Select a Marketing Management Suite
|出版商||Info-Tech Research Group||商品編碼||646063|
|出版日期||內容資訊||英文 91 Pages
|行銷管理套件 (MMS)的選擇 Select a Marketing Management Suite|
|出版日期: 2018年05月09日||內容資訊: 英文 91 Pages||
本報告以行銷管理套件 (MMS) 工具的採購為研究主題，提供MMS供應商情勢等系統性資訊。
Navigate the complexity of a vast ecosystem by taking a structured approach to marketing management suite (MMS) selection.
Marketing applications are in high demand, but it is difficult to select a suite that is right for your organization. Market offerings have grown from 50 vendors to over 800 in the past five years. Much of the process of identifying an appropriate vendor is not about the vendor at all, but rather about having a comprehensive understanding of internal needs. There are instances where a smaller-point solution is necessary to satisfy requirements and a full marketing management suite is an overinvestment.
Likewise, a partner with differentiating features such as AI-driven workflows and a mobile software development kit can act as a powerful extension of an overall customer experience management strategy. It is crucial to make the right decision; missing the mark on an MMS selection will have a direct impact on the business' bottom line.
This research is designed for any organization looking to procure an MMS tool that will allow it to automate its marketing processes or learn more about the MMS vendor landscape. This research will help you:
The MMS market is a landscape of vendors offering campaign management, multichannel support, analytics, and publishing tools. Many vendors specialize in some of these areas but not all. Sometimes multiple products are necessary - but determining which feature sets the organization truly needs can be a challenging task. The right technology stack is critical in order to bring automation to marketing initiatives.
The Blueprint is accompanied with: