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市場調查報告書

Web內容管理的全球市場:2019年∼2023年

Web Content Management Market by End-users and Geography - Global Forecast 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 906346
出版日期 內容資訊 英文 129 Pages
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Web內容管理的全球市場:2019年∼2023年 Web Content Management Market by End-users and Geography - Global Forecast 2019-2023
出版日期: 2019年08月08日內容資訊: 英文 129 Pages
簡介

全球Web內容管理(WCM )市場上,由於企業的Web內容的數量和種類的增加,數位行銷的投資增加,雲端基礎的開放原始碼WCM解決方案等要素而增加氣勢,在預測期間內預計將以約16%的年複合成長率擴大。但,由於廠商鎖定與標準化的缺乏的不確定性,WCM解決方案的電腦網路攻擊的增加,及內容轉移等,可能妨礙在預測期間內Web內容管理市場成長能阻礙的可能性。

本報告提供全球Web內容管理市場相關調查分析,市場規模及成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2018年)
  • 市場規模及預測(2018年∼2023年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情況

第6章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 各終端用戶比較:市場規模及預測(2018年∼2023年)
  • 零售
  • 媒體、電信
  • BFSI
  • 製造業
  • 醫療保健
  • 其他終端用戶
  • 市場機會:各終端用戶

第7章 客戶形勢

第8章 各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模及預測(2018年∼2023年)
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲地區
  • 主要國家
  • 市場機會

第9章 決策架構

第10章 成長要素與課題

  • 市場成長要素
  • 市場課題

第11章 市場趨勢

  • 個人客製化受到高度關注
  • 無頭CMS的採用增加
  • AI支援的WCM

第12章 業者情勢

  • 概要
  • 創造性破壞狀況

第13章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Acquia Inc.
  • Adobe Inc.
  • Episerver Inc.
  • IBM Corp.
  • Sitecore Holding II A/S

第14章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

第15章 關於TECHNAVIO

目錄
Product Code: IRTNTR31835

About this market

Technavio's web content management market analysis considers sale from retail, media and telecom, BFSI, manufacturing, healthcare, and other end users. Our analysis also considers the web content management market in APAC, Europe, MEA, North America, and South America. In 2018, the retail segment had a significant share, and this trend is expected to continue over the forecast period. Factors such as the increasing need for personalized content and a surge in digital marketing investments will play a significant role in the retail segment to maintain its market position. Also, our global web content management market report looks at factors such as an increase in volume and variety of enterprises' web content, increased investment in digital marketing, cloud-based and open-source WCM solutions gaining traction. However, the uncertainties in vendor lock-in and lack of standardization, increasing cyber-attacks on WCM solutions, and content migration may hamper the growth of the web content management market over the forecast period.

Overview

Increase in volume and variety of enterprises' web content

The emergence of social media has boosted the amount of web content generated by organizations. Enterprises' across industries are adopting digital business models and using various online platforms to promote their product. This increase in volume and variety of enterprises' web content will lead to the expansion of the global web content management market at a CAGR of almost 16% during the forecast period.

AI-enabled WCM

AI-enabled WCM offers opportunities to increase revenue by providing insights on how to enhance engagement with customers and identify new targets, micro-targeting and content personalization, and user-centric content. This is leading the vendors to explore new ways of incorporating AI into other functions of WCM. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global web content management market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of a few major players, global web content management market is concentrated. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading web content management manufacturers, that include Acquia Inc., Adobe Inc., Episerver Inc., IBM Corp., Sitecore Holding II A/S.

Also, web content management market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Retail - Market size and forecast 2018-2023
  • Media and telecom - Market size and forecast 2018-2023
  • BFSI - Market size and forecast 2018-2023
  • Manufacturing - Market size and forecast 2018-2023
  • Healthcare - Market size and forecast 2018-2023
  • Other end-users - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing focus on personalization
  • Rising adoption of Headless CMS
  • AI-enabled WCM

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Acquia Inc.
  • Adobe Inc.
  • Episerver Inc.
  • IBM Corp.
  • Sitecore Holding II A/S

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Product offerings of vendors
  • Exhibit 02: Global information technology (IT) software market
  • Exhibit 03: Segments of global information technology (IT) software market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: End-user - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by end-user
  • Exhibit 20: Retail - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 21: Retail - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: Media and telecom - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 23: Media and telecom - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: BFSI - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 25: BFSI - Year-over-year growth 2019-2023 (%)
  • Exhibit 26: Manufacturing - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 27: Manufacturing - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Healthcare - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 29: Healthcare - Year-over-year growth 2019-2023 (%)
  • Exhibit 30: Other end-users - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 31: Other end-users - Year-over-year growth 2019-2023 (%)
  • Exhibit 32: Market opportunity by end-user
  • Exhibit 33: Customer landscape
  • Exhibit 34: Market share by geography 2018-2023 (%)
  • Exhibit 35: Geographic comparison
  • Exhibit 36: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 37: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 39: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 40: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 41: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 42: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 45: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 46: Key leading countries
  • Exhibit 47: Market opportunity
  • Exhibit 48: Impact of drivers and challenges
  • Exhibit 49: Vendor landscape
  • Exhibit 50: Landscape disruption
  • Exhibit 51: Vendors covered
  • Exhibit 52: Vendor classification
  • Exhibit 53: Market positioning of vendors
  • Exhibit 54: Acquia Inc. - Vendor overview
  • Exhibit 55: Acquia Inc. - Organizational developments
  • Exhibit 56: Acquia Inc. - Key offerings
  • Exhibit 57: Adobe Inc. - Vendor overview
  • Exhibit 58: Adobe Inc. - Product segments
  • Exhibit 59: Adobe Inc. - Organizational developments
  • Exhibit 60: Adobe Inc. - Geographic focus
  • Exhibit 61: Adobe Inc. - Segment focus
  • Exhibit 62: Adobe Inc. - Key offerings
  • Exhibit 63: Episerver Inc. - Vendor overview
  • Exhibit 64: Episerver Inc. - Organizational developments
  • Exhibit 65: Episerver Inc. - Key offerings
  • Exhibit 66: IBM Corp. - Vendor overview
  • Exhibit 67: IBM Corp. - Business segments
  • Exhibit 68: IBM Corp. - Organizational developments
  • Exhibit 69: IBM Corp. - Geographic focus
  • Exhibit 70: IBM Corp. - Segment focus
  • Exhibit 71: IBM Corp. - Key offerings
  • Exhibit 72: Sitecore Holding II A/S - Vendor overview
  • Exhibit 73: Sitecore Holding II A/S - Organizational developments
  • Exhibit 74: Sitecore Holding II A/S - Key offerings
  • Exhibit 75: Validation techniques employed for market sizing
  • Exhibit 76: Definition of market positioning of vendors
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