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市場調查報告書

業者的STB策略:對業者來說成功的機上盒 (STB) 策略

Operators STB Strategies: Winning Set-Top Box Strategies for Operators

出版商 IDATE DigiWorld 商品編碼 927040
出版日期 內容資訊 英文 28 Pages
商品交期: 最快1-2個工作天內
價格
業者的STB策略:對業者來說成功的機上盒 (STB) 策略 Operators STB Strategies: Winning Set-Top Box Strategies for Operators
出版日期: 2020年02月17日內容資訊: 英文 28 Pages
簡介

本報告提供機上盒 (STB) 市場趨勢及主要業者的產品線、策略的相關調查,預測的優點及缺點,識別對業者來說的成功策略。

第1章 摘要整理

第2章 現狀、趨勢

  • 數位設備的投入轉移,STB提供服務如何發展
  • 目前的STB:對業者來說的保險單...
  • ...有消費者視聽習慣改變這個課題
  • ...市場新參與企業造成的競爭加劇
  • 在幾個國家已經能感到影響,尤其是在美國
  • 未來的STB將帶來什麼?

第3章 業者的STB產品的基準

  • Altice France (SFR)
  • AT&T
  • BT
  • Comcast
  • Deutsche Telekom
  • Free
  • Orange
  • 企業的內容/費用矩陣的定位法

第4章 業者的STB策略

  • 視訊內容策略
  • 數量策略
目錄
Product Code: M19570MRA

Summary

The rapid changes in users' video content viewing habits, starting with streaming, is upsetting pay-TV providers' traditional role and forcing them to rethink their set-top box (STB) strategies.

Despite which, thanks to a demand for a unified customer experience, secured access to content and new smart home functions, these operators do have a host of strategic options to choose from, enabling them to remain key players and stay in the game.

This report explores STB market trends, and analyses seven operators' product line and strategy.

It then identifies winning strategies for operators, based on their respective pros and cons.

Table of Contents

1. Executive Summary

2. State of the art and trends

  • 2.1. How STB offers have evolved since the introduction of digital devices
  • 2.2. Today' STB: an insurance policy for operators...
  • 2.3. ... challenged by consumers' changing viewing habits
  • 2.4. ...and increased competition from new entrants to the sector
  • 2.5. Impact already being felt in several countries, especially in the US
  • 2.6. What must future STBs deliver?

3. Benchmark of operators' STB products

  • 3.1. Altice France (SFR)
  • 3.2. AT&T
  • 3.3. BT
  • 3.4. Comcast
  • 3.5. Deutsche Telekom
  • 3.6. Free
  • 3.7. Orange
  • 3.8. How the players are positioned on a content/pricing matrix

4. Operators' STB strategies

  • 4.1. Video content strategies
  • 4.2. Volume strategies

List of tables and figures

2. State of the art and trends

  • Number of STBs connected to the Internet worldwide
  • How players along the STB value chain have evolved since the 2000s
  • STB market growth by region (2019 - 2024)
  • Progression of OTT subscriptions worldwide
  • Progression of cord-cutters in the US between 2017 and 2022

3. Benchmark of operators' STB-based products

  • Progression of Altice France (SFR) revenue and subscriber numbers
  • Progression of AT&T revenue and subscriber numbers
  • Progression of BT revenue and subscriber numbers
  • Progression of Comcast revenue and subscriber numbers
  • Progression of Deutsche Telekom revenue and subscriber numbers
  • Progression of Free revenue and subscriber numbers
  • Progression of Orange revenue and subscriber numbers
  • How the examined operators' STBs are positioned according to their content and pricing strategy

Geographic area

  • World

Players

  • Altice France (SFR)
  • AT&T
  • BT
  • Comcast
  • Deutsche Telekom
  • Free
  • Orange