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市場調查報告書

行動附加價值服務 (MVAS)的全球市場:2020年∼2024年

Global Mobile Value-added Services (VAS) Market 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 953813
出版日期 內容資訊 英文 120 Pages
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行動附加價值服務 (MVAS)的全球市場:2020年∼2024年 Global Mobile Value-added Services (VAS) Market 2020-2024
出版日期: 2020年08月03日內容資訊: 英文 120 Pages
簡介

行動附加價值服務(VAS)市場在2020年∼2024年間,預測將成長到3425億美元,在預測期間內預計將以15%的年複合成長率推移。市場成長的主要因素有智慧型手機的迅速普及與行動寬頻的迅速普及。

本報告提供行動附加價值服務 (MVAS)市場調查,提供市場概要,市場成長要素及阻礙因素分析,各產品·各地區的市場規模的變化與預測,供應商分析,市場機會等全面性資訊。

目錄

摘要整理

市場形勢

市場規模

  • 市場定義
  • 市場區隔分析
  • 2019年的市場規模
  • 市場預測:2019年-2024年的預測

波特的五力分析

各產品市場區隔

  • 市場·市場區隔
  • 每個產品的比較
  • 行動廣告-市場規模與預測(2019年-2024年)
  • 手機遊戲-市場規模與預測(2019年-2024年)
  • 行動音樂和影音串流-市場規模與預測(2019年-2024年)
  • 行動金融和行動電子商務-市場規模與預測(2019年-2024年)
  • 行動出版物-市場規模與預測(2019年-2024年)
  • 各產品的市場機會

客戶形勢

各地區形勢

  • 各地區市場區隔
  • 各地區比較
  • 亞太地區-市場規模與預測(2019年-2024年)
  • 北美 -市場規模與預測(2019年-2024年)
  • 歐洲-市場規模與預測(2019年-2024年)
  • 南美 -市場規模與預測(2019年-2024年)
  • 中東·非洲-市場規模與預測(2019年-2024年)
  • 主要國家
  • 地區的市場機會
  • 市場成長要素
  • 市場課題
  • 市場趨勢

業者情勢

  • 業者情勢
  • 創造性破壞狀況

供應商分析

  • 交易廠商
  • 供應商的市場定位
  • Alphabet Inc.
  • America Movil SAB de CV
  • Apple Inc.
  • Cisco Systems Inc.
  • Huawei Investment & Holding Co. Ltd.
  • International Business Machines Corp.
  • Reliance Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Vodafone Group Plc

附錄

目錄
Product Code: IRTNTR44646

Technavio has been monitoring the mobile value-added services (VAS) market and it is poised to grow by $ 342.50 bn during 2020-2024 progressing at a CAGR of 15% during the forecast period. Our reports on mobile value-added services (VAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the rapid increase in smartphone penetration and rapid penetration of mobile broadband.

The mobile value-added services (VAS) market analysis includes product segment and geographic landscape.

Technavio's ‘mobile value-added services (VAS) market ’ is segmented as below:

By Product:

  • Mobile advertising
  • Mobile games
  • Mobile music and video streaming
  • Mobile money and m-commerce
  • Mobile publications

By Geographic Landscape:

  • APAC
  • North America
  • Europe
  • South America
  • MEA

This study identifies the digitization of key industries as one of the prime reasons driving the mobile value-added services (VAS) market growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our mobile value-added services (VAS) market covers the following areas:

  • Mobile value-added services (VAS) market sizing
  • Mobile value-added services (VAS) market forecast
  • Mobile value-added services (VAS) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile value-added services (VAS) market vendors that include Alphabet Inc., America Movil SAB de CV, Apple Inc., Cisco Systems Inc., Huawei Investment & Holding Co. Ltd., International Business Machines Corp., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc. Also, the mobile value-added services (VAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Mobile advertising - Market size and forecast 2019-2024
  • Mobile games - Market size and forecast 2019-2024
  • Mobile music and video streaming - Market size and forecast 2019-2024
  • Mobile money and m-commerce - Market size and forecast 2019-2024
  • Mobile publications - Market size and forecast 2019-2024
  • Market opportunity by Product

Customer Landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Alphabet Inc.
  • America Movil SAB de CV
  • Apple Inc.
  • Cisco Systems Inc.
  • Huawei Investment & Holding Co. Ltd.
  • International Business Machines Corp.
  • Reliance Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Vodafone Group Plc

