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市場調查報告書

行動網路業者的行動語音策略

Mobile Voice

出版商 Juniper Research 商品編碼 120860
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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行動網路業者的行動語音策略 Mobile Voice
出版日期: 2018年07月10日 內容資訊: 英文
簡介

本報告提供行動網路業者活用了行動語音的新經營模式、收益源的開發的相關調查,主要企業的採訪,語音市場情勢,地區形勢等彙整資料。

市場趨勢、競爭情形

第1章 行動語音策略的簡介

  • 簡介

第2章 行動語音:市場形勢 & 地區分析

  • 網路業者所面臨的課題
    • 傳統的收益低
  • 市場更新:VoLTE的發展
    • ViLTE (Video over LTE)
    • VoLTE
  • 市場更新:VoWi-Fi的發展
    • Wi-Fi Calling的地區分析
    • Wi-Fi Calling的未來
    • 語音收益減少分析
  • RCS (進階通訊服務)

第3章 行動語音:企業簡介 & 定位

  • 行動語音的簡介
  • 供應商評估
    • 供應商評估手法
    • 行動語音供應商分類
  • 限制 & 說明
  • 未來的語音:主要企業
  • 企業簡介
    • Amdocs
    • GENBAND
    • Empirix
    • Ericsson
    • Mitel Networks
    • Nokia Networks
    • Sonus
    • Tata Communications
    • Twilio
    • Syniverse
    • iBasis
    • Ascom

市場規模 & 預測

第1章 行動語音的簡介

  • 業者& OTT語音
  • 通訊生態系統

第2章 行動語音:市場摘要

  • 行動語音市場摘要

第3章 手機業者語音:市場預測 & 要點

  • 網路業者市場

第4章 OTT語音:市場預測 & 要點

  • OTT語音市場

第5章 WebRTC & HD 語音:市場預測 & 要點

  • 簡介

第6章 Wi-Fi通話:市場預測 & 要點

  • 簡介

第7章 行動視訊通話 & 平板電腦VoIP::市場預測 & 要點

  • 簡介

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目錄

Overview

Juniper's latest ‘Mobile Voice’ research focuses on how operators can leverage the latest developments in mobile voice, and how these can help retain market share and deliver new revenues. It includes a comprehensive analysis of the mobile voice ecosystem, including new business models to capitalise on emerging technologies and an assessment of the voice platforms that have the highest growth potential.

The research provides critical reading for stakeholders, providing in-depth evaluations of mobile voice technologies, including:

  • VoLTE
  • Mobile & Tablet OTT VoIP
  • HD Voice
  • Mobile WebRTC
  • Video Calling
  • VoWi-Fi

This research suite includes:

  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Voice Market Landscape: Evaluation of the state of the mobile voice market, identifying business models and key opportunities for technologies, including:
    • VoLTE
    • Mobile & Tablet OTT VoIP
    • HD Voice
    • Mobile WebRTC
    • Video Calling
    • VoWi-Fi
  • CPaaS Examination: Analysis of emerging services and accompanying business models that will enable new operator services.
  • Regional & Technology Impact Analysis: A technology impact assessment across 8 key global regions of mobile voice technologies, with analysis of the following criteria:
    • Mass Market Impact
    • Technological Barriers
    • Technological Clarity
    • Cost Barriers
    • Quality of User Experience
    • Ecosystem Readiness
  • Juniper Leaderboard: Key player capability and capacity assessment of 13 mobile voice platform vendors.
  • Interviews with leading mobile voice service providers, including:
    • CLX Communications
    • Ericsson
    • iBasis
    • Infobip
    • Interop Technologies
    • Nokia
    • Radisys
    • Softil
  • Benchmark Industry Forecasts: Provided for mobile voice services including VoLTE, VoWi-Fi, Mobile & Tablet VoIP, Video Calling, WebRTC and HD Voice, aligned with a detailed analysis of future development.

Key Questions

  • 1. What major market forces are changing the mobile voice landscape?
  • 2. How will new voice services develop over the next 5 years?
  • 3. How can network operators and OTT players take advantages of these new services?
  • 4. What is the role of the CPaaS approach in the future mobile voice space?
  • 5. How will incumbent technologies, such as AI and 5G, affect the market?

Companies Referenced

  • Interviewed: Ericsson Networks, CLX Communications, iBasis, Infobip, Interop Technologies, Nokia Networks, Radisys, Softil.
  • Profiled: Ericsson Networks, CLX Communications, Huawei, iBasis, Infobip, Interop Technologies, Mavenir Systems, Nokia Networks, Radisys, Ribbon Communications, Softil, Syniverse, Twilio.
  • Case Studied: Google.
  • Mentioned: 3GPP, Air Canada, Aircel, Airtel, Alcatel-Lucent, Amazon, America Movil, Apple, Argo AI, AT&T Mobility, Avea, Bell Wireless, Brocade Communications Systems, BSNL Mobile, BT, Cellulys, CenturyLink, China Mobile, China Telecom, China Unicom, Cisco, Claro, CSL, Cubic Telecom, Deutsche Telekom, Dialogue Group, Digi Mobile, EE, Eircom, Eitsalat, Expway, Facebook, Ford Motor Company, Fortinet, Foxconn, Glo Mobile, GSMA, Hewlett Packard, Hoimyung Coporation, IBM, Idea, Indosat, Inland Cellular, Intel, Juniper Networks, Kakao Talk, KDDI, KPN Group, KT, LG U+, LINE, Mblox, MEF, Megafon, Metaswitch, Microsoft, Millicom, Mittel, Mobey Forum, Mobile Marketing Association, Mobistar, Motorola, Movistar, MTN, MTNL, MTS, Nemergent, Nextel, NTT DoCoMo, Numonix, Oi, Ooredoo, Open Mobile, Oracle Communications, Orange, Palo Alto Networks, Panasonic, Personal, Philips, Polkomtel, QQ, Reliance Industries, Reliance Jio, Renault, Rogers, Samsung, Simfonics, Sinch, SingTel, SingTel Optus, SK Telecom, Skype, Snapchat, Softbank, Sonim Technologies, Sonitel, Sony, SPEEDTEST, Sprint, StarHub, STC, Swisscom, Symsoft, T24, Tata Docomo, Telcel, Tele2, Telecom Italia, Telecom NZ, Telefonica, Telekom Malaysia, Telenor, Teletalk, Telin, Telkomsel, Telstra, Telus, TIM, T-Mobile, Tofane Global, TokBox, Turkcell, Uber, Verizon Wireless, Viber, VimpelCom, Vivo, Vodafone, W3C (World Wide Web Consortium), Webe, WeChat, WhatsApp, WIND Mobile, XL, Xura Secure Communications, Zain.

Data & Interactive Forecast

Juniper's ‘Mobile Voice’ forecast suite includes:

  • 5 year benchmark forecasts for key metrics by 8 key regions and 16 country level splits including:
    • US
    • Canada
    • Brazil
    • Denmark
    • France
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Russia
    • China
    • Japan
    • South Korea
    • India
  • Adoption, revenue and ARPU forecasts for voice services including:
    • Operator Billed Voice Services
    • VoLTE
    • Mobile & Tablet OTT VoIP Services
    • Mobile Video Calling
  • Adoption, usage and mobile data traffic forecasts for the following services:
    • HD Voice
    • Mobile & Tablet OTT VoIP
    • Mobile WebRTC
    • Video Calling
    • VoLTE
    • VoWi-Fi
  • Access to the full set of forecast data of 90 tables and over 16,350 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper's data for 10 different metrics.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Introduction to Mobile Voice Forecasts

  • 1.1. Mobile Voice: Future Operator Roles & OTT Challengers
    • Figure 1.1: Leading Mobile OTT Mobile Voice Apps User Bases (m) 2017
  • 1.2. The Outlook for Voice Services
    • 1.2.1. Mobile Voice Market Outlook
      • Figure 1.2: Mobile Voice Market Summary 2023

2. Mobile Voice: Market Summary

  • 2.1. Mobile Voice Market Summary
    • 2.1.1. Total Number of Mobile Voice Service Users
      • Figure & Table 2.1: Total Number of Mobile Voice Service Users (m), Split by Service 2018-2023
    • 2.1.2. Total Mobile Operator Voice Revenues
      • Figure & Table 2.2: Total Operator Billed Voice Revenues (including MNO OTT VoIP) ($m) Split by 8 Key Regions 2018-2023

3. Mobile Operator Voice Forecasts

  • 3.1. The Future of Mobile Operator Voice Services
    • 3.1.1. Mobile Operator Voice Methodology
      • Figure 3.1: Mobile Operator Voice Revenues Forecast Methodology
      • Figure 3.2: VoLTE Forecast Methodology
    • 3.1.2. Network Operator Voice Revenues (Excluding Carrier OTT Voice)
      • Figure & Table 3.3: Mobile Operator Billed Voice Revenues Excluding Carrier OTT ($m) Split by 8 Key Regions 2018-2023
    • 3.1.3. VoLTE User Forecast
      • Figure & Table 3.4: Total Number of 4G LTE Mobile Connections Using VoLTE (m) Split by 8 Key Regions 2018-2023
    • 3.1.4. Effective Operator VoLTE Revenues
      • Figure & Table 3.5: Effective Operator Revenue Per Month Per VoLTE Subscriber ($) Split by 8 Key Regions 2018-2023

