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市場調查報告書

數位電視&視訊的全球市場

Digital TV & Video

出版商 Juniper Research 商品編碼 363934
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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數位電視&視訊的全球市場 Digital TV & Video
出版日期: 2018年10月02日 內容資訊: 英文
簡介

本報告提供全球數位電視&視訊的市場調查,市場現狀,消費者調查為基礎消費者的行動、認識的變化相關分析,OTT和傳統的廣播經營者趨勢、策略分析,主要供應商的簡介、地位,業務收益、用戶數的變化與預測,服務區分、設備、地區等各種區分的明細等彙整資料。

提供內容

  • 「Deep Dive Strategy & Competition(策略、競爭分析)」(PDF)
  • 「Consumer Survey:US, UK & China (消費者調查:美國、英國、中國)」
  • 「5 Year Deep Dive Data & Forecasting (5年資料、預測)」(PDF、Excel)
  • 「摘要整理、Core Findings (摘要整理、主要調查結果)」 (PDF)

「Deep Dive Strategy & Competition(策略、競爭分析)」

第1章 數位電視產業

  • 簡介
  • 市場部署、成長策略
    • 要點
    • 策略性建議
    • 預測摘要

第2章 消費者的態度的變化:「Juniper 2018 TV & Video Survey」的要點

  • 簡介
  • 消費者調查的結果:主要趨勢、要點

第3章 與OTT廣播經營者

  • 簡介
  • OTT與廣播經營者
    • 差異的見飛舞化
    • 收費電視的整合
    • 未來的策略:內容的重要性
    • 4K內容:資料利用的課題
    • 社群媒體&實況視訊的策展
      • 案例研究:Facebook Watch
  • 主要企業分析
    • Netflix
    • Amazon
    • Sky Now TV

第4章 相關利益者分析、Juniper的排行榜

  • 簡介
  • 供應商評價標準
  • 數位電視&視訊領域的影響力保持者
  • 業者簡介
    • Amazon
    • Apple
    • AT&T
    • BBC
    • BT
    • Comcast
    • Disney
    • Facebook
    • iFlix
    • iQiyi
    • Netflix
    • Sky
    • Tencent
    • Twitter
    • YouTube

「Deep Dive Data & Forecasting (資料、預測)」(PDF、Excel)

第1章 數位電視產業

  • 簡介
  • 市場部署、成長策略
    • 要點
    • 策略性建議
    • 預測摘要

第2章 數位電視&視訊產業:市場預測、摘要

  • 整體市場
  • 調查手法
  • 收益預測:各地區
    • 各內容類型
    • SVOD&TVOD收益:各設備

第3章 SVOD:市場預測、摘要

  • 概要
  • 調查手法
  • SVOD業務收益:各地區
    • 總收益:各設備
    • 特有用戶數:各地區

第4章 TVOD&PPV:市場預測、摘要

  • 概要
  • 調查手法
  • TVOD業務收益:各地區
    • 總收益:各設備
    • 特有用戶數:各地區

第5章 FVOD:市場預測、摘要

  • 概要
  • 調查手法
  • FVOD廣告支出:各地區
    • 整體廣告支出:各設備
    • 不重複訪客數:各地區
    • 支出額、利用:各平台

第6章 IPTV:市場預測、摘要

  • 概要
  • 調查手法
  • IPTV收益:各地區
    • 用戶數:各地區

第7章 4K:市場預測、摘要

  • 概要
  • 調查手法
  • 4K收益:各地區
    • 各設備

第8章 8K:設備預測

  • 概要
  • 調查手法
  • 8K聯網電視的裝置量:各地區

第9章 資料利用:市場預測、摘要

  • TV & 視訊資料利用:各地區
    • 各設備

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目錄

Overview

In this ever-evolving sector, Juniper Research has produced its most comprehensive and in-depth study into the ‘Digital TV & Video’ market to date; examining consumer attitudes and intentions, as well as current market trends and strategic opportunities for both traditional networks and disruptive OTT players.

Juniper's Digital TV & Video research includes a consumer survey conducted in the Chinese, UK and US markets to ascertain attitudes to online streaming services such as Amazon Prime and Netflix. The research also analyses current broadcast and OTT opportunities, monetisation strategies, key players, and future developments.

