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市場調查報告書

行動傳訊:未來預測,策略性建議,市場預測:2021年∼2025年

Mobile Messaging: Future Outlook, Strategic Recommendations & Market Forecasts 2021-2025

出版商 Juniper Research Ltd 商品編碼 1008659
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
行動傳訊:未來預測,策略性建議,市場預測:2021年∼2025年 Mobile Messaging: Future Outlook, Strategic Recommendations & Market Forecasts 2021-2025
出版日期: 2021年06月01日內容資訊: 英文
簡介

本報告提供通訊生態系統的綜合分析。行動傳訊的相關利益者所面臨的課題的評估,主要的相關利益者 (包含手機業者,通訊平台供應商,OTT通訊軟體企業) 的策略性建議。報告也提供行動傳訊生態系統的各地區的評估,和主要企業的基準。

報告中包含以下內容。

  • 詳細策略、競爭 (PDF)
  • 5年的詳細資料、預測 (PDF)
  • 摘要整理、主要調查結果 (PDF)
  • 線上資料平台的利用 (12個月)

目錄

詳細策略、競爭

第1章 行動傳訊:未來市場預測

  • 行動傳訊市場簡介
  • 目前市場情形
  • 未來市場預測

第2章 行動傳訊:生態系統的定量化

  • 通訊形態
    • SMS
    • MMS
    • RCS
    • OTT通訊應用程式和即時通訊
    • 行動社群媒體通訊
    • 電子郵件

第3章 行動傳訊:策略性建議

  • 對相關利益者的策略性建議
    • 網路業者
    • 通訊平台供應商
    • OTT通訊軟體企業

第4章 行動傳訊:各地區的市場分析

  • 行動傳訊:各地區的技術性影響分析
    • 北美
    • 南美
    • 西歐
    • 中歐、東歐
    • 遠東、中國
    • 印度半島
    • 其他的亞太地區
    • 非洲、中東
    • 行動傳訊的競爭情形

第5章 行動傳訊:競爭情形

  • 供應商評估
  • 限制與解釋
  • 行動傳訊平台供應商:供應商的簡介
    • BICS
    • Clickatell
    • CM.com
    • Comviva
    • GMS (Global Message Services)
    • imimobile
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • Mavenir Systems
    • MessageBird
    • Mitto
    • Ribbon Communications
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
    • Tyntec
    • Twilio

詳細資料、預測

第1章 行動傳訊的簡介

  • 行動傳訊市場簡介
  • 目前市場情形
  • 行動傳訊市場摘要

第2章 網路業者通訊:SMS、MMS市場預測

  • 業者訊息服務
  • SMS的預測
  • MMS的預測

第3章 OTT通訊:市場預測和要點

  • IM (即時通訊)
  • 社群媒體通訊

第4章 RCS:主要預測和市場預測

  • RCS的市場預測
目錄

Juniper Research's latest Mobile Messaging research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing mobile messaging stakeholders and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platform providers and OTT (over-the-top) messaging application players. The report also provides a regional evaluation of mobile messaging ecosystems and key player benchmarking in the Juniper Research Leaderboard.

The research provides critical reading for stakeholders; offering in-depth evaluations of mobile messaging technologies, including:

  • Email
  • IM (Instant Messaging)
  • MMS
  • Mobile Social Media Messaging
  • RCS
  • SMS

This research suite includes:

  • Deep Dive Strategy Competition (PDF)
  • 5-year Deep Dive Data Forecasting (PDF)
  • Executive Summary Core Findings (PDF)
  • 12 months' access to harvest online data platform

