社群媒體分析的全球市場 2023-2027

社群媒體分析的市場規模在2022年～2027年間，預計將以年複合成長率23.29％成長到72億6033萬美元。

本報告提供社群媒體分析市場整體分析，市場規模與預測，趨勢，成長促進因素·課題，網羅了約25家供應商的供應商分析等資訊。

同時本報告還提供當前全球市場趨勢與推動因素以及整體市場環境的最新分析。市場成長的主要因素有社群媒體的品牌認識提升，透過社群媒體分析提高品牌忠誠，部落格的社群媒體利用增加。

目錄

第1章 摘要整理

• 市場概要

第2章 市場形勢

• 市場生態系統

第3章 市場規模

• 市場定義
• 市場區隔分析
• 市場規模 2022
• 市場預測:2022-2027年的預測

第4章 市場規模實際成果

• 全球社群媒體分析市場2017～2021年
• 應用市場區隔分析2017-2021
• 終端用戶市場區隔分析2017-2021
• 展開市場區隔分析2017-2021
• 地區市場區隔分析2017-2021
• 國家市場區隔分析2017-2021

第5章 波特的五力分析

• 五力的摘要
• 買方議價能力
• 供給企業談判力
• 新加入廠商業者的威脅
• 替代品的威脅
• 競爭的威脅
• 市場情況

第6章 各應用領域市場區隔

• 市場·市場區隔
• 各用途比較
• 銷售及行銷管理 - 市場規模與預測 2022-2027
• 客戶體驗管理 - 市場規模與預測 2022-2027
• 競爭資訊 - 市場規模與預測 2022-2027
• 風險管理 - 市場規模與預測 2022-2027
• 公共的安全與執法 - 市場規模與預測 2022-2027
• 各應用領域的市場機會

第7章 各終端用戶市場區隔

• 市場·市場區隔
• 各終端用戶比較
• 零售 - 市場規模與預測 2022-2027
• 政府 - 市場規模與預測 2022-2027
• 媒體和娛樂 - 市場規模與預測 2022-2027
• 旅遊 - 市場規模與預測 2022-2027
• 其他 - 市場規模與預測 2022-2027
• 各終端用戶的市場機會

第8章 各部署市場區隔

• 市場·市場區隔
• 各部署比較
• 內部部署 - 市場規模與預測 2022-2027
• 雲端 - 市場規模與預測 2022-2027
• 各部署的市場機會

第9章 客戶形勢

• 客戶形勢概要

第10章 各地區形勢

• 各地區市場區隔
• 各地區比較
• 北美 - 市場規模與預測 2022-2027
• APAC - 市場規模與預測 2022-2027
• 歐洲 - 市場規模與預測 2022-2027
• 南美 - 市場規模與預測 2022-2027
• 中東及非洲 - 市場規模與預測 2022-2027
• 美國 - 市場規模與預測 2022-2027
• 中國 - 市場規模與預測 2022-2027
• 英國 - 市場規模與預測 2022-2027
• 日本 - 市場規模與預測 2022-2027
• 德國 - 市場規模與預測 2022-2027
• 各地區形勢的市場機會

第11章 促進因素，課題，及趨勢

• 推動市場要素
• 市場課題
• 推動因素與課題的影響
• 市場趨勢

第12章 業者情勢

• 概要
• 業者情勢
• 混亂狀況
• 產業的風險

第13章 供應商分析

• 交易廠商
• 供應商的市場定位
• Agorapulse SAS
• Adobe Inc.
• Cision US Inc.
• Digimind
• GoodData Corp.
• International Business Machines Corp.
• Khoros LLC
• Meltwater NV
• NetBase Solutions Inc.
• Oracle Corp.
• Salesforce.com Inc.
• SAP SE
• SAS Institute Inc.
• Sprout Social Inc.
• Talkwalker Sarl

第14章 附錄

Technavio has been monitoring the social media analytics market and is forecast to grow by $7,260.33 mn during 2022-2027, accelerating at a CAGR of 23.29% during the forecast period. Our report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing brand recognition due to social media, social media analytics helps in improving brand loyalty., and increasing use of social media for blogging.

Technavio's social media analytics market is segmented as below:

By Application

• Sales and marketing management
• Customer experience management
• Competitive intelligence
• Risk management
• Public safety and law enforcement

By End-user

• Retail
• Government
• Media and entertainment
• Travel
• Others

By Deployment

• On-premise
• Cloud

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the advanced targeting options as one of the prime reasons driving the social media analytics market growth during the next few years. Also, increasing demand for online security and growing demand for ubiquitous content will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the social media analytics market covers the following areas:

• Social media analytics market sizing
• Social media analytics market forecast
• Social media analytics market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors that include Agorapulse SAS, Adobe Inc., Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce.com Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., Talkwalker Sarl, MetaQuotes Ltd., and Big Propeller LLC. Also, the social media analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibit 08: Executive Summary - Chart on Incremental Growth
• Exhibit 09: Executive Summary - Data Table on Incremental Growth
• Exhibit 10: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 13: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 14: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 15: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global social media analytics market 2017 - 2021
• Exhibit 19: Historic Market Size - Data Table on Global social media analytics market 2017 - 2021 ($ million)
• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• 4.3 End User Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - End User Segment 2017 - 2021 ($ million)
• 4.4 Deployment Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
• 4.5 Geography Segment Analysis 2017 - 2021
• Exhibit 23: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• 4.6 Country Segment Analysis 2017 - 2021
• Exhibit 24: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 25: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 28: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 29: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 30: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 31: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 32: Chart on Application - Market share 2022-2027 (%)
• Exhibit 33: Data Table on Application - Market share 2022-2027 (%)
• 6.2 Comparison by Application
• Exhibit 34: Chart on Comparison by Application
• Exhibit 35: Data Table on Comparison by Application
• 6.3 Sales and marketing management - Market size and forecast 2022-2027
• Exhibit 36: Chart on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
• Exhibit 37: Data Table on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Chart on Sales and marketing management - Year-over-year growth 2022-2027 (%)
• Exhibit 39: Data Table on Sales and marketing management - Year-over-year growth 2022-2027 (%)
• 6.4 Customer experience management - Market size and forecast 2022-2027
• Exhibit 40: Chart on Customer experience management - Market size and forecast 2022-2027 ($ million)
• Exhibit 41: Data Table on Customer experience management - Market size and forecast 2022-2027 ($ million)
• Exhibit 42: Chart on Customer experience management - Year-over-year growth 2022-2027 (%)
• Exhibit 43: Data Table on Customer experience management - Year-over-year growth 2022-2027 (%)
• 6.5 Competitive intelligence - Market size and forecast 2022-2027
• Exhibit 44: Chart on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
• Exhibit 45: Data Table on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
• Exhibit 46: Chart on Competitive intelligence - Year-over-year growth 2022-2027 (%)
• Exhibit 47: Data Table on Competitive intelligence - Year-over-year growth 2022-2027 (%)
• 6.6 Risk management - Market size and forecast 2022-2027
• Exhibit 48: Chart on Risk management - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Risk management - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Risk management - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Risk management - Year-over-year growth 2022-2027 (%)
• 6.7 Public safety and law enforcement - Market size and forecast 2022-2027
• Exhibit 52: Chart on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
• 6.8 Market opportunity by Application
• Exhibit 56: Market opportunity by Application ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 57: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 58: Data Table on End-user - Market share 2022-2027 (%)
• 7.2 Comparison by End-user
• Exhibit 59: Chart on Comparison by End-user
• Exhibit 60: Data Table on Comparison by End-user
• 7.3 Retail - Market size and forecast 2022-2027
• Exhibit 61: Chart on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on Retail - Year-over-year growth 2022-2027 (%)
• 7.4 Government - Market size and forecast 2022-2027
• Exhibit 65: Chart on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Government - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Government - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Government - Year-over-year growth 2022-2027 (%)
• 7.5 Media and entertainment - Market size and forecast 2022-2027
• Exhibit 69: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
• 7.6 Travel - Market size and forecast 2022-2027
• Exhibit 73: Chart on Travel - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Travel - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Travel - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Travel - Year-over-year growth 2022-2027 (%)
• 7.7 Others - Market size and forecast 2022-2027
• Exhibit 77: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 7.8 Market opportunity by End-user
• Exhibit 81: Market opportunity by End-user ($ million)

