Juniper Research's “Digital Loyalty Programmes” research is an essential guide to this rapidly-changing market; giving insights across different forms of loyalty rewards, including loyalty apps, digital coupons, point-based loyalty programmes, credit card reward programmes etc. It identifies key opportunities within the digital loyalty market for stakeholders; proving an important resource for stakeholders.
The study also includes 5-year forecasts for digital loyalty programmes, including splits by mediums to access the loyalty rewards - SMS coupons, email, QR codes, apps, chatbot coupons, all mobile channels, PC coupons and eCoupons. Data is also split by 8 key regions and 25 countries. It also features Juniper Research Competitor Leaderboard; analysing 18 digital loyalty programme vendors.
The research suite includes:
- 1. Market Trends & Strategies - Strategic assessment of market dynamics, drivers, and trends, together with detailed strategic recommendations for digital loyalty programmes vendors on how to grow in an increasingly complex market (PDF).
- 2. Market Data & Forecasts - digital loyalty programmes market prospects analysis together with 5-year forecasts for key metrics, including digital loyalty memberships and corporate and personal credit card rewards.
- 3. Competitor Leaderboard - Leading digital loyalty programmes vendors are assessed and scored in our Competitor Leaderboard; underpinned by interviews with players and robust scoring methodologies (PDF).
- 4. Interactive Forecast Excel - Highly granular dataset comprising more than 27,300 datapoints; allied to an Interactive Scenario tool giving users the ability to manipulate Juniper Research's data (Interactive XL).
- 5. harvest Online Data Platform: 12 months' access to all the data in our online data platform, including continuous data updates and exportable charts, tables, and graphs (ONLINE).
Table of Contents
Market Trends & Strategies
1. Key Takeaways and Strategic Recommendations
- 1.1. Key Takeaways
- 1.2. Strategic Recommendations
2. Overview of Digital Loyalty Programmes
- 2.1. Introduction
- 2.1.1. The History of Loyalty Programmes
- i. Copper Coins
- ii. Stamps
- iii. Frequent Flyer Programme
- iv. Coupons - Box Stamps
- v. Card-based Programmes
- vi. Punch Cards
- vii. Coalition Loyalty Programmes
- viii. Credit Card Loyalty Programmes
- 2.1.2. Loyalty Programmes - Key Drivers for Success
- i. Loyalty Programmes Build Trust
- ii. Repeat Customers Are the Priority
- iii. Loyalty Is the Way to New Customer Base
- iv. Loyalty Programmes Are the Source of Customer insights
- v. Traditional vs Digital Loyalty Programmes
- 2.1.3. Digital Loyalty Programmes
- Figure 2.1: Global Smartphone Installed Base (m), 2015-2021
- Figure 2.2: Total Value of Remote Payments for Physical Goods Purchased via Smartphone ($m), 2015-2021
- 2.1.4. Segmentation of Digital Loyalty Market
- i. Reward Aggregators
- ii. Card-linked Loyalty
- iii. POS Systems with Integrated Loyalty Functionality
- iv. Mobile Engagement (Email & Text Messages)
- v. Apps
- vi. Digital Wallets
- vii. Blockchain
3. Regional Analysis
- 3.1. Market Status - Regional Analysis
- 3.1.1. North America
- 3.1.2. Latin America
- 3.1.3. Europe and Central and East Europe
- 3.1.4. Far East & China
- 3.1.5. Indian Subcontinent
- 3.1.6. Rest of Asia Pacific
- Figure 3.1: Reasons that Encourage Singaporeans to Sign Up for a Loyalty Programme
- 3.1.7. Africa & Middle East
- Figure 3.2: Top Loyalty Programmes in South Africa
- 3.2. Key Market Verticals
- 3.2.1. Grocery and Food & Beverage
- i. Tesco Clubcard
- ii. Nectar Card
- iii. Starbucks
- iv. Domino's
- v. Chipotle Reward
- vi. Publics
- 3.2.2. Retail
- i. Amazon
- ii. H&M
- iii. Pret-a-porter
- iv. Swarovski
- v. Michael Kors
- vi. Alibaba