Key Features

  • Mobile Messaging Ecosystem Evaluation: An assessment of the mobile messaging market, including an outline of current challenges and opportunities that are facing stakeholders.
  • Key Stakeholder Recommendations: An analysis of the current market situation from the perspective of mobile messaging stakeholders. These stakeholders include network operators, messaging platform providers and OTT messaging application players.
  • Regional Technological Impact Assessment: An impact analysis across 8 key global regions of mobile messaging technologies; using measures such as:
    • Annual Handset RCS Traffic
    • Annual Handset SMS Traffic
    • Mobile Social Media Messaging Traffic
    • Mobile Subscriber Penetration
    • OTT Messaging App Usage
    • Smartphone Penetration
    • Total Mobile Messaging Revenue
  • Juniper Research Leaderboard:Key player capability and capacity assessment of 20 mobile messaging platform providers, including:
    • BICS
    • Clickatell
    • CM.com
    • Comviva
    • GMS
    • imimobile
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • Mavenir Systems
    • MessageBird
    • Mitto
    • Ribbon Communications
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
    • Twilio
    • tyntec
  • Interviews with 14 leading mobile messaging platform providers, including:
    • Clickatell
    • CM.com
    • Comviva
    • GMS
    • imimobile
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • Mitto
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
  • Benchmark Forecasts: 5-year forecasts are provided for mobile messaging services, including chatbots, email, instant messaging, MMS, mobile social media messaging, RCS and SMS, including adoption, traffic, and revenue.

Key Questions

  • 1. How much will the mobile messaging market be worth by 2025?
  • 2. What impact has the COVID-19 pandemic had on the mobile messaging market?
  • 3. Which mobile messaging platform providers are leading the market in 2021?
  • 4. What is the future market outlook for RCS?
  • 5. What impact will CPaaS offerings have on mobile messaging?

