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市場調查報告書

擴增實境 (AR) & 複合現實 (MR)

Augmented & Mixed Reality

出版商 Juniper Research 商品編碼 249291
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
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擴增實境 (AR) & 複合現實 (MR) Augmented & Mixed Reality
出版日期: 2018年04月10日 內容資訊: 英文
簡介

本報告提供消費者 & 企業 行動擴增實境 (AR) 市場相關詳細分析,重要的利用案例及主要市場企業的評估的,擴增實境 (AR) & 複合現實 (MR)未來整體性分析、預測。

策略 & 競爭情形

第1章 AR & MR:市場形勢

  • AR & MR:市場形勢
  • AR & MR:市場動向
  • Juniper的供應商定位目錄:智慧眼鏡硬體製造商

第2章 AR & MR:消費者 & 企業技術的影響評估

  • 消費者AR技術的影響分析
  • 企業AR技術的影響分析

第3章 AR & MR:市場分析

  • 智慧型手機AR & MR市場分析

第4章 AR & MR:競爭情形

  • AR & MR的競爭情形
  • 限制事項 & 說明
  • AR & MR產業的有實力者
  • AR & MR企業簡介

資料 & 預測

第1章 AR & MR:簡介

第2章 AR & MR:市場摘要

  • 市場預測摘要

第3章 智慧型手機AR & MR

  • 智慧型手機的AR & MR

第4章 平板電腦AR & MR

  • 平板電腦AR的簡介

第5章 智慧眼鏡AR & MR

  • 智慧眼鏡AR的簡介
  • 預測手法

第6章 企業AR & MR

  • 企業AR的簡介

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目錄

Overview

Juniper Research's latest Augmented & Mixed Reality research provides in-depth examination of the mobile augmented reality market, covering both the consumer and enterprise spaces. It provides an evaluation of pivotal use cases and key market players, aligned with an extensive forecast suite to provide a comprehensive analysis of the future of Augmented & Mixed Reality. In-depth analysis of the consumer and enterprise market is presented across the 4 key hardware platforms:

  • Smartphones
  • Tablets
  • Head-Mounted Devices
  • Consumer Vehicles

This research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Consumer & Enterprise Market Analysis and Impact Assessment: Separate analyses for the impact of AR and MR technologies in the consumer and enterprise markets, aligned with insights and strategic recommendations for key stakeholders.
  • Juniper Vendor Positioning Index: Offers a comparative assessment of the products and services from 13 leading OEMs manufacturing AR and MR hardware, categorised in terms of the depth of their hardware offerings. Vendors included in the Index include:
    • DAQRI
    • Everysight
    • Gamrin
    • GlassUp
    • LaForge Optical
    • Laster Technologies
    • Lenovo
    • Lumus
    • Microsoft
    • Meta
    • ODG
    • Optinvent
    • Vuzix
  • Augmented & Mixed Reality Sector Analysis: Analysis of future market prospects across 8 key vertical markets including:
    • Education
    • Games
    • Healthcare
    • Lifestyle
    • Multimedia
    • Retail
    • Search & Discovery
    • Social Media & Networking
  • Juniper Leaderboard: 14 leading AR & MR platform vendors analysed, scored and positioned.
  • Interviews with leading AR and MR platform vendors including:
    • Aireal
    • Blippar
    • DAQRI
    • Infinity AR

Key Questions

  • 1. How have AR and MR technologies developed since Pokémon Go was released?
  • 2. What will be the biggest use cases for AR and MR over the next 5 years?
  • 3. Who are the key players in the AR market?
  • 4. What are smartphone vendors and mobile OS developers doing in the AR space?
  • 5. What will be the value of mobile AR and MR by 2022?