- vii. JD.com
- viii. Rakuten
- ix. Payback
- 3.2.3. Hospitality
- i. Wyndham Rewards
- ii. World of Hyatt
- iii. Hilton Honors
- 3.2.4. Travel
- i. LATAM Pass
- ii. BA (British Airways) Executive Club
- iii. Virgin Atlantic's Flying Club
- iv. Other Airline Loyalty Schemes
- 3.2.5. Entertainment
- i. Digital Loyalty in the Entertainment Market
- ii. Odysee
- 3.2.6. Sports & Leisure
- i. The Paddock
- ii. Manchester United
- 3.2.7. Telcos
- i. Digital Loyalty in the Telecoms Market
- ii. StarHub
- iii. Turkcell
- iv. Vodafone
- v. Telstra
- 3.2.8. Gambling
4. Digital Loyalty - Credit Card Reward Schemes
- 4.1. Introduction
- 4.2. Market Status
- i. American Express
- Table 4.1: American Express Card Offerings
- ii. Visa
- iii. Discover
- iv. JCB
- v. Mastercard
- vi. RuPay
- vii. Union Pay
- viii. Apple Card
- ix. PointCard Titan
- 4.3. Reward Credit and Debit Cards - Market Segmentation
- 4.3.1. Retailers
- i. Amazon
- ii. Walmart
- iii. Starbucks
- iv. Suning.com
- 4.3.2. Grocery
- i. Kroger
- ii. Amazon - Whole Foods
- iii. Nectar
- iv. Sainsbury's
- 4.3.3. Hotel/Travel
- i. Hilton
- ii. Southwest Airlines
- 4.4. Juniper Research's View
5. The Future of Digital Loyalty
- 5.1. The Future of Digital Loyalty Programmes
- 5.1.1. The Role of AI and Big Data in Digital Loyalty Programmes
- 5.1.2. Shift from Traditional Loyalty to Emotional Loyalty
- 5.1.3. Omnichannel Loyalty Programmes
- 5.1.4. The Impact of COVID-19
- 5.1.5. QR Codes Becoming Mainstream
- 5.1.6. Regional Variations
- 5.1.7. NFT (Non-fungible Tokens)
- i. Clinique (Smart Rewards)
- Figure 5.1: Clinique's Introduction of NFTs
- ii. Louis Vuitton
- iii. Marriott
Competitor Leaderboard
1. Juniper Research Competitor Leaderboard
- 1.1. Why Read This Report
- 1.1.1. Regional Variations in Digital Loyalty Programme Market
- 1.1.2. Decline of Paper Coupons
- 1.1.3. The Increasing Importance of Mobile Apps
- Table 1.1: Juniper Research Leaderboard: Digital Loyalty Programmes Vendor List
- Figure 1.2: Juniper Research Competitor Leaderboard - Digital Loyalty Programme
- Table 1.3: Juniper Research Competitor Leaderboard: Digital Loyalty Programme Vendor Ranking
- Table 1.4: Juniper Research Competitor Leaderboard: Digital Loyalty Programmes - Heatmap
2. Company Profiles
- 2.1. Digital Loyalty Programmes Vendor Profiles
- 2.1.1. Annex Cloud
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.2. App Card
- i. Corporate
- Table 2.1: AppCard Funding Rounds
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.2: AppCard 'Pinky' AI Framework
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.3. Bink
- i. Corporate
- Table 2.3: Bink Funding Rounds
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.4. BrandLoyalty
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.5. Brierley + Partners
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.6. CodeBroker
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.7. Comarch
- i. Corporate
- Table 2.4: Comarch Revenue Table (2016-2020)
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.8. Eagle Eye
- i. Corporate
- Table 2.5: Revenue Table (2016-2021)
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.9. Epsilon
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.10. Kobie
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.11. Kognitiv
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.12. The Lacek Group
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.13. m-wise
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.6: m-wise - New Loyalty Programme Framework
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.14. Quotient
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.15. Salesforce
- i. Corporate
- Table 2.7: Salesforce Revenue, 2016-2021
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.16. Smile.io