This research suite comprises:

  • Deep Dive Strategy & Competition (PDF)
  • Consumer Survey: US, UK & China
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Industry Insights: In-depth analysis into the current market layout as well as future opportunities, including the following models:
    • SWOT analysis of 3 leading SVOD services
    • Juniper Player Positioning Quadrant
    • Juniper Leaderboard
  • Sector Dynamics: Strategic assessment of key sector developments including:
    • Analysis of immediate and anticipated opportunities, across key segments.
    • Evaluation of the primary challenges and opportunities facing players across the value chain.
    • Sporting rights scenario analysis, offering insight into likely purchase cost, OTT monetisation strategies and requirements.
  • Consumer Survey:
    • Country-specific analysis of consumer opinion for China, UK and US.
    • Adoption and abandonment rates.
    • Leading providers and scoring on quality of content and value for money.
    • Analysis of sports streaming and service uptake.
    • Device usage (Smart TVs, STBs, Mobile Devices, Tablets, Game Consoles).
  • Case Studies: Highlighting the current and emerging players in the Digital TV & Video industry, alongside key player strengths and weaknesses:
    • Amazon
    • Netflix
    • Sky
    • Now TV
    • Facebook Watch
  • Interviews: with leading players across the digital landscape including:
    • Didja
    • Roku
    • Limelight Networks
    • Ostmodern
    • Simulmedia
  • Juniper Leaderboard: Key player capability and capacity assessment of 15 Digital TV & Video vendors.
  • Benchmark Industry Forecasts: Provided for users of OTT services, revenue and advertising spend, as well as total data usage.

Key Questions

  • 1. How are consumer attitudes to SVOD and streaming services evolving?
  • 2. How is the pay TV landscape changing?
  • 3. What strategies can traditional providers adopt to keep pace with OTTs?
  • 4. What will OTTs need to do to acquire sporting rights and how could they subsidise this?
  • 5. What are the key takeaways and strategic recommendations from our analysis?

Companies Referenced

  • Interviewed: Limelight Networks, Roku, Simulmedia,
  • Profiled: Amazon, Apple, AT&T, BBC (British Broadcasting Corporation), BT, Comcast, Disney, Facebook, iFlix, iQiyi, Netflix, Sky, Tencent, Twitter, YouTube.
  • Case Studied: Amazon, Facebook, Netflix, Sky,
  • Included in Positioning Index: Amazon, BT, ESPN, Fox, Sky, Twitter.
  • Mentioned: 20th Century Fox, 21st Century Fox, ABC, Advertising Research Foundation, All3Media International, Altice USA, AMC, AOL, Baidu, Bernama (Malaysian National News Agency), Bilibili, Bloomberg, Buzzfeed, CBS, Channel 4, China Telecom, China Unicom, Cinemax, CNN, Comcast, Communications Workers of America, Coocaa, DAZN, Deutsche Telekom, Dish, Disney, EE, Endemol, English Premier League, Epix, FCC (Federal Communications Commission), Football Malaysia, Freemantle Media, Google, HBO, Hulu, International Radio and Television Society, ITV, Layer3, LeTV, Lucasfilm, Marvel, Miramax, MLB, NBA, NBC, NHK, NHL, Nickelodeon, O2, Oculus, Ofcom, Orange, Ostmodern, Pixar, Samsung, Sharp, Showtime, Skydance Television, Skyworth Digital Holdings, Sling, SoftBank Group, Sony, Spotify, Sprint, STARZ, TCL Corp, Time Warner, T-Mobile, Turner, Twitch, Twitter, UltraFlix, Verizon, VEVO, Viacom, Virgin, Walmart, Warner Bros, WPP, Youkou Toudou.