Companies Referenced

  • Interviewed: Aireal, Blippar, DAQRI, Infinity AR.
  • Profiled: Aireal, Alphabet, Atheer, Apple, Blippar, DAQRI, Facebook, Infinity AR, Inglobe Technologies, Microsoft, ODG, PTC, Snap Inc, Vuzix.
  • Case Studied: Carrot.
  • Mentioned: 1066 Labs, 21st Century Fox, 3D4Medical, Acer, Alibaba, Amazon, Anheuser-Busch, Aniplex, ARToolworks, Asus, Audi, Bento Labs, Bosch, Cadbury, Camera Technologies Group, Canesta, Coca-Cola, Colgate, Conde Nast, Dacuda, Dark Sky, Dell, DHL, EA (Electronics Arts). Elbit, Epic Action, Epson, Escher Reality, Evertoon, Everysight, Eyefluence, Faciometrics, Ford, Forte Technology, Fuzzycube, Garmin, GE (General Electric), General Mills, GetJar, GlassUp, Google, GSK, HP, Huawei, IKEA, Intel, InvenSense, Jaguar, Johnson & Johnson, Jorjin, Kellogg's, Kickstarter, King, Kopin, KSP Steel, L'Oreal, LAFORGE Optical, Laster Technologies, Lattice Data, Layar, Lenovo, Looksery, Lowe's Canada, Lumus, Magic Leap, Max Factor, Maybelline, McDonald's, Meta, Metaio, MIGU, Monocle, MSC Cruises, Nanjing Ruiyue Technology, Nestle, Niantic Labs, Nike, Nintendo, Nokia, Novartis, NVIDIA, ONtheGO, Optinvent, Peak Games, Pebbles, PepsiCo, Playtika, Pristine.io, Procter & Gamble, Qualcomm, RecRec, Regaind, Samsung, SAP, Simplygon, Skype, Sony, SpaceView, STM, Supercell, Surreal Vision, Taco Bell, Tencent, TIME Inc, Two-Trees Photonics, Unilever, Upskill, Vinci Energies, Virgin Media, Vrvana, VTT, Vurb, Warner Bros, WhatsApp, Wikitude, Woods Bagot, Yelp, YouTube.

Data & Interactive Forecast

Juniper's Augmented & Mixed Reality forecast suite includes:

  • 5 year benchmark forecasts are key metrics by 8 key regions and 9 country level splits including:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • South Korea
    • Sweden
    • UK
    • US
  • Mobile Augmented & Mixed Reality, split by 3 devices:
    • Smartphones
    • Tablets
    • Smart Glasses
  • App ecosystems forecasts, including total number of installed AR applications and total AR app market value, across 8 key AR sectors:
    • Education
    • Games
    • Healthcare
    • Lifestyle
    • Multimedia
    • Retail
    • Search & Discovery
    • Social Media & Networking
  • Access to the full set of forecast data of 715 tables and over 98,400 datapoints.
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper's data for 20 different metrics.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Deep Dive Strategy & Competition

1. AR & MR: The Market Landscape

  • 1.1. Augmented & Mixed Reality: The Market Landscape
    • 1.1.1. Augmented Reality
      • i. Mixed Reality
        • Figure 1.1: Android AR Stickers
  • 1.2. AR & MR Market Movements
    • 1.2.1. Mergers & Acquisitions
    • 1.2.2. Notable Product Releases
      • Figure 1.2: Magic Leap One
  • 1.3. Juniper Vendor Positioning Index Smart Glasses Hardware Manufacturers
    • Table 1.3: Juniper Vendor Positioning Index Scoring Criteria - AR HMD Vendors
    • Figure 1.4: Juniper Vendor Positioning Index AR Smart Glasses - AR Smart Glasses Vendors
    • 1.3.1. AR Smartglass Vendor Analysis
      • i. DAQRI
        • Figure 1.5: DAQRI Smart Glasses
      • ii. Everysight
        • Figure 1.6: Everysight Raptor
      • iii. Garmin
      • iv. GlassUp
      • v. LAFORGE Optical
      • vi. Laster Technologies
      • vii. Lenovo
      • viii. Lumus
      • ix. Meta
      • x. Microsoft
        • Figure 1.7: Microsoft HoloLens
      • xi. ODG
      • xii. Optinvent
        • Figure 1.8: Optinven's OR-2 Glasses
      • xiii. Vuzix
        • Figure 1.9: Vuzix M100 Smart Glasses
        • Figure 1.10: Vuzix M300 Smart Glasses
    • 1.3.2. Future AR Trends
      • Figure 1.11: The Augmented/Mixed Reality Ecosystem
      • Figure 1.12: Elements of Digital Voice Assistant Technology
    • 1.3.3. AR Frameworks

2. AR & MR: Consumer & Enterprise Technology Impact Assessment

  • 2.1. Consumer AR Technology Impact Assessment
    • Table 2.1: Consumer AR Technology Impact Analysis Assessment Criteria
    • Table 2.2: Consumer AR Market Juniper Heatmap Results
    • 2.1.1. Consumer Smartphone AR
      • Figure 2.3: Juniper Phased Evolution Model Smartphone Augmented & Mixed Reality
    • 2.1.2. Consumer Tablet AR
      • Figure 2.4: Smartphone & Tablet Penetration in Selected Regions in 2018
      • Figure 2.5: Consumer Tablet Revenue Growth - The Top 5 High Growth Sectors: CAGR for 2018-2022
      • Figure 2.6: Regional Share of Tablet Shipments in 2022
    • 2.1.3. Consumer HMD AR
      • Figure 2.7: Intel's Vaunt Glosses
      • Figure 2.8: Consumer AR HMD Market Priorities
  • 2.2. Enterprise AR Technology Impact Analysis
    • Table 2.9: Enterprise AR Technology Impact Assessment Criteria
    • Figure 2.10: Enterprise AR Market - Juniper Heatmap Results
    • 2.2.1. Enterprise Smartphone AR
      • Figure 2.11: Number of AR Capable Mobile Devices that have AR Enterprise Applications Installed, Split by Device (m) 2016-2018
    • 2.2.2. Enterprise Tablet AR
      • Figure 2.12: Proportion of Augmented Reality Capable Tablets that are Enterprise Devices (%) 2018-2022, Select Regions & Global
    • 2.2.3. Enterprise HMD AR
      • Figure 2.13: Share of Revenues from Enterprise Augmented Reality Applications (%), Split by Device in 2022
      • Table 2.14: Selected HMD Hardware Vendor Information

3. AR & MR: A Sector Analysis

  • 3.1. Smartphone AR & MR Sector Analysis
    • Figure 3.1: Total Number of Smartphone Augmented Reality Applications (m) Split by 8 Key AR Categories: 2022
    • 3.1.1. Games
      • Figure 3.2: Average Mobile App Retention & Churn Rate
      • i. Monetising AR & MR Gaming Applications
      • ii. Table 3.3: Top 10 Grossing Mobile Smartphone Games, Globally
    • 3.1.2. Search & Discovery
      • i. Monetising AR & MR Search & Discovery Applications
        • Figure 3.4: Proportion of Smartphone Revenues in AR Search & Discovery Markets Attributable to PPD, In-app Purchases & Advertising: 2022
    • 3.1.3. Lifestyle
      • Case Study: CARROT Weather Smartphone AR App
    • 3.1.4. Multimedia
    • 3.1.5. Social Media & Networking
      • Figure 3.5: Monthly Active Users of Select Social Media Applications: 2018
      • i. Monetising AR & MR Social Media Applications
        • Figure 3.6: Proportion of Smartphone Revenues in AR & MR Social Media Markets Attributable to PPD, In-app Purchases & Advertising: 2022
    • 3.1.6. Healthcare
    • 3.1.7. Retail
    • 3.1.8. Education
      • Figure 3.7: Total Value of Smartphone AR Education Applications ($m) Split by Revenue Model 2018 & 2022

