紅茶菌的全球市場:未來預測 (2019年∼2028年)

全球紅茶菌的市場規模，2019年∼2028年預計以21.82％的年複合成長率成長。市場成長的主要促進因素，是製造流程的容易度和健康上的優點，強化食品、飲料需求增加等。多數企業進入市場，商品開發和網路零售等活躍展開。

本報告提供全球紅茶菌的市場相關分析，市場基本結構和主要的促進、阻礙因素，市場規模趨勢預測 (過去3年、今後9年份)，消費者的各類型、各流通管道、各產品種類及地區別詳細趨勢，市場競爭趨勢，主要企業的簡介 (企業概要，主要產品/服務，事業策略等) 等相關調查。

目錄

第1章 調查範圍、手法

第2章 摘要整理

第3章 市場動態

• 紅茶菌 市場歷史沿革
• 市場定義
• 主要的推動市場要素
  • 對強化食品及飲料產品的高需求
  • 簡單的製造流程
  • 紅茶菌的健康上的優點
• 主要的阻礙市場要素
  • 受到高度限制的食品、飲料市場
  • 酒精含量高伴隨的飲料回收
  • 紅茶菌的貯存狀態維持的困難
  • 紅茶菌的副作用

第4章 主要分析

• COVID-19對紅茶菌市場的影響
• 主要的投資的考察
• 波特的五力分析
• 市場機會矩陣
• 價值鏈分析
  • 研究開發
  • 廠商
  • 經銷商
  • 零售業者、終端用戶
• 主要的購買標準
  • 費用
  • 標籤
  • 調味

第5章 消費者的各人口結構的市場

• 男性
• 女性

第6章 各流通管道的市場

• 大賣場/超級市場
• 保健食品店
• 網路零售
• 其他流通管道

第7章 各產品種類的市場

• 原始/原味
• 調味
  • 柑橘類
  • 蘋果、椰子、芒果
  • 藥草、香辛料
  • 花
  • 莓果
  • 其他味道

第8章 各地區的分析

• 北美
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 俄羅斯
  • 比利時
  • 波蘭
  • 其他的歐洲各國
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼
  • 泰國
  • 越南
  • 澳洲、紐西蘭
  • 其他的亞太地區各國
• 其他的國家 (RoW)
  • 中南美
  • 中東、非洲

第9章 企業簡介

• BREW DR KOMBUCHA
• GO! KOMBUCHA
• GT'S LIVING FOODS
• HEALTH-ADE KOMBUCHA
• HUMM KOMBUCHA LLC
• KOSMIC KOMBUCHA
• LIVE SODA LLC
• MAKANA BEVERAGES INC (THEBU KOMBUCHA)
• NESSALLA KOMBUCHA
• NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)
• PEPSICO INC (KEVITA KOMBUCHA)
• REVIVE KOMBUCHA
• SUJA LIFE LLC
• THE HAIN CELESTIAL GROUP INC
• WONDER DRINK KOMBUCHA

KEY FINDINGS

The global kombucha market is expected to grow with a CAGR of 21.82%, during the forecast years of 2019 to 2028. The market growth is attributed to the easy manufacturing process, the health benefits of kombucha, and the increasing demand for fortified food and beverage products.

MARKET INSIGHTS

Kombucha is characterized by a healthy beverage made by combining sugar, tea, and the symbiotic culture of bacteria and yeast, or SCOBY (symbiotic colony of bacteria and yeast). It helps control liver cell toxicity, and is believed to aid weight loss, digestion, and detoxification. The fermented drink originated around 220 BC, and serves as a functional beverage owing to its health advantages.

Kombucha helps battle arthritis, cancer, and various other degenerative diseases. It is also capable of increasing metabolism, detoxing the body, rebuilding connective tissues, boosting energy levels, and reducing headaches. Besides, the fermented beverage comprises bacterial acids and enzymes produced by the body to detoxify its system, thereby minimizing the pancreatic load and alleviating the liver's burden. Kombucha is also rich in folic acid and B-vitamins; the primary elements that help produce and maintain new body cells. Furthermore, according to the American Cancer Society, kombucha is considered a cure-all, in terms of being useful for a vast range of conditions, such as, baldness, multiple sclerosis, chronic fatigue syndrome, intestinal disorders, cancer, insomnia, and AIDS.