8 Market Segmentation by Deployment

• 8.1 Market segments
• Exhibit 82: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 83: Data Table on Deployment - Market share 2022-2027 (%)
• 8.2 Comparison by Deployment
• Exhibit 84: Chart on Comparison by Deployment
• Exhibit 85: Data Table on Comparison by Deployment
• 8.3 On-premise - Market size and forecast 2022-2027
• Exhibit 86: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Chart on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibit 89: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
• 8.4 Cloud - Market size and forecast 2022-2027
• Exhibit 90: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Chart on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibit 93: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
• 8.5 Market opportunity by Deployment
• Exhibit 94: Market opportunity by Deployment ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview
• Exhibit 95: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
• Exhibit 96: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 97: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 10.2 Geographic comparison
• Exhibit 98: Chart on Geographic comparison
• Exhibit 99: Data Table on Geographic comparison
• 10.3 North America - Market size and forecast 2022-2027
• Exhibit 100: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 103: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 10.4 APAC - Market size and forecast 2022-2027
• Exhibit 104: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 107: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 10.5 Europe - Market size and forecast 2022-2027
• Exhibit 108: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 111: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 10.6 South America - Market size and forecast 2022-2027
• Exhibit 112: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 114: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 115: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 10.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 116: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 117: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 118: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 119: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 10.8 US - Market size and forecast 2022-2027
• Exhibit 120: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 121: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 122: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 123: Data Table on US - Year-over-year growth 2022-2027 (%)
• 10.9 China - Market size and forecast 2022-2027
• Exhibit 124: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 125: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 126: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 127: Data Table on China - Year-over-year growth 2022-2027 (%)
• 10.10 UK - Market size and forecast 2022-2027
• Exhibit 128: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 129: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 130: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 131: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 10.11 Japan - Market size and forecast 2022-2027
• Exhibit 132: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 133: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 134: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 135: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 10.12 Germany - Market size and forecast 2022-2027
• Exhibit 136: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 137: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 138: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 139: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 10.13 Market opportunity By Geographical Landscape
• Exhibit 140: Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers
• 11.2 Market challenges
• 11.3 Impact of drivers and challenges
• Exhibit 141: Impact of drivers and challenges in 2022 and 2027
• 11.4 Market trends