Data & Interactive Forecast

The ‘Digital TV & Video’ forecast suite includes:

  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • SVOD (Subscription Video on Demand)
      • Subscription revenues, subscriber numbers, subscriptions per user, pricing.
    • TVOD (Transaction Video on Demand)
      • User numbers, total downloads, pricing.
    • FVOD (Free Video on Demand)
      • User numbers, advert impressions, advertiser spend.
      • Global breakdown by provider: Facebook, YouTube, Others
    • IPTV
      • Subscribers, average revenue per user, total revenues.
  • Device splits for:
    • Smartphone
    • Tablet
    • Desktop & Laptop PCs
    • Connected TV
  • 4K and 8K forecasts for Digital TV & Video.
  • Interactive Scenario Tool allowing users to manipulate Juniper's data for 17 different metrics.
  • Access to the full set of forecast data of just under 300 tables and over 44,000 data points.

Juniper Research's highly granular Interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Deep Dive Strategy & Competition

1. The Digital TV Industry

  • 1.1. Introduction
  • 1.2. Market Developments & Evolving Strategies
    • 1.2.1. Key Takeaways
    • 1.2.2. Strategic Recommendations
    • 1.2.3. Forecast Summary for 2018
      • Figure 1.1: Key Forecast Data for the TV & Video Industry in 2018

2. Evolving Consumer Attitudes: Juniper 2018 TV & Video Survey Takeaways

  • 2.1. Introduction
    • Table 2.1: Leading OTT Vendors & Pricing Options in the US
  • 2.2. Consumer Survey Results: Key Trends & Takeaways
    • 2.2.1. Key Survey Takeaways
    • 2.2.2. Regional Analysis
    • 2.2.3. United States
      • i. Market Snapshot
        • Figure 2.2: Market Data for the US TV & Video Industry
      • ii. Leading Providers
        • Figure 2.3: Abandonment & Adoption Rates for US SVOD Providers (%)
        • Figure 2.4: Average Number of SVOD Services Used, As a Proportion of US Survey Respondents (%)
      • iii. Device Usage
        • Figure 2.5: Devices Used to Watch SVOD Content (% of US Respondents) & Intent to Use Devices in the Next 6 Months (%)
      • iv. Content & Genres
        • Figure 2.6: Sports Split by the Overall Proportion of US Survey Respondents Who Watch (%)
        • Figure 2.7: Average Score by US Survey Respondents for SVOD Quality of Original Content (Rank out of 10)
        • Figure 2.8: Average Score by US Survey Respondents for SVOD Quality of Content Overall (Rank out of 10)
        • Figure 2.9: Average Score by US Survey Respondents for SVOD Value for Money (Rank out of 10)
    • 2.2.4. United Kingdom
      • i. Market Snapshot
        • Figure 2.10: Market Data for the UK TV & Video Industry
      • ii. Leading Providers
        • Figure 2.11: Abandonment & Adoption Rates for UK SVOD Providers (%)
      • iii. Device Usage
        • Figure 2.12: Devices Used to Watch SVOD Content (% of UK Respondents)
      • iv. Content Genres
        • Figure 2.13: Sports Split by the Overall Proportion of UK Survey Respondents Who Watch (%)
        • Figure 2.14: Average Score by UK Survey Respondents for SVOD Quality of Original Content (Rank out of 10)
        • Figure 2.15: Average Score by UK Survey Respondents for SVOD Quality of Content Overall (Rank out of 10)
        • Figure 2.16: Average Score by UK Survey Respondents for SVOD Value for Money (Rank out of 10)
    • 2.2.5. China
      • i. Market Snapshot
        • Figure 2.17: Market Data for the Chinese TV & Video Industry
      • ii. Leading Providers
        • Figure 2.18: Services Used to Watch SVOD Content (% of Chinese Respondents
      • iii. Device Usage
        • Figure 2.19: Devices Used to Watch SVOD Content (% of Chinese Respondents)
      • iv. Content Genres
        • Figure 2.20: Service Providers Used to Watch Sports Content (% of Chinese Respondents)
        • Figure 2.21: Sports Split by the Overall Proportion of Chinese Survey Respondents Who Watch (%)
        • Figure 2.22: Video Streaming Service Providers, Split by Viewership of Content Types by Chinese Respondents (%)
        • Figure 2.23: Average Score by Chinese Survey Respondents for SVOD Services in China (Rank out of 10)

