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市場調查報告書

濃啤酒啤酒的全球市場:2020年∼2024年

Ale Beer Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 920032
出版日期 內容資訊 英文 140 Pages
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濃啤酒啤酒的全球市場:2020年∼2024年 Ale Beer Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024
出版日期: 2019年12月12日內容資訊: 英文 140 Pages
簡介

全球濃啤酒啤酒市場上,線上銷售的增加,產品的銷售,千禧新生代的需求的增加等成為成長促進因素,在預測期間內預計將以約6%的年複合成長率擴大。但,關酒精飲料的嚴格法規,酒精消費的反對運動,及跟其他飲料的競爭加劇等要素,可能妨礙在預測期間內濃啤酒啤酒產業的成長。

本報告提供全球濃啤酒啤酒市場相關調查分析,市場規模及成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2019年)
  • 市場預測
  • 市場規模及預測(2019年∼2024年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情況

第6章 市場區隔:各流通管道

  • 市場區隔:各流通管道
  • 各流通管道比較:市場規模及預測(2019年∼2024年)
  • On-trade
  • 非即飲
  • 市場機會:各流通管道

第7章 客戶形勢

第8章 各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模及預測(2019年∼2024年)
  • 亞太地區
  • 歐洲
  • 北美
  • 南美
  • 中東、非洲地區
  • 主要國家
  • 市場機會

第9章 決策架構

第10章 成長要素與課題

  • 市場成長要素
  • 市場課題

第11章 市場趨勢

  • M&A活動的增加
  • 低酒精啤酒相關認識的高漲
  • 新興國家的需求增加

第12章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭方案

第13章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Anheuser-Busch InBev SA/NV
  • Asahi Group Holdings Ltd.
  • Carlsberg Breweries AS
  • DG Yuengling & Son Inc.
  • Diageo Plc
  • Heineken NV
  • Kirin Holdings
  • Molson Coors Brewing Co.
  • Sapporo Holdings Ltd.
  • The Boston Beer Co. Inc.

第14章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

第15章 關於TECHNAVIO

目錄
Product Code: IRTNTR40720

About this market

Technavio's ale beer market analysis considers sales from both on-trade and off-trade distribution channels. Our study also finds the sales of ale beer in APAC, Europe, MEA, North America, and South America. In 2019, the on-trade segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rising popularity of pubbing and nightlife among millennials will play a significant role in the on-trade segment to maintain its market position. Also, our global ale beer market report looks at factors such as growing online sales, product launches, and rising demand from millennials. However, stringent regulations on alcoholic beverages, campaigns against alcohol consumption, and rising competition from other beverages may hamper the growth of the ale beer industry over the forecast period.

Overview

Growing demand from millennials

The demand for a wide range of alcoholic beverages, including ale beer, is high among millennials, who constitute a major segment of the global population. According to the US Census Bureau, in 2018, millennials almost exceeded baby boomers in the country. Factors such as the prevalence of social media and the expansion of multicultural consumers are creating an awareness of the authenticity of several types of ale beer among millennials. The on-trade spending and consumption of ale beer will lead to the expansion of the global ale beer market at a CAGR of almost 6% during the forecast period.

Increasing awareness about low-alcohol beer

With increasing focus on healthy food and beverages and the adoption of a healthier lifestyle, the preference for ale beer with low alcohol and low calories has increased worldwide. The increasing awareness among consumers about the perils of excessive alcohol drinking consumption such as migraines and increased risk of cancer is further is encouraging the shift to healthier options such as low-alcohol ale beer. Vendors operating in the global ale beer market are benefitting from this shift by introducing low-alcohol ale beer. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global ale beer market during the forecast period 2020-2024, view our report.

Competitive Landscape

With the presence of several major players, the global ale beer market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ale beer manufacturers, that include Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, D.G. Yuengling & Son Inc., Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Brewing Co., Sapporo Holdings Ltd., and The Boston Beer Co. Inc.

Also, the ale beer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Value chain analysis
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2019
  • Market outlook
  • Market size and forecast 2019-2024

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • On-trade - Market size and forecast 2019-2024
  • Off-trade - Market size and forecast 2019-2024
  • Market opportunity by distribution channel

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing number of M&A activities
  • Increasing awareness about low-alcohol beer
  • Growing demand from emerging economies

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Anheuser-Busch InBev SA/NV
  • Asahi Group Holdings Ltd.
  • Carlsberg Breweries AS
  • D.G. Yuengling & Son Inc.
  • Diageo Plc
  • Heineken NV
  • Kirin Holdings Co. Ltd.
  • Molson Coors Brewing Co.
  • Sapporo Holdings Ltd.
  • The Boston Beer Co. Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

LIST OF EXHIBITS:

