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市場調查報告書

行動訊息:營運商的策略及供應商的機會2020-2024年

Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024

出版商 Juniper Research Ltd 商品編碼 936688
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
行動訊息:營運商的策略及供應商的機會2020-2024年 Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024
出版日期: 2020年05月13日內容資訊: 英文
簡介

此報告提供訊息生態系統的涵蓋性分析。包含行動訊息的相關利益者所面臨的挑戰評估、以及關於行動營運商、訊息平台、OTT訊息服務供應商等主要相關利益者的詳細策略。此外,也提供行動訊息生態系統的各地區評估,以及Juniper Research Leaderboard提供的主要企業基準測試。

本研究的主要內容

  • 行動通訊科技的詳細評估,包括以下內容
    • SMS(P2P及A2P)
    • MMS
    • RCS
    • OTT與聊天機器人
    • 行動訊息生態系統:包含相關利益者所面臨的目前挑戰與機會概述、行動訊息市場的評估
    • 關鍵利益相關者建議:從行動訊息的相關利益者觀點分析目前的市場狀況。相關利益者包括:行動網路營運商、CPaaS平台供應商、OTT(Over the Top)訊息應用程式業者等。
    • 區域技術影響評估:使用以下方式,對全球8大主要地區進行行動訊息技術影響評估
      • A2P SMS流量
      • A2P RCS流量
      • 行動訊息的收入
    • Juniper Research Leaderboard:15家主要行動訊息平台供應商的功能與容量評估
    • 採訪主要的行動訊息供應商
      • CM.com
      • GMS
      • IMImobile
      • Infobip
      • Interop Technologies
      • Kaleyra
      • MessageBird
      • mGage
      • Route Mobile
      • Sinch
      • Syniverse
    • 基準預測:針對移動訊息服務(包括SMS、MMS、即時訊息、聊天機器人、RCS)提供5年預測,包含採用率、流量和收入。

關鍵問題

  • 1.營運商的行動訊息收入在未來5年將有什麼樣的變化?
  • 2.行動訊息生態系統內的RCS及OTT商業訊息的未來展望為何?
  • 3.2020年,將會由哪個行動訊息服務提供商領導市場?
  • 4.未來5年內,行動訊息市場將會有什麼樣的商機?
  • 5.未來5年內,灰色路徑的流量將如何減少?