3. The OTT/Broadcaster Quandary

  • 3.1. Introduction
  • 3.2. The OTT/Broadcaster Quandary
    • 3.2.1. Differentiating Factors Increasingly Blurred
      • i. More Players Enter the Fray
      • ii. SVOD Growth Continues
        • Table 3.1: Current Leading SVOD Providers & Subscriber Numbers, (m) 2018
    • 3.2.2. Pay TV Consolidation
      • Figure 3.2: Key Stats from the AT&T/Time Warner Merger
    • 3.2.3. Strategy For the Future: Content is Critical
      • Figure 3.3: Comparison of Content Spend per User ($) & Total Viewers (m) of Leading Video Providers, 2017 & 2018
      • Table 3.4: Number of Movies & TV Shows Available on Popular OTT Platforms
      • i. Sports Media as a Driver
      • ii. Alternative Models
        • Table 3.5: Selected US Sporting Rights Packages
      • iii. Juniper Analysis: Sports Broadcast Vendors
        • Figure 3.6: Juniper Positioning Index for Leading Sports Broadcast Services
      • iv. Potential Disruption & Likley Monetisation Models
        • Table 3.7: Popular US Sports & Contract Renewal Dates
        • Figure 3.8: Number of TV Viewers of Regular Season Major League Baseball (m) Autumn 2011-Spring 2017
        • Table 3.9: Potential Season Pass Pricing & Required User Numbers for Facebook
        • Table 3.10: Potential Season Pass Pricing & Required User Numbers for NHL
      • v. Alternative Sports: eSports
      • vi. Multiple Subscriptions a Growing Concern?
    • 3.2.4. 4K Content: Data Usage an Issue
      • Table 3.11: Availability of 4K & HDR Content on Popular OTT Platforms (July 2017)
    • 3.2.5. Social Media & Live Video Curation
      • Case Study: Facebook Watch
  • 3.3. Leading Players: Analysis
    • 3.3.1. Player Assessment: Netflix
      • Case Study: Netflix
      • i. Juniper's View
      • ii. SWOT Analysis
        • Figure 3.12: SWOT Analysis for Netflix
    • 3.3.2. Player Assessment: Amazon
      • Case Study: Amazon
      • i. Juniper's View
      • ii. SWOT Analysis
        • Figure 3.13: SWOT Analysis for Amazon
    • 3.3.3. Player Assessment: Sky Now TV
      • Case Study: Now TV
      • i. Juniper's View
      • ii. SWOT Analysis
        • Figure 3.14: SWOT Analysis for Now TV

