Juniper Research's new “Mobile Money in Emerging Markets” research report provides a highly detailed assessment of how these services are boosting financial inclusion in emerging markets, split by our 4 key regions: Africa & Middle East, Indian Subcontinent, Latin America and Rest of Asia Pacific. The report focuses on the four biggest segments for mobile money use; providing SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for these and a comprehensive future market outlook. The forecasts and the SWOT analysis in the report focus on the following segments:
- Microinsurance
- Microloans
- Microsavings
- Mobile Money Transfer
The research report also assesses leading vendors across mobile money transfer and sophisticated mobile financial services via two Juniper Research Competitor Leaderboards; providing a key resource for market stakeholders.
This research suite comprises:
- Strategy & Forecasts (PDF)
- 5-year Market Sizing & Forecast Spreadsheet (Excel)
- 12 months' access to harvest Online Data Platform
KEY FEATURES
- Market SWOT Analysis: Extensive assessment of the main use cases for mobile money adoption, including the current viability of mobile money markets, challenges to future growth, and future outlook. This analysis includes four main areas:
- Microinsurance
- Microloans
- Microsavings
- Mobile Money Transfer
- Market Dynamics: Detailed analysis of the future evolution of the market and the challenges to further market growth.
- Juniper Research Competitor Leaderboards: Key player capability and capacity assessment for 23 vendors, split across two Competitor Leaderboards, for mobile money services and sophisticated mobile financial services. The vendors included are as follows:
- Airtel
- BIMA
- bKash
- Easypaisa
- EcoCash
- Equitel Money
- eZ Cash
- Grameenphone
- LinkAja
- MicroEnsure
- Mon Cash
- M-PESA
- MTN Mobile Money
- Ooredoo
- Orange Money
- Robi
- Roshan M-Paisa
- Smart Padala
- Tigo
- Tingg
- Transfer/Telcel
- uPaisa
- Wave Money
- Benchmark Industry Forecasts: Forecasts for mobile money services, including microinsurance, microloans, microsavings and mobile money transfer, with data for user bases and transaction values, along with splits by our four key emerging market regions and the 15 countries listed below:
- Bangladesh
- Brazil
- Colombia
- Egypt
- India
- Indonesia
- Kenya
- Mexico
- Nigeria
- Pakistan
- Philippines
- South Africa
- Sri Lanka
- Tanzania
- Thailand
KEY QUESTIONS
- 1. What will the transaction value of mobile money services in emerging markets by 2026 be?
- 2. What role does Payments-as-a-Platform have in driving mobile money forward?
- 3. Which monetisation strategies will be most successful for service providers over the next five years?
- 4. What strategies can players implement to capitalise on the growing ecosystem?
- 5. Who are the leading mobile money providers in emerging markets?
COMPANIES REFERENCED
- Included in the Juniper Research Leaderboard: Airtel Money, BIMA, bKash, Easypaisa, EcoCash, Equitel Money, eZ Cash, Grameenphone, LinkAja, MicroEnsure, Mon Cash, M-PESA, MTN Mobile Money, Ooredoo, Orange Money, Robi, Roshan M-Paisa, Smart Padala, Tigo, Tingg, Transfer/Telcel, uPaisa, Wave Money.
- Mentioned: Aga Khan Fund for Economic Development, Aixata Digital Innovation Fun, AliBaba, AliPay, Allianz X, Amazon, América Móvil, Ant Financial, AXA, Axiata, Banamex, Banco Inbursa, Bank of Africa, Bill and Melinda Gates Foundation, Blackrock, BNP Paribas, bolttech, Booking.com, BRAC Bank, CBA (Commercial Bank of Africa), CEFIF (CE Innovation Capital), Central Bank of Nigeria, Citibank, Clickatell, Commercial Bank of Africa, Department for International Development, Dialog, Digicel, DSTV, EcoLife, Endeavor Catalyst, Ericsson, EzyPesa, Fidelity, Financial Deepening Challenge Fund, Flutterwave, GCash, Go Beba, Goldman Sachs Asset Management, Google, Grab, GSMA, Halopesa, IFC (International Finance Corporation), JazzCash, Jumia, Juvo, Kenya Airways, KFC, Khushaal Beema, Kinnevik, Kopa Cash, LeapFrog Investment, Masoko, Mastercard, Meta, M-Fanisi, Milicom, Millicom, Money in Motion LLC, MoneyGram, M-Shwari, Nagad, Netflix, Omidyar Network and Opportunity International, PayMaya, Payoneer, Paytm, PayTv, Progression Africa, Radiomovil DIPSA, RBI (the Reserve Bank of India), Reserve Bank of Zimbabwe, Rocket Internet, Safaricom, Satya Capital, SBI (State Bank of India), Simbisa Group, Smart Money, SMARTCASH Payment Service Bank Limited, Smatoo, SoftBank Vision Fund, Sogebank, Standard Bank, Standard Chartered Bank, State Bank of Pakistan, Tameer Bank, TchoTcho Mobil, Telcel, Telenor Pakistan, Temenos, The Rise Fund, Timiza Akiba, TN Bank, TPesa, TPG Growth, Uber, UNCDF (United Nations Capital Development Fund), Velocity Capital, Visa, Vodafone, Voyager Innovations, WeChat, Western Union, WhatsApp, World Bank, World Remit, Yoma Bank, Zhima Credit, Zidisha.
