Cover Image
市場調查報告書

直接營運商計費

Direct Carrier Billing

出版商 Juniper Research 商品編碼 606800
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
直接營運商計費 Direct Carrier Billing
出版日期: 2018年02月21日 內容資訊: 英文
簡介

本報告提供全球直接營運商計費的市場調查,市場環境,市場趨勢及市場影響因素分析,新的市場機會相關分析,對各種數位內容以及其他商品、服務的申請額的5年預測,主要企業的採訪,主要企業簡介等,彙整

提供內容

  • 「Deep Dive Strategy & Competition (策略、競爭分析)」(PDF)
  • 「Deep Dive Data & Forecasting (市場預測)」(PDF&Excel)
  • 摘要整理、主要調查結果 (PDF)

Deep Dive Strategy & Competition (策略、競爭分析)

第1章 市場趨勢、成長推動因素、課題

  • 簡介
  • 目前營運商計費市場
    • 商店的引進的擴大
  • 推動因素
    • 來自無銀行帳戶層的收益生成
    • 來自青年人的收益生成
    • 衝動購買
    • 客戶的獲得、保持
    • 高的轉換率
    • 付款額、數量的提高
    • 內容價值鏈的MNO的立足保持
  • 課題
    • 詐騙
    • 不合適預付中心市場、高額付款
    • 保證金&收益的佔有率
      • 網路業者
      • 營運商計費供應商
    • 風險管理
    • 認知度
    • 法律規章上的課題
    • 課題分析

第2章 內容以外的提供:營運商計費的新市場機會

  • 簡介
  • 票務
  • 賭博
  • 物理性產品的購買
  • IoT的市場機會

第3章 競爭環境

  • 簡介
  • 供應商分析
    • 評價標準
    • 供應商分析
    • 競爭分析
    • 規定、解釋
  • 影響保持者
  • 主要供應商的簡介
    • Infomedia
    • DOCOMO Digital
    • Bango
    • Boku
    • DIMOCO
    • Digital Turbine
    • Fortumo
    • Centili (Infobip)
    • Netsize (Gemalto)
    • NTH Mobile
    • txtNation

Deep Dive Data & Forecasting (市場預測)

第1章 市場概要

  • 目前市場
  • 內容以外新的市場機會

第2章 調查手法

  • 概要

第3章 市場預測:數位內容

  • 整體市場
  • 數位遊戲
  • 視訊
  • 音樂
  • e出版
  • 生活方式內容

第4章 營運商計費

  • 總支出額
  • 票務
  • 賭博
  • 實體商品
目錄

Overview

Juniper's first dedicated research into the carrier billing market provides an in-depth analysis into the key benefits to be derived from carrier billing deployments, the challenges to achieving mass adoption in both existing and newer user cases, and the strategies employed by leading carrier billing platforms.

The research includes industry benchmark forecasts for purchases monetised via carrier billing, including digital content, ticketing, gambling and physical goods purchases.

This research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Carrier Billing Market Today: Analysis of leading players by transaction value.
  • Challenge Assessment: Focus on the scale of challenges to deployment and adoption, including fraud, risk management and revenue share.
  • Market Dynamics: Strategic analysis of the major trends and key debates in the billing space, including:
    • New opportunities in virtualised and physical goods payments
    • Storefront deployment status
    • Regulatory implications
  • Interviews with leading players across the digital payments ecosystem, including:
    • Adyen
    • aimm (Association for Interactive Media & Micropayments)
    • Bango
    • DIMOCO
    • DOCOMO Digital
    • Fortumo
  • Vendor Profiles & Leaderboard: Key player capability and capacity assessment, together with Leaderboard vendor positioning for 11 carrier billing providers.
  • Benchmark Industry Forecasts: Includes forecasts for sales generated via carrier billing across key digital content sectors and new opportunities including ticketing, gambling and physical goods purchases.

Key Questions

  • 1. Which are the leading carrier billing platforms in 2018?
  • 2. What revenues will operators generate from carrier billing over the next 5 years?
  • 3. What challenges are posed by new carrier billed opportunities in ticketing and physical goods purchasing?
  • 4. What are the major pain points preventing carrier billing deployments?
  • 5. What are the implications of PSD2 and other key legislation for carrier billing?