12 Vendor Landscape

• 12.1 Overview
• 12.2 Vendor landscape
• Exhibit 142: Overview on Criticality of inputs and Factors of differentiation
• 12.3 Landscape disruption
• Exhibit 143: Overview on factors of disruption
• 12.4 Industry risks
• Exhibit 144: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered
• Exhibit 145: Vendors covered
• 13.2 Market positioning of vendors
• Exhibit 146: Matrix on vendor position and classification
• 13.3 Agorapulse SAS
• Exhibit 147: Agorapulse SAS - Overview
• Exhibit 148: Agorapulse SAS - Product / Service
• Exhibit 149: Agorapulse SAS - Key offerings
• 13.4 Adobe Inc.
• Exhibit 150: Adobe Inc. - Overview
• Exhibit 151: Adobe Inc. - Business segments
• Exhibit 152: Adobe Inc. - Key offerings
• Exhibit 153: Adobe Inc. - Segment focus
• 13.5 Cision US Inc.
• Exhibit 154: Cision US Inc. - Overview
• Exhibit 155: Cision US Inc. - Product / Service
• Exhibit 156: Cision US Inc. - Key offerings
• 13.6 Digimind
• Exhibit 157: Digimind - Overview
• Exhibit 158: Digimind - Product / Service
• Exhibit 159: Digimind - Key offerings
• 13.7 GoodData Corp.
• Exhibit 160: GoodData Corp. - Overview
• Exhibit 161: GoodData Corp. - Product / Service
• Exhibit 162: GoodData Corp. - Key offerings
• 13.8 International Business Machines Corp.
• Exhibit 163: International Business Machines Corp. - Overview
• Exhibit 164: International Business Machines Corp. - Business segments
• Exhibit 165: International Business Machines Corp. - Key offerings
• Exhibit 166: International Business Machines Corp. - Segment focus
• 13.9 Khoros LLC
• Exhibit 167: Khoros LLC - Overview
• Exhibit 168: Khoros LLC - Key offerings
• 13.10 Meltwater NV
• Exhibit 169: Meltwater NV - Overview
• Exhibit 170: Meltwater NV - Product / Service
• Exhibit 171: Meltwater NV - Key offerings
• 13.11 NetBase Solutions Inc.
• Exhibit 172: NetBase Solutions Inc. - Overview
• Exhibit 173: NetBase Solutions Inc. - Product / Service
• Exhibit 174: NetBase Solutions Inc. - Key offerings
• 13.12 Oracle Corp.
• Exhibit 175: Oracle Corp. - Overview
• Exhibit 176: Oracle Corp. - Business segments
• Exhibit 177: Oracle Corp. - Key news
• Exhibit 178: Oracle Corp. - Key offerings
• Exhibit 179: Oracle Corp. - Segment focus
• 13.13 Salesforce.com Inc.
• Exhibit 180: Salesforce.com Inc. - Overview
• Exhibit 181: Salesforce.com Inc. - Product / Service
• Exhibit 182: Salesforce.com Inc. - Key news
• Exhibit 183: Salesforce.com Inc. - Key offerings
• 13.14 SAP SE
• Exhibit 184: SAP SE - Overview
• Exhibit 185: SAP SE - Business segments
• Exhibit 186: SAP SE - Key news
• Exhibit 187: SAP SE - Key offerings
• Exhibit 188: SAP SE - Segment focus
• 13.15 SAS Institute Inc.
• Exhibit 189: SAS Institute Inc. - Overview
• Exhibit 190: SAS Institute Inc. - Product / Service
• Exhibit 191: SAS Institute Inc. - Key news
• Exhibit 192: SAS Institute Inc. - Key offerings
• 13.16 Sprout Social Inc.
• Exhibit 193: Sprout Social Inc. - Overview
• Exhibit 194: Sprout Social Inc. - Product / Service
• Exhibit 195: Sprout Social Inc. - Key offerings
• 13.17 Talkwalker Sarl
• Exhibit 196: Talkwalker Sarl - Overview
• Exhibit 197: Talkwalker Sarl - Product / Service
• Exhibit 198: Talkwalker Sarl - Key offerings

