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市場調查報告書

定位分析工具的全球市場:2019年∼2023年

Location Analytics Tools Market by End-users and Geography - Forecast and Analysis 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 913022
出版日期 內容資訊 英文 157 Pages
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定位分析工具的全球市場:2019年∼2023年 Location Analytics Tools Market by End-users and Geography - Forecast and Analysis 2019-2023
出版日期: 2019年09月25日內容資訊: 英文 157 Pages
簡介

全球定位分析工具市場上,定位支援服務的認識度提高,在地理位置定位促銷中位置分析使用增加,收購和合作關係的增加等成為成長促進因素,在預測期間內預計將以16%以上的年複合成長率。但,由於位置資料的收集相關嚴格政府法規,開放原始碼平台的可用性,及資料管理和隱私的問題等要素,可能妨礙在預測期間內定位分析工具產業的成長。

本報告提供全球定位分析工具市場相關調查分析,市場規模及成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2018年)
  • 市場規模及預測(2018年∼2023年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情況

第6章 客戶形勢

第7章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 各終端用戶比較:市場規模及預測(2018年∼2023年)
  • 運輸
  • 零售
  • BFSI
  • 媒體和娛樂
  • 電訊
  • 其他終端用戶
  • 市場機會:各終端用戶

第8章 各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模及預測(2018年∼2023年)
  • 北美
  • 歐洲
  • 亞太地區
  • 中東、非洲地區
  • 南美
  • 主要國家
  • 市場機會

第9章 決策架構

第10章 成長要素與課題

  • 市場成長要素
  • 市場課題

第11章 市場趨勢

  • AI為基礎的定位分析
  • IoT的崛起和即時定位分析的必要性
  • 以定位為基礎的遊戲日益流行

第12章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭方案

第13章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Alteryx Inc.
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • Gravy Analytics Inc.
  • IBM Corp.
  • inMarket Media LLC
  • Oracle Corp.
  • Pitney Bowes Inc.
  • Salesforce.com Inc.
  • SAS Institute Inc.

第14章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

第15章 關於TECHNAVIO

目錄
Product Code: IRTNTR32061

About this market

Technavio's location analytics tools market analysis considers sales from transportation, retail, BFSI, media and entertainment, and other end-users. Our analysis also considers the sales of location analytics tools in APAC, Europe, North America, South America, and MEA. In 2018, the transportation segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the improved visibility offered by location analytics tools to transportation companies will play a significant role in the transportation segment to maintain its market position. Also, our global location analytics tools market report looks at factors such as the rise in awareness of location-enabled services, increasing the use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships. However, stringent government regulations for collecting location data, availability of open-source platforms, and issues with data management and privacy may hamper the growth of the location analytics tools industry over the forecast period.

Overview

Increasing use of location analytics in geo-targeted promotion

The penetration of mobile computing devices with GPS sensors is extremely high across the globe. These sensors help in location identification and mapping. Enterprises are taking advantage of this feature to leverage user-related location data using in-built location-tracking capabilities. The location analytics help enterprises in enhancing their service offerings by developing targeted promotions and campaigns and geo-targeted notifications. This helps the companies to garner customer attention and target specific audiences to influence impulse purchases. These data insights enable them to develop targeted sales promotion campaigns and predict workloads for retailers. Thus, the numerous benefits of geo-targeted promotions will drive enterprises to deploy location analytics tools, leading to the expansion of the global location analytics tools market at a CAGR of over 16% during the forecast period.

Growing popularity of location-based gaming

Smartphones are integrated with positioning technologies and GPS sensors. This has led to the emergence of location-based and interactive map-based mobile gaming. This gaming model facilitates online multiplayer and free-to-roam gaming options. *Location analytics is increasingly being used to develop games based on the physical world with real-world locations. Game developers develop such games by tracking and analyzing the movements of players. The adoption of location analytics among game developers is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global location analytics tools market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of a few major players, the global location analytics tools market is concentrated. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools manufacturers, that include Alteryx Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., Gravy Analytics Inc., IBM Corp., inMarket Media LLC, Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., and SAS Institute Inc.

Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: CUSTOMER LANDSCAPE

PART 07: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Transportation - Market size and forecast 2018-2023
  • Retail - Market size and forecast 2018-2023
  • BFSI - Market size and forecast 2018-2023
  • Media and entertainment - Market size and forecast 2018-2023
  • Telecommunications - Market size and forecast 2018-2023
  • Other end-users - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • AI-based location analytics
  • Rise in IoT and need for real-time location analytics
  • Growing popularity of location-based gaming

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Alteryx Inc.
  • Cisco Systems Inc.
  • Environmental Systems Research Institute Inc.
  • Gravy Analytics Inc.
  • IBM Corp.
  • inMarket Media LLC
  • Oracle Corp.
  • Pitney Bowes Inc.
  • Salesforce.com Inc.
  • SAS Institute Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

LIST OF EXHIBITS:

