging’ forecast suite includes:

  • A2P SMS & RCS Business Messaging segment splits, including:
    • Advertising
    • Banking
    • Content Payments
    • Healthcare
    • Operator Engagement
    • Retail
    • Ticketing
  • OTT Business Messaging segment splits, including:
    • Advertising
    • Banking
    • Content Payments
    • Healthcare
    • Retail
    • Ticketing
  • 5-year benchmark forecasts are key metrics by 8 key regions and 19 country-level splits including
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Poland
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • UK
    • US
  • Access to the full set of forecast data of 142 tables and over 28,100 data points.
  • Interactive Excel Scenario tool allowing the user the ability to manipulate Juniper Research's data for 5 metrics.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper Research's forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Deep Dive Strategy & Competition

1. A2P Messaging: The Future Market Outlook

  • 1.1 A2P Messaging: Market Update
    • 1.1.1 Mobile Messaging: 2020 Market Summary
      • Figure 1.1: Total A2P Messages Delivered per Annum (m), including A2P SMS, OTT Business Messages & A2P RCS 2020 & 2025
    • 1.1.2 Grey Route Prevention & SMS Firewalls
  • 1.2 SMS Firewall Providers Vendor Analysis & Positioning Index
    • 1.2.1 Introduction & Positioning Index
      • Table 1.2: SMS Firewall Providers: Juniper Research Vendor Positioning Index Scoring Criteria
      • Figure 1.3: Juniper Research SMS Firewall Providers Positioning Index
    • 1.2.2 Operator Evaluation Top 5 Vendors

2. A2P Messaging: Sector Analysis & Market Prospects

  • 2.1 A2P Messaging: Sector Analysis & Market Prospects
    • 2.1.1 SMS
      • i. Short Code SMS Message Services
      • ii. 10DLCs
      • iii. Toll-Free Numbers
    • 2.1.2 OTT Messaging Applications
    • 2.1.3 RCS
      • i. Mobile Network Operators
      • ii. Handset Manufacturers
      • iii. CPaaS and MaaP Platform Providers
    • 2.1.4 Use of A2P Messaging in Key Sectors
      • i. Banking
      • ii. Ticketing
      • iii. Healthcare
      • iv. Advertising
      • v. Retail
      • vi. Hospitality and Travel & Tourism
      • vii. Government & Public Services
        • Figure 2.1: SMS Message Sent by the UK Government During the COVID-19 Pandemic
      • viii. Content Payments
      • ix. Operator Engagement

3. A2P Messaging: Market Assessment & Strategic Recommendations

  • 3.1 Introduction
    • 3.1.1 A2P SMS
    • 3.1.2 OTT Business Messaging Applications
    • 3.1.3 A2P RCS

4. A2P Messaging: The Competitive Landscape

  • 4.1 Introduction
  • 4.2 Vendor Assessment
    • 4.2.1 Vendor Assessment Methodology
      • Table 4.1: A2P Messaging Service Providers Scoring Criteria
      • Table 4.2: Juniper Research Leaderboard A2P Messaging Service Providers
      • Table 4.3: Juniper Research Heatmap Results A2P Messaging Service Providers
    • 4.2.2 Vendor Groupings A2P Messaging Service Providers
      • i. Established Leaders
      • ii. Leading Challengers
      • iii. Disruptors & Emulators
  • 4.3 Limitations & Interpretations
  • 4.4 A2P Messaging Service Providers Movers & Shakers
  • 4.5 A2P Messaging Platform Provider Player Profiles
    • 4.5.1 BICS
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.2 CM.com
      • i. Corporate
        • Table 1: CM.com Select Financial Information ( m), 2018-2019
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.3 Comviva
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High Level View of Offerings
    • 4.5.4 GMS (Global Message Services)
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.5 IMImobile
      • i. Corporate Profile
        • Table 2: IMImobile Acquisitions November 2017 to Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.6 Infobip
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.7 Interop Technologies
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.8 Kaleyra
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.9 Mavenir Systems
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.10 MessageBird
      • i. Corporate Information
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.11 mGage
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.12 Mitto
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.13 OpenMarket
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.14 Route Mobile
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.15 Sinch
      • i. Corporate
        • Table 5: Sinch Selected Financial Information ($m) 2017-2019
        • Table 6: Sinch Acquisitions 2019-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.16 Syniverse
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.17 Tata Communications
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.18 Tyntec
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.5.19 Vonage
      • i. Corporate
        • Table 4.4: Vonage Select Financial Information (2015-2019)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
        • Table 4.5: Vonage Acquisitions 2013-Present
      • iv. High Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities

Deep Dive Data & Forecasting

1. A2P Messaging: Market Forecasts & Key Takeaways

  • 1.1 A2P: SMS, RCS & OTT Business Messaging
    • Figure 1.1: Total Mobile Subscribers (m), 2020 Year End
  • 1.2 A2P Messaging Forecast Summary
    • 1.2.1 Total SMS Traffic
      • Figure & Table 1.2: Total SMS Sent Per Annum (m), Split by 8 Key Regions 2020-2025
    • 1.2.2 Total Number of A2P Messages
      • Figure & Table 1.3: Total A2P Messages Delivered per Annum (m) (including A2P SMS, OTT Business Messages & A2P RCS), Split by 8 Key Regions 2020-2025
      • Table 1.4: Total A2P Messages Delivered per Annum (m), Split by A2P SMS, A2P RCS & OTT Business Messaging 2020-2025
    • 1.2.3 Total Operator Revenue from Messaging Services
      • Figure & Table 1.5: Total Operator Revenue from A2P Messaging Traffic ($m), Split by 8 Key Regions 2020-2025
      • Table 1.6: Total Operator Revenue from A2P Messaging Traffic ($m), Split by 3 Messaging Revenue Sources 2020-2025