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Exhibit

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Parent market
  • 9: Market characteristics
  • 10: Offerings of vendors included in the market definition
  • 11: Market segments
  • 12: Global - Market size and forecast 2019 - 2024 ($ billion)
  • 13: Global market: Year-over-year growth 2019 - 2024 (%)
  • 14: Five forces analysis 2019 & 2024
  • 15: Bargaining power of buyers
  • 16: Bargaining power of suppliers
  • 17: Threat of new entrants
  • 18: Threat of substitutes
  • 19: Threat of rivalry
  • 20: Market condition - Five forces 2019
  • 21: Product - Market share 2019-2024 (%)
  • 22: Comparison by Product
  • 23: Mobile advertising - Market size and forecast 2019-2024 ($ billion)
  • 24: Mobile advertising - Year-over-year growth 2019-2024 (%)
  • 25: Mobile games - Market size and forecast 2019-2024 ($ billion)
  • 26: Mobile games - Year-over-year growth 2019-2024 (%)
  • 27: Mobile music and video streaming - Market size and forecast 2019-2024 ($ billion)
  • 28: Mobile music and video streaming - Year-over-year growth 2019-2024 (%)
  • 29: Mobile money and m-commerce - Market size and forecast 2019-2024 ($ billion)
  • 30: Mobile money and m-commerce - Year-over-year growth 2019-2024 (%)
  • 31: Mobile publications - Market size and forecast 2019-2024 ($ billion)
  • 32: Mobile publications - Year-over-year growth 2019-2024 (%)
  • 33: Market opportunity by Product
  • 34: Customer landscape
  • 35: Market share by geography 2019-2024 (%)
  • 36: Geographic comparison
  • 37: APAC - Market size and forecast 2019-2024 ($ billion)
  • 38: APAC - Year-over-year growth 2019-2024 (%)
  • 39: North America - Market size and forecast 2019-2024 ($ billion)
  • 40: North America - Year-over-year growth 2019-2024 (%)
  • 41: Europe - Market size and forecast 2019-2024 ($ billion)
  • 42: Europe - Year-over-year growth 2019-2024 (%)
  • 43: South America - Market size and forecast 2019-2024 ($ billion)
  • 44: South America - Year-over-year growth 2019-2024 (%)
  • 45: MEA - Market size and forecast 2019-2024 ($ billion)
  • 46: MEA - Year-over-year growth 2019-2024 (%)
  • 47: Key leading countries
  • 48: Market opportunity by geography ($ billion)
  • 49: Impact of drivers and challenges
  • 50: Vendor landscape
  • 51: Landscape disruption
  • 52: Industry risks
  • 53: Vendors covered
  • 54: Market positioning of vendors
  • 55: Alphabet Inc. - Overview
  • 56: Alphabet Inc. - Business segments
  • 57: Alphabet Inc. - Key offerings
  • 58: Alphabet Inc. - Key customers
  • 59: Alphabet Inc. - Segment focus
  • 60: America Movil SAB de CV - Overview
  • 61: America Movil SAB de CV - Business segments
  • 62: America Movil SAB de CV - Key offerings
  • 63: America Movil SAB de CV - Key customers
  • 64: America Movil SAB de CV - Segment focus
  • 65: Apple Inc. - Overview
  • 66: Apple Inc. - Business segments
  • 67: Apple Inc. - Key offerings
  • 68: Apple Inc. - Key customers
  • 69: Apple Inc. - Segment focus
  • 70: Cisco Systems Inc. - Overview
  • 71: Cisco Systems Inc. - Business segments
  • 72: Cisco Systems Inc. - Key offerings
  • 73: Cisco Systems Inc. - Key customers
  • 74: Cisco Systems Inc. - Segment focus
  • 75: Huawei Investment & Holding Co. Ltd. - Overview
  • 76: Huawei Investment & Holding Co. Ltd. - Business segments
  • 77: Huawei Investment & Holding Co. Ltd. - Key offerings
  • 78: Huawei Investment & Holding Co. Ltd. - Key customers
  • 79: Huawei Investment & Holding Co. Ltd. - Segment focus
  • 80: International Business Machines Corp. - Overview
  • 81: International Business Machines Corp. - Business segments
  • 82: International Business Machines Corp. - Key offerings
  • 83: International Business Machines Corp. - Key customers
  • 84: International Business Machines Corp. - Segment focus
  • 85: Reliance Industries Ltd. - Overview
  • 86: Reliance Industries Ltd. - Business segments
  • 87: Reliance Industries Ltd. - Key offerings
  • 88: Reliance Industries Ltd. - Key customers
  • 89: Reliance Industries Ltd. - Segment focus
  • 90: Samsung Electronics Co. Ltd. - Overview
  • 91: Samsung Electronics Co. Ltd. - Business segments
  • 92: Samsung Electronics Co. Ltd. - Key offerings
  • 93: Samsung Electronics Co. Ltd. - Key customers
  • 94: Samsung Electronics Co. Ltd. - Segment focus
  • 95: Telefonaktiebolaget LM Ericsson - Overview
  • 96: Telefonaktiebolaget LM Ericsson - Business segments
  • 97: Telefonaktiebolaget LM Ericsson - Key offerings
  • 98: Telefonaktiebolaget LM Ericsson - Key customers
  • 99: Telefonaktiebolaget LM Ericsson - Segment focus
  • 100: Vodafone Group Plc - Overview
  • 101: Vodafone Group Plc - Business segments
  • 102: Vodafone Group Plc - Key offerings
  • 103: Vodafone Group Plc - Key customers
  • 104: Vodafone Group Plc - Segment focus
  • 105: Currency conversion rates for US$
  • 106: Research Methodology
  • 107: Validation techniques employed for market sizing
  • 108: Information sources
  • 109: List of abbreviations