REGIONAL INSIGHTS

The global kombucha market growth analysis includes the assessment of the Asia Pacific, North America, Europe, and the rest of the world. The Asia Pacific observes an increasing demand for natural and organic kombucha, incorporated with high product innovation, and surging brand penetration. As a result, the region is expected to be the fastest-growing market for kombucha, globally.

COMPETITIVE INSIGHTS

The large number of functional beverage manufacturers across a small market, increases the competition. Additionally, the active participation of foodservice businesses, primarily by launching innovative flavors, influences consumer demands, and creates a highly competitive environment for global players. This also results in firms merchandising products at a fairly equal price. Moreover, online sales are increasing steadily, owing to high internet penetration. Therefore, the degree of industrial rivalry within the global kombucha market is high.

Key players operating in the market include, Go! Kombucha, New Age Beverages Corporation (Bucha Kombucha), GT's Living Foods, Pepsico Inc (Kevita Kombucha), Health-Ade Kombucha, etc.

Our report offerings include:

• Explore key findings of the overall market

• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)

• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions

• Market Segmentation cater to a thorough assessment of key segments with their market estimations

• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share

• Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.

• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.

• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

TABLE OF CONTENTS

1. RESEARCH SCOPE & METHODOLOGY

• 1.1. STUDY OBJECTIVES
• 1.2. SCOPE OF STUDY
• 1.3. METHODOLOGY
• 1.4. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

• 2.1. MARKET SIZE & ESTIMATES
• 2.2. MARKET OVERVIEW

3. MARKET DYNAMICS

• 3.1. DEVELOPMENT OF KOMBUCHA
• 3.2. MARKET DEFINITION
• 3.3. KEY DRIVERS
  • 3.3.1. HIGH DEMAND FOR FORTIFIED FOOD AND BEVERAGE PRODUCTS
  • 3.3.2. EASY MANUFACTURING PROCESS
  • 3.3.3. HEALTH BENEFITS OF KOMBUCHA
• 3.4. KEY RESTRAINTS
  • 3.4.1. HIGHLY REGULATED FOOD AND BEVERAGES MARKET
  • 3.4.2. BEVERAGES RECALL DUE TO HIGH ALCOHOL CONTENT
  • 3.4.3. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
  • 3.4.4. SIDE EFFECTS OF KOMBUCHA

4. KEY ANALYTICS

• 4.1. IMPACT OF COVID-19 ON KOMBUCHA MARKET
• 4.2. KEY INVESTMENT INSIGHTS
• 4.3. PORTER'S FIVE FORCES ANALYSIS
  • 4.3.1. BUYER POWER
  • 4.3.2. SUPPLIER POWER
  • 4.3.3. SUBSTITUTION
  • 4.3.4. NEW ENTRANTS
  • 4.3.5. INDUSTRY RIVALRY
• 4.4. OPPORTUNITY MATRIX
• 4.5. VALUE CHAIN ANALYSIS
  • 4.5.1. RESEARCH & DEVELOPMENT
  • 4.5.2. MANUFACTURERS
  • 4.5.3. DISTRIBUTORS
  • 4.5.4. RETAILERS & END-USERS
• 4.6. KEY BUYING CRITERIA
  • 4.6.1. COST
  • 4.6.2. LABELLING
  • 4.6.3. FLAVOR

5. MARKET BY CONSUMER DEMOGRAPHICS

• 5.1. MALE
• 5.2. FEMALE

6. MARKET BY DISTRIBUTION CHANNELS

• 6.1. HYPERMARKETS & SUPERMARKETS
• 6.2. HEALTH STORES
• 6.3. ONLINE RETAILING
• 6.4. OTHER DISTRIBUTION CHANNELS

7. MARKET BY PRODUCT TYPE

• 7.1. ORIGINAL/REGULAR
• 7.2. FLAVORED
  • 7.2.1. CITRUS
  • 7.2.2. APPLE, COCONUT, AND MANGO
  • 7.2.3. HERBS AND SPICES
  • 7.2.4. FLOWER
  • 7.2.5. BERRIES
  • 7.2.6. OTHER FLAVORS

