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表紙
市場調查報告書
商品編碼
1068584

顧客歷程分析的全球市場:產業分析，趨勢，市場規模，2027年為止的預測

Customer Journey Analytics Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2027
出版日期: | 出版商: Infinium Global Research (IGR) | 英文 100 Pages | 商品交期: 最快1-2個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球顧客歷程分析的市場規模在預測期間內預計將以20％的年複合成長率成長預料。

這份報告提供全球顧客歷程分析市場相關調查分析，提供市場概要與預測，市場的推動因素與阻礙因素的分析，各市場區隔·各地區的市場分析，競爭情形，主要企業的簡介等資訊。

目錄

第1章 序文

  • 報告的說明
  • 調查方法
  • 研究途徑

第2章 摘要整理

  • 市場概況
  • 市場預測
  • 市場地區的亮點

第3章 全球顧客歷程分析市場:概要

  • 簡介
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 市場機會
  • COVID-19影響分析
  • 波特的五力分析
  • IGR-成長矩陣分析
    • 各零件
    • 各部署
    • 各接觸點
    • 各用途
    • 各終端用戶
    • 各地區
  • 價值鏈分析

第4章 顧客歷程分析市場:宏觀指標分析

第5章 全球顧客歷程分析市場:各零件

  • 服務
  • 解決方案

第6章 全球顧客歷程分析市場:各部署

  • 內部部署
  • 雲端

第7章 全球顧客歷程分析市場:各接觸點

  • 社群媒體
  • 網站
  • 電子郵件
  • 商店/辦事處
  • 客服中心
  • 其他

第8章 全球顧客歷程分析市場:各用途

  • 客戶行為分析
  • 客戶的市場區隔和定位
  • 產品管理
  • 客戶客戶流失分析
  • 宣傳活動管理
  • 其他

第9章 全球顧客歷程分析市場:各終端用戶

  • BFSI
  • IT·通訊
  • 醫療保健
  • 零售·電子商務
  • 媒體·娛樂
  • 觀光旅遊
  • 汽車
  • 運輸·汽車
  • 其他

第10章 全球顧客歷程分析市場(2021年∼2027年):各地區

  • 北美
    • 各零件
    • 各部署
    • 各接觸點
    • 各用途
    • 各終端用戶
    • 各國
  • 歐洲
    • 各零件
    • 各部署
    • 各接觸點
    • 各用途
    • 各終端用戶
    • 各國
  • 亞太地區
    • 各零件
    • 各部署
    • 各接觸點
    • 各用途
    • 各終端用戶
    • 各國
  • 其他地區
    • 各零件
    • 各部署
    • 各接觸點
    • 各用途
    • 各終端用戶
    • 各子地區

第11章 企業簡介和競爭情形

  • 競爭情形
  • 企業簡介
    • Adobe Systems, Inc.
    • IBM Corporation
    • Salesforce.com, Inc.
    • SAP SE
    • Genesys
    • Google LLC.
    • Nice Ltd
    • BryterCX
    • Acxiom LLC
    • Microsoft Corporation
目錄
Product Code: ICT003070

The report on the global customer journey analytics market provides qualitative and quantitative analysis for the period from 2019 to 2027. The report predicts the global customer journey analytics market to grow with a CAGR of 20% over the forecast period from 2021-2027. The study on customer journey analytics market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and RoW for the period of 2019 to 2027.

The report on customer journey analytics market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global customer journey analytics market over the period of 2019 to 2027. Moreover, the report is a collective presentation of primary and secondary research findings.

Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global customer journey analytics market over the period of 2019 to 2027. Further, IGR- Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.

Report Findings

1) Drivers

  • Growing data driven customer strategies of end users
  • Growing generation of real time customer data through devices and applications

2) Restraints

  • Data security threats

3) Opportunities

  • Growing integration of technologies such as AI and DL with customer journey analytics platforms

Research Methodology

A) Primary Research

Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include:

  • 1. Key Opinion Leaders associated with Infinium Global Research
  • 2. Internal and External subject matter experts
  • 3. Professionals and participants from the industry

Our primary research respondents typically include:

  • 1. Executives working with leading companies in the market under review
  • 2. Product/brand/marketing managers
  • 3. CXO level executives
  • 4. Regional/zonal/ country managers
  • 5. Vice President level executives.

B) Secondary Research

Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. At Infinium Global Research, each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include:

  • 1. Company reports and publications
  • 2. Government/institutional publications
  • 3. Trade and associations journals
  • 4. Databases such as WTO, OECD, World Bank, and among others.
  • 5. Websites and publications by research agencies

Segment Covered

The global customer journey analytics market is segmented on the basis of component, deployment, touchpoint, application, and end users.

The Global Customer Journey Analytics Market by Component

  • Service
  • Solution

The Global Customer Journey Analytics Market by Deployment

  • On-premise
  • Cloud

The Global Customer Journey Analytics Market by Touchpoint

  • Social Media
  • Web
  • Email
  • Store/Branch
  • Call Center
  • Others

The Global Customer Journey Analytics Market by Application

  • Customer Behavioral Analysis
  • Customer Segmentation and Targeting
  • Product Management
  • Customer Churn Analysis
  • Campaign Management
  • Others

The Global Customer Journey Analytics Market by End Users

  • BFSI
  • IT & Telecommunications
  • Healthcare
  • Retail & E-commerce
  • Media and Entertainment
  • Travel and Tourism
  • Automotive
  • Transportation and Automotive
  • Others

Company Profiles

The companies covered in the report include:

  • Adobe Systems, Inc.
  • IBM Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • Genesys
  • Google LLC.
  • Nice Ltd
  • BryterCX
  • Acxiom LLC
  • Microsoft Corporation

What does this Report Deliver?