Companies Referenced

  • Interviewed: Clickatell, CM.com, Comviva, GMS, imimobile, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mitto, Route Mobile, Sinch, Syniverse, Tata Communications.
  • Included in Juniper Research Leaderboard: BICS, Clickatell, CM.com, Comviva, GMS, imimobile, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mavenir Systems, MessageBird, Mitto, Ribbon Communications, Route Mobile, Sinch, Syniverse, Tata Communications, Twilio, tyntec.
  • Mentioned: 9Mobile, AA, ABC, ABN AMRO Bank, Absa Group, ACL Mobile, ACTITO, AFS (Arab Financial Services), AH Tap to Go, Air Asia, Air France-KLM, Airbnb, Airtel, AiRXOS, Aldeamo, Alfa-Bank Kazakhstan, Allianz, Allied Bank, Allo, Amazon, Amber Alert, AMM, Amphia Hospitals, Anam, Apollo Hospitals, Apple, Archynet, Arirang Information Technology Exchange Company, ArmenTel, Asia Insurance 1950, ATT, ATIS (the Alliance for Telecommunications Industry Solutions), Atlas Communications, Authy, Avea, AXA, Axiata, Azerfon, Banca Intesa, Bancontact, Barclays, BBIX Inc, Be My Eyes, Beacon Telecom, Beeline, Bell Wireless, Best Buy, Best Western, BGL Group, Bharti Airtel, Bharti Telesoft, BlaBlaCar, Bloomberg, Blue Apron, BMW, BNP Paribas, Booking.com, BSNL Mobile, BT, Bukalapak, Bumble, Capitec Bank, CarDekho, Celcom, Cellusys, Centrica, Chatlayer.ai, Chime, China Mobile, China Telecom, China Unicom, CipherHealth, Cisco, Citrus, Clarins, Claro, Coca-Cola, Cognizant, Columbus Telephone, Comfone, COMFY, Comvision, Conneaut Telephone, Conversation24, Cordial, Cover, CPA FERRERE, Crédit Agricole, CRM, CTIA, CX Company, Dahmakan, Daraz, Datora, De Tune, Deliveroo, Dell, Deloitte, Deutsche Telekom, DHL, Didimo, Digital Bold, Digitel, DinarPAY, DISH Networks, DNB Nor, Docway, Domino's, Doximity, Dream Interactive, du, EaseMyTrip.com, eBay, Econet Wireless, EE, Eitsalat, Emirates, Ericsson, ESSAR, Estée Lauder, Etam, Eurowings, EVA, Evawin, Everbridge, Experian, EZ Cater, Facebook, Fastweb, Fido, FNB (First National Bank), Fokker, Foodora, Fujitsu, Future of Voice, Gamigo, Gartner, GE Aviation, General Motors, Geocell, Glo Mobile, Global Messaging Solutions, Global Ticket, Globalmouth, GO Movement, Golan Telecom, Google, Grab, Grameenphone, Grindr, GRNet, GSMA, GTBank, Hay Systems, HDFC, Healthcare at Home, Heineken, Helsenorge Norway, HF Group, Hinge, Horisen Messaging, Houseparty, Huawei, HubSpot, Hulu, Hutch, Hyundai, IBM, ICICI Bank, Idea Cellular, iDeal, IHG, IKEA,  IMDb, Indosat Ooerdoo, Innova, Instacart, Instagram, Inteliquent, Intuit, Inwave, ISS, Jazz, Johnson Johnson, JT Group, JustPark, Jysk, Kakao Talk, KDDI, King's College Hospital, Kroger, KT, Kurento, Labyrintti Group, Leadsquared, Leanpay, Lebara Mobile, LensDirect, Levi's, LG Uplus, LinkedIn, Linus AS, Lyft,  Macy's, Magento, Magneto, Magyar Telekom, Mangyongdae Information Technology Corporation, Marham, MarketingPlatform, Marketspark, Marks Spencer, Mastercard, Match, MathWorks, McKinsey Company, medGo, MediaMarkt, Megafon, Mepal, Mercedes-Benz, METRO Cash Carry, mGage, MHP (Mironivsky Hliboproduct), Microsoft, Mitel, MobiFone, Mobileum, Monaco Telecom, MoneyPenny, Morgan Stanley, Movistar, Mphasis, MTNL, MTS, Mukuru, Multwizz, myElefant, Nederlandse Loterij, Nespresso, Netmessage, Nets, Netsize, Next, NextDoor, Nextel, NHS, Nickel, NLB Banka, NodeWeaver, Novant Health, Novum Networks, NTT DOCOMO, NuWave, O2, OEP (One Equity Partners), Oi, OKCupid, Old Mutual, OneSupport, Ooredoo, OpenCart, OpenMarket, OpenSooq, Optimus Digital, Oracle, Orange, Panasonic, Papa John's Pizza, Parcelforce, Parkmobile, Parloa, PayPal, PayPlaza, Personal, Pfizer, PIVOT, Plenty of Fish, Polkomtel, POST Cyberforce, Postnord, Prestashop, Proximu, Pure IP, QVC, RR Managed Telecom Services, Raiffeisen Bank, Rakuten Viber, Randstad, Ranzure, Rapido, Red Cross, Red je Pakketje, Reliance Jio, Robi, RobinHQ.com, Rogers, RTL Media Entertainment, Salesforce, Samsung, SAP, Sberbank, Schomp, Sears, SeeMe, Segment, Selligent, Senati, SendGrid Inc, Sequoia, SFR, Shift Conference, ShoeBeDo, Shopify, Simple SMS, SingTel, SingTel Optus, SK Telekom, Skoda Auto, Skype, Slack, Slovak Telekom, Smava, SMS.it, SMSAPI, SnappCar, SoftBank, Sonetel, Soprano Design Ltd, Spot-Hit, Spotify, Sprint, Standard Bank, StarHub, Sterling Bank Plc, Stoke, Stripe, SugarCRM, SurfNet, SurveyMonkey, Sweetwater, Swisscom, Takeaway.com, TanTan, Tech Mahindra, Telcel, Telecom Italia, Telecom NZ, Télécoms Sans Frontières, TeleDNA, Telefónica, Telegram, Telekom Albania, Telekom Romania, Telenor, Telia , Telkomsel, Telstra, TelstraClear, Telus, TeraComm Group, TextLocal, TikTok, TIM, Tinder, Tismi, T-Mobile, TNW (The Next Web), Totalconnect, TourRadar, Toyota, Tracfone, TransUnion, Trieste, TTN, TUI, Turkcell, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Ulticom, Unilever, United Airlines, UniVoIP, Vail Resorts, Vauxhall, Verizon, Vianett, Viber, Vimpelcom, Visa, Vivo, Vodacom, Vodafone, VoiceCom, Volpy, VTB Bank, Vtiger CRM, VTR, Walgreens, Wavy, WebEngage, WebSMS, WeChat, WeFarm, Welthungerhilfe, WeWork, Whatever Mobile, WhatsApp, Wireless Factory ApS, WooCommerce, WordPress, Wurth, Xenioo, XL, Xura, Yelp, Yousign, Ytica, Zalo, Zapier, Zendesk, Zillow Group, Zipcar, Zocdoc, Zoho, Zomato, Zoom.

