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市場調查報告書

智慧音訊設備:策略與預測 2017-2022年

Smart Audio Devices: Strategies & Forecasts 2017-2022

出版商 Juniper Research 商品編碼 594378
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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智慧音訊設備:策略與預測 2017-2022年 Smart Audio Devices: Strategies & Forecasts 2017-2022
出版日期: 2017年12月12日 內容資訊: 英文
簡介

本報告提供智慧音訊設備市場相關調查,在這個新興領域中開發中的技術、功能分析,家用智慧音訊喇叭,可攜式智慧音訊喇叭,輔助設備智慧音訊喇叭,及多媒體聽戴式裝置的產業預測。

第1章 智慧音訊的簡介

第2章 智慧音訊市場趨勢

  • 簡介
  • 智慧音訊市場發展
  • 智慧音訊市場動態
    • 市場成長的促進要素
    • 市場成長的阻礙因素
    • 市場趨勢
  • 智慧音訊設備
    • 合理價格的智慧音訊設備
    • 中階智慧音訊設備
    • 高級智慧音訊設備
    • 可攜式智慧音訊設備
    • 聽戴式裝置
  • 企業形勢、分析
  • 相關利益者分析:能力評估、市場定位
  • 要點

第3章 智慧音訊設備的預測

  • 簡介
  • 預測手法
  • 智慧音訊設備的摘要預測
    • 設備的裝機量
    • 設備出貨量
    • 設備收益
  • 連網型喇叭的裝機量預測
  • 智慧喇叭的預測
  • 多媒體聽戴式裝置 (無線耳機)的預測
目錄

Overview

Juniper Research's new Smart Audio research examines the trends shaping how audio technology and computing are merging in the form of smart speakers and hearables. Our must-have research analyses the developing technologies and capabilities of this emerging space, as well as providing benchmark industry forecasts for the following sectors:

  • Home-based smart audio speakers
  • Portable smart audio speakers
  • Auxiliary smart audio speakers
  • Multimedia hearables

This research includes:

  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Technological Capabilities & Positioning Analysis: Exploration of smart audio capabilities and how this affects the products' positioning.
  • Strategic Trends Analysis: Impact assessment of key trends across the space as a whole.
  • Juniper Leaderboard: Positioning & strategic evaluation of a range of players in the smart audio market including:
    • Alibaba
    • Amazon
    • Apple
    • Bose
    • Eufy
    • Google
    • Harman/Kardon
    • Lenovo
    • LingLong
    • Onkyo
    • Sonos
    • Sony
    • Ultimate Ears
  • Benchmark Industry Forecasts: Category and form-factor-based device installed base and shipment forecasts, including attendant revenues projections for:
    • Home-based smart audio speakers
    • Portable smart audio speakers
    • Auxiliary smart audio speakers
    • Multimedia hearables

Key Questions

  • 1. What are the key considerations being made by players entering the smart audio market?
  • 2. What are the macro trends that will influence this sector in the coming years?
  • 3. Who are the market leaders and what are their strategies?
  • 4. What form factors are prevalent?
  • 5. Where will these devices have their greatest success?

Companies Referenced

AirPlay, Alibaba, Amazon, Apple, Bose, Chromecast Audio, Deezer, Eufy, FABRIQ, Frontier Silicon, Google, Harman/Kardon, Lenovo, LingLong, Microsoft, Nura, Onkyo, Pandora, Samsung, Sonos, Sony, Spotify, TuneIn, Ultimate Ears.

Data & Interactive Forecast

Juniper's Smart Audio forecast suite includes:

  • Installed base of smart audio devices and multimedia hearables, annual shipments and associated hardware revenues.
  • Price band splits, covering the following intervals:
    • Under $75
    • $75-$199
    • $200+
  • Form factor splits for the following device types:
    • Home speakers
    • Portable speakers
    • Auxiliary speakers
  • Regional data splits for 8 key regions as well as country level splits for:
    • Canada
    • China
    • Germany
    • India
    • Japan
    • UK
    • USA
    • Access to the full set of forecast data of 54 tables and over 4,900 data points.

Juniper Research's highly granular interactive excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Introduction to Smart Audio

  • 1.1. Introduction
  • 1.2. Definitions
    • 1.2.1. Smart Audio Devices
    • 1.2.2. Hearables
  • 1.3. Report Scope
  • 1.4. Elements of Smart Audio
    • Figure 1.1: Elements of Smart Audio
    • Figure 1.2: Amazon Echo Devices
    • Figure 1.3: Uses of Google Home and Amazon Echo Devices (% of owners Engaging in Each Activity)
    • 1.4.1. Assistant Platform
    • 1.4.2. Audio Provision
      • i. Positioning & Price
        • Figure 1.4: Sonos Play:1. (left) & Sonos One Smart Speaker (right)
      • ii. Intelligent Audio Adjustment
        • Case Study: Nuraphone
      • iii. Playlists & Streaming Services
        • Case Study: Amazon Music Unlimited Echo Plan
    • 1.4.3. Systems Control
      • i. Audio Control
      • ii. Smart Home Control
        • Table 1.5: Select Smart Audio Devices Connectivity
    • 1.4.4. Multi-Room Audio
    • 1.4.5. Multi-Account Provisioning
  • 1.5. Key Takeaways