8. GEOGRAPHICAL ANALYSIS

• 8.1. NORTH AMERICA
  • 8.1.1. UNITED STATES
  • 8.1.2. CANADA
• 8.2. EUROPE
  • 8.2.1. UNITED KINGDOM
  • 8.2.2. GERMANY
  • 8.2.3. FRANCE
  • 8.2.4. ITALY
  • 8.2.5. RUSSIA
  • 8.2.6. BELGIUM
  • 8.2.7. POLAND
  • 8.2.8. REST OF EUROPE
• 8.3. ASIA PACIFIC
  • 8.3.1. CHINA
  • 8.3.2. JAPAN
  • 8.3.3. INDIA
  • 8.3.4. SOUTH KOREA
  • 8.3.5. INDONESIA
  • 8.3.6. THAILAND
  • 8.3.7. VIETNAM
  • 8.3.8. AUSTRALIA & NEW ZEALAND
  • 8.3.9. REST OF ASIA PACIFIC
• 8.4. REST OF WORLD
  • 8.4.1. LATIN AMERICA
  • 8.4.2. MIDDLE EAST & AFRICA

9. COMPANY PROFILES

• 9.1. BREW DR KOMBUCHA
• 9.2. GO! KOMBUCHA
• 9.3. GT'S LIVING FOODS
• 9.4. HEALTH-ADE KOMBUCHA
• 9.5. HUMM KOMBUCHA LLC
• 9.6. KOSMIC KOMBUCHA
• 9.7. LIVE SODA LLC
• 9.8. MAKANA BEVERAGES INC (THEBU KOMBUCHA)
• 9.9. NESSALLA KOMBUCHA
• 9.10. NEW AGE BEVERAGES CORPORATION (BUCHA KOMBUCHA)
• 9.11. PEPSICO INC (KEVITA KOMBUCHA)
• 9.12. REVIVE KOMBUCHA
• 9.13. SUJA LIFE LLC
• 9.14. THE HAIN CELESTIAL GROUP INC
• 9.15. WONDER DRINK KOMBUCHA

LIST OF TABLES

• TABLE 1: MARKET SNAPSHOT - KOMBUCHA
• TABLE 2: GLOBAL KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 3: GLOBAL KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 4: GLOBAL MALE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 5: GLOBAL MALE MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 6: GLOBAL FEMALE MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 7: GLOBAL FEMALE MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 8: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 9: GLOBAL KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 10: GLOBAL HYPERMARKETS & SUPERMARKETS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 11: GLOBAL HYPERMARKETS & SUPERMARKETS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 12: GLOBAL HEALTH STORES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 13: GLOBAL HEALTH STORES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 14: GLOBAL ONLINE RETAILING MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 15: GLOBAL ONLINE RETAILING MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 16: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 17: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 18: GLOBAL KOMBUCHA MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 19: GLOBAL KOMBUCHA MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 20: GLOBAL ORIGINAL/REGULAR MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 21: GLOBAL ORIGINAL/REGULAR MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 22: GLOBAL FLAVORED MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 23: GLOBAL FLAVORED MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 24: GLOBAL KOMBUCHA MARKET, BY FLAVOR, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 25: GLOBAL KOMBUCHA MARKET, BY FLAVOR, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 26: GLOBAL CITRUS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 27: GLOBAL CITRUS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 28: GLOBAL APPLE, COCONUT, AND MANGO MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 29: GLOBAL APPLE, COCONUT, AND MANGO MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 30: GLOBAL HERBS AND SPICES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 31: GLOBAL HERBS AND SPICES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 32: GLOBAL FLOWER MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 33: GLOBAL FLOWER MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 34: GLOBAL BERRIES MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 35: GLOBAL BERRIES MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 36: GLOBAL OTHER FLAVORS MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 37: GLOBAL OTHER FLAVORS MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 38: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 39: GLOBAL KOMBUCHA MARKET, BY GEOGRAPHY, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 40: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 41: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 42: EUROPE KOMBUCHA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 43: EUROPE KOMBUCHA MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 44: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 45: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, FORECAST YEARS, 2019-2028 (IN $ MILLION)
• TABLE 46: REST OF WORLD KOMBUCHA MARKET, BY REGION, HISTORICAL YEARS, 2016-2019 (IN $ MILLION)
• TABLE 47: REST OF WORLD KOMBUCHA MARKET, BY REGION, FORECAST YEARS, 2019-2028 (IN $ MILLION)