Companies Referenced

  • Interviewed: Adyen, aimm (Association for Interactive Media & Micropayments), Bango, DIMOCO, DOCOMO Digital, Fortumo.
  • Profiled: Bango, Boku, Centili (Infobip), Digital Turbine, DIMOCO, DOCOMO Digital, Fortumo, Infomedia, Netsize (Gemalto), NTH Mobile, txtNation.
  • Mentioned: 9Pay, A1, ALTBalaji, Amaze, Amazon, American Express, Apple, ARM, AT&T, BANDAI NAMCO, Bango, Barclaycard, Base, Batelco, Beeline, Bharti Airtel, BilltoMobile, BlackBerry, Bouygues, Box TV, BT Group, Buongiorno, busuu, ByNoGame, Celcom, Cellmania, Cowes Floating Bridge, Danal, Deezer, Deutsche Telekom, dittoTV, DNA, Dropbox, dtms converting communication GmbH, EA, EE, Electronic Money Institution, Elisa, EnergyBet, e-Park, ePlus, Ericsson, Etisalat, Facebook, Fanfare, Feibra, Fission, Fonix, Gaana, Gameloft, Global Collect, Globe, GMO Payment Gateway, Google, GTECH, Helsinki Transport Network, HT-Mobile, Idea Cellular, iflix, Indosat, Intel, Intuit, IPC Media, Iusacell, KDDI, Kinguin, KPN, Krabi & Mask, Kyivstar, Lightspeed Interactive, Lookout, Loop Mobile, Loviit, Maxis, Microsoft, Mobi Solutions, Mobifone, MobileView, Mobinil, MoCoPay, Mopay, Movistar, Mozilla, MPulse, M-Tel, MTN, Mydala, National Express, Neomobile, Netflix, NTT DOCOMO, O2, Ofcom, OneBip, Ooredoo, Optimal Payments, Optus, Orange, Payforit, PayPal, Playwing, Proximus, Qubecell, RBI (Reserve Bank of India), Riot Games, Samsung, Satelindo, Singtel, Skrill, Smart, Smartfren, Softbank, Sony, Spellflix, S-Phone, Spotify, Sprint, Sun, SuperData, Swisscom, T4 Sverige, TAFmobile, Telcel, Tele2, Telecom Italia Mobile, Telefonica, Telekom Slovenije, Telenor, Telkomsel, Telly, Telstra, Thales, T-Mobile, TRAI, TransIQ, Turkcell, Unino, Unix, Valve, Verizon, Verkehrsverbund Rhein-Sieg, Via, Vietnamobile, Viettel, Vinaphone, Visa, Viva, VN, Vodacom, Vodafone, Wargaming, webe, Wind, WorldPay, WWE, XL Axiata.

Data & Interactive Forecast

Juniper's Direct Carrier Billing forecast suite includes forecasts for sales and operator revenue shares:

  • Total Digital Content Billed Via Carrier Billing, Split By
    • Games
    • Video Content
    • Music
    • ePublishing
    • Lifestyle Content
  • Total Virtualised/Physical Goods Payments Via Carrier Billing, Split By:
    • Ticketing
    • Gambling
    • Physical Goods Purchases
  • Splits for 8 Key Regions
  • Interactive Scenario Tool allowing users to manipulate Juniper's data for 12 different metrics
  • Access to the full set of forecast data of 58 tables and over 3,100 datapoints

Juniper Research's highly granular IFxls (Interactive Forecast Excels) enable clients to compare select markets side by side in customised charts and tables, greatly increasing clients' ability to understand a particular market.