Data Interactive Forecast

Juniper Research's Mobile Messaging forecast suite includes:

  • Market data splits for 8 key global regions and 28 countries including:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Adoption revenue forecasts for messaging services including:
    • Instant Messaging
    • Messaging Chatbots
    • MMS: P2P
    • RCS: A2P P2P
    • SMS: A2P P2P
  • Adoption and usage forecasts for the following services:
    • Email
    • Mobile Social Media Messaging
  • Access to the full set of forecast data of over 260 tables and more than 62,000 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research's data for 5 different metrics.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper Research's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Deep Dive Strategy & Competition

1. Mobile Messaging: Future Market Outlook

  • 1.1 Introduction to the Mobile Messaging Market
  • 1.2 Current Market Status
    • Figure 1.1: Total Number of Mobile Messages Sent in 2021 (m), Split by 6 Key Messaging Formats
  • 1.3 Future Market Outlook
    • Figure 1.2: Total Number of Mobile Messages Sent in 2021 & 2025 (m), Split by 6 Key Messaging Formats
    • Figure 1.3: Total Number of Mobile Messages Sent in 2025 (m), Split by 8 Key Regions

2. Mobile Messaging: Quantifying the Ecosystem

  • 2.1 Messaging Formats
    • 2.1.1 SMS
      • Figure 2.1: Total Annual SMS Handset Traffic (m), Split by 8 Key Regions, 2020-2025
      • Figure 2.2: Average SMS Traffic per Handset per Month (m), Split by 8 Key Regions & Global Average, 2020-2025
    • 2.1.2 MMS
      • Figure 2.3: Total Annual MMS Handset Traffic (m), Split by 8 Key Regions, 2020-2025
    • 2.1.3 RCS
      • Figure 2.4: Total Annual RCS Handset Traffic (m), Split by 8 Key Regions, 2020-2025
      • Figure 2.5: Total Number of Smartphones Using RCS Services in 2021 (m), Split by 8 Key Regions
    • 2.1.4 OTT Messaging Apps and Instant Messaging
      • Figure 2.6: Total Mobile IM Traffic (bn), Split by 8 Key Regions, 2020-2025
      • Figure 2.7: Total Number of Unique Mobile IM Users (m), Split by 8 Key Regions, 2020-2025
    • 2.1.5 Mobile Social Media Messaging
      • Figure 2.8: Total Mobile Device Social Messaging Traffic (m), Split by 8 Key Regions, 2020-2025
    • 2.1.6 Email
      • Figure 2.9: Total Annual Email Traffic (m), Split by 8 Key Regions, 2020-2025