  • Exhibit 01: Vendor product offerings
  • Exhibit 02: Global information technology (IT) software market
  • Exhibit 03: Segments of global information technology (IT) software market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Customer landscape
  • Exhibit 19: End-user - Market share 2018-2023 (%)
  • Exhibit 20: Comparison by end-user
  • Exhibit 21: Transportation - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Transportation - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Retail - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 24: Retail - Year-over-year growth 2019-2023 (%)
  • Exhibit 25: BFSI - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 26: BFSI - Year-over-year growth 2019-2023 (%)
  • Exhibit 27: Media and entertainment - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 28: Media and entertainment - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: Telecommunications - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 30: Telecommunications - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Other end-users - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 32: Other end-users - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: Market opportunity by end-user
  • Exhibit 34: Market share by geography 2018-2023 (%)
  • Exhibit 35: Geographic comparison
  • Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 37: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 39: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 41: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 42: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 45: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 46: Key leading countries
  • Exhibit 47: Market opportunity
  • Exhibit 48: Impact of drivers and challenges
  • Exhibit 49: Vendor landscape
  • Exhibit 50: Landscape disruption
  • Exhibit 51: Vendors covered
  • Exhibit 52: Vendor classification
  • Exhibit 53: Market positioning of vendors
  • Exhibit 54: Alteryx Inc. - Vendor overview
  • Exhibit 55: Alteryx Inc. - Product segments
  • Exhibit 56: Alteryx Inc. - Organizational developments
  • Exhibit 57: Alteryx Inc. - Geographic focus
  • Exhibit 58: Alteryx Inc. - Key offerings
  • Exhibit 59: Cisco Systems Inc. - Vendor overview
  • Exhibit 60: Cisco Systems Inc. - Business segments
  • Exhibit 61: Cisco Systems Inc. - Organizational developments
  • Exhibit 62: Cisco Systems Inc. - Geographic focus
  • Exhibit 63: Cisco Systems Inc. - Segment focus
  • Exhibit 64: Cisco Systems Inc. - Key offerings
  • Exhibit 65: Environmental Systems Research Institute Inc. - Vendor overview
  • Exhibit 66: Environmental Systems Research Institute Inc. - Product segments
  • Exhibit 67: Environmental Systems Research Institute Inc. - Organizational developments
  • Exhibit 68: Environmental Systems Research Institute Inc. - Key offerings
  • Exhibit 69: Gravy Analytics Inc. - Vendor overview
  • Exhibit 70: Gravy Analytics Inc. - Product segments
  • Exhibit 71: Gravy Analytics Inc. - Organizational developments
  • Exhibit 72: Gravy Analytics Inc. - Key offerings
  • Exhibit 73: IBM Corp. - Vendor overview
  • Exhibit 74: IBM Corp. - Business segments
  • Exhibit 75: IBM Corp. - Organizational developments
  • Exhibit 76: IBM Corp. - Geographic focus
  • Exhibit 77: IBM Corp. - Segment focus
  • Exhibit 78: IBM Corp. - Key offerings
  • Exhibit 79: inMarket Media LLC - Vendor overview
  • Exhibit 80: inMarket Media LLC - Product segments
  • Exhibit 81: inMarket Media LLC - Organizational developments
  • Exhibit 82: inMarket Media LLC - Key offerings
  • Exhibit 83: Oracle Corp. - Vendor overview
  • Exhibit 84: Oracle Corp. - Business segments
  • Exhibit 85: Oracle Corp. - Organizational developments
  • Exhibit 86: Oracle Corp. - Geographic focus
  • Exhibit 87: Oracle Corp. - Segment focus
  • Exhibit 88: Oracle Corp. - Key offerings
  • Exhibit 89: Pitney Bowes Inc. - Vendor overview
  • Exhibit 90: Pitney Bowes Inc. - Business segments
  • Exhibit 91: Pitney Bowes Inc. - Organizational developments
  • Exhibit 92: Pitney Bowes Inc. - Geographic focus
  • Exhibit 93: Pitney Bowes Inc. - Segment focus
  • Exhibit 94: Pitney Bowes Inc. - Key offerings
  • Exhibit 95: Salesforce.com Inc. - Vendor overview
  • Exhibit 96: Salesforce.com Inc. - Product segments
  • Exhibit 97: Salesforce.com Inc. - Organizational developments
  • Exhibit 98: Salesforce.com Inc. - Geographic focus
  • Exhibit 99: Salesforce.com Inc. - Key offerings
  • Exhibit 100: SAS Institute Inc. - Vendor overview
  • Exhibit 101: SAS Institute Inc. - Product segments
  • Exhibit 102: SAS Institute Inc. - Organizational developments
  • Exhibit 103: SAS Institute Inc. - Geographic focus
  • Exhibit 104: SAS Institute Inc. - Key offerings
  • Exhibit 105: Validation techniques employed for market sizing
  • Exhibit 106: Definition of market positioning of vendors
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