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市場調查報告書

智慧型手錶:市場趨勢、供應商策略、預測 2018-2022年

Smart Watches: Trends, Vendor Strategies & Forecasts 2018-2022

出版商 Juniper Research 商品編碼 279391
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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智慧型手錶:市場趨勢、供應商策略、預測 2018-2022年 Smart Watches: Trends, Vendor Strategies & Forecasts 2018-2022
出版日期: 2018年01月16日 內容資訊: 英文
簡介

本報告概括智慧型手錶市場上的課題與機會,提供各種類 (顯示器智慧型手錶、混合智慧型手錶) 的全面性分析,技術發展趨勢,銷售分析,主要企業的定位、評估,利用案例,及產業預測的基準等彙整資料。

第1章 智慧型手錶:市場定義、要點

第2章 課題:利用案例

  • 利用案例
  • 健身
  • 通知
  • 付款
  • 定位追蹤

第3章 課題:連接性

  • 簡介
  • 連接性是什麼?
  • 行動電話連接性
  • GNSS
  • Wi-Fi
  • NFC
  • ANT+

第4章 課題:認識、銷售管道

  • 智慧型手錶銷售管道
  • 行動網路業者
  • 零售業者
  • 貿易

第5章 競爭情形、Juniper Leaderboard

  • 簡介
  • 相關利益者分析:功能評估 & 市場定位

第6章 智慧型手錶市場預測、要點

  • 簡介
  • 預測手法
  • 智慧型手錶數量預測
  • 智慧型手錶收益預測

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目錄

Juniper's new and expansive Smartwatches research outlines the challenges and opportunities available in this evolving market, providing a comprehensive analysis of the sector split by:

  • Display Smartwatches
  • Hybrid Smartwatches

The research charts the latest technological and business developments in the smartwatch space, and provides in-depth forecasts across a variety of metrics. It also examine the strategies used by key players in the smartwatch market and assess their future prospects within this emerging sector.

This research comprises:

  • Market Trends & Opportunities (PDF)
  • 5 Year Market Sizing & Forecast Spreadsheet (Excel)

Key Features

  • Technological Developments : Assessment of the current state of smartwatch technologies, detailing prospects for their future development and their impact on the sector.
  • Sales Channel Analysis : Discussion of the various ways in which smartwatches are sold, providing a guide to the most effective ways to use each channel to maximise exposure for a variety of types of vendor.
  • Juniper Leaderboard : Positioning & strategic evaluation of a range of players in the smartwatch market including:
    • Alphabet
    • Apple
    • Casio
    • Fitbit
    • Fossil
    • Garmin
    • Martian
    • Nokia
    • Polar
    • Samsung
    • Suunto
    • TAG Heuer
    • Ticwatch
  • Use Cases : Strategic evaluation of the use cases for smartwatches and what this means for the future shape of the sector.
  • Benchmark Industry Forecasts : Market segment forecasts for smartwatch installed base and shipments, as well as software. Hardware forecasts split by:
    • Smartwatch type (hybrid and display)
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)

Key Questions

  • 1. What movement is happening in the smartwatch market?
  • 2. What is holding smartwatch adoption back?
  • 3. What features and positioning will drive adoption?
  • 4. How will the smartwatch OS and vendor landscape change over the next 5 years?
  • 5. What are the best business models for each player in the smartwatch ecosystem?

Companies Referenced

Alphabet, Apple, AT&T, Barclays, Casio, European Global Navigation Satellite Systems Agency, Fitbit, Fossil, Garmin, Google, Guess, Intel, LG, Lumo, Martian, Motorola, MyKronoz, Nokia, Nymi, Polar, Ringly, Samsung, Sony, Sprint, Suunto, TAG Heuer, Target, Tesco, Ticwatch, T-Mobile, Verizon.

Data & Interactive Forecast

The Smartwatches forecast suite includes:

  • Country level data splits for 8 key regions and country forecasts for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Segment splits by:
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Device Type (display and hybrid smartwatches)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)
    • Operating System (Android Wear, Tizen, WatchOS, Others)
    • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 7 different metrics.
    • Access to the full set of forecast data of more than 30 tables and over 4,100 datapoints.

Juniper Research's highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Smartwatches: Market Direction & Key Takeaways

  • 1.1 Introduction
  • 1.2 Research Scope
  • 1.3 Definitions
    • 1.3.1 Wearable Devices
    • 1.3.2 Smartwatches
    • Figure 1.1: Guess Connect & Fossil Q Commuter Hybrid Smartwatches
  • 1.4 Smartwatch Market Direction in a Connected World
    • Figure 1.2: Most Important Smartwatch Applications, US (%)
    • Figure 1.3: Juniper Roadmap for Smartwatch Connectivity
  • 1.5