LIST OF FIGURES

• FIGURE 1: TIMELINE OF KOMBUCHA
• FIGURE 2: KEY INVESTMENT INSIGHTS
• FIGURE 3: PORTER'S FIVE FORCES ANALYSIS
• FIGURE 4: OPPORTUNITY MATRIX
• FIGURE 5: VALUE CHAIN ANALYSIS
• FIGURE 6: KEY BUYING CRITERIA
• FIGURE 7: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY CONSUMER DEMOGRAPHICS, IN 2019
• FIGURE 8: GLOBAL KOMBUCHA MARKET, BY MALE, 2019-2028 (IN $ MILLION)
• FIGURE 9: GLOBAL KOMBUCHA MARKET, BY FEMALE, 2019-2028 (IN $ MILLION)
• FIGURE 10: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2019
• FIGURE 11: GLOBAL KOMBUCHA MARKET, BY HYPERMARKETS & SUPERMARKETS, 2019-2028 (IN $ MILLION)
• FIGURE 12: GLOBAL KOMBUCHA MARKET, BY HEALTH STORES, 2019-2028 (IN $ MILLION)
• FIGURE 13: GLOBAL KOMBUCHA MARKET, BY ONLINE RETAILING, 2019-2028 (IN $ MILLION)
• FIGURE 14: GLOBAL KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2028 (IN $ MILLION)
• FIGURE 15: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2019
• FIGURE 16: GLOBAL KOMBUCHA MARKET, BY ORIGINAL/REGULAR, 2019-2028 (IN $ MILLION)
• FIGURE 17: GLOBAL KOMBUCHA MARKET, BY FLAVORED, 2019-2028 (IN $ MILLION)
• FIGURE 18: GLOBAL KOMBUCHA MARKET, GROWTH POTENTIAL, BY FLAVOR, IN 2019
• FIGURE 19: GLOBAL KOMBUCHA MARKET, BY CITRUS, 2019-2028 (IN $ MILLION)
• FIGURE 20: GLOBAL KOMBUCHA MARKET, BY APPLE, COCONUT, AND MANGO, 2019-2028 (IN $ MILLION)
• FIGURE 21: GLOBAL KOMBUCHA MARKET, BY HERBS AND SPICES, 2019-2028 (IN $ MILLION)
• FIGURE 22: GLOBAL KOMBUCHA MARKET, BY FLOWER, 2019-2028 (IN $ MILLION)
• FIGURE 23: GLOBAL KOMBUCHA MARKET, BY BERRIES, 2019-2028 (IN $ MILLION)
• FIGURE 24: GLOBAL KOMBUCHA MARKET, BY OTHER FLAVORS, 2019-2028 (IN $ MILLION)
• FIGURE 25: NORTH AMERICA KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)
• FIGURE 26: UNITED STATES KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 27: CANADA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 28: EUROPE KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)
• FIGURE 29: UNITED KINGDOM KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 30: GERMANY KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 31: FRANCE KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 32: ITALY KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 33: RUSSIA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 34: BELGIUM KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 35: POLAND KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 36: REST OF EUROPE KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 37: ASIA PACIFIC KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)
• FIGURE 38: CHINA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 39: JAPAN KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 40: INDIA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 41: SOUTH KOREA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 42: INDONESIA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 43: THAILAND KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 44: VIETNAM KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 45: AUSTRALIA & NEW ZEALAND KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 46: REST OF ASIA PACIFIC KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 47: REST OF WORLD KOMBUCHA MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)
• FIGURE 48: LATIN AMERICA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)
• FIGURE 49: MIDDLE EAST & AFRICA KOMBUCHA MARKET, 2019-2028 (IN $ MILLION)