2. A2P SMS Market Forecasts & Key Takeaways

  • 2.1 A2P SMS Messaging & Operator Revenue
    • 2.1.1 A2P SMS Messaging Forecast Methodology
      • Figure 2.1: A2P SMS Forecast Methodology
    • 2.1.2 Total Directly Connected A2P SMS Traffic Per Annum
      • Figure & Table 2.2: Total Number of Directly Connected A2P Messages Per Annum (m), Split by 8 Key Regions 2020-2025
    • 2.1.3 Total Directly Connected A2P SMS Traffic Per Annum, Split by Sector
      • Figure & Table 2.3: Total Number of Directly Connected A2P SMS Messages Per Annum (m), Split by Sector 2020-2025
    • 2.1.4 Total Operator Revenue from Directly Connected A2P SMS Traffic
      • Figure & Table 2.4: MNO Revenue from Directly Connected A2P Traffic ($m), Split by 8 Key Regions 2020-2025
    • 2.1.5 Total Operator Revenue from Directly Connected A2P SMS Traffic, Split by Sector
      • Figure & Table 2.5: MNO Revenue from Directly Connected A2P Traffic ($m), Split by Sector 2020-2025
    • 2.1.6 Total Number of A2P SMS Messages That Are Domestically Terminated
      • Figure & Table 2.6: Total Number of A2P SMS Messages That Are Domestically Terminated, Split by 8 Key Regions 2020-2025
    • 2.1.7 Total Number of A2P SMS Messages That Are Internationally Terminated
      • Figure & Table 2.7: Total Number of A2P SMS Messages That Are Internationally Terminated, Split by 8 Key Regions 2020-2025

3. RCS Business Messaging Forecasts & Key Takeaways

  • 3.1 Introduction to RCS Business Messaging
    • 3.1.1 RCS Business Messaging Forecast Methodology
      • Figure 3.1: A2P RCS Forecast Methodology
    • 3.1.2 Total A2P RCS Traffic
      • Figure & Table 3.3.2: Total Number of A2P RCS Messages Per Annum (m), Split by 8 Key Regions 2020-2025
    • 3.1.3 Total A2P RCS Traffic, Split by Sector
      • Figure & Table 3.3: Total Number of A2P RCS Messages Per Annum (m), Split by Sector 2020-2025
    • 3.1.4 Total A2P RCS Revenue
      • Figure & Table 3.4: Operator Revenue from A2P RCS Traffic ($m), Split by 8 Key Regions 2020-2025
    • 3.1.5 Total A2P RCS Revenue, Split by Sector
      • Figure & Table 3.5: Operator Revenue from A2P RCS Traffic ($m), Split by Sectors 2020-2025

4. OTT Business Messaging: Market Forecasts & Key Takeaways

  • 4.1 Introduction to OTT Business Messaging
    • 4.1.1 A2P OTT Forecast Methodology
      • Figure 4.1: OTT Business Messaging Forecast Methodology
    • 4.1.2 Total OTT Business Messaging Traffic
      • Figure & Table 4.2: Total OTT A2P Traffic (m), Split by 8 Key Regions 2020-2025
    • 4.1.3 Total OTT Business Messaging Traffic, Split by Sector
      • Figure & Table 4.4.3: Total OTT A2P Traffic (m), Split by Sector 2020-2025
    • 4.1.4 Total Operator Revenue Lost to OTT Business Messaging Traffic
      • Figure & Table 4.4: Potential Operator A2P Revenue Loss due to OTT A2P Messages ($m), Split by 8 Key Regions 2020-2025

5. A2P Messaging Platform Revenue: Market Forecasts & Key Takeaways

  • 5.1 Introduction to A2P Messaging Platforms
    • 5.1.1 A2P Platform Revenue Methodology
      • Figure 5.1: A2P Messaging Platform Revenue Forecast Methodology
    • 5.1.2 Total Number of A2P Messages Delivered by Messaging Platforms
      • Figure & Table 5.2: Total Number of Directly Connected A2P Messages Handled by Third Party Platforms (m), Split by 8 Key Regions 2020-2025
    • 5.1.3 Total Messaging Platform Revenue
      • Figure & Table 5.3: Total Platform Revenue from A2P SMS ($m), Split by 8 Key Regions 2020-2025

6. Grey Route A2P Traffic: Market Forecasts & Key Insights

  • 6.1 Introduction to Grey Route A2P SMS Traffic
    • 6.1.1 Grey Route Sizing Methodology
      • Figure 6.1: Grey Route A2P SMS Forecast Methodology
    • 6.1.2 Total Grey Route A2P Traffic
      • Figure & Table 6.2: Total Grey Route A2P Message Traffic, Split by 8 Key Regions 2020-2025
    • 6.1.3 Price per Grey Route Message
      • Figure & Table 6.3: Price of Grey Route Traffic Per Message ($), Split by 8 Key Regions 2020-2025
    • 6.1.4 Total Loss of Operator Revenue to Grey Route A2P SMS Traffic
      • Figure & Table 6.4: Lost Operator Revenue due to Grey Route Traffic ($m), Split by 8 Key Regions: 2020-2025