表紙
市場調查報告書

電視影音設備服務的全球市場 - 地面電波,衛星,電纜,IPTV,OTT,VOD:至2023年的預測

World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2023

出版商 IDATE DigiWorld 商品編碼 932107
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
電視影音設備服務的全球市場 - 地面電波,衛星,電纜,IPTV,OTT,VOD:至2023年的預測 World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2023
出版日期: 2020年03月26日內容資訊: 英文
簡介

全球TV市場,預計2022年開始鈍化加劇。理由是新興國家的成長,最成熟的市場,尤其是美國與EU5個國家的廣告收入急劇下降,不再可能抵消付費電視的持續下降。一般認為全球TV收益,至2023年將返回2019年的等級。同時,預計OTT的juggernaut不太可能失去動力,2023年佔部門收益的4分之一以上。

本報告提供世界41個國家、11個地區的電視影音設備服務市場相關調查分析,TV,TV連線技術,TV收益,OTT視聽,主要企業等相關資料和分析相關的系統性資訊。

目錄

第1章 摘要整理

第2章 視聽的消費

第3章 TV連線技術

第4章 TV收益

第5章 OTT視聽

第6章 市場企業

第7章 值得注意的趨勢

第8章 附錄:調查手法

目錄
Product Code: M20210B1A

According to the latest edition of our TV and video market observatory, we expect the existing signs that the TV market is slowing worldwide to begin to accentuate in 2022, as growth in emerging countries is no longer able to offset the inexorable decline of pay-TV in the most mature markets, especially in the US and the EU-5 and the advertising revenue sharp slowdown. By 2023, the world TV revenue should return to its 2019 level despite the continuing of the TV household growth in this period. At the same time, the OTT juggernaut is not likely to lose steam, and is forecast to account for more than a quarter of the sector's revenue in 2023.

Our twice-yearly observatory delivers detailed figures and an analysis of the driving trends, along with a dataset and concise summary report.

This latest edition includes several new additions, and now covers the latest developments in 49 countries and 11 regions and sub-regions, along with a consolidated global snapshot.

The dataset provides figures back to 2015 and forecasts up to 2023 for the key indicators used to track the TV and video sector.

The report provides an analysis of the main market trends and the developments to watch in the coming months and years.

Table of Contents

1. Executive Summary

2. Audiovisual consumption

3. TV access technologies

4. TV revenue

5. OTT viewing

6. Market players

7. What to keep an eye on

8. Annex - Methodology

List of tables and figures

Audiovisual consumption

  • Linear TV screen time around the world in 2018
  • Change in linear TV screen time around the world between 2014 and 2018
  • Percentage of young adults' TV viewing time that is time-shifted
  • Breakdown of TV screen time in France in 2018, by age, location and viewing mode
  • Change in audience share for the top 5 national TV channels in Europe's biggest markets, 2010-2018

TV access technologies

  • Breakdown of TV households worldwide by access technology, in 2019
  • Change in TV access technologies worldwide, 2015-2023
  • Average annual growth rate for terrestrial network households worldwide between 2015 and 2019 and between 2019 and 2023
  • Change in the percentage of terrestrial households worldwide, and growth rate, 2015-2023
  • Change in the number of TV households worldwide, by access mode, between 2015 and 2019
  • Digital transition timetable for terrestrial networks worldwide

TV revenue

  • Breakdown of TV revenue worldwide, in 2019
  • Change in the breakdown of TV revenue by source, 2015-2023
  • Progression of regional TV revenue growth, 2015-2023
  • Progression of pay TV revenue in Germany, France, Scandinavia and the UK, 2015-2023
  • Regional TV revenue growth between 2015 and 2023

OTT viewing

  • Breakdown of OTT revenue worldwide, in 2019
  • OTT revenue growth between 2015 and 2023
  • Growth of linear TV and OTT revenue between 2015 and 2023

Market players

  • World's top 20 TV/video companies in 2018, by revenue
  • Top SVOD players' market share in 2018 in a selection of countries
  • Subscriber growth for the top OTT players in the US between 2013 and 2018
  • TV industry mega-mergers in the United States, 2015 to 2018

DataSet Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' main television access mode: terrestrial, satellite, cable, IPTV
  • Digitization levels: analogue/digital split for each access mode
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)

Type of data

  • Background data 2015-2018
  • Estimates as of the end of 2019
  • Forecasts for 2020-2023

Geographical coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region

Geographic area

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

BRICS EU5

Europe

  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Latin America

  • Argentina
  • Brazil
  • Colombia
  • Mexico

Middle East & Africa

  • Algeria
  • Cameroon
  • Egypt
  • Ghana
  • Israel
  • Kenya
  • Morocco
  • Nigeria
  • Saudi Arabia
  • South Africa
  • United Arab Emirates

Middle East & North Africa

North America

  • Canada
  • United States

Scandinavia

Sub-Saharan countries

World