2. Smart Audio Market Trends

  • 2.1. Introduction
  • 2.2. Smart Audio Market Development
    • 2.2.1. Juniper Phased Evolution Model
      • Figure 2.1: Juniper Phased Evolution Model for Smart Audio & Related Sectors
      • Figure 2.2: Portable Speakers & Smart Audio Speakers US Price Distribution (November 2017)
  • 2.3. Smart Audio Market Dynamics
    • 2.3.1. Market Drivers
      • i. Streaming Services
      • ii. Existing Devices & Services
      • ii. Voice Assistants
        • Case Study: Alexa-Cortana Partnership
      • v. Auxiliary Smarts
        • Figure 2.3: Chromecast Audio Partner Brands
          • Case Study: Minuet by Frontier Silicon
        • Figure 2.4: Minuet Smart Speaker SoC
    • 2.3.2. Market Constraints
      • i. Privacy Concerns
      • ii. Strong Incumbents
      • ii. Incomplete Ecosystems
      • iv. Language Constraints
    • 2.3.3. Market Trends
      • i. ‘Master & Slave Devices'
      • ii. Service & Hardware Bundles
      • iii. Two-Speed Market
      • iv. First-Party Mid-Range Only
      • v. Localisation Creates Strong First Movers
        • Table 2.5: Select First-Party Smart Audio Devices Country Availability
  • 2.4. Smart Audio Devices - Market Outlook
    • 2.4.1. Value Smart Audio Devices
      • Case Study: Eufy Genie
        • Figure 2.6: Eufy Genie
      • i. Auxiliary Smart Audio Devices
    • 2.4.2. Mid-range Smart Audio Devices
    • 2.4.3. Premium Smart Audio Devices
    • 2.4.4. Portable Smart Audio Devices
    • 2.4.5. Hearables
  • 2.5. Player Landscape & Analysis
    • 2.5.1. Stakeholder Assessment Criteria
      • Table 2.7: Smart Audio Vendor Capability Assessment Factors
  • 2.6. Stakeholder Analysis: Capability Assessment & Market Positioning
    • 2.6.1. Juniper Leaderboard for Consumer Digital Voice Assistants
      • Figure 2.8: Smart Audio Leaderboard
      • Table 2.9: Smart Audio Leaderboard Scoring
    • 2.6.2. Player Groupings & Conclusion
      • i. Established Leader
      • ii. Leading Challengers
      • iii. Disruptors & Emulators
    • 2.6.3. Limitations & Interpretation
  • 2.7. Key Takeaways

3. Smart Audio Device Forecasts

  • 3.1. Introduction
  • 3.2. Forecast Methodology
    • 3.2.1. Forecast Steps
      • i. Analysis of the Current Market
      • ii. Device Adoption Rates
    • 3.2.2. Methodology for Shipments, Installed Base & Market Value of Smart Audio Devices
      • Figure 3.1: Smart Audio Devices Forecast Methodology
  • 3.3. Smart Audio Devices Summary Forecasts
    • 3.3.1. Device Installed Base
      • Figure & Table 3.2: Smart Audio Devices Installed Base (m), Split by Category, 2017-2022
    • 3.3.2. Device Shipments
      • Figure & Table 3.3: Smart Audio Devices Shipped (m), Split by Category, 2017-2022
    • 3.3.3. Device Revenues
      • Figure & Table 3.4: Smart Audio Device Revenues ($m), Split by Category, 2017-2022
  • 3.4. Connected Speakers Installed Base Forecast
    • Figure & Table 3.5: Number of Connected Speakers, Installed Base per annum (m), Split by 8 Key Regions, 2017-2022
  • 3.5. Smart Speakers Forecasts
    • 3.5.1. Device Installed Base
      • Figure & Table 3.6: Smart Audio Devices Installed Base per annum (m), Split by 8 Key Regions, 2017-2022
    • 3.5.2. Device Shipments
      • Figure & Table 3.7: Smart Audio Devices Shipped per annum (m), Split By 8 Key Regions, 2017-2022
    • 3.5.3. Device Revenues
      • Figure & Table 3.8: Smart Audio Hardware Revenue per annum ($m), Split by 8 Key Regions, 2017-2022
  • 3.6. Multimedia Hearables Forecasts
    • 3.6.1. Device Installed Base
      • Figure & Table 3.9: Multimedia Hearables Installed Base per annum (m), Split by 8 Key Regions, 2017-2022
    • 3.6.2. Device Shipments
      • Figure & Table 3.10: Multimedia Hearables Shipped per annum (m), Split by 8 Key Regions, 2017-2022
    • 3.6.3. Device Revenues
      • Figure & Table 3.11: Multimedia Hearables Hardware Revenue ($m), Split 8 Key Regions, 2017-2022
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