提及企業

  • 介紹:CM.com、GMS、IMImobile、Infobip、Interop Technologies、Kaleyra、LINK Mobility、MessageBird、mGage、Mitto、OpenMarket、Route Mobile、Sinch、Twilio。
  • 採訪對像:CM.com、GMS、IMImobile、Infobip、Interop Technologies、Kaleyra、MessageBird、mGage、Route Mobile、Sinch。
  • 研究範例:AdaptiveMobile Security。
  • Juniper Research Leaderboard涵蓋:CM.com、GMS、IMImobile、Infobip、Interop Technologies、Kaleyra、LINK Mobility、MessageBird、mGage、Mitto、OpenMarket、Route Mobile、Sinch、Twilio。
  • 提及:9Mobile、ABN AMRO Bank、Accel、ACTITO、AFS(Arab Financial Services)、AH To Go、Air Asia、Air Canada、Airbnb、Aircel、Airtel、Alfa-Bank、Allo、Amazon、Amber Alert、Amdocs、American Red Cross、Apollo Hospitals、Apple、ArmenTel、Asia Insurance 1950、AT&T、Atomic、Authy、Avea、AXA、Axiata、Azerfon、Barclays、BBC、Bell Wireless、Bessemer Venture Partners、Best Buy、Bharti Airtel、BMW、Booking.com、 Broadview Networks、BSNL、BT、Buc Mobile、Bukalapak、Buongiorno SMS、BYJU's、Capitec Bank、CarDekho、Caresignal、Celcom、Centrica、Chatlayer.ai、China Mobile、China Telecom、China Unicom、Cisco Systems、Citrus Electronics、Claro、ClubMessage BV、Coca-Cola、COMFY、Commerzbank、Consorsbank、CPA FERRERE、Dahmakan、Daraz、Deliveroo、Dell、Deutsche Bank、Deutsche Telekom、DHL、Dialogue Communications、Digitel、Domino's、Draper Fisher Jurveston、du、EaseMyTrip.com、Eastman Kodak 、eBay、Econet Wireless、EE、Enel-X、e-on、Etam、Etisalat、EVA、Facebook、Fiat Chrysler Automobiles、FNB(First Nat ional Bank)、Fokker、Foodora、Gamigo、Geocell、Gig Capital、Glo Mobile、 Global Ticket、Globe Telecom、Golan Telecom、Google、Gramenphone、Groupon、GTBank、 Healthcare Communications、Heineken、Hermes、HF Group、Highside Telecom、HSL Mobile 、Huawei、Hulu、Hutch、Hyundai、ICICI Bank、Idea Cellular、IHG、Ikea、Impact Mobile、Indosat、Italian Red Cross、Jazz、Johnson&Johnson、Jordan Telecom、JustPark、Kakao、KDDI、KT、Lanka Bell、Leadsquared、 Leanpay、Lebara Mobile、Levi's、LG U plus、LINE、Linus AS、Lyft、Magento、Magyar Telekom、Marham、Marks&Spencer、Mastercard、Mavenir、medGo、MediaMarkt、Megafon、Mepal、Merrill Corporation、METRO Cash&Carry、MHP( Mironivsky Hliboproduct)、Microsoft、Mitto、MobiFone、Mollie SMS、Movistar、mPulse Mobile、MTN、MTNL、MTS、Mukuru、MultiWizz、myElefant、Nederlandse Loterij、Neff Corporation、NEOS Travel、Netsize、Next、Nextel International、NHS、Nicket、 NLB Banka、NTT Docomo、O2、Oi、Olivetti、OneReach、Ooredoo、OpenCart、OpenSooq、Optimus Digital、Oracle 、Orange、PANASONIC、Papa John's、Parcelforce、Parkmobile、Paym、Pizza Hut、Plick Financial Services、Polkomtel、Postbank、Practo、Prestashop、PWC、Qpass、Raiffeisen Bank、Randstad、Rapido、RealNetworks、Red Bus、Red je Pakketje、Redpoint Venture、Reliance Jio、Renault、Roamfree、Robi、Rogers、Roshan、Rostrvm、Routing Technology Group、Royal Mail、RTL Media&Entertainment、Safaricom、Salesforce、SAP、SAS、Sberbank、SeeMe、Selligent、Senati、SendGrid、ShoeBeDo、Shopify 、Simplewire、SingTel、SK Telecom、SMSCity、SnappCar、SoftBank、SolutionReach、Solutions Infini、Sonetel、Sorenson、Spotify、Spoton Logistics、Sprint、Standard Bank、StarHub、STC(Saudi Telecom Company)、STi Prepaid、Subway、SugarCRM、SUMOTEXT Corporation、SurveyMonkey、Swisscom、Takeaway.com、TanTan、Telecom Italia、Telecom NZ、Telefonica、Telegram、Telekom Albania、Telekom Romania、Telenor、Teligent、Telkomsel、TelServ、Telstra、Telus、Tembec、TeraComm、Ticket One、TIM、T -Mobile、TNW(The Next Web)、Trumpia、TTN、Turkce ll、twitch、Twitter、TWW、Uber、Ubiquity、UKRSIBBANK、Unilever、USTelecom、Vauxhall、Verisure、Verizon、VEON、Virgin、Visa、Vivial Group、Vivo、VIX、Vodacom、Vodafone、Volksbank。 Volpy、VTB Bank、Vtiger CRM、Walgreens、Warby Parker、Wavy、WeChat、Welthungerhilfe、WhatsApp、WooCommerce、WordPress、Wurth、Xenioo、XL、Y Combinator、Yelp、Yousign、Zain、Zapier、Zendesk、Zoho、Zomato

數據與互動性預測

Juniper Research的行動訊息預測包含:

  • 全球8大主要地區及23國的市場數據分析:
    • 巴西
    • 加拿大
    • 中國
    • 克羅埃西亞
    • 捷克
    • 丹麥
    • 法國
    • 德國
    • 印度
    • 義大利
    • 日本
    • 挪威
    • 波蘭
    • 葡萄牙
    • 俄羅斯
    • 新加坡
    • 沙烏地阿拉伯
    • 南非
    • 韓國
    • 西班牙
    • 瑞典
    • 英國
    • 美國
  • 包含以下訊息服務的採用及收入預測:
    • SMS:P2P及A2P
    • MMS:P2P
    • 即時消息
    • 訊息及聊天機器人
    • RCS:P2P及A2P
  • 採用以下服務及使用預測:
    • 行動社交網路訊息
    • 電子郵件
  • 連接超過220個的圖表以及超過49,500個數據點的全套預測數據。
  • 透過互動式的Excel方案工具,使用者能能夠針對5種不同的指標處理瞻博網絡研究的數據。
目錄

Overview

Juniper Research's latest ‘Mobile Messaging ’research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing mobile messaging stakeholders and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platforms and OTT messaging service providers. The report also provides a regional evaluation of mobile messaging ecosystems and key player benchmarking in the Juniper Research Leaderboard.

