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市場調查報告書

數位時代的公共廣播:全球化的消費的未來是什麼?

Public Broadcasting in the Digital Age: What Does the Future Hold with Globalised Consumption?

出版商 IDATE DigiWorld 商品編碼 778144
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
價格
數位時代的公共廣播:全球化的消費的未來是什麼? Public Broadcasting in the Digital Age: What Does the Future Hold with Globalised Consumption?
出版日期: 2019年01月21日內容資訊: 英文 60 Pages
簡介

本報告提供數位時代的公共廣播的未來的相關調查,視聽環境的公共服務媒體的位置與使命,各種傳輸管道的服務,公共廣播局現在面臨課題的應對,能對應未來課題的策略等考察。

第1章 摘要整理

第2章 調查手法

第3章 背景、環境

  • 在目前生態系統中公共服務發揮的作用
  • 公共服務媒體的傳統使命
  • 嚴密檢驗中的公共服務媒體

第4章 公共服務媒體群組的應對策略

  • 公共廣播局定位比較
    • 德國:ARD和ZDF
    • 英國:BBC
    • 法國:France Television
    • 義大利:RAI
    • 西班牙:RTVE
    • 摘要
  • 主要策略性方法比較
    • 喜好OTT服務,TV頻道結束
    • TV-無線電-網際網路間的新協同效應
    • 民間團體的OTT的合作
    • 國際規模的公共團體的合作
    • 摘要

第5章 公共廣播的未來是什麼?

  • 未來的TV方案的公共廣播局
  • 對公共廣播局而言的新動力
目錄
Product Code: M18260MRA

Summary

The internet has dealt a double blow to public service media (PSM) - smaller audiences and the relevance of their mission under scrutiny now that content and information is so abundant - which raises internal and external questions about what their future holds.

This report provides an overview of:

  • The place and missions of public service media in the audiovisual landscape
  • Their offerings on the various distribution channels
  • How public broadcasters are responding to the current challenges they face
  • How their strategies can adapt to future challenges

Geographic area:

Europe

  • France
  • Germany
  • Italy
  • Spain

Players:

  • ARD
  • BBC
  • France Télévisions
  • RAI
  • RTVE
  • ZDF

Table of Contents

1. Executive Summary

  • 1.1. Key findings
  • 1.2. Recommendations

2. General methodology

3. Context and environment

  • 3.1. The role played by public services in the current ecosystem
  • 3.2. The traditional missions of public service media
  • 3.3. Public service media under scrutiny

4. The coping strategies of public service media groups

  • 4.1. Comparison of public broadcaster positioning
    • 4.1.1. Germany: ARD and ZDF
    • 4.1.2. United Kingdom: the BBC
    • 4.1.3. France: France Télévisions
    • 4.1.4. Italy: RAI
    • 4.1.5. Spain: RTVE
    • 4.1.6. Summary
  • 4.2. Comparison of major strategic approaches
    • 4.2.1. Closing down TV channels in favour of OTT services
    • 4.2.2. New internal TV-radio-internet synergies
    • 4.2.3. Cooperation in OTT among private groups
    • 4.2.4. Cooperation between public groups on an international scale
    • 4.2.5. Summary

5. What does the future hold for public broadcasters?

  • 5.1. Public broadcasters in our Future TV scenarios
    • 5.1.1. The four Future TV scenarios
    • 5.1.2. Syndication, the most favourable scenario for traditional media groups
    • 5.1.3. Public service media preparing to make this favourable scenario a reality
  • 5.2. New momentum for public broadcasters?

List of tables and figures

Tables

  • Table 1: Comparison of economic and audience indicators
  • Table 2: Public broadcaster offerings in the five major European markets
  • Table 3: Internet visitors comparison

Figures

  • Figure 1: Origin of public service media resources, by country, 2017
  • Figure 2: Share of public funding in the total funding of major public broadcasters worldwide
  • Figure 3: Breakdown of TV revenues worldwide, 2018
  • Figure 4: Breakdown of TV revenues in a selection of countries, 2017
  • Figure 5: Public service TV audience share in France, the United Kingdom, Germany and Italy, 2017
  • Figure 6: Audience share of the leading channels of the main broadcasting groups in France, the United Kingdom, Germany and Italy, 2017
  • Figure 7: Audiences of the main TV channels and media groups in Spain, 2017
  • Figure 8: Public broadcaster ranking in the top 25 European media groups (by turnover in 2017)
  • Figure 9: Combined turnover of the top 50 public and private media groups in Europe, 2012-2017
  • Figure 10: Public broadcaster revenues in the major western markets (EU5, United States, Japan), 2012-2017
  • Figure 11: Average annual growth rate of total revenues of the major European public broadcasters
  • Figure 12: The missions of major public broadcasters
  • Figure 13: Number of TV channels available per country in Europe, 2017
  • Figure 14: Public satisfaction with programming offered by public service media
  • Figure 15: Average age of viewers and of the population between 2005 and 2015
  • Figure 16: Percentage of millennials and 50-64 age group among viewers and total population in Spain
  • Figure 17: Ranking of French channels according to average viewer age, 2015
  • Figure 18: Average viewer age of the main UK channels, 2017
  • Figure 19: Top 20 most watched channels in Spain among millennials and the 50-64 age group
  • Figure 20: Average public spending per TV household, 2017
  • Figure 21: Major public-private OTT collaborations
  • Figure 22: Major strategic directions of European public service media
  • Figure 23: Overview of the four Future TV scenarios
  • Figure 24: Audiovisual landscape in 2025 with the Syndication scenario
  • Figure 25: SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)