DATA & INTERACTIVE FORECAST
Juniper Research's “Mobile Money in Emerging Markets” forecast suite includes:
- 5-year benchmark forecasts for key metrics across four key emerging market regions:
- Latin America
- Indian Subcontinent
- Rest of Asia Pacific
- Africa & Middle East
- 15 country-level data splits for:
- Bangladesh
- Brazil
- Colombia
- Egypt
- India
- Indonesia
- Kenya
- Mexico
- Nigeria
- Pakistan
- Philippines
- South Africa
- Sri Lanka
- Tanzania
- Thailand
- Mobile money market split by four key sectors:
- Microinsurance
- Microloans
- Microsavings
- Mobile Money Transfer
- Forecast splits by:
- Number of Users
- Value of Spend
- Mobile Money Transfer Sector split by eight key transaction types:
- Airtime Top-up
- Bill Payment
- Cash In
- Cash Out
- Domestic P2P
- G2P
- International P2P
- Merchant Payment
- Interactive scenario tool allowing users to manipulate Juniper Research's data for four different metrics.
- Access to the full set of forecast data of 91 tables and more than 12,500 datapoints.
Juniper Research's highly granular IFxls (interactive Excels) enable clients to manipulate our forecast data and charts to test their own assumptions, by using the interactive scenario tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase the clients' ability to both understand a particular market and to integrate their own views into the model.
Table of Contents
1. Key Takeaways & Strategic Recommendations
- 1.1 Key Takeaways
- 1.2 Strategic Recommendations
2. Current Status of the Mobile Money Market & Future Outlook
- 2.1 Introduction
- Figure 2.1: Smartphone Installed Base (bn), Selected Regions, 2020-2026
- Figure 2.2: M-PESA Business Model
- Figure 2.3: Mobile Handset Penetration vs Banking Penetration (%), Split by 8 Key Regions, 2020
- Figure 2.4: Unbanked Population (%), Selected Regions, 2014-2020
- 2.2 Evolution of Mobile Money
- 2.2.1 Mobile Money Key Drivers
- 2.2.2 Mobile Money Models
- 2.2.3 Mobile Money Transaction Types
- Figure 2.5: Number and Value of Transactions of CICO Mobile Money Agents in Kenya (2015-2021)
- 2.3 Mobile Financial Services Key Benefits and Challenges
- 2.3.1 MFS Benefits:
- 2.3.2 Mobile Financial Services Challenges:
- 2.4 Mobile Financial Services Key Segments
- 2.5 Status of Mobile Money Market
- 2.5.1 Mobile Money Transfer
- i. Introduction
- ii. SWOT Analysis:
- iii. Outlook
- 2.5.2 Mobile Microloans
- i. Introduction:
- ii. SWOT Analysis:
- iii. Outlook
- 2.5.3 Mobile Microsavings:
- i. Introduction:
- ii. SWOT Analysis:
- iii. Outlook:
- 2.5.4 Mobile Microinsurance:
- i. Introduction
- ii. SWOT Analysis:
- iii. Outlook
- 2.5.5 Key Enabling Factors
- i. Key Technologies
- ii. Key Relationships
- Figure 2.6: Huawei Fintech Platform Solution
3. Mobile Money Services Juniper Research Competitor Leaderboard
- Table 3.1: Juniper Research Competitor Leaderboard: Mobile Money Services Vendors Included & Product Portfolio
- Figure 3.2: Juniper Research Competitor Leaderboard for Mobile Money Services
- Table 3.3: Juniper Research Competitor Leaderboard: Mobile Money Services Vendors & Positioning
- Table 3.4: Juniper Research Leaderboard Heatmap: Mobile Money Services
- 3.1 Juniper Research Leaderboard Assessment Methodology
- 3.1.1 Limitations & Interpretation
- Table 3.5: Juniper Research Competitor Leaderboard Scoring Criteria
4. Sophisticated Mobile Financial Services Juniper Research Competitor Leaderboard
- Table 4.1: Juniper Research Competitor Leaderboard: Sophisticated Mobile Financial Services Vendors Included & Product Portfolio
- Figure 4.2: Juniper Research Competitor Leaderboard for Sophisticated Mobile Financial Services
- Table 4.3: Juniper Research Competitor Leaderboard: Sophisticated Mobile Financial Services Vendors & Positioning
- Table 4.4: Juniper Research Leaderboard Heatmap: Sophisticated Mobile Financial Services Vendors
- 4.1 Juniper Research Leaderboard Assessment Methodology
- 4.1.1 Limitations & Interpretation
- Table 4.5: Juniper Research Competitor Leaderboard Scoring Criteria
5. Mobile Money Vendor Profiles
- 5.1 Vendor Profiles
- 5.1.1 Airtel Money
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.2 BIMA
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.3 bKash
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.4 Easypaisa
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.5 EcoCash
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.6 Equitel Money
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.7 eZ Cash
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.8 Grameenphone
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.9 LinkAja
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.10 MicroEnsure
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.11 MonCash
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.12 M-PESA.