Table of Contents

Deep Dive Strategy & Competition Table of Contents

1. Direct Carrier Billing: Trends, Drivers & Challenges

  • 1.1. Introduction: Leveraging the Billing Relationship
  • 1.2. The Carrier Billing Market Today
    • Figure 1.1: Carrier Billed Content, Platform Market Share, 2017 ($19.5 billion)
    • 1.2.1. Storefront Deployments are Increasing
      • Table 1.2: Carrier Billing Availability by Selected Storefront, 2015-2017
      • Table 1.3: Google Play/Apple App Store/Facebook Carrier Billing Availability by Operator, Largest Unbanked Markets, January 2018
      • Figure 1.4: Apple Pay Market Statistics, End 2017
      • Figure 1.5: The Lost Opportunity: Android/iOS Smartphones without Carrier Billing Options for App Store or Google Play (m), 2017
  • 1.3. Carrier Billing Drivers
    • 1.3.1. Monetising the Unbanked & Underbanked
      • Figure 1.6: Banked Penetration by Country, 2015 (%)
      • Figure 1.7: Unbanked Adult Population by 8 Key Regions, 2015 (%)
        • i. Indian Deployments
    • 1.3.2. Monetising Younger Demographics
    • 1.3..3 Opportunity to Monetise Content Beyond the Mobile
      • Figure 1.8: Beyond the Mobile: Selected Connected Devices, Worldwide Installed Base, Year End 2017
    • 1.3.4. Direct Carrier Billing is Optimal for Impulse Purchases
      • i. The Micropayment Opportunity
    • 1.3.5. ...but is Also Capable of Supporting Subscription
    • 1.3.6. The Content ‘Win-Win': Carrier Billing & Customer Acquisition/Retention
    • 1.3.7. High Conversion Rates
      • Figure 1.9: Billing Mechanism Conversion Rate Comparison, Low Value Purchases: Credit Card vs Direct Carrier Billing
    • 1.3.8. Uplift in Transaction Volumes & Values
    • 1.3.9. Direct Carrier Billing Enables MNOs to Retain a Foothold in the Content Value Chain
  • 1.4. Direct Carrier Billing Challenges
    • 1.4.1. Fraud
    • 1.4.2. Direct Carrier Billing is Less Suited to Higher Value Transactions in Prepaid-centric Markets
      • Figure 1.10: Selected Markets, Prepaid Users as % of Mobile User Base, 2016
    • 1.4.3. Margins & Revenue Share
      • i. Network Operators
      • ii. Carrier Billing Providers
    • 1.4.4. Risk Management
    • 1.4.5. Awareness
      • Figure 1.11: The Carrier Billing Consumer Journey
    • 1.4.6. The Regulatory Challenge
      • i. Revamping the US Market
    • 1.4.7. Challenge Assessment
      • Figure 1.12: Juniper Challenge Assessment Matrix, Content Carrier Billing

2. Beyond Content: New Opportunities for Carrier Billing

  • 2.1. Introduction
  • 2.2. Ticketing
    • Figure 2.1: European SMS Ticketing Statistics, 2017
    • 2.2.1. Juniper's View
  • 2.3. Gambling
    • Figure 2.2: Key Mobile Gambling Statistics, 2017
    • 2.3.1. Juniper's View
  • 2.4. Physical Goods Purchases
    • Figure 2.3: eRetail (Physical Goods) Sales, Country Share, 2017 ($2.2 trillion)
    • 2.4.1. Juniper's View
  • 2.5. IoT Opportunities
    • 2.5.1. Juniper's View

3. Competitive Landscape

  • 3.1. Introduction
  • 3.2. Vendor Analysis
    • 3.2.1. Vendor Assessment Criteria
      • Table 3.1: Juniper Leaderboard Vendor Capability Assessment Criteria
    • 3.2.2. Vendor Analysis: Capability Assessment & Market Positioning
      • Table 3.2: Carrier Billing Vendor Analysis Scoring Matrix: Capability & Capacity vs Product & Position
      • Figure 3.3: Juniper Leaderboard for Carrier Billing 2018
    • 3.2.3. Vendor Groupings
      • i. Summary
      • ii. iii. Leading Challengers
    • 3.2.4. Juniper Competitive Web Analysis
      • Figure 3.4: Juniper Competitive Web: Selected Carrier Billing Providers
    • 3.2.5. Limitations & Interpretation
  • 3.3. Carrier Billing Movers & Shakers
  • 3.4. Selected Vendor Profiles
    • 3.4.1. Infomedia
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Infomedia Key Strengths & Strategic Development Opportunities
    • 3.4.2. DOCOMO Digital
      • i. Corporate
      • ii. Geographic Spread
      • iv. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: DOCOMO Digital Key Strengths & Strategic Development Opportunities
    • 3.4.3. Bango
      • i. Corporate
        • Table 3.5: Bango Financial Performance Snapshot, (£m), 2015-2016
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Table 3.6: Bango's Publicly Announced Activations, September 2016-July
      • iv. High Level View of Offerings
      • v. Juniper's View: Bango Key Strengths & Strategic Development Opportunities
    • 3.4.4. Boku
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Boku Key Strengths & Strategic Development Opportunities
    • 3.4.5. DIMOCO
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: DIMOCO Key Strengths & Strategic Development Opportunities
    • 3.4.6. Digital Turbine
      • i. Corporate
        • Table 3.7: Digital Turbine Financial Performance Snapshot, ($m) 2016-2017 (FYE 31 March)
      • ii. Geographical Coverage
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Digital Turbine Key Strengths & Strategic Development Opportunities
    • 3.4.7. Fortumo
      • i. Corporate
      • ii. ii. Geographic Spread
      • iii. iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Fortumo Key Strengths & Strategic Development Opportunities
    • 3.4.8. Centili (Infobip)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • v. High Level View of Offerings
      • vi. Figure 3.8: Infobip Mobile Platform Overview
      • v. Juniper's View: Centilti's Key Strengths & Strategic Development Opportunities
    • 3.4.9. Netsize (Gemalto)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Netsize Strengths & Strategic Development Opportunities
    • 3.4.10. NTH Mobile
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: NTH Mobile Key Strengths & Strategic Development Opportunities
    • 3.4.11. txtNation
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offering
      • v. Juniper's View: txtNation Key Strengths & Strategic Development Opportunities