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.8: Smile.io Loyalty Programme Packages
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.17. Valassis
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.18. Yotpo
- i. Corporate
- Table 2.9: Yotpo Funding Rounds
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.2. Juniper Research Leaderboard Assessment Methodology
- 2.2.1. Limitations & Interpretation
- Table 2.10: Juniper Research Competitor Leaderboard Scoring Criteria
Data & Forecasting
1. Digital Loyalty Forecasts
- 1.1. Introduction
- i. Mobile Coupons
- ii. Loyalty Programme Membership
- iii. Credit Card Reward Schemes
- 1.2. Forecast Methodology & Assumptions
- 1.2.1. Mobile Coupons
- Figure 1.1: Mobile Coupons Forecast Methodology - SMS Coupons
- Figure 1.2: Mobile Coupon Forecast Methodology - Email Coupons
- Figure 1.3: Mobile Coupons Forecast Methodology - Web Coupons
- Figure 1.4: Mobile Coupons Forecast Methodology - App Coupons
- 1.2.2. Forecast Methodology & Assumptions - Loyalty Programme Memberships
- Figure 1.5: Loyalty Programmes Forecast Methodology
- 1.2.3. Forecast Methodology & Assumptions - Credit Card Reward Schemes
- Figure 1.6: Credit Card Forecast Methodology
2. Mobile Coupons: Market Forecasts
- 2.1. Mobile Coupon Issuing Forecasts
- 2.1.1. Mobile Coupons Issued by Region
- Figure & Table 2.1: Total Number of Mobile & Online Coupons Issued (m), Split by 8 Key Regions, 2021-2026
- 2.1.2. Mobile Coupons Issued by Channel
- Figure & Table 2.2: Total Number of Mobile & Online Coupons Issued (m), Split by Channel, 2021-2026
- 2.2. Mobile Coupons Redemption Forecasts
- 2.2.1. Mobile Coupons Redeemed by Region
- Figure & Table 2.3: Total Number of Coupons Redeemed per annum (m), Split by 8 Key Regions, 2021-2026
- 2.2.2. Mobile Coupons Redeemed by Channel
- Figure & Table 2.4: Total Number of Coupons Redeemed per annum (m), Split by Channel, 2021-2026
- 2.2.3. Mobile Coupon Redemption Values by Region
- Figure & Table 2.5: Total Coupon Redemption Values ($m), Split by 8 Key Region, 2021-2026
- 2.2.4. Mobile Coupon Redemption Values by Channel
- Figure & Table 2.6: Total Coupon Redemption Value by Channel ($m), Split by Delivery Device, 2021-2026
3. Loyalty Programme Memberships: Market Forecasts
- 3.1. Loyalty Programmes
- 3.1.1. Average Loyalty Programme Memberships
- Figure & Table 3.1: Average Number of Loyalty Programme Memberships per Person, Split by 8 Key Regions 2021-2026
- 3.1.2. Digital Loyalty Programme Memberships
- Figure & Table 3.2: Total Digital Loyalty Programme Memberships (m), Split by Key Regions, 2021-2026
4. Personal & Corporate Credit Cards: Market Forecasts
- 4.1. Credit Card Forecasts
- 4.1.1. Number of Personal Credit Cards Offering Rewards/Incentives
- Figure & Table 4.1: Number of Personal Card Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
- 4.1.2. Number of Corporate Credit Cards Offering Rewards/Incentives
- Figure & Table 4.2: Number of Corporate Credit Card Offering Rewards/Incentives (m), Split by 8 Key Regions 2021-2026
- 4.1.3. Personal Credit Card Transaction Volumes
- Figure & Table 4.3: Total Transaction Volumes for Personal Credit Cards Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
- 4.1.4. Corporate Credit Card Transaction Volumes
- Figure & Table 4.4: Total Transaction Volumes for Corporate Credit Cards Offering Rewards/Incentives (m) Split by 8 Key Regions, 2021-2026
- 4.1.5. Personal Credit Card Reward/Incentives Values
- Figure & Table 4.5: Total Personal Credit Card Rewards/Incentives Values ($bn), Split by 8 Key Regions, 2021-2026
- 4.1.6. Corporate Credit Card Rewards/Incentives Values
- Figure & Table 4.6: Total Corporate Credit Card Reward/Incentives Values ($bn), Split by 8 Key Regions 2021-2026