3. Mobile Messaging: Strategic Recommendations

  • 3.1 Strategic Recommendations for Stakeholders
    • 3.1.1 Network Operators
      • i.Continue Investment into RCS Initiatives Whilst Protecting Legacy Channels
        • Figure 3.1: Total Revenue from RCS Traffic ($m), Split by 8 Key Regions, 2020-2025
      • ii.Ensure Enhanced Customer Experiences Through Consolidation of NetworkFunctionality
      • iii. Address Security Across All Operator-led Messaging Channels
    • 3.1.2 Messaging Platform Providers
      • i. Shift to Truly Omnichannel Approach Key to Driving Consumer Loyalty
        • Figure 3.2: Differences Between Omnichannel and Multichannel Approaches to Customer Engagement
      • ii. Strengthen CPaaS Offering by Supporting New Messaging Apps
      • iii.Support of Value-added Services, such as Payments and Verification Services
        • Figure 3.3: The WeChat Ecosystem
      • iv. Offer End-to-End Support and Integration Abilities
    • 3.1.3 OTT Messaging Application Players
      • i. Ensure Messaging Security to Realise Business Use Cases
      • ii.Make Chatbot Deployment Easier for Companies Looking for Cost OptimisationSolutions

4. Mobile Messaging: Regional Market Analysis

  • 4.1 Mobile Messaging - Regional Technological Impact Analysis
    • Table 4.1: Mobile Messaging - Regional Technological Impact Analysis Criteria
    • Figure 4.2: Mobile Messaging - Regional Technological Impact Analysis
    • 4.1.1 North America
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging App Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
    • 4.1.2 Latin America
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging App Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
    • 4.1.3 West Europe
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging App Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
    • 4.1.4 Central & East Europe
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging App Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
    • 4.1.5 Far East & China
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging App Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
    • 4.1.6 Indian Subcontinent
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging App Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
    • 4.1.7 Rest of Asia Pacific
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging Application Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
    • 4.1.8 Africa & Middle East
      • i. Smartphone Penetration
      • ii. Mobile Subscriber Penetration
      • iii. OTT Messaging Application Usage
      • iv. Annual Handset RCS Traffic
      • v. Mobile Social Media Messaging Traffic
      • vi. Annual Handset SMS Traffic
      • vii. Total Mobile Messaging Revenue
  • 4.2 The Mobile Messaging Competitive Landscape

5. Mobile Messaging: The Competitive Landscape

  • 5.1 Vendor Assessment
    • 5.1.1 Vendor Assessment Methodology
      • Table 5.1: Mobile Messaging Platform Providers - Scoring Criteria
      • Figure 5.2: Juniper Research Leaderboard - Mobile Messaging Platform Providers
      • Table 5.3: Juniper Research Heatmap Results - Mobile Messaging Platform Providers
    • 5.1.2 Vendor Groupings - Mobile Messaging Platform Providers
      • i. Established Leaders
      • ii. Leading Challengers
      • iii. Disruptors & Emulators
  • 5.2 Limitations & Interpretations
  • 5.3 Mobile Messaging Platform Providers - Vendor Profiles
    • 5.3.1 BICS
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.2 Clickatell
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.3 CM.com
      • i. Corporate
        • Table 5.3: CM.com Select Financial Information, 2018-2020 (€ million)
        • Figure 5.4: CM.com Acquisitions- February 2020 to Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.4 Comviva
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.5 GMS (Global Message Services)
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.6 imimobile
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.7 Infobip
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.8 Interop Technologies
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.9 Kaleyra
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.10 LINK Mobility
      • i. Corporate
        • Table 5.5: LINK Mobility Acquisition History 2016-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.11 Mavenir Systems
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.12 MessageBird
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.13 Mitto
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.14 Ribbon Communications
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.15 Route Mobile
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.16 Sinch
      • i. Corporate
        • Table 5: Sinch Selected Financial Information ($m), 2018-2020
        • Table 6: Sinch Acquisitions 2019-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.17 Syniverse
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.18 Tata Communications
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.19 Tyntec
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 5.3.20 Twilio
      • i. Corporate
        • Table 5.6: Twilio Selected Financial Information ($m), 2018-2020
        • Figure 5.7: Twilio Acquisitions - February 2015 to Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities

Deep Dive Data & Forecasting

1. Introduction to Mobile Messaging

  • 1.1 Introduction to the Mobile Messaging Market
  • 1.2 Current Market Status
    • Figure 1.1: Total Mobile Messaging Revenue in 2021, Split by 4 Key Messaging Formats: $180.6 Billion
  • 1.3 Mobile Messaging Market Summary
    • 1.3.1 Total Number of Mobile Messaging Users
      • Figure & Table 1.2: Total Number of Mobile Messaging Users (m), Split by Messaging Format, 2020-2025
    • 1.3.2 Total Mobile Messaging Traffic
      • Figure & Table 1.3: Total Number of Mobile Messages Sent (bn), Split by Messaging Format, 2020-2025
      • Table 1.4: Total Number of Mobile Messages Sent (bn), Split by 8 Key Regions, 2020-2025
    • 1.3.3 Total Mobile Messaging Revenue
      • Figure & Table 1.5: Total Mobile Messaging Revenue ($m), Split by 8 Key Regions, 2020-2025

2. Network Operator Messaging: SMS & MMS Market Forecasts

  • 2.1 Operator Messaging Services
    • 2.1.1 P2P Messaging
    • 2.1.2 A2P Messaging
      • Figure 2.1: P2P SMS Forecast Methodology
      • Figure 2.2: A2P SMS Forecast Methodology
      • Figure 2.3: MMS Forecast Methodology
  • 2.2 SMS Forecasts
    • 2.2.1 Total SMS Traffic
      • Figure & Table 2.4: Total Annual Handset SMS Traffic (m), Split by 8 Key Geographic Regions, 2020-2025
      • Table 2.5: Total Annual Handset SMS Traffic (bn), Split by A2P and P2P, 2021-2025
    • 2.2.2 Total SMS Operator Revenue
      • Figure & Table 2.6: Total SMS Revenue ($m), Split by 8 Key Geographic Regions, 2020-2025
  • 2.3 MMS Forecasts
    • 2.3.1 Total MMS Traffic
      • Figure & Table 2.7: Total Annual Handset MMS Traffic (m), Split by 8 Key Regions, 2020-2025
    • 2.3.2 Total MMS Revenue
      • Figure & Table 2.8: Total Revenue from P2P MMS ($m), Split by 8 Key Regions, 2021-2025

3. OTT Messaging: Market Forecasts & Key Takeaways

  • 3.1 IM (Instant Messaging)
  • 3.2 Social Media Messaging
    • Figure 3.1: Instant Messaging and OTT Messaging Forecast Methodology
    • 3.2.1 Total Mobile IM Traffic
      • Figure & Table 3.2: Total Mobile IM Traffic (bn), Split by 8 Key Geographic Regions, 2020-2025
    • 3.2.2 Total IM Market Value
      • Figure & Table 3.3: Total IM Market Value ($m), Split by 8 Key Geographic Regions, 2021-2025
    • 3.2.3 Total Social Media Messaging Traffic
      • Figure & Table 3.4: Total Mobile Device Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2020-2025

4. RCS: Key Forecasts & Market Outlook

  • 4.1 The Market Outlook for RCS
    • 4.1.1 RCS Methodology
      • Figure 4.1: RCS Messaging Forecast Methodology
    • 4.1.2 Total RCS Traffic
      • Figure & Table 4.2: Total Annual Handset RCS Traffic (m), Split by 8 Key Regions, 2020-2025
    • 4.1.3 Total RCS Revenue
      • Figure & Table 4.3: Total Revenue from RCS Traffic ($m), Split by 8 Key Regions, 2020-2025
      • Figure 4.4: Total Revenue from RCS Traffic ($m), Split by P2P and A2P, 2020-2025