The research presents critical reading for stakeholders; delivering in-depth evaluation of mobile messaging technologies, including:

  • SMS (P2P & A2P)
  • MMS
  • RCS
  • OTT & Chatbots

This research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform

Key Features

  • Mobile Messaging Ecosystem: Evaluation of the mobile messaging market, including an outline of current challenges and opportunities that are facing stakeholders.
  • Key Stakeholder Recommendations: Analysis of the current market situation from the perspective of mobile messaging stakeholders. These stakeholders include Mobile Network Operators, CPaaS Platform Providers and OTT (Over the Top) Messaging Application Players.
  • Regional Technological Impact Assessment: An impact analysis across 8 key global regions of mobile messaging technologies, using measures such as:
    • A2P SMS Traffic
    • A2P RCS Traffic
    • Mobile Messaging Revenue
  • Juniper Research Leaderboard: Key player capability and capacity assessment of 15 mobile messaging platform providers.
  • Interviews with leading mobile messaging service providers, including:
    • CM.com
    • GMS
    • IMImobile
    • Infobip
    • Interop Technologies
    • Kaleyra
    • MessageBird
    • mGage
    • Route Mobile
    • Sinch
    • Syniverse
  • Benchmark Forecasts: 5-Year Forecasts are provided for mobile messaging services including SMS, MMS, Instant Messaging, Chatbots and RCS, including adoption, traffic and revenue.

Key Questions

  • 1. How will operators' mobile messaging revenue evolve over the next 5 years?
  • 2. What is the future outlook for RCS and OTT Business Messaging within the mobile messaging ecosystem?
  • 3. Which mobile messaging service providers are leading the market in 2020?
  • 4. What further opportunities can be found in the mobile messaging market over the next 5 years?
  • 5. How will grey route traffic diminish over the next 5 years?

