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市場調查報告書

全球電視與影像服務市場:地上波、衛星、有線、IPTV、OTT、VoD數據與預測2022年

World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2022

出版商 IDATE DigiWorld 商品編碼 279285
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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全球電視與影像服務市場:地上波、衛星、有線、IPTV、OTT、VoD數據與預測2022年 World TV & Video Services Markets - Database & Report: Terrestrial - Satellite - Cable - IPTV - OTT - VOD - Data & Forecasts up to 2022
出版日期: 2018年08月31日 內容資訊: 英文
簡介

本報告針對世界41國、11個地區的TV、影像服務市場調查、提供TV、TV連接技術、TV收益、OTT視聽與主要企業相關數據、分析。

第1章 視聽消費

  • 傳統電視仍然強健
  • 主要的國營頻道持續失去觀眾

第2章 TV連線技術

  • 南半球是無線電視,北半球是有線電視
  • 有線電視雖然開始減少,但仍然是全球電視編程的主要的提供者
  • 雖然逐漸減少,無線電視開始從OTT的發展獲得利益
  • 衛星及IPTV享受強力成長
  • 網路的數位化接近完成

第3章 TV收益

  • 美國的TV市場依然產生高額的資金
  • 整體TV收益上升
  • 在北美市場順利
  • 歐洲市場中幾個收費電視出現疲勞的最初徵兆
  • 南半球及亞洲牽引全球成長

第4章 OTT收視

  • 北美是OTT市場第一
  • OTT依然成長
  • OTT的成長抵銷停滯的電視收益

第5章 市場參與企業

  • 美國企業依然領先
  • 少數企業獨佔OTT市場
  • 市場是否顯示更進一步的整合態勢?

第6章 需注意事項

第7章 附錄:調查方法

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目錄
Product Code: M18210B1

Summary

This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2014 and market forecasts up to 2022 on main audiovisual market indicators.

The report presents the analyses of IDATE experts on the main market trends as well as the upcoming evolutions.

Table of Contents

1. Audiovisual Consumption

  • 1.1. Linear TV still holding its own
  • 1.2. Top national channels continue to lose viewers

2. TV access technologies

  • 2.1. A world split between terrestrial in the south and wireline in the north
  • 2.2. Cable begins to decline but is still the main purveyor of TV programming worldwide... thanks to China
  • 2.3. Although in decline, terrestrial is starting to benefit from the development of OTT
  • 2.4. Satellite and IPTV enjoying the strongest growth
  • 2.5. Network digitisation nearing completion

3. TV revenue

  • 3.1. US TV market still the biggest money-maker
  • 3.2. TV revenue rising overall
  • 3.3. Except in North America where the market is taking a turn
  • 3.4. First signs of fatigue for pay TV in some European markets
  • 3.5. Southern hemisphere and Asia driving global growth

4. OTT viewing

  • 4.1. North America also number one in the OTT market
  • 4.2. OTT still growing
  • 4.3. OTT growth offsetting stagnating TV revenue

5. Market players

  • 5.1. US players still on top
  • 5.2. A small handful of players dominate the OTT market
  • 5.3. Is the sector poised for further consolidation?

6. What to keep an eye on

7. Annex - Methodology

  • 7.1. Indicators, by country
  • 7.2. Definitions
  • 7.3. Pay TV market segmentation
  • 7.4. Sources

List of tables and figures

1. Audiovisual Consumption

  • Linear TV screen time around the world in 2017
  • Change in linear TV screen time around the world between 2014 and 2017
  • Percentage of young adults' TV viewing time that is time-shifted
  • Change in audience share for the top 5 national TV channels in Europe's biggest markets, 2010-2017

2. TV access technologies

  • Breakdown of TV households worldwide by access technology, in 2018
  • Change in TV access technologies worldwide, 2014-2022
  • Change in the percentage of terrestrial households worldwide, and growth rate, 2014-2022
  • Change in the number of TV households worldwide, by access mode, between 2014 and 2018
  • Digital transition timetable for terrestrial networks worldwide

3. TV revenue

  • Breakdown of TV revenue worldwide, in 2018
  • Change in the breakdown of TV revenue by source, 2014-2022
  • Evolution of regional TV revenue growth, 2014-2022
  • Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2014-2022
  • Regional TV revenue growth between 2014 and 2022

4. OTT viewing

  • Breakdown of VoD revenue worldwide, in 2018
  • OTT revenue growth between 2014 and 2022
  • Growth of linear TV and OTT revenue between 2014 and 2022

5. Market players

  • World's top 20 TV/video companies in 2016, by revenue
  • Top SVOD players' market share in 2017 in a selection of countries
  • Subscriber growth for the top OTT players in the US between 2013 and 2017
  • TV industry mega-mergers in the United States, 2015 to 2018

DataSet Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels' audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households' television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services
  • Customer numbers for the main OTT services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from OTT services: video advertising revenue (in-stream ad), DTR, Download to rent, EST, Electronic Sell-Through, SVoD - Subscription Video on Demand

Type of data

  • Background data 2014-2016
  • Estimates as of the end of 2017
  • Forecasts for 2018-2022

Geographical coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region

Geographic area

Asia-Pacific

  • Australia
  • China
  • India
  • Japan
  • South Korea

Europe

  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Estonia
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Luxembourg
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Switzerland
  • Turkey
  • United Kingdom

Latin America

  • Argentina
  • Brazil
  • Colombia
  • Mexico

Middle East & Africa

  • Egypt
  • Israel
  • Nigeria
  • Saudi Arabia
  • South Africa

North America

  • Canada
  • United States
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