14 Appendix

• 14.1 Scope of the report
• 14.2 Inclusions and exclusions checklist
• Exhibit 199: Inclusions checklist
• Exhibit 200: Exclusions checklist
• 14.3 Currency conversion rates for US$
• Exhibit 201: Currency conversion rates for US$
• 14.4 Research methodology
• Exhibit 202: Research methodology
• Exhibit 203: Validation techniques employed for market sizing
• Exhibit 204: Information sources
• 14.5 List of abbreviations
• Exhibit 205: List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits8: Executive Summary - Chart on Incremental Growth
• Exhibits9: Executive Summary - Data Table on Incremental Growth
• Exhibits10: Executive Summary - Chart on Vendor Market Positioning
• Exhibits11: Parent market
• Exhibits12: Market Characteristics
• Exhibits13: Offerings of vendors included in the market definition
• Exhibits14: Market segments
• Exhibits15: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits16: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits17: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits19: Historic Market Size - Data Table on Global social media analytics market 2017 - 2021 ($ million)
• Exhibits20: Historic Market Size - Application Segment 2017 - 2021 ($ million)
• Exhibits21: Historic Market Size - End User Segment 2017 - 2021 ($ million)
• Exhibits22: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
• Exhibits23: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• Exhibits24: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• Exhibits25: Five forces analysis - Comparison between 2022 and 2027
• Exhibits26: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits29: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits30: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits31: Chart on Market condition - Five forces 2022 and 2027
• Exhibits32: Chart on Application - Market share 2022-2027 (%)
• Exhibits33: Data Table on Application - Market share 2022-2027 (%)
• Exhibits34: Chart on Comparison by Application
• Exhibits35: Data Table on Comparison by Application
• Exhibits36: Chart on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
• Exhibits37: Data Table on Sales and marketing management - Market size and forecast 2022-2027 ($ million)
• Exhibits38: Chart on Sales and marketing management - Year-over-year growth 2022-2027 (%)
• Exhibits39: Data Table on Sales and marketing management - Year-over-year growth 2022-2027 (%)
• Exhibits40: Chart on Customer experience management - Market size and forecast 2022-2027 ($ million)
• Exhibits41: Data Table on Customer experience management - Market size and forecast 2022-2027 ($ million)
• Exhibits42: Chart on Customer experience management - Year-over-year growth 2022-2027 (%)
• Exhibits43: Data Table on Customer experience management - Year-over-year growth 2022-2027 (%)
• Exhibits44: Chart on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
• Exhibits45: Data Table on Competitive intelligence - Market size and forecast 2022-2027 ($ million)
• Exhibits46: Chart on Competitive intelligence - Year-over-year growth 2022-2027 (%)
• Exhibits47: Data Table on Competitive intelligence - Year-over-year growth 2022-2027 (%)
• Exhibits48: Chart on Risk management - Market size and forecast 2022-2027 ($ million)
• Exhibits49: Data Table on Risk management - Market size and forecast 2022-2027 ($ million)
• Exhibits50: Chart on Risk management - Year-over-year growth 2022-2027 (%)
• Exhibits51: Data Table on Risk management - Year-over-year growth 2022-2027 (%)
• Exhibits52: Chart on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
• Exhibits53: Data Table on Public safety and law enforcement - Market size and forecast 2022-2027 ($ million)
• Exhibits54: Chart on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
• Exhibits55: Data Table on Public safety and law enforcement - Year-over-year growth 2022-2027 (%)
• Exhibits56: Market opportunity by Application ($ million)
• Exhibits57: Chart on End-user - Market share 2022-2027 (%)
• Exhibits58: Data Table on End-user - Market share 2022-2027 (%)
• Exhibits59: Chart on Comparison by End-user
• Exhibits60: Data Table on Comparison by End-user
• Exhibits61: Chart on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibits62: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
• Exhibits63: Chart on Retail - Year-over-year growth 2022-2027 (%)
• Exhibits64: Data Table on Retail - Year-over-year growth 2022-2027 (%)
• Exhibits65: Chart on Government - Market size and forecast 2022-2027 ($ million)
• Exhibits66: Data Table on Government - Market size and forecast 2022-2027 ($ million)
• Exhibits67: Chart on Government - Year-over-year growth 2022-2027 (%)
• Exhibits68: Data Table on Government - Year-over-year growth 2022-2027 (%)
• Exhibits69: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibits70: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibits71: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits72: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits73: Chart on Travel - Market size and forecast 2022-2027 ($ million)
• Exhibits74: Data Table on Travel - Market size and forecast 2022-2027 ($ million)
• Exhibits75: Chart on Travel - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on Travel - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibits78: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibits79: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits81: Market opportunity by End-user ($ million)
• Exhibits82: Chart on Deployment - Market share 2022-2027 (%)
• Exhibits83: Data Table on Deployment - Market share 2022-2027 (%)
• Exhibits84: Chart on Comparison by Deployment
• Exhibits85: Data Table on Comparison by Deployment
• Exhibits86: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibits87: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibits88: Chart on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibits89: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibits90: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