Companies Referenced

  • Profiled: CM.com, GMS, IMImobile, Infobip, Interop Technologies, Kaleyra, LINK Mobility, MessageBird, mGage, Mitto, OpenMarket, Route Mobile, Sinch, Twilio.
  • Interviewed: CM.com, GMS, IMImobile, Infobip, Interop Technologies, Kaleyra, MessageBird, mGage, Route Mobile, Sinch.
  • Case Studied: AdaptiveMobile Security.
  • Included in Juniper Research Leaderboard: CM.com, GMS, IMImobile, Infobip, Interop Technologies, Kaleyra, LINK Mobility, MessageBird, mGage, Mitto, OpenMarket, Route Mobile, Sinch, Twilio.
  • Mentioned: 9Mobile, ABN AMRO Bank, Accel, ACTITO, AFS (Arab Financial Services), AH To Go, Air Asia, Air Canada, Airbnb, Aircel, Airtel, Alfa-Bank, Allo, Amazon, Amber Alert, Amdocs, American Red Cross, Apollo Hospitals, Apple, ArmenTel, Asia Insurance 1950, AT&T, Atomic, Authy, Avea, AXA, Axiata, Azerfon, Barclays, BBC, Bell Wireless, Bessemer Venture Partners, Best Buy, Bharti Airtel, BMW, Booking.com, Broadview Networks, BSNL, BT, Buc Mobile, Bukalapak, Buongiorno SMS, BYJU's, Capitec Bank, CarDekho, Caresignal, Celcom, Centrica, Chatlayer.ai, China Mobile, China Telecom, China Unicom, Cisco Systems, Citrus Electronics, Claro, ClubMessage BV, Coca-Cola, COMFY, Commerzbank, Consorsbank, CPA FERRERE, Dahmakan, Daraz, Deliveroo, Dell, Deutsche Bank, Deutsche Telekom, DHL, Dialogue Communications, Digitel, Domino's, Draper Fisher Jurveston, du, EaseMyTrip.com, Eastman Kodak, eBay, Econet Wireless, EE, Enel-X, e-on, Etam, Etisalat, EVA, Facebook, Fiat Chrysler Automobiles, FNB (First National Bank), Fokker, Foodora, Gamigo, Geocell, Gig Capital, Glo Mobile, Global Ticket, Globe Telecom, Golan Telecom, Google, Grameenphone, Groupon, GTBank, Healthcare Communications, Heineken, Hermes, HF Group, Highside Telecom, HSL Mobile, Huawei, Hulu, Hutch, Hyundai, ICICI Bank, Idea Cellular, IHG, Ikea, Impact Mobile, Indosat, Italian Red Cross, Jazz, Johnson & Johnson, Jordan Telecom, JustPark, Kakao, KDDI, KT, Lanka Bell, Leadsquared, Leanpay, Lebara Mobile, Levi's, LG U+, LINE, Linus AS, Lyft, Magento, Magyar Telekom, Marham, Marks & Spencer, Mastercard, Mavenir, medGo, MediaMarkt, Megafon, Mepal, Merrill Corporation, METRO Cash & Carry, MHP (Mironivsky Hliboproduct), Microsoft, Mitto, MobiFone, Mollie SMS, Movistar, mPulse Mobile, MTN, MTNL, MTS, Mukuru, MultiWizz, myElefant, Nederlandse Loterij, Neff Corporation, NEOS Travel, Netsize, Next, Nextel International, NHS, Nickel, NLB Banka, NTT Docomo, O2, Oi, Olivetti, OneReach, Ooredoo, OpenCart, OpenSooq, Optimus Digital, Oracle, Orange, Panasonic, Papa John's, Parcelforce, Parkmobile, Paym, Pizza Hut, Plick Financial Services, Polkomtel, Postbank, Practo, Prestashop, PWC, Qpass, Raiffeisen Bank, Randstad, Rapido, RealNetworks, Red Bus, Red je Pakketje, Redpoint Venture, Reliance Jio, Renault, Roamfree, Robi, Rogers, Roshan, Rostrvm, Routing Technology Group, Royal Mail, RTL Media & Entertainment, Safaricom, Salesforce, SAP, SAS, Sberbank, SeeMe, Selligent, Senati, SendGrid, ShoeBeDo, Shopify, Simplewire, SingTel, SK Telecom, SMSCity, SnappCar, SoftBank, SolutionReach, Solutions Infini, Sonetel, Sorenson, Spotify, Spoton Logistics, Sprint, Standard Bank, StarHub, STC (Saudi Telecom Company), STi Prepaid, Subway, SugarCRM, SUMOTEXT Corporation, SurveyMonkey, Swisscom, Takeaway.com, TanTan, Telecom Italia, Telecom NZ, Telefonica, Telegram, Telekom Albania, Telekom Romania, Telenor, Teligent, Telkomsel, TelServ, Telstra, Telus, Tembec, TeraComm, Ticket One, TIM, T-Mobile, TNW (The Next Web), Trumpia, TTN, Turkcell, , Twitch, Twitter, TWW, Uber, Ubiquity, UKRSIBBANK, Unilever, USTelecom, Vauxhall, Verisure, Verizon, VEON, Virgin, Visa, Vivial Group, Vivo, VIX, Vodacom, Vodafone, Volksbank. Volpy, VTB Bank, Vtiger CRM, Walgreens, Warby Parker, Wavy, WeChat, Welthungerhilfe, WhatsApp, WooCommerce, WordPress, Wurth, Xenioo, XL, Y Combinator, Yelp, Yousign, Zain, Zapier, Zendesk, Zoho, Zomato.

Data & Interactive Forecast

Juniper Research's ‘Mobile Messaging ’ forecast suite includes:

  • Market data splits for 8 key global regions and 23 countries including:
    • Brazil
    • Canada
    • China
    • Croatia
    • Czech Republic
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Norway
    • Poland
    • Portugal
    • Russia
    • Singapore
    • Saudi Arabia
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Adoption & revenue forecasts for messaging services including:
    • SMS: P2P & A2P
    • MMS: P2P
    • Instant Messaging
    • Messaging Chatbots
    • RCS: P2P & A2P
  • Adoption and usage forecasts for the following services:
    • Mobile Social Messaging
    • Email
  • Access to the full set of forecast data of over 220 tables and over 49,500 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research's data for 5 different metrics.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper Research's forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.