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義大利的Iliad公司動向:進入手段和進入初期的成果

Iliad in Italy - One Year Later: How Did the Operator Enter the Italian Market and What are the Initial Results?

出版商 IDATE DigiWorld 商品編碼 913557
出版日期 內容資訊 英文 16 Pages
商品交期: 最快1-2個工作天內
價格
義大利的Iliad公司動向:進入手段和進入初期的成果 Iliad in Italy - One Year Later: How Did the Operator Enter the Italian Market and What are the Initial Results?
出版日期: 2019年09月24日內容資訊: 英文 16 Pages
簡介

本報告提供Iliad公司進入義大利市場的動向調查,子公司Free Mobile在法國市場上的動向,Iliad公司進入前的義大利市場動向,Iliad公司的進入手段,進入初期的成果分析等彙整資料。

第1章 Iliad公司的義大利的提供服務

  • 法國市場上的動向:Free Mobile旋風
  • Iliad公司進入前的義大利市場
  • Iliad公司的義大利市場的進入手段
  • 義大利的提供服務:法國的比較

第2章 進入初期的成果、義大利對市場的影響

  • 市場及競爭平衡的影響
  • 經營模式、QoS相關課題

第3章 總論

  • 華麗的進入和對中期展望的不安
  • 5G的來到和Iliad Italia的展望
目錄
Product Code: M19493MRA

This study starts by looking back at Iliad's strategy in France through its subsidiary Free Mobile and describes the Italian market before Iliad's entry. It then summarises the stages of Iliad's entry into the Italian market and describes the characteristics of its offering.

It subsequently analyses the initial results of Iliad's entry into the Italian market and its impact on the level of competition. Finally, it examines the development prospects for Iliad in Italy, especially in light of 5G deployment.

Geographic area

Europe

  • France
  • Italy

Players

  • 3 Italia
  • Bouygues Telecom
  • Cellnex
  • Fastweb
  • Free
  • Iliad
  • Inwit
  • Orange
  • SFR
  • TIM
  • Vodafone
  • Wind Tre

Table of Contents

1. Iliad's offering in Italy

  • 1.1. Iliad in France: the Free Mobile whirlwind
  • 1.2. The Italian market before the arrival of Iliad
  • 1.3. How did Iliad enter the Italian market?
  • 1.4. Iliad's Italian services are similar to its French range

2. Initial results and impact on the Italian market

  • 2.1. Impact on the market and the competitive balance
  • 2.2. Questions remain over the business model and quality of service

3. Conclusions

  • 3.1. A spectacular entry that raises doubts in the medium term
  • 3.2. What are the prospects for Iliad Italia with the arrival of 5G?

List of tables and figures

1. Iliad's offering in Italy

  • MNO market share in volume, France (2011-2016)
  • Price index in France's mobile market, by contract
  • Cheapest prices in the mobile market
  • Number of active SIM cards
  • Average monthly data consumption per user

2. Initial results and impact on the Italian market

  • Data consumption over the year and number of SIM cards with a data plan
  • Total numbers ported over the year
  • Market share in value in the end market
  • Incoming and outgoing number ports for Iliad Italia
  • Network quality of key operators

3. Conclusions

  • Results of the spectrum auction in late 2018