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市場調查報告書

店內分析的全球市場:2019年∼2023年

In-store Analytics Market by Application and Geography - Global Forecast and Analysis 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 906358
出版日期 內容資訊 英文 129 Pages
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店內分析的全球市場:2019年∼2023年 In-store Analytics Market by Application and Geography - Global Forecast and Analysis 2019-2023
出版日期: 2019年08月09日內容資訊: 英文 129 Pages
簡介

全球店內分析市場,預計對客戶行動的考察的需求增加,店內人的進出和客戶轉換率資料的需求,及員工的生產率提高的必要性等要素促進成長,在預測期間內預計將以22%以上的年複合成長率擴大。但,技術性熟練的人力資源的缺乏,嚴格法規,呈盛況的電子商務市場等不穩定要素,可能妨礙在預測期間內店內分析產業的成長。

本報告提供全球店內分析市場相關調查分析,市場規模及成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2018年)
  • 市場規模及預測(2018年∼2023年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情況

第6章 市場區隔:各應用領域

  • 市場區隔:各應用領域
  • 各應用領域比較:市場規模及預測(2018年∼2023年)
  • 客戶管理
  • 商品分析
  • 商店營運
  • 供應鏈管理
  • 策略與計劃
  • 市場機會:各應用領域

第7章 客戶形勢

第8章 各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模及預測(2018年∼2023年)
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲地區
  • 主要國家
  • 市場機會

第9章 決策架構

第10章 成長要素與課題

  • 市場成長要素
  • 市場課題

第11章 市場趨勢

  • 新興市場的零售部門的滲透增加
  • 在零售部門的巨量資料的出現
  • 區塊鏈技術的整合

第12章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭方案

第13章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Inpixon
  • Mindtree Ltd.
  • Oracle Corp.
  • SAP SE
  • TDK

第14章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

第15章 關於TECHNAVIO

目錄
Product Code: IRTNTR31858

About this market

Technavio's in-store analytics market analysis considers sales from customer management, merchandising analysis, in-store operations, supply chain management, strategy, and planning. Our analysis also considers the sales of in-store analytics in APAC, Europe, North America, South America, and MEA. In 2018, the customer management segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as customer data visualization, information management, predictive modeling, and customer segmentation will play a significant role in customer management segment to maintain its market position. Also, our in-store analytics market report looks at factors such as growing demand for customer behavior insights, demand for in-store traffic and conversion rate data, and need for improving workforce productivity. However, uncertainties in the lack of a technically skilled workforce, stringent regulations, and booming e-commerce market may hamper the growth of the in-store analytics industry over the forecast period.

Overview

Growing demand for customer behavior insights

Customer behavior insights derived from in-store analytics solutions enable retailers to offer personalized customer experiences and increase customer loyalty. The customers' need and requirements are evolving with increasing personal and family income and growing consumer credit, which is encouraging the retailer to adopt in-store analytics solutions to analyze changing consumer demographics and behavior. In-store analytics help retailers to make appropriate strategic marketing decisions, achieve efficient customer retention, and develop brand equity. Thus, the demand for customer behavior insight capabilities will lead to the expansion of the global in-store analytics market at a CAGR of over 22% during the forecast period.

Emergence of big data in the retail sector

Big data analytics solutions can process large data sets to drive meaningful insights and provide a seamless shopping experience to customers in brick-and-mortar stores. These can help the retailers analyze large data sets to derive actionable and strategic insights for effective customer engagement and tackle the rising competition from e-retail. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global in-store analytics market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global in-store analytics market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-store analytics manufacturers, that include Inpixon, Mindtree Ltd., Oracle Corp., SAP SE, TDK Corp.

Also, the in-store analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY APPLICATION

  • Market segmentation by application
  • Comparison by application
  • Customer management - Market size and forecast 2018-2023
  • Merchandising analysis - Market size and forecast 2018-2023
  • In-store operations - Market size and forecast 2018-2023
  • Supply chain management - Market size and forecast 2018-2023
  • Strategy and planning - Market size and forecast 2018-2023
  • Market opportunity by application

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing penetration of retail sector in emerging markets
  • Emergence of big data in retail sector
  • Integration of blockchain technology

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Inpixon
  • Mindtree Ltd.
  • Oracle Corp.
  • SAP SE
  • TDK Corp.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Vendors: Key product offerings
  • Exhibit 02: Global information technology (IT) software market
  • Exhibit 03: Segments of global information technology (IT) software market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: Application - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by application
  • Exhibit 20: Customer management - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 21: Customer management - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: Merchandising analysis - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 23: Merchandising analysis - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: In-store operations - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 25: In-store operations - Year-over-year growth 2019-2023 (%)
  • Exhibit 26: Supply chain management - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 27: Supply chain management - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Strategy and planning - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 29: Strategy and planning - Year-over-year growth 2019-2023 (%)
  • Exhibit 30: Market opportunity by application
  • Exhibit 31: Customer landscape
  • Exhibit 32: Market share by geography 2018-2023 (%)
  • Exhibit 33: Geographic comparison
  • Exhibit 34: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 35: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 37: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 39: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 40: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 41: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 42: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: Key leading countries
  • Exhibit 45: Market opportunity
  • Exhibit 46: Impact of drivers and challenges
  • Exhibit 47: Vendor landscape
  • Exhibit 48: Landscape disruption
  • Exhibit 49: Vendors covered
  • Exhibit 50: Vendor classification
  • Exhibit 51: Market positioning of vendors
  • Exhibit 52: Inpixon - Vendor overview
  • Exhibit 53: Inpixon - Business segments
  • Exhibit 54: Inpixon - Organizational developments
  • Exhibit 55: Inpixon - Geographic focus
  • Exhibit 56: Inpixon - Segment focus
  • Exhibit 57: Inpixon - Key offerings
  • Exhibit 58: Mindtree Ltd. - Vendor overview
  • Exhibit 59: Mindtree Ltd. - Business segments
  • Exhibit 60: Mindtree Ltd. - Organizational developments
  • Exhibit 61: Mindtree Ltd. - Geographic focus
  • Exhibit 62: Mindtree Ltd. - Segment focus
  • Exhibit 63: Mindtree Ltd. - Key offerings
  • Exhibit 64: Oracle Corp. - Vendor overview
  • Exhibit 65: Oracle Corp. - Business segments
  • Exhibit 66: Oracle Corp. - Organizational developments
  • Exhibit 67: Oracle Corp. - Geographic focus
  • Exhibit 68: Oracle Corp. - Segment focus
  • Exhibit 69: Oracle Corp. - Key offerings
  • Exhibit 70: SAP SE - Vendor overview
  • Exhibit 71: SAP SE - Business segments
  • Exhibit 72: SAP SE - Organizational developments
  • Exhibit 73: SAP SE - Geographic focus
  • Exhibit 74: SAP SE - Segment focus
  • Exhibit 75: SAP SE - Key offerings
  • Exhibit 76: TDK Corp. - Vendor overview
  • Exhibit 77: TDK Corp. - Business segments
  • Exhibit 78: TDK Corp. - Organizational developments
  • Exhibit 79: TDK Corp. - Geographic focus
  • Exhibit 80: TDK Corp. - Segment focus
  • Exhibit 81: TDK Corp. - Key offerings
  • Exhibit 82: Validation techniques employed for market sizing
  • Exhibit 83: Definition of market positioning of vendors
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