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市場調查報告書

行銷分析軟體的全球市場:產業分析,趨勢,市場規模,預測 (2026年)

Marketing Analytics Software Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2026

出版商 Infinium Global Research (IGR) 商品編碼 1012473
出版日期 內容資訊 英文 100 Pages
商品交期: 最快1-2個工作天內
價格
行銷分析軟體的全球市場:產業分析,趨勢,市場規模,預測 (2026年) Marketing Analytics Software Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2026
出版日期: 2021年05月01日內容資訊: 英文 100 Pages
簡介

全球行銷分析軟體市場在2020年∼2026年的預測期間內,預計將以年複合成長率16%的速度成長。

本報告提供全球行銷分析軟體市場相關調查分析,提供推動市場要素,阻礙因素,機會,需求的要素,市場規模,預測,趨勢等相關的系統性資訊。

目錄

第1章 序文

第2章 摘要整理

第3章 全球行銷分析軟體市場概要

  • 簡介
  • 市場動態
    • 促進因素
    • 阻礙因素
    • 機會
  • COVID-19對行銷分析軟體市場的影響分析
  • 波特的五力分析
  • IGR - 成長矩陣分析
  • 行銷分析軟體市場價值鏈分析

第4章 行銷分析軟體市場宏觀指標分析

第5章 全球行銷分析軟體市場:各部署

  • 雲端
  • 內部部署

第6章 全球行銷分析軟體市場:各應用領域

  • 線上行銷
  • 電子郵件行銷
  • 內容行銷
  • 社群媒體行銷
  • 其他

第7章 全球行銷分析軟體市場:各終端用戶

  • 消費品
  • 工業
  • 媒體·通訊
  • 醫療
  • 零售
  • BFSI
  • 其他

第8章 全球行銷分析軟體市場:各地區

  • 北美
  • 歐洲
  • 亞太地區
  • 其他地區

第9章 企業簡介和競爭情形

  • 全球行銷分析軟體市場競爭情形
  • 企業簡介
    • Microsoft Corporation
    • Oracle Corporation
    • IBM Corporation
    • Salesforce.Com Inc.
    • Accenture PLC
    • Adobe Systems Incorporated
    • Neustar, Inc.
    • Pegasystems Inc.
    • SAS Institute Inc.
    • Teradata Corporation
目錄
Product Code: ICT00231

The report on the global marketing analytics software market provides qualitative and quantitative analysis for the period from 2018 to 2026. The report predicts the global marketing analytics software market to grow with a CAGR of 16% over the forecast period from 2020-2026. The study on marketing analytics software market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and RoW for the period of 2018 to 2026.

The report on marketing analytics software market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global marketing analytics software market over the period of 2018 to 2026. Moreover, the report is a collective presentation of primary and secondary research findings.

Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global marketing analytics software market over the period of 2018 to 2026. Further, IGR- Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.

Report Findings

1) Drivers

  • An increase in Social Media Channels

2) Restraints

  • High deployment cost of marketing analytics software

3) Opportunities

  • Emergence of advanced big data analytic tools and advancements in technologies

Research Methodology

A) Primary Research

Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include

  • 1. Key Opinion Leaders associated with Infinium Global Research
  • 2. Internal and External subject matter experts
  • 3. Professionals and participants from the industry

Our primary research respondents typically include

  • 1. Executives working with leading companies in the market under review
  • 2. Product/brand/marketing managers
  • 3. CXO level executives
  • 4. Regional/zonal/ country managers
  • 5. Vice President level executives.

B) Secondary Research

Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. At Infinium Global Research, each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include

  • 1. Company reports and publications
  • 2. Government/institutional publications
  • 3. Trade and associations journals
  • 4. Databases such as WTO, OECD, World Bank, and among others.
  • 5. Websites and publications by research agencies

Segment Covered

The global marketing analytics software market is segmented on the basis of deployment, application, and end user.

The Global Marketing Analytics Software Market by Deployment

  • Cloud
  • On-premise

The Global Marketing Analytics Software Market by Application

  • Online Marketing
  • E-mail Marketing
  • Content Marketing
  • Social Media Marketing
  • Other Applications

The Global Marketing Analytics Software Market by End User

  • Consumer Goods
  • Industrial
  • Media & Communication
  • Healthcare
  • Retail
  • BFSI
  • Others

Company Profiles

The companies covered in the report include

  • Microsoft Corporation
  • Oracle Corporation
  • IBM Corporation
  • Salesforce.Com Inc.
  • Accenture PLC
  • Adobe Systems Incorporated
  • Neustar, Inc.
  • Pegasystems Inc.
  • SAS Institute Inc.
  • Teradata Corporation

What does this Report Deliver?