Deep Dive Data Forecasting

1. Carrier Billing Market Overview

  • 1.1. The Carrier Billing Market Today
    • Figure 1.1: Carrier Billed Content, Platform Market Share, 2017 ($19.5 billion)
    • 1.1.1. Storefront Deployments are Increasing
      • 1.4. Table 1.2: Carrier Billing Availability by Selected Storefront, 2015-2017
      • Figure 1.4: Apple Pay Market Statistics, End 2017
      • Figure 1.5: The Lost Opportunity: Android/iOS Smartphones without Carrier Billing Options for App Store or Google Play (m), 2017
  • 1.2. Beyond Content New Opportunities

2. Methodology

  • 2.1. Overview
    • 2.1.1. Digital Goods
      • Figure 2.1: Methodology for Calculating Digital Content Revenues by Country, Region & Device Type

3. Carrier Billing Digital-Content Forecasts

  • 3.1. Carrier Billed Content Total Market
    • Table 3.1: Digital Content Annual Spend (%) Split by Billing Mechanism 2017-2022
    • Table 3.2: Digital Content Billed to Direct Carrier (%) Billing Split by 8 Key Regions 2017-2022
    • Figure & Table 3.3: Digital Content Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.4: Operator Share of Digital Content Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
  • 3.2. Digital Games
    • Table 3.5: Digital Games Content Billed to Direct Carrier Billing (%) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.6: Digital Games Spend Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.7: Operator Share of Digital Games Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
  • 3.3. Video Content
    • Table 3.8: Video Content Billed to Direct Carrier Billing (%) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.9: Video Content Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.10: Operator Share of Video Content Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
  • 3.4. Digital Music
    • Table 3.11: Digital Music Revenues Billed to Direct Carrier Billing (%) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.12: Digital Music Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.13: Operator Share of Digital Music Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
  • 3.5. ePublishing
    • Table 3.14: Digital Publishing Revenues Billed to Direct Carrier Billing (%) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.15: ePublishing Content Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.16: Operator Share of Other ePublishing Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
  • 3.6. Lifestyle Content
    • Table 3.17: Lifestyle Content Billed to Direct Carrier Billing (%) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.18: Lifestyle Content Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022
    • Figure & Table 3.19: Operator Share of Lifestyle Content Revenues Billed to Direct Carrier Billing ($m) Split by 8 Key Regions 2017-2022

4. Carrier Billing

  • 4.1. Carrier Billing-Total Spend
    • Figure & Table 4.1: Total Consumer Spend via Carrier Billing on Ticketing, Gambling & Physical Goods Purchases ($m), Split by 8 Key Regions, 2017-2022
    • Figure & Table 4.2: Operator Revenues from Carrier Billed Tickets, Gambling & Physical Goods Purchases ($m), Split by 8 Key Regions, 2017-2022
  • 4.2. Ticketing
    • Figure & Table 4.3: Total Value of Mobile Tickets Purchased via Carrier Billing ($m), Split by 8 Key Regions, 2017-2022
    • Figure & Table 4.4: Operator Revenues from Carrier Billed Mobile Tickets ($m), Split by 8 Key Regions, 2017-2022
  • 4.3. Gambling
    • Figure & Table 4.5: Mobile Gambling, Wager Placed via Carrier Billing ($m), Split by 8 Key Regions 2017-2022
  • 4.4. Physical Goods
    • Figure & Table 4.6: Remote Physical Goods, Value of Transactions Made via Carrier Billing ($m) Split by 8 Key Regions 2017-2022
    • Figure & Table 4.7: Remote Physical Goods, Operator Revenues from Carrier Billing ($m), Split by 8 Key Regions, 2017-2022
Back to Top