  • 1. Comprehensive analysis of the global as well as regional markets of the customer journey analytics market.
  • 2. Complete coverage of all the segments in the customer journey analytics market to analyze the trends, developments in the global market and forecast of market size up to 2027.
  • 3. Comprehensive analysis of the companies operating in the global customer journey analytics market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
  • 4. IGR- Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.

Table of Contents

1. Preface

  • 1.1. Report Description
  • 1.2. Research Methods
  • 1.3. Research Approaches

2. Executive Summary

  • 2.1. Customer Journey Analytics Market Highlights
  • 2.2. Customer Journey Analytics Market Projection
  • 2.3. Customer Journey Analytics Market Regional Highlights

3. Global Customer Journey Analytics Market Overview

  • 3.1. Introduction
  • 3.2. Market Dynamics
    • 3.2.1. Drivers
    • 3.2.2. Restraints
    • 3.2.3. Opportunities
  • 3.3. Analysis of COVID-19 impact on the Customer Journey Analytics Market
  • 3.4. Porter's Five Forces Analysis
  • 3.5. IGR-Growth Matrix Analysis
    • 3.5.1. IGR-Growth Matrix Analysis by Component
    • 3.5.2. IGR-Growth Matrix Analysis by Deployment
    • 3.5.3. IGR-Growth Matrix Analysis by Touchpoint
    • 3.5.4. IGR-Growth Matrix Analysis by Application
    • 3.5.5. IGR-Growth Matrix Analysis by End Users
    • 3.5.6. IGR-Growth Matrix Analysis by Region
  • 3.6. Value Chain Analysis of Customer Journey Analytics Market

4. Customer Journey Analytics Market Macro Indicator Analysis

5. Global Customer Journey Analytics Market by Component

  • 5.1. Service
  • 5.2. Solution

6. Global Customer Journey Analytics Market by Deployment

  • 6.1. On-premise
  • 6.2. Cloud

7. Global Customer Journey Analytics Market by Touchpoint

  • 7.1. Social Media
  • 7.2. Web
  • 7.3. Email
  • 7.4. Store/Branch
  • 7.5. Call Center
  • 7.6. Others

8. Global Customer Journey Analytics Market by Application

  • 8.1. Customer Behavioral Analysis
  • 8.2. Customer Segmentation and Targeting
  • 8.3. Product Management
  • 8.4. Customer Churn Analysis
  • 8.5. Campaign Management
  • 8.6. Others

9. Global Customer Journey Analytics Market by End Users

  • 9.1. BFSI
  • 9.2. IT & Telecommunications
  • 9.3. Healthcare
  • 9.4. Retail & E-commerce
  • 9.5. Media and Entertainment
  • 9.6. Travel and Tourism
  • 9.7. Automotive
  • 9.8. Transportation and Automotive
  • 9.9. Others

10. Global Customer Journey Analytics Market by Region 2021-2027

  • 10.1. North America
    • 10.1.1. North America Customer Journey Analytics Market by Component
    • 10.1.2. North America Customer Journey Analytics Market by Deployment
    • 10.1.3. North America Customer Journey Analytics Market by Touchpoint
    • 10.1.4. North America Customer Journey Analytics Market by Application
    • 10.1.5. North America Customer Journey Analytics Market by End Users
    • 10.1.6. North America Customer Journey Analytics Market by Country
  • 10.2. Europe
    • 10.2.1. Europe Customer Journey Analytics Market by Component
    • 10.2.2. Europe Customer Journey Analytics Market by Deployment
    • 10.2.3. Europe Customer Journey Analytics Market by Touchpoint
    • 10.2.4. Europe Customer Journey Analytics Market by Application
    • 10.2.5. Europe Customer Journey Analytics Market by End Users
    • 10.2.6. Europe Customer Journey Analytics Market by Country
  • 10.3. Asia-Pacific
    • 10.3.1. Asia-Pacific Customer Journey Analytics Market by Component
    • 10.3.2. Asia-Pacific Customer Journey Analytics Market by Deployment
    • 10.3.3. Asia-Pacific Customer Journey Analytics Market by Touchpoint
    • 10.3.4. Asia-Pacific Customer Journey Analytics Market by Application
    • 10.3.5. Asia-Pacific Customer Journey Analytics Market by End Users
    • 10.3.6. Asia-Pacific Customer Journey Analytics Market by Country
  • 10.4. RoW
    • 10.4.1. RoW Customer Journey Analytics Market by Component
    • 10.4.2. RoW Customer Journey Analytics Market by Deployment
    • 10.4.3. RoW Customer Journey Analytics Market by Touchpoint
    • 10.4.4. RoW Customer Journey Analytics Market by Application
    • 10.4.5. RoW Customer Journey Analytics Market by End Users
    • 10.4.6. RoW Customer Journey Analytics Market by Sub-region

11. Company Profiles and Competitive Landscape

  • 11.1. Competitive Landscape in the Global Customer Journey Analytics Market
  • 11.2. Companies Profiles
    • 11.2.1. Adobe Systems, Inc.
    • 11.2.2. IBM Corporation
    • 11.2.3. Salesforce.com, Inc.
    • 11.2.4. SAP SE
    • 11.2.5. Genesys
    • 11.2.6. Google LLC.
    • 11.2.7. Nice Ltd
    • 11.2.8. BryterCX
    • 11.2.9. Acxiom LLC
    • 11.2.10. Microsoft Corporation