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市場調查報告書

地理行銷軟體的全球市場:2020年∼2024年

Geomarketing Software Market by Deployment, Location, and Geography - Forecast and Analysis 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 917825
出版日期 內容資訊 英文 176 Pages
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地理行銷軟體的全球市場:2020年∼2024年 Geomarketing Software Market by Deployment, Location, and Geography - Forecast and Analysis 2020-2024
出版日期: 2019年11月20日內容資訊: 英文 176 Pages
簡介

全球地理行銷軟體市場上,進步的行動裝置的採用增加,行動裝置中數位廣告的成長,地理定位為基礎決策的增加,商務效率的改善必要性等成為技術性成長促進因素,在預測期間內預計將以26%以上的年複合成長率擴大。但,終端用戶的地理行銷相關認識的缺乏,廣告屏蔽解決方案的使用增加,隱私及安全性問題的增加等要素,可能妨礙在預測期間內地理行銷軟體產業的成長。

本報告提供全球地理行銷軟體市場相關調查分析,市場規模及成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2019年)
  • 市場預測
  • 市場規模及預測(2019年∼2024年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情況

第6章 市場區隔:各部署

  • 市場區隔:各部署
  • 比較:各部署市場規模及預測(2019年∼2024年)
  • 雲端基礎
  • 內部部署
  • 市場機會:各部署

第7章 市場區隔:各地區

  • 市場區隔:各地區
  • 各地區比較:市場規模及預測(2019年∼2024年)
  • 室外
  • 室內
  • 市場機會:各地區

第8章 客戶形勢

第9章 各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模及預測(2019年∼2024年)
  • 北美
  • 亞太地區
  • 歐洲
  • 中東、非洲地區
  • 南美
  • 主要國家
  • 市場機會

第10章 決策架構

第11章 成長要素與課題

  • 市場成長要素
  • 市場課題

第12章 市場趨勢

  • 巨量資料及地理定位分析的登場
  • 編程廣告採購的發展
  • 在數位廣告用地理行銷軟體中AI的有效利用

第13章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭方案

第14章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Adobe Inc.
  • Alphabet Inc.
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Qualcomm Inc.
  • Salesforce.com Inc.
  • Software AG

第15章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

第16章 關於TECHNAVIO

目錄
Product Code: IRTNTR40187

About this market

Technavio's geomarketing software market analysis considers sales from both outdoor and indoor locations. Our study also finds the sales of geomarketing software in APAC, Europe MEA, North America, and South America. In 2019, the outdoor segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as demand for the software from the telecommunications, retail, BFSI, travel and tourism, and transportation sectors will play a significant role in the outdoor segment to maintain its market position. Also, our global geomarketing software market report looks at factors such as increasing adoption of technologically advanced mobile devices, growth of digital advertisements on mobile devices, increasing use of location data-based decision-making, and need to improve business efficiency. However, lack of awareness about geomarketing among end-users, increasing use of advertisement-blocking solutions, and rise in privacy and security issues may hamper the growth of the geomarketing software industry over the forecast period.

Overview

Need to improve business efficiency

Geomarketing software offers a quick and reliable way to reach many customers and thus helps companies deliver the desired customer experience. Businesses are increasingly adopting geomarketing software to focus on their core business processes and enhance operational efficiencies. Many customer-centric industries such as BFSI, retail, travel and tourism, and media and entertainment adopt geomarketing software to find new ways of reaching out to customers through interactive services and targeted campaigns. The growing need to improve business efficiencies will lead to the expansion of the global geomarketing software market at a CAGR of over 26% during the forecast period.

Use of AI in geomarketing software in digital advertising

The integration of AI in geomarketing software is helping businesses improve customer experience. AI analyzes customer behavior and then serves them the relevant advertisements, thereby increasing the number of conversions. Also, AI helps enterprises interpret enormous amounts of customer data and create personalized advertisements to improve the efficiency of an advertisement campaign. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global geomarketing software market during the forecast period 2020-2024, view our report.

Competitive Landscape

With the presence of several major players, the global geomarketing software market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading geomarketing software manufacturers, that include Adobe Inc., Alphabet Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Salesforce.com Inc., and Software AG.

Also, the geomarketing software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Value chain analysis
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2019
  • Market outlook
  • Market size and forecast 2019-2024

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DEPLOYMENT

  • Market segmentation by deployment
  • Comparison by deployment
  • Cloud-based - Market size and forecast 2019-2024
  • On-premises - Market size and forecast 2019-2024
  • Market opportunity by deployment

PART 07: MARKET SEGMENTATION BY LOCATION

  • Market segmentation by location
  • Comparison by location
  • Outdoor - Market size and forecast 2019-2024
  • Indoor - Market size and forecast 2019-2024
  • Market opportunity by location

PART 08: CUSTOMER LANDSCAPE

PART 09: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • Advent of big data and location-based analytics
  • Evolution of programmatic advertisement buying
  • Use of AI in geomarketing software for digital advertising

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Adobe Inc.
  • Alphabet Inc.
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Qualcomm Inc.
  • Salesforce.com Inc.
  • Software AG

PART 15: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

LIST OF EXHIBITS:

