Product Code: IRTNTR31828
About this market
Technavio's gamification market analysis considers sales from both consumer-driven application and enterprise-driven application. Our analysis also considers the sales of gamification in APAC, Europe, North America, South America, and MEA. In 2018, the consumer-driven application segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as customer engagement and satisfaction will play a significant role in the consumer-driven application segment to maintain its market position. Also, our global gamification market report also looks at factors such as increasing adoption of gamification in e-learning, increased adoption of gamification-based corporate learning, and increasing implementation of customer-centric business model. However, uncertainties in the lack of awareness and inconsistency, availability of in-house gamification solution, and continuous change in IT training modules may hamper the growth of the gamification industry over the forecast period.
Overview
Increasing adoption of gamification in e-learning
E-learning helps organizations to cut down on operating cost and increase profits. Gamification in e-learning evokes game-like reactions and increase learner engagement. It improves information retention, motivation, and productivity. This increase in adoption of gamification in e-learning will lead to the expansion of the global gamification market at a CAGR of over 30% during the forecast period.
Integration of Advanced Technologies in Gamification Solutions
Gamification solution providers are integrating advanced technologies, such as AI, into their software to provide real-time tracking of data and improve organizations' operational efficiency. This AI technology also helps in understanding the employee workflows, collect and use data about individual employees, and gather feedback via chatbots. This use of AI in gamification is expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global gamification market during the forecast period 2019-2023, view our report.
Competitive Landscape
With the presence of several major players, the global gamification market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gamification manufacturers, that include Ambition, BI WORLDWIDE, Hoopla Software Inc., Microsoft Corp., SAP SE.
Also, the gamification market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
TABLE OF CONTENTS
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY APPLICATION
- Market segmentation by application
- Comparison by application
- Consumer-driven application - Market size and forecast 2018-2023
- Enterprise-driven application - Market size and forecast 2018-2023
- Market opportunity by application
PART 07: CUSTOMER LANDSCAPE
PART 08: MARKET SEGMENTATION BY END-USER
- Market segmentation by end-user
- Comparison by end-user
- Healthcare - Market size and forecast 2018-2023
- Entertainment - Market size and forecast 2018-2023
- Education - Market size and forecast 2018-2023
- Retail - Market size and forecast 2018-2023
- Consumer goods - Market size and forecast 2018-2023
- Media - Market size and forecast 2018-2023
- Others - Market size and forecast 2018-2023
- Market opportunity by end-user
PART 09: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 10: MARKET SEGMENTATION BY NEED
- Market segmentation by need
- Comparison by need
- User engagement - Market size and forecast 2018-2023
- Brand loyalty - Market size and forecast 2018-2023
- Brand awareness - Market size and forecast 2018-2023
- Training - Market size and forecast 2018-2023
- Motivation - Market size and forecast 2018-2023
- Market opportunity by need
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 13: MARKET TRENDS
- Rise in mergers and acquisitions
- Integration of advanced technologies in gamification solutions
- Increasing use of AR and VR in educational gamification solutions
PART 14: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 15: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Ambition
- BI WORLDWIDE
- Hoopla Software Inc.
- Microsoft Corp.
- SAP SE
PART 16: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 17: EXPLORE TECHNAVIO
List of Exhibits
- Exhibit 01: Global information technology (IT) software market
- Exhibit 02: Segments of global information technology (IT) software market
- Exhibit 03: Market characteristics
- Exhibit 04: Market segments
- Exhibit 05: Market definition - Inclusions and exclusions checklist
- Exhibit 06: Market size 2018
- Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
- Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
- Exhibit 09: Five forces analysis 2018
- Exhibit 10: Five forces analysis 2023