4. AR & MR: The Competitive Landscape

  • 4.1. The Competitive Landscape for Augmented & Mixed Reality
    • 4.1.1. AR & MR Platform Vendor Assessment Methodology
      • Table 4.1: AR & MR Platform Provider Player Analysis Scoring Criteria
      • Figure 4.2: AR & MR Platform Provider Leaderboard
      • Table 4.3: Juniper Heatmap Results
    • 4.1.2. Vendor Grouping AR & MR Platform Providers
      • ii. Leading Challengers
      • iii. Disruptors & Emulators
  • 4.2. Limitations & Interpretations
  • 4.3. AR & MR Industry Movers & Shakers
  • 4.4. AR & MR Player Profiles
    • 4.4.1. Aireal
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.2. Alphabet
      • i. Corporate
        • Table 4.4: Alphabet Financial Snapshot ($m) FY2015-2017
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 4.5: Google Glass Partners
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.3. Atheer
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Partnerships
    • 4.4.4. Apple
      • i. Corporate Profile
        • Table 4.6: Apple Financial Snapshot ($m) FY2014-2017
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.5. Blippar
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.6. DAQRI
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 4.7: Selected DAQRI Partners 2018
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.7. Facebook
      • i. Corporate Profile
        • Table 4.8: Facebook Financial Snapshot ($bn) 2014-2016
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.8. Infinity AR
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.9. Inglobe Technologies
      • i. Corporate Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.10. Microsoft
      • i. Corporate
        • Table 4.8: Microsoft Financial Snapshot ($bn) FY2015-2017
      • i. Geographic Spread
      • ii. Key Clients & Strategic Partnerships
      • iii. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.11. ODG
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
        • Figure 4.9: ODG R-9 Smart Glasses
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.12. PTC
      • i. Corporate Profile
      • ii. Table 4.10: PTC Selected Financial Information ($m) 2015-2017
      • ii. Geographic Spread
      • ii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.13. Snap Inc
      • i. Corporate Profile
        • Table 4.11: Snap Inc Selected Financial Information ($m) 2015-2017
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.14. Vuzix
      • i. Corporate
        • Table 4.12: Vuzix Key Financial Data ($m) FY2015-2017
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High Level View of Offerings
      • v. Juniper's View: Key Strengths & Strategic Opportunities

Deep Dive Data & Forecasting

1. Introduction to Augmented & Mixed Reality

  • 1.1. Introduction to Augmented & Mixed Reality Forecasts
    • Figure 1.1: Augmented & Mixed Reality Market Forecast Summary: 2022
  • 1.2. Future Drivers of AR & MR Growth
    • 1.2.1. SDKs & Development Platforms
    • 1.2.2. Development of SLAM Technologies

2. Augmented & Mixed Reality: A Market Summary

  • 2.1. AR & MR: Market Forecasts Summary
    • 2.1.1. Total Number of Mobile Augmented Reality Applications Installed, Split by Sector
      • Figure & Table 2.1: Total Number of Mobile Augmented Reality Applications Installed, Split by Sector (m) 2017-2022
    • 2.1.2. Total Augmented Reality Market Value, Split by Industry
      • Figure & Table 2.2: Total Augmented Reality Market Value, Split by Industry ($m) 2017-2022

3. Smartphone Augmented & Mixed Reality

  • 3.1. Augmented & Mixed Reality on Smartphones
    • 3.1.1. Smartphone AR
      • i. PPD (Pay-per-Download) Methodology
      • ii. In-app Purchases Methodology
      • iii. AR Advertising Forecast Methodology
        • Figure 3.1: Smartphone PPD AR Forecast Methodology
        • Figure 3.2: Smartphone In-app Purchases AR Forecast Methodology
        • Figure 3.3: Smartphone AR Advertising Forecast Methodology
    • 3.1.2. Total Number of Smartphone Augmented Reality Applications, split by category
      • Figure & Table 3.4: Total Number of Smartphone Augmented Reality Applications Split by Category (m) Split by 8 Sectors 2017-2022
    • 3.1.3. Total Number of Smartphone Augmented Reality Applications
      • Figure & Table 3.5: Total Number of Smartphone Augmented Reality Applications (m) Split by 8 Key Regions 2017-2022
    • 3.1.4. Total Smartphone Augmented Reality Market Value
      • Figure & Table 3.6: Total Smartphone Augmented Reality Market Value ($m) Split by 8 Key Regions 2017-2022
      • Table 3.7: Total Value of Smartphone AR Applications, Split by Revenue Model ($m) 2017-2022