4. OTT Voice: Market Forecasts & Key Takeaways

  • 4.1. The OTT Voice Market
    • 4.1.1. Introduction
    • 4.1.2. Methodology
    • 4.1.3. The Addressable Market
      • Figure 4.1: OTT VoIP Forecasting Methodology
      • Figure 4.2: Tablet VoIP Forecasting Methodology
  • 4.2. OTT Mobile Voice Forecasts
    • 4.2.1. Active Users of Mobile OTT Voice
      • Figure & Table 4.3: Total Number of OTT mVoIP Subscribers, Year End (m) Split by 8 Key Regions 2018-2023
    • 4.2.2. Total Third Party VoIP Data Traffic Carried over MNO Networks
      • Figure & Table 4.4: Total Third Party VoIP Data Traffic carried over MNO Networks (PB/annum) Split by 8 Key Regions 2018-2023
    • 4.2.3. Total OTT Mobile Voice Revenues
      • Figure & Table 4.5: Total Voice Revenues from All OTT mVoIP Services (MNO &Third Party Services) ($m) Split by 8 Key Regions 2018-2023
  • 4.3. OTT Tablet Voice Forecasts
    • 4.3.1. Number of Active Users of Tablet mVoIP Services
      • Figure & Table 4.6: Number of Active Users of Tablet mVoIP Services, Year End (m) Split by 8 Key Regions 2018-2023
    • 4.3.2. Total Tablet mVoIP Connectivity Revenues
      • Figure & Table 4.7: Actual Annual Spend on Data Packages ($m) Split by 8 Key Regions 2018 -2023

5. WebRTC & HD Voice Forecasts

  • 5.1. Introduction
    • 5.1.1. Methodology
      • Figure 5.1: WebRTC Forecasting Methodology
      • Figure 5.2: HD Voice Forecasting Methodology
  • 5.2. WebRTC Forecasts
    • 5.2.1. Active Mobile Devices using WebRTC
      • Figure & Table 5.3: Total Number of Mobile Devices Actively Using WebRTC, Year End (m) Split by 8 Key Regions 2018-2023
    • 5.2.2. Mobile Data Traffic Attributable to WebRTC
      • Figure & Table 5.4: Total Data Usage by WebRTC Applications Per Annum (PB) Split by 8 Key Regions 2018-2023
  • 5.3. HD Voice Forecasts
    • 5.3.1. HD Voice Users
      • Figure & Table 5.5: Global HD Voice Capable Mobile Handsets (m) Split by 8 Key Regions 2018-2023
    • 5.3.2. Mobile Data Traffic Attributable to HD Voice
      • Figure & Table 5.6: Total Mobile Data Traffic Attributable to HD Voice (PB/annum) Split by 8 Key Regions 2018-2023

6. VoWi-Fi: Market Forecasts & Takeaways

  • 6.1. Introduction to VoWi-Fi
    • 6.1.1. VoWi-Fi Methodology
      • Figure 6.1: VoWi-Fi Forecast Methodology
  • 6.2. VoWi-Fi Forecasts
    • 6.2.1. Total Number of Global VoWi-Fi-enabled Devices
      • Figure & Table 6.2: Total Number of Global VoWi-Fi-enabled Devices, Year End (m) Split by 8 Key Regions 2018-2023
    • 6.2.2. Mobile Data Traffic attributable to VoWi-Fi
      • Figure & Table 6.3: Total Number of Global VoWi-Fi-enabled Devices, Year End (m) Split by 8 Key Regions 2018-2023

7. Mobile Video Calling: Key Forecasts & Takeaways

  • 7.1. Introduction
    • 7.1.1. Methodology
      • Figure 7.1: Mobile Video Calling Forecasting Methodology
  • 7.2. Mobile Video Calling Forecasts
    • 7.2.1. Active Users of Mobile Video Calling
      • Figure & Table 7.2: Total Number of Active Users of Mobile Video Calling, Year End (m) Split by 8 Key Regions 2018-2023
    • 7.2.2. Mobile Data Traffic Attributable to OTT Video Calling
      • Figure & Table 7.3: Total Third Party Video Calling Data Traffic Carried over MNO Networks (PB/annum) Split by 8 Key Regions 2018-2023
    • 7.2.3. Effective Operator Revenues from Mobile Video Calling
      • Figure & Table 7.4: Effective Operator-billed Video Calling Revenues ($m) Split by 8 Key Regions 2018-2023
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