- Exhibit 11: Bargaining power of buyers
- Exhibit 12: Bargaining power of suppliers
- Exhibit 13: Threat of new entrants
- Exhibit 14: Threat of substitutes
- Exhibit 15: Threat of rivalry
- Exhibit 16: Market condition - Five forces 2018
- Exhibit 17: Application - Market share 2018-2023 (%)
- Exhibit 18: Comparison by application
- Exhibit 19: Consumer-driven application - Market size and forecast 2018-2023 ($ millions)
- Exhibit 20: Consumer-driven application - Year-over-year growth 2019-2023 (%)
- Exhibit 21: Enterprise-driven application - Market size and forecast 2018-2023 ($ millions)
- Exhibit 22: Enterprise-driven application - Year-over-year growth 2019-2023 (%)
- Exhibit 23: Market opportunity by application
- Exhibit 24: Customer landscape
- Exhibit 25: End-user - Market share 2018-2023 (%)
- Exhibit 26: Comparison by end-user
- Exhibit 27: Healthcare - Market size and forecast 2018-2023 ($ millions)
- Exhibit 28: Healthcare - Year-over-year growth 2019-2023 (%)
- Exhibit 29: Entertainment - Market size and forecast 2018-2023 ($ millions)
- Exhibit 30: Entertainment - Year-over-year growth 2019-2023 (%)
- Exhibit 31: Education - Market size and forecast 2018-2023 ($ millions)
- Exhibit 32: Education - Year-over-year growth 2019-2023 (%)
- Exhibit 33: Retail - Market size and forecast 2018-2023 ($ millions)
- Exhibit 34: Retail - Year-over-year growth 2019-2023 (%)
- Exhibit 35: Consumer goods - Market size and forecast 2018-2023 ($ millions)
- Exhibit 36: Challenges and their gamification solutions
- Exhibit 37: Consumer goods - Year-over-year growth 2019-2023 (%)
- Exhibit 38: Media - Market size and forecast 2018-2023 ($ millions)
- Exhibit 39: Media - Year-over-year growth 2019-2023 (%)
- Exhibit 40: Others - Market size and forecast 2018-2023 ($ millions)
- Exhibit 41: Others - Year-over-year growth 2019-2023 (%)
- Exhibit 42: Market opportunity by end-user
- Exhibit 43: Market share by geography 2018-2023 (%)
- Exhibit 44: Geographic comparison
- Exhibit 45: North America - Market size and forecast 2018-2023 ($ millions)
- Exhibit 46: North America - Year-over-year growth 2019-2023 (%)
- Exhibit 47: Europe - Market size and forecast 2018-2023 ($ millions)
- Exhibit 48: Europe - Year-over-year growth 2019-2023 (%)
- Exhibit 49: APAC - Market size and forecast 2018-2023 ($ millions)
- Exhibit 50: APAC - Year-over-year growth 2019-2023 (%)
- Exhibit 51: South America - Market size and forecast 2018-2023 ($ millions)
- Exhibit 52: South America - Year-over-year growth 2019-2023 (%)
- Exhibit 53: MEA - Market size and forecast 2018-2023 ($ millions)
- Exhibit 54: MEA - Year-over-year growth 2019-2023 (%)
- Exhibit 55: Key leading countries
- Exhibit 56: Market opportunity
- Exhibit 57: Need - Market share 2018-2023 (%)
- Exhibit 58: Comparison by need
- Exhibit 59: User engagement - Market size and forecast 2018-2023 ($ millions)
- Exhibit 60: User engagement - Year-over-year growth 2019-2023 (%)
- Exhibit 61: Brand loyalty - Market size and forecast 2018-2023 ($ millions)
- Exhibit 62: Brand loyalty - Year-over-year growth 2019-2023 (%)
- Exhibit 63: Brand awareness - Market size and forecast 2018-2023 ($ millions)
- Exhibit 64: Brand awareness - Year-over-year growth 2019-2023 (%)
- Exhibit 65: Training - Market size and forecast 2018-2023 ($ millions)
- Exhibit 66: Training - Year-over-year growth 2019-2023 (%)
- Exhibit 67: Motivation - Market size and forecast 2018-2023 ($ millions)
- Exhibit 68: Motivation - Year-over-year growth 2019-2023 (%)
- Exhibit 69: Market opportunity by need
- Exhibit 70: Impact of drivers and challenges
- Exhibit 71: Vendor landscape
- Exhibit 72: Landscape disruption
- Exhibit 73: Vendors covered
- Exhibit 74: Vendor classification
- Exhibit 75: Market positioning of vendors
- Exhibit 76: Ambition - Vendor overview
- Exhibit 77: Ambition - Key offerings
- Exhibit 78: BI WORLDWIDE - Vendor overview
- Exhibit 79: BI WORLDWIDE - Key offerings
- Exhibit 80: Hoopla Software Inc. - Vendor overview
- Exhibit 81: Hoopla Software Inc. - Key offerings
- Exhibit 82: Microsoft Corp. - Vendor overview
- Exhibit 83: Microsoft Corp. - Business segments
- Exhibit 84: Microsoft Corp. - Organizational developments
- Exhibit 85: Microsoft Corp. - Geographic focus
- Exhibit 86: Microsoft Corp. - Segment focus
- Exhibit 87: Microsoft Corp. - Key offerings
- Exhibit 88: SAP SE - Vendor overview
- Exhibit 89: SAP SE - Business segments
- Exhibit 90: SAP SE - Organizational developments
- Exhibit 91: SAP SE - Geographic focus
- Exhibit 92: SAP SE - Segment focus
- Exhibit 93: SAP SE - Key offerings
- Exhibit 94: Validation techniques employed for market sizing
- Exhibit 95: Definition of market positioning of vendors