2. The Challenge: Use Case(s)

  • 2.1 Use Case(s)
    • 2.1.1 The Impact of Hardware
  • 2.2 Fitness
    • Table 2.1: WatchOS Updates by Category
    • 2.2.1 Fitness Wearables: Friend or Foe?
    • 2.2.2 Fitness Software
    • i. Interpretation & Context
    • Figure 2.2: Apple Watch Activity Rings & Nokia Steel HR Display
    • 2.2.3 Which Fitness?
  • 2.3 Notifications
    • 2.3.1 Notification or Interaction?
    • i. Display
    • Figure 2.3: Fossil Q Commuter Hybrid Smartwatch
    • ii. Haptics
    • iii. Voice
    • 2.3.2 Enterprise Notifications
  • 2.4 Payment
    • 2.4.1 OEM Pay
    • Table 2.4: Summary of Bank & Country Support of Select OEM Pay Methods (December 2017)
    • 2.4.2 Strap Payment
    • Figure 2.5: bPay Loop Devices
  • 2.5 Location Tracking
    • 2.5.1 Beyond Mere Location
    • 2.5.2 Security

3. The Challenge: Connectivity

  • 3.1 Introduction
  • 3.2 What Connectivity?
  • 3.3 Cellular Connectivity
    • 3.3.1 Current Connectivity
    • i. The Impact of 5G
    • ii. SIMs & Billing
    • Figure 3.1: Samsung Gear & Samsung Gear S2 3G Classic
    • Figure 3.2: US MNO Data Plans for the Apple Watch Series 3
  • 3.4 GNSS
    • 3.4.1 Which GNSS?
    • Figure 3.3: GNSS Receiver Support for GNSS Constellations, 2016
    • 3.4.2 Time to First Fix
    • 3.4.3 Power
  • 3.5 Wi-Fi
    • 3.5.1 Smart Home & IoT Device Control
  • 3.6 NFC
  • 3.7 ANT+

4. The Challenge: Awareness & The Sales Channel

  • 4.1 Smartwatch Sales Channels
  • 4.2 Mobile Network Operators
    • 4.2.1 Private Label Smartwatches
    • 4.2.2 Data Contracts
  • 4.3 Retailers
    • 4.3.1 Electronics Retailers
    • 4.3.2 General Stores
    • 4.3.3 Jwellers
  • 4.4 Commerce
    • 4.4.1 Crowdfunding

5. Competitive Landscape & Juniper Leaderboard

  • 5.1 Introduction
    • 5.1.1 Stakeholder Assessment Criteria
    • Table 5.1: Smartwatch Vendor Capability Assessment Factors
  • 5.2 Stakeholder Analysis: Capability Assessment & Market Positioning
    • 5.2.1 Juniper Leaderboard for Smartwatches
    • Figure 5.2: Smartwatches Leaderboard
    • Table 5.3: Smartwatches leaderboard Scoring
    • 5.2.2 Player Groupings & Conclusion
    • i. Established Leaders
    • ii. Leading Challengers
    • iii. Disruptors & Emulators

6. Smartwatch Market Forecasts & Key Takeaways

  • 6.1 Introduction
  • 6.2 Forecast Methodology
    • 6.2.1 Forecast Steps
    • i. Analysis of the Current Market
    • ii. Smartphone Penetration
    • 6.2.2 Methodology for Shipments, Installed Base & Market Value of Smartwatches
    • 6.2.3 Smartwatches Software Methodology
    • Figure 6.1: Smartwatches Hardware Forecast Methodology
    • Figure 6.2: Smartwatches Software Forecast Methodology
  • 6.3 Smartwatch Unit Forecasts
    • 6.3.1 Installed Base Forecasts
    • i. Device Installed Base
    • Figure & Table 6.3: Smartwatch Installed Base per annum (m), Split by 8 Key Regions, 2017-2022
    • Table 6.4: Smartwatch Installed Base per annum (m), Split by Category, 2017-2022
    • ii. Device Installed Base by Operating System
    • Figure & Table 6.5: Smartwatch Installed Base per annum (m), Split by Operating System, 2017-2022
    • iii. Device Installed Base by Vendor
    • Figure & Table 6.6: Smartwatch Installed Base per annum (m), Split by Device Vendor, 2017-2022
    • iv. Connectivity Installed Base
    • Figure & Table 6.7: Smartwatches Shipped per annum (m), Split by Connectivity Type, 2017-2022
    • 6.3.2 Shipment Forecasts
    • i. Device Shipments
    • Figure & Table 6.8: Smartwatches Shipped per annum (m), Split by 8 Key Regions, 2017-2022
    • ii. Device Shipments by Operating System
    • Figure & Table 6.9: Smartwatches Shipped per annum (m), Split by Operating System, 2017-2022
    • iii. Device Shipments by Vendor
    • Figure & Table 6.10: Smartwatches Shipped per annum (m), Split by Device Vendor, 2017-2022
    • iv. Connectivity Technology Shipments
    • Figure & Table 6.11: Smartwatches Shipped per annum (m), Split by Device Vendor, 2017-2022
    • 6.3.3 Smartwatch Software Forecasts
    • i. Apps Accessed
    • Figure 6.12: Smartwatch Apps Accessed per annum (m), Split by Device Vendor, 2017-2022
  • 6.4 Smartwatches Revenue Forecasts
    • 6.4.1 Device Revenues
    • Figure & Table 6.13: Smartwatch Hardware Revenue per annum ($m) Split by 8 Key Regions, 2017-2022
    • 6.4.2 Software Revenues
    • Figure & Table 6.14: Smartwatch Software Revenue per annum ($m) Split by 8 Key Regions, 2017-2022
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