  • Exhibit 01: Global brewers market
  • Exhibit 02: Segments of global brewers market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Vendors: Key offerings
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2019
  • Exhibit 08: Global market: Size and forecast 2019-2024 ($ billions)
  • Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
  • Exhibit 10: Five forces analysis 2019
  • Exhibit 11: Five forces analysis 2024
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2019
  • Exhibit 18: Distribution channel - Market share 2019-2024 (%)
  • Exhibit 19: Comparison by distribution channel
  • Exhibit 20: On-trade - Market size and forecast 2019-2024 ($ billions)
  • Exhibit 21: On-trade - Year-over-year growth 2020-2024 (%)
  • Exhibit 22: Off-trade - Market size and forecast 2019-2024 ($ billions)
  • Exhibit 23: Off-trade - Year-over-year growth 2020-2024 (%)
  • Exhibit 24: Market opportunity by distribution channel
  • Exhibit 25: Customer landscape
  • Exhibit 26: Market share by geography 2019-2024 (%)
  • Exhibit 27: Geographic comparison
  • Exhibit 28: APAC - Market size and forecast 2019-2024 ($ billions)
  • Exhibit 29: APAC - Year-over-year growth 2020-2024 (%)
  • Exhibit 30: Europe - Market size and forecast 2019-2024 ($ billions)
  • Exhibit 31: Europe - Year-over-year growth 2020-2024 (%)
  • Exhibit 32: North America - Market size and forecast 2019-2024 ($ billions)
  • Exhibit 33: North America - Year-over-year growth 2020-2024 (%)
  • Exhibit 34: South America - Market size and forecast 2019-2024 ($ billions)
  • Exhibit 35: South America - Year-over-year growth 2020-2024 (%)
  • Exhibit 36: MEA - Market size and forecast 2019-2024 ($ billions)
  • Exhibit 37: MEA - Year-over-year growth 2020-2024 (%)
  • Exhibit 38: Key leading countries
  • Exhibit 39: Market opportunity
  • Exhibit 40: Impact of drivers and challenges
  • Exhibit 41: Vendor landscape
  • Exhibit 42: Landscape disruption
  • Exhibit 43: Vendors covered
  • Exhibit 44: Vendor classification
  • Exhibit 45: Market positioning of vendors
  • Exhibit 46: Anheuser-Busch InBev SA/NV - Vendor overview
  • Exhibit 47: Anheuser-Busch InBev SA/NV - Business segments
  • Exhibit 48: Anheuser-Busch InBev SA/NV - Organizational developments
  • Exhibit 49: Anheuser-Busch InBev SA/NV - Segment focus
  • Exhibit 50: Anheuser-Busch InBev SA/NV - Key offerings
  • Exhibit 51: Asahi Group Holdings Ltd. - Vendor overview
  • Exhibit 52: Asahi Group Holdings Ltd. - Business segments
  • Exhibit 53: Asahi Group Holdings Ltd. - Organizational developments
  • Exhibit 54: Asahi Group Holdings Ltd. - Segment focus
  • Exhibit 55: Asahi Group Holdings Ltd. - Key offerings
  • Exhibit 56: Carlsberg Breweries AS - Vendor overview
  • Exhibit 57: Carlsberg Breweries AS - Business segments
  • Exhibit 58: Carlsberg Breweries AS - Organizational developments
  • Exhibit 59: Carlsberg Breweries AS - Geographic focus
  • Exhibit 60: Carlsberg Breweries AS - Segment focus
  • Exhibit 61: Carlsberg Breweries AS - Key offerings
  • Exhibit 62: D.G. Yuengling & Son Inc. - Vendor overview
  • Exhibit 63: D.G. Yuengling & Son Inc. - Product segments
  • Exhibit 64: D.G. Yuengling & Son Inc. - Organizational developments
  • Exhibit 65: D.G. Yuengling & Son Inc. - Key offerings
  • Exhibit 66: Diageo Plc - Vendor overview
  • Exhibit 67: Diageo Plc - Business segments
  • Exhibit 68: Diageo Plc - Organizational developments
  • Exhibit 69: Diageo Plc - Segment focus
  • Exhibit 70: Diageo Plc - Key offerings
  • Exhibit 71: Heineken NV - Vendor overview
  • Exhibit 72: Heineken NV - Business segments
  • Exhibit 73: Heineken NV - Organizational developments
  • Exhibit 74: Heineken NV - Segment focus
  • Exhibit 75: Heineken NV - Key offerings
  • Exhibit 76: Kirin Holdings Co. Ltd. - Vendor overview
  • Exhibit 77: Kirin Holdings Co. Ltd. - Business segments
  • Exhibit 78: Kirin Holdings Co. Ltd. - Organizational developments
  • Exhibit 79: Kirin Holdings Co. Ltd. - Segment focus
  • Exhibit 80: Kirin Holdings Co. Ltd. - Key offerings
  • Exhibit 81: Molson Coors Brewing Co. - Vendor overview
  • Exhibit 82: Molson Coors Brewing Co. - Business segments
  • Exhibit 83: Molson Coors Brewing Co. - Organizational developments
  • Exhibit 84: Molson Coors Brewing Co. - Geographic focus
  • Exhibit 85: Molson Coors Brewing Co. - Segment focus
  • Exhibit 86: Molson Coors Brewing Co. - Key offerings
  • Exhibit 87: Sapporo Holdings Ltd. - Vendor overview
  • Exhibit 88: Sapporo Holdings Ltd. - Business segments
  • Exhibit 89: Sapporo Holdings Ltd. - Geographic focus
  • Exhibit 90: Sapporo Holdings Ltd. - Segment focus
  • Exhibit 91: Sapporo Holdings Ltd. - Key offerings
  • Exhibit 92: The Boston Beer Co. Inc. - Vendor overview
  • Exhibit 93: The Boston Beer Co. Inc. - Business segments
  • Exhibit 94: The Boston Beer Co. Inc. - Organizational developments
  • Exhibit 95: The Boston Beer Co. Inc. - Key offerings
  • Exhibit 96: Validation techniques employed for market sizing
  • Exhibit 97: Definition of market positioning of vendors