• Exhibits91: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
• Exhibits92: Chart on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibits93: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
• Exhibits94: Market opportunity by Deployment ($ million)
• Exhibits95: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits96: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits97: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits98: Chart on Geographic comparison
• Exhibits99: Data Table on Geographic comparison
• Exhibits100: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits101: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits102: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits103: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits104: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits105: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits106: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits107: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits108: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits109: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits110: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits111: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits112: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits113: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits114: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits115: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits116: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits117: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits118: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits119: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits120: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibits121: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibits122: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits123: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits124: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibits125: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibits126: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits127: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits128: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits129: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits130: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits131: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits132: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits133: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits134: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits135: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits136: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits137: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibits138: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits139: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits140: Market opportunity By Geographical Landscape ($ million)
• Exhibits141: Impact of drivers and challenges in 2022 and 2027
• Exhibits142: Overview on Criticality of inputs and Factors of differentiation
• Exhibits143: Overview on factors of disruption
• Exhibits144: Impact of key risks on business
• Exhibits145: Vendors covered
• Exhibits146: Matrix on vendor position and classification
• Exhibits147: Agorapulse SAS - Overview
• Exhibits148: Agorapulse SAS - Product / Service
• Exhibits149: Agorapulse SAS - Key offerings
• Exhibits150: Adobe Inc. - Overview
• Exhibits151: Adobe Inc. - Business segments
• Exhibits152: Adobe Inc. - Key offerings
• Exhibits153: Adobe Inc. - Segment focus
• Exhibits154: Cision US Inc. - Overview
• Exhibits155: Cision US Inc. - Product / Service
• Exhibits156: Cision US Inc. - Key offerings
• Exhibits157: Digimind - Overview
• Exhibits158: Digimind - Product / Service
• Exhibits159: Digimind - Key offerings
• Exhibits160: GoodData Corp. - Overview
• Exhibits161: GoodData Corp. - Product / Service
• Exhibits162: GoodData Corp. - Key offerings
• Exhibits163: International Business Machines Corp. - Overview
• Exhibits164: International Business Machines Corp. - Business segments
• Exhibits165: International Business Machines Corp. - Key offerings
• Exhibits166: International Business Machines Corp. - Segment focus
• Exhibits167: Khoros LLC - Overview
• Exhibits168: Khoros LLC - Key offerings
• Exhibits169: Meltwater NV - Overview
• Exhibits170: Meltwater NV - Product / Service
• Exhibits171: Meltwater NV - Key offerings
• Exhibits172: NetBase Solutions Inc. - Overview
• Exhibits173: NetBase Solutions Inc. - Product / Service
• Exhibits174: NetBase Solutions Inc. - Key offerings
• Exhibits175: Oracle Corp. - Overview
• Exhibits176: Oracle Corp. - Business segments
• Exhibits177: Oracle Corp. - Key news
• Exhibits178: Oracle Corp. - Key offerings
• Exhibits179: Oracle Corp. - Segment focus
• Exhibits180: Salesforce.com Inc. - Overview
• Exhibits181: Salesforce.com Inc. - Product / Service
• Exhibits182: Salesforce.com Inc. - Key news
• Exhibits183: Salesforce.com Inc. - Key offerings
• Exhibits184: SAP SE - Overview
• Exhibits185: SAP SE - Business segments
• Exhibits186: SAP SE - Key news
• Exhibits187: SAP SE - Key offerings
• Exhibits188: SAP SE - Segment focus
• Exhibits189: SAS Institute Inc. - Overview
• Exhibits190: SAS Institute Inc. - Product / Service
• Exhibits191: SAS Institute Inc. - Key news
• Exhibits192: SAS Institute Inc. - Key offerings
• Exhibits193: Sprout Social Inc. - Overview
• Exhibits194: Sprout Social Inc. - Product / Service
• Exhibits195: Sprout Social Inc. - Key offerings
• Exhibits196: Talkwalker Sarl - Overview
• Exhibits197: Talkwalker Sarl - Product / Service
• Exhibits198: Talkwalker Sarl - Key offerings
• Exhibits199: Inclusions checklist
• Exhibits200: Exclusions checklist
• Exhibits201: Currency conversion rates for US$
• Exhibits202: Research methodology
• Exhibits203: Validation techniques employed for market sizing
• Exhibits204: Information sources
• Exhibits205: List of abbreviations