4. Tablet Augmented & Mixed Reality

  • 4.1. Introduction to Tablet AR
    • 4.1.1. Tablet Forecast Methodology
      • i. PPD (Pay-per-Download) Methodology
      • ii. In-app Purchases Methodology
      • iii. AR Advertising Forecast Methodology
        • Figure 4.1: Tablet PPD AR Forecast Methodology
        • Figure 4.2: Tablet In-app Purchases Forecast Methodology
        • Figure 4.3: Tablet AR Advertising Forecast Methodology
    • 4.1.2. Total Number of Tablet Augmented Reality Applications Split by Category
      • Figure & Table 4.4: Total Number of Tablet Augmented Reality Applications Split by Category (m) 2017-2022
    • 4.1.3. Total Number of Tablet Augmented Reality Applications, Split by Region
      • Figure & Table 4.5: Total Number of Tablet Augmented Reality Applications (m) Split by 8 Key Regions 2017-2022
    • 4.1.4. Total Tablet Augmented Reality Market Value
      • Figure & Table 4.6: Total Smartphone Augmented Reality Market Value ($m) Split by 8 Key Regions 2017-2022
      • Table 4.7: Total Value of Tablet AR Applications, Split by Revenue Model ($m) 2017-2022

5. Smart Glass Augmented & Mixed Reality

  • 5.1. Introduction to Smart Glass AR
  • 5.2. Forecast Methodology
    • 5.2.1. PPD (Pay-per-Download) Methodology
    • 5.2.2. In-app Purchases Methodology
    • 5.2.3. AR Advertising Forecast Methodology
    • 5.2.4. Key Changes from Previous Forecast
      • Figure 5.1: Smart Glasses PPD AR Forecast Methodology
      • Figure 5.2: Smart Glasses In-application Purchases AR Forecast Methodology
      • Figure 5.3: Smart Glasses AR Advertising Forecast Methodology
    • 5.2.5. Total Number of Smart glass Augmented Reality Applications Split by Category
      • Figure & Table 5.4: Total Number of Smart Glass Augmented Reality Applications Split by Category (000's) 2017-
    • 5.2.6. Total Number of Smart Glass Augmented Reality Applications, Split by Region
      • Figure & Table 5.5: Total Number of Smart Glass Augmented Reality Applications (000's), Split by 8 Key Regions 2017-
    • 5.2.7. Total Smart Glass Augmented Reality Market Value
      • Figure & Table 5.6: Total Smart Glass Augmented Reality Market Value (m) Split by 8 Key Regions 2017-2022
      • Table 5.7: Total Smart Glass Augmented Reality Market Value, Split by Revenue Model ($m) 2017-2022

6. Enterprise Augmented Reality

  • 6.1. Introduction to Enterprise AR
    • 6.1.1. Enterprise Forecasting Methodology
      • i. PPD (Pay-per-Download) Methodology
      • ii. Subscription/Licensing Model
    • 6.1.2. Key Changes from Previous Forecast
      • Figure 6.1: Enterprise AR Forecast Methodology
      • Figure 6.2: Enterprise AR Subscription/Licence Model Forecast Methodology
    • 6.1.3. Total Number of Enterprise Augmented Reality Applications Split by Hardware Platform (m)
      • Figure & Table 6.3: Total Number of Enterprise Augmented Reality Applications Split by Hardware Platform (m) 2017-2022
    • 6.1.4. Total Number of Enterprise Augmented Reality Applications, Split by Region
      • Figure & Table 6.4: Total Number of Enterprise Augmented Reality Applications (m) Split by 8 Key Regions 2017-2022
    • 6.1.5. Total Enterprise Augmented Reality Market Value
      • Figure & Table 6.5: Total Enterprise Augmented Reality Market Value ($m) Split by 8 Key Regions 2017-2022
      • Table 6.6: Total Enterprise Augmented Reality Market Value, Split by Revenue Model ($m) 2017-2022
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