4. Stakeholder Analysis & Juniper Leaderboard

  • 4.1. Introduction
  • 4.2. Vendor Assessment Criteria
    • Table 4.1: Vendor Capability Assessment Criteria
    • 4.2.1. Positioning Matrix Results
      • Figure 4.2: Digital TV & Video Positioning Matrix Results
      • Figure 4.3: Juniper Leaderboard for Digital TV & Video
    • 4.2.2. Vendor Groupings
      • i. Summary
      • ii. Established Leaders
      • iii. Leading Challengers
      • iv. Disruptors & Emulators
    • 4.2.3. Conclusion
    • 4.2.4. Limitations & Interpretation
  • 4.3. Digital TV & Video Movers & Shakers
  • 4.4. Vendor Profiles
    • 4.4.1. Amazon
      • i. Corporate Profile
        • Table 4.4: Key Financial Data for Amazon ($m) 2013-2017
      • ii. Geographic Spread
        • Table 4.5: Amazon Localised Websites
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.2. Apple
      • i. Corporate Profile
        • Table 4.6: Key Financial Data for Apple ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Product & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.3. AT&T
      • i. Corporate Profile
        • Table 4.7: Key Financial Data for AT&T ($m) 2013-2017
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 4.8: Key Statistics for AT&T, Following the Merger with Time Warner (August 2018)
      • iv. Products & Services
        • Figure 4.9: DirecTV Packages Following Merger with Time Warner
        • Table 4.10: AT&T Customer & Connection Data (m) 2013-2017
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.4. BBC
      • i. Corporate Profile
        • Table 4.11: Key Financial Data for the BBC ($m) 2014-2018
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships:
      • iv. Products & Services:
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.5. BT
      • i. Corporate Profile
        • Table 4.12: Key Financial Data for BT(£m) 2014-
        • Figure 4.13: Key Data & Statistics for BT in the UK, December 2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.6. Comcast
      • i. Corporate Profile
        • Table 4.14: Key Financial Data for Comcast(£m) 2014-
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.7. Disney
      • i. Corporate Profile
        • Table 4.15: Key Financial Data for Disney ($m) 2013-2017
          • ii. Geographical Spread
          • iii. Key Clients & Strategic Partnerships
          • iv. Products & Services
          • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.8. Facebook
      • i. Corporate Profile
        • Table 4.16: Key Financial Data for Facebook ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.9. iFlix
      • i. Corporate Profile
        • Figure 4.17: Number of Subscribers (m) 2015-2018
      • ii. Geographical Spread
        • Figure 4.18: Geographical Spread of iFlix in Asia & Africa
      • iii. Key Clients & Partnerships
      • iv. Products and Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.10. iQiyi
      • i. Corporate Profile
        • Table 4.19: Key Financial Data for iQiyi ($m) 2017-2018
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.11. Netflix
      • i. Corporate Profile
      • ii. Geographical Spread
        • Table 4.20: Key Financial Data for Netflix ($m) 2013-2017
        • Figure 4.21: Netflix Subscriber Numbers (m) 2013-2017
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.12. Sky
      • i. Corporate Profile
        • Table 4.22: Key Financial Data for Sky ($m) 2014-2018
      • ii. Geographical Spread
        • Figure 4.23: Number of Customers by Region (m) 2014-2018
      • iii. Key Clients & Partnerships
      • iv. Products & Services
        • Table 4.24: Product & Subscriber Numbers for Sky Services (m) 2014-2018
        • Figure 4.25: Sky's Streaming Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.13. Tencent
      • i. Corporate Profile
        • Table 4.26: Key Financial Data for Tencent ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.14. Twitter
      • i. Corporate Profile
        • Table 4.27: Key Financial Data for Twitter ($m) 2013-2017
      • ii. Geographical Spread
      • iii. Key Clients & Partnerships
      • iv. Product & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.15. YouTube
      • i. Corporate Profile
        • Table 4.28: Key Financial Data for Alphabet ($m) 2013-2017
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities

Deep Dive Data & Forecasting

1. The Digital TV Industry

  • 1.1. Introduction
  • 1.2. Market Developments & Evolving Strategies
    • 1.2.1. Key Takeaways
    • 1.2.2. Strategic Recommendations
    • 1.2.3. Forecast Summary for 2018
      • Figure 1.1: Key Forecast Data for the TV & Video Industry in 2018

2. The Digital TV & Video Industry: Market Forecasts & Summary

  • 2.1. The Total Digital TV & Video Market
  • 2.2. Methodology
  • 2.3. Digital TV & Video Revenues by Region
    • Figure & Table 2.1: Total Digital TV & Video Revenues, ($m) Split by 8 Key Regions 2018-2023
    • 2.3.1. Digital TV & Video Revenues by Content Type
      • Figure 2.2: Total Digital TV & Video Revenues, Split by Monetisation Model (SVOD, TVOD, IPTV), 2023: $154.9 bn
      • Table 2.3: Total Digital TV & Video Revenues, Split by Monetisation Model ($m) 2018-2023
    • 2.3.2. SVOD & TVOD Revenues by Device
      • Figure 2.4: Total SVOD & TVOD Revenues, Split by Device 2018: $41.6 bn
      • Table 2.5: Total SVOD & TVOD Revenues, Split by Device ($m) 2018-2023

3. SVOD: Market Forecasts & Summary

  • 3.1. Overview
  • 3.2. Methodology
    • Figure 3.1: SVOD Forecast Methodology
  • 3.3. SVOD Service Revenues by Region
    • Figure & Table 3.2: Total Revenues from SVOD Services ($m), Split by 8 Key Regions 2018-2023
    • 3.3.1. Total Revenues from SVOD Services, Split by Device
      • Figure 3.3: Total SVOD Revenues Split by Device 2018: $35.4bn
      • Table 3.4: Total SVOD Revenues, ($m) Split by Device 2018-2023
    • 3.3.2. Total Unique Subscribers to SVOD Services, Split by Region
      • Figure & Table 3.5: Total Unique Subscribers to SVOD Services (m), Split by 8 Key Regions 2018-2023