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.13 MTN Mobile Money
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.14 Ooredoo
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.15 Orange Money
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.16 Robi
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.17 Roshan M-Paisa
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.18 Smart Padala
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.19 Tigo Money
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.20 Tingg
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.21 Transfer/Telcel
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.22 UPaisa
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
- 5.1.23 Wave Money
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research Strategic Recommendations and Key Opportunities
6. Mobile Money in Emerging Markets - Market Forecasts
- 6.1 Mobile Money in Emerging Markets: Introduction to Forecasts
- 6.2 The Total Market for MFS in Emerging Markets
- 6.2.1 Total Users of MFS
- Figure & Table 6.1: Total Users of Mobile Financial Services: Money Transfer, Loans, Savings & Insurance (m), Split by 4 Key Regions, 2021-2026
- 6.2.2 Total Value of Mobile Money, Split by Region
- Figure & Table 6.2: Total User Spend, Transfers & Deposits per annum for Mobile Financial Services ($m), Split by 4 Key Regions, 2021-2026
- 6.3 Mobile Money Services: Market Forecasts & Key Takeaways
- 6.3.1 Introduction & Methodology
- Figure 6.3: Mobile Money Services Forecast Methodology
- 6.3.2 Total Active Users of Mobile Money Services in Emerging Markets
- Figure & Table 6.4: Total Active Users of Mobile Money Services in Emerging Markets (m), Split by 4 Key Regions, 2021-2026
- 6.3.3 Total Value of Mobile Money Services in Emerging Markets
- Figure & Table 6.5: Total Value of Mobile Money Transfer in Emerging Markets ($m), Split by 4 Key Regions, 2021-2026
- 6.4 Mobile Microfinance Services: Market Forecasts & Key Takeaways
- 6.4.1 Introduction & Methodology
- Figure 6.6: Methodology for Mobile Microfinance Loan Forecasts
- 6.4.2 Total Users of Mobile Microfinance Loans
- Figure & Table 6.7: Total Users of Mobile Microfinance Loans (m), Split by 4 Key Regions, 2021-2026
- 6.4.3 Total Value of Mobile Microfinance Loans
- Figure & Table 6.8: Total Value of Mobile Microfinance Loans ($m), Split by 4 Regions, 2021-2026
- 6.5 Mobile Savings: Market Forecasts & Key Takeaways
- 6.5.1 Introduction & Methodology
- Figure 6.9: Methodology for Mobile Savings Forecasts
- 6.5.2 Total Number of Mobile Savings Accounts
- Figure 6.10: Total Number of Mobile Savings Accounts (m), Split by 4 Key Regions, 2021-2026
- 6.5.3 Total Deposits Made to Mobile Microsavings Accounts
- Figure & Table 6.11: Total Deposits Made to Mobile Microsavings Accounts ($Split by 4 Key Regions, 2021-2026
- 6.6 Mobile Insurance: Market Forecasts
- 6.6.1 Introduction & Methodology
- Figure 6.12: Methodology for Mobile Insurance Services
- 6.6.2 Total Users of Mobile Insurance Services
- Figure & Table 6.13: Total Users of Mobile Microinsurance Services (m), Split by Key Regions, 2021-2026
- 6.6.3 Total Cost to Users for Mobile Insurance Schemes per annum
- Figure & Table 6.14: Total Cost to Users for Mobile Insurance Schemes per annum ($m), Split by 4 Key Regions, 2021-2026