1. Comprehensive analysis of the global as well as regional markets of the marketing analytics software market.

2. Complete coverage of all the segments in the marketing analytics software market to analyze the trends, developments in the global market and forecast of market size up to 2026.

3. Comprehensive analysis of the companies operating in the global marketing analytics software market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.

4. IGR- Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.

Table of Contents

1. Preface

  • 1.1. Report Description
  • 1.2. Research Methods
  • 1.3. Research Approaches

2. Executive Summary

  • 2.1. Marketing Analytics Software Market Highlights
  • 2.2. Marketing Analytics Software Market Projection
  • 2.3. Marketing Analytics Software Market Regional Highlights

3. Global Marketing Analytics Software Market Overview

  • 3.1. Introduction
  • 3.2. Market Dynamics
    • 3.2.1. Drivers
    • 3.2.2. Restraints
    • 3.2.3. Opportunities
  • 3.3. Analysis of COVID-19 impact on the Marketing Analytics Software Market
  • 3.4. Porter's Five Forces Analysis
  • 3.5. IGR-Growth Matrix Analysis
    • 3.5.1. IGR-Growth Matrix Analysis by Deployment
    • 3.5.2. IGR-Growth Matrix Analysis by Application
    • 3.5.3. IGR-Growth Matrix Analysis by End User
    • 3.5.4. IGR-Growth Matrix Analysis by Region
  • 3.6. Value Chain Analysis of Marketing Analytics Software Market

4. Marketing Analytics Software Market Macro Indicator Analysis

5. Global Marketing Analytics Software Market by Deployment

  • 5.1. Cloud
  • 5.2. On-premise

6. Global Marketing Analytics Software Market by Application

  • 6.1. Online Marketing
  • 6.2. E-mail Marketing
  • 6.3. Content Marketing
  • 6.4. Social Media Marketing
  • 6.5. Other Applications

7. Global Marketing Analytics Software Market by End User

  • 7.1. Consumer Goods
  • 7.2. Industrial
  • 7.3. Media & Communication
  • 7.4. Healthcare
  • 7.5. Retail
  • 7.6. BFSI
  • 7.7. Others

8. Global Marketing Analytics Software Market by Region 2020-2026

  • 8.1. North America
    • 8.1.1. North America Marketing Analytics Software Market by Deployment
    • 8.1.2. North America Marketing Analytics Software Market by Application
    • 8.1.3. North America Marketing Analytics Software Market by End User
    • 8.1.4. North America Marketing Analytics Software Market by Country
  • 8.2. Europe
    • 8.2.1. Europe Marketing Analytics Software Market by Deployment
    • 8.2.2. Europe Marketing Analytics Software Market by Application
    • 8.2.3. Europe Marketing Analytics Software Market by End User
    • 8.2.4. Europe Marketing Analytics Software Market by Country
  • 8.3. Asia-Pacific
    • 8.3.1. Asia-Pacific Marketing Analytics Software Market by Deployment
    • 8.3.2. Asia-Pacific Marketing Analytics Software Market by Application
    • 8.3.3. Asia-Pacific Marketing Analytics Software Market by End User
    • 8.3.4. Asia-Pacific Marketing Analytics Software Market by Country
  • 8.4. RoW
    • 8.4.1. RoW Marketing Analytics Software Market by Deployment
    • 8.4.2. RoW Marketing Analytics Software Market by Application
    • 8.4.3. RoW Marketing Analytics Software Market by End User
    • 8.4.4. RoW Marketing Analytics Software Market by Sub-region

9. Company Profiles and Competitive Landscape

  • 9.1. Competitive Landscape in the Global Marketing Analytics Software Market
  • 9.2. Companies Profiles
    • 9.2.1. Microsoft Corporation
    • 9.2.2. Oracle Corporation
    • 9.2.3. IBM Corporation
    • 9.2.4. Salesforce.Com Inc.
    • 9.2.5. Accenture PLC
    • 9.2.6. Adobe Systems Incorporated
    • 9.2.7. Neustar, Inc.
    • 9.2.8. Pegasystems Inc.
    • 9.2.9. SAS Institute Inc.
    • 9.2.10. Teradata Corporation