  • Exhibit 01: Vendors: Key product offerings
  • Exhibit 02: Global application software market
  • Exhibit 03: Segments of global application software market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2019
  • Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
  • Exhibit 10: Five forces analysis 2019
  • Exhibit 11: Five forces analysis 2024
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2019
  • Exhibit 18: Deployment - Market share 2019-2024 (%)
  • Exhibit 19: Comparison by deployment
  • Exhibit 20: Cloud-based - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 21: Cloud-based - Year-over-year growth 2020-2024 (%)
  • Exhibit 22: On-premises - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 23: On-premises - Year-over-year growth 2020-2024 (%)
  • Exhibit 24: Market opportunity by deployment
  • Exhibit 25: Location - Market share 2019-2024 (%)
  • Exhibit 26: Comparison by location
  • Exhibit 27: Outdoor - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 28: Outdoor - Year-over-year growth 2020-2024 (%)
  • Exhibit 29: Indoor - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 30: Indoor - Year-over-year growth 2020-2024 (%)
  • Exhibit 31: Market opportunity by location
  • Exhibit 32: Customer landscape
  • Exhibit 33: Market share by geography 2019-2024 (%)
  • Exhibit 34: Geographic comparison
  • Exhibit 35: North America - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 36: North America - Year-over-year growth 2020-2024 (%)
  • Exhibit 37: APAC - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 38: APAC - Year-over-year growth 2020-2024 (%)
  • Exhibit 39: Europe - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 40: Europe - Year-over-year growth 2020-2024 (%)
  • Exhibit 41: MEA - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 42: MEA - Year-over-year growth 2020-2024 (%)
  • Exhibit 43: South America - Market size and forecast 2019-2024 ($ millions)
  • Exhibit 44: South America - Year-over-year growth 2020-2024 (%)
  • Exhibit 45: Key leading countries
  • Exhibit 46: Market opportunity
  • Exhibit 47: Impact of drivers and challenges
  • Exhibit 48: Vendor landscape
  • Exhibit 49: Landscape disruption
  • Exhibit 50: Vendors covered
  • Exhibit 51: Vendor classification
  • Exhibit 52: Market positioning of vendors
  • Exhibit 53: Adobe Inc. - Vendor overview
  • Exhibit 54: Adobe Inc. - Business segments
  • Exhibit 55: Adobe Inc. - Organizational developments
  • Exhibit 56: Adobe Inc. - Geographic focus
  • Exhibit 57: Adobe Inc. - Segment focus
  • Exhibit 58: Adobe Inc. - Key offerings
  • Exhibit 59: Alphabet Inc. - Vendor overview
  • Exhibit 60: Alphabet Inc. - Business segments
  • Exhibit 61: Alphabet Inc. - Organizational developments
  • Exhibit 62: Alphabet Inc. - Geographic focus
  • Exhibit 63: Alphabet Inc. - Segment focus
  • Exhibit 64: Alphabet Inc. - Key offerings
  • Exhibit 65: Cisco Systems Inc. - Vendor overview
  • Exhibit 66: Cisco Systems Inc. - Business segments
  • Exhibit 67: Cisco Systems Inc. - Organizational developments
  • Exhibit 68: Cisco Systems Inc. - Geographic focus
  • Exhibit 69: Cisco Systems Inc. - Segment focus
  • Exhibit 70: Cisco Systems Inc. - Key offerings
  • Exhibit 71: Environmental Systems Research Institute Inc. - Vendor overview
  • Exhibit 72: Environmental Systems Research Institute Inc. - Business segments
  • Exhibit 73: Environmental Systems Research Institute Inc. - Organizational developments
  • Exhibit 74: Environmental Systems Research Institute Inc. - Key offerings
  • Exhibit 75: International Business Machines Corp. - Vendor overview
  • Exhibit 76: International Business Machines Corp. - Business segments
  • Exhibit 77: International Business Machines Corp. - Organizational developments
  • Exhibit 78: International Business Machines Corp. - Geographic focus
  • Exhibit 79: International Business Machines Corp. - Segment focus
  • Exhibit 80: International Business Machines Corp. - Key offerings
  • Exhibit 81: Microsoft Corp. - Vendor overview
  • Exhibit 82: Microsoft Corp. - Business segments
  • Exhibit 83: Microsoft Corp. - Organizational developments
  • Exhibit 84: Microsoft Corp. - Geographic focus
  • Exhibit 85: Microsoft Corp. - Segment focus
  • Exhibit 86: Microsoft Corp. - Key offerings
  • Exhibit 87: Oracle Corp. - Vendor overview
  • Exhibit 88: Oracle Corp. - Business segments
  • Exhibit 89: Oracle Corp. - Organizational developments
  • Exhibit 90: Oracle Corp. - Geographic focus
  • Exhibit 91: Oracle Corp. - Segment focus
  • Exhibit 92: Oracle Corp. - Key offerings
  • Exhibit 93: Qualcomm Inc. - Vendor overview
  • Exhibit 94: Qualcomm Inc. - Business segments
  • Exhibit 95: Qualcomm Inc. - Organizational developments
  • Exhibit 96: Qualcomm Inc. - Geographic focus
  • Exhibit 97: Qualcomm Inc. - Segment focus
  • Exhibit 98: Qualcomm Inc. - Key offerings
  • Exhibit 99: Salesforce.com Inc. - Vendor overview
  • Exhibit 100: Salesforce.com Inc. - Business segments
  • Exhibit 101: Salesforce.com Inc. - Organizational developments
  • Exhibit 102: Salesforce.com Inc. - Geographic focus
  • Exhibit 103: Salesforce.com Inc. - Segment focus
  • Exhibit 104: Salesforce.com Inc. - Key offerings
  • Exhibit 105: Software AG - Vendor overview
  • Exhibit 106: Software AG - Business segments
  • Exhibit 107: Software AG - Organizational developments
  • Exhibit 108: Software AG - Geographic focus
  • Exhibit 109: Software AG - Segment focus
  • Exhibit 110: Software AG - Key offerings
  • Exhibit 111: Validation techniques employed for market sizing
  • Exhibit 112: Definition of market positioning of vendors
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