4. TVOD & PPV: Market Forecasts & Summary

  • 4.1. Overview
  • 4.2. Methodology
    • Figure 4.1: TVOD Forecast Methodology
  • 4.3. TVOD Service Revenues Split by Region
    • Figure & Table 4.2: Total Revenues from TVOD Services ($m), Split by 8 Key Regions 2018-2023
    • 4.3.1. Total Revenues from TVOD Services, Split by Device
      • Figure 4.3: Total Revenues from TVOD Services, Split by Device 2018: $6.3 bn
      • Table 4.4: Total Revenues from TVOD Services ($m), Split by Device 2018-2023
    • 4.3.2. Total Users of TVOD Services, Split by Region
      • Figure & Table 4.5: Total Users of TVOD Services, (m) Split by 8 Key Regions 2018-2023

5. FVOD: Market Forecasts & Summary

  • 5.1. Overview
  • 5.2. Methodology
    • Figure 5.1: FVOD Forecast Methodology
  • 5.3. FVOD Advertising Spend Split by Region
    • Figure & Table 5.2: Total Advertising Spend on FVOD Services, ($m) Split by 8 Key Regions 2018-2023
    • 5.3.1. Total Advertising Spend on FVOD Services, Split by Device
      • Figure 5.3: Total Advertising Spend on FVOD Services, Split by Device 2018: $24.1bn
      • Table 5.4: Total Revenues for FVOD Services ($m), Split by Device 2018-2023
    • 5.3.2. Total Unique Users of FVOD Services, Split by Region
      • Figure & Table 5.5: Total User Numbers for FVOD Services, Split by 8 Key Regions 2018-2023 (m)
    • 5.3.3. FVOD Spend & Usage by Platform
      • Figure & Table 5.6: Total Advertising Spend on FVOD ($m), Split by Service 2018-2023
      • Figure 5.7: Total App Use per Annum, (%) Split by Platform, 2018

6. IPTV: Market Forecasts & Summary

  • 6.1. Overview
  • 6.2. Methodology
    • Figure 6.1: IPTV Forecast Methodology
  • 6.3. IPTV Revenues, Split by Region
    • Figure & Table 6.2: Total IPTV Revenues, ($m) Split by 8 Key Regions 2018-2023
    • 6.3.1. Total IPTV Subscribers, Split by Region
      • Figure & Table 6.3: Total IPTV Subscribers, (m) Split by 8 Key Regions 2018- 2023

7. 4K: Market Forecasts & Summary

  • 7.1. Overview
  • 7.2. Methodology
    • Figure 7.1: 4K Forecast Methodology
  • 7.3. 4K Revenues Split by Region
    • Figure & Table 7.2: Total 4K Content Revenues (SVOD & TVOD), ($m) Split by 8 Key Regions 2018-2023
    • 7.3.1. Total 4K Revenues, Split by Device
      • Figure 7.3: Total 4K Revenues, Split by Device 2023: $10.9 billion
      • Table 7.4: Total 4K Revenues ($m), Split by Device 2018-2023

8. 8K: Device Forecast

  • 8.1. Overview
  • 8.2. Methodology
    • Figure 8.1: Methodology for 8K Connected TV Device Forecast
  • 8.3. 8K Connected TV Installed Base Split by Region
    • Figure & Table 8.2: Installed Base of 8K TVs, (m) Split by 8 Key Regions 2018-2023

9. Data Usage: Market Forecast & Summary

  • 9.1. TV & Video Data Usage Split by Region
    • Figure & Table 9.1: Total TV & Video Data Usage (PB), Split by 8 Key Regions 2018-2023
    • 9.1.1. Total Market for Data Usage, Split by Device
      • Figure 9.2: Total TV & Video Data Usage, Split by Device 2018: 496,519 PB
      • Table 9.3: Total TV & Video Data Usage (PB), Split by Device 2018-2023
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