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市場調查報告書

透過顯示器型數位電子看板的全球市場:2019年∼2023年

Transparent Digital Signage Market by End-users and Geography - Global Forecast 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 906342
出版日期 內容資訊 英文 129 Pages
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透過顯示器型數位電子看板的全球市場:2019年∼2023年 Transparent Digital Signage Market by End-users and Geography - Global Forecast 2019-2023
出版日期: 2019年08月09日內容資訊: 英文 129 Pages
簡介

全球透過顯示器型數位電子看板市場上,數位電子看板及室外數位廣告(Digital-Out-of-Home:DOOH)的需求增加,低功率及自我設計,高解析度互動內容的需求等成為成長促進因素,在預測期間內預計將以33%以上的年複合成長率擴大。但,由於電子商務市場與線上廣告的成長的不確定性,數位電子看板網路的電腦網路攻擊,高額運用複雜等,可能妨礙在預測期間內透過顯示器型數位電子看板產業的成長。

本報告提供全球透過顯示器型數位電子看板市場相關調查分析,市場規模及成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2018年)
  • 市場規模及預測(2018年∼2023年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情況

第6章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 各終端用戶比較:市場規模及預測(2018年∼2023年)
  • 零售
  • 汽車
  • 媒體和娛樂
  • 其他
  • 市場機會:各終端用戶

第7章 客戶形勢

第8章 各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模及預測(2018年∼2023年)
  • 北美
  • 亞太地區
  • 歐洲
  • 中東、非洲地區
  • 南美
  • 主要國家
  • 市場機會

第9章 決策架構

第10章 成長要素與課題

  • 市場成長要素
  • 市場課題

第11章 市場趨勢

  • 透明有機發光設備(TOLED)的出現
  • 經銷商計劃的重視,夥伴關係與合作的增加
  • 資料分析及智慧控制日益流行

第12章 業者情勢

  • 概要
  • 創造性破壞狀況

第13章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • BenQ Corp.
  • Leyard
  • LG Electronics, Inc.
  • Panasonic
  • Pro Display TM Ltd.

第14章 附錄

  • 調查方法
  • 簡稱的清單
  • 供應商的市場定位定義

第15章 關於TECHNAVIO

目錄
Product Code: IRTNTR31865

About this market

Technavio's transparent digital signage market analysis considers sales from retail, automobile, media and entertainment, and others. Our analysis also considers the sales of transparent digital signage in APAC, Europe, North America, South America, and MEA. In 2018, the retail segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the growing popularity of AR and VR will play a significant role in the retail segment to maintain its market position. Also, our global transparent digital signage market report looks at factors such as growing demand for digital signage and digital-out-of-home, low power consumption and do it yourself design, and demand for high resolution and interactive content. However, uncertainties in the growth of e-commerce market and online advertising, cyberattacks on digital signage networks, and high price and operational complexities may hamper the growth of the transparent digital signage industry over the forecast period.

Overview

Growing demand for digital signage and digital-out-of-home (DOOH).

DOOH is defined as the display of dynamic advertising content in public areas, which is intended to reach consumers when they are out of their homes. This demand for the digital signage can be attributed to the increase in the number of retail outlet across the world leading to the expansion of the global transparent digital signage market at a CAGR of over 33% during the forecast period.

The emergence of transparent organic light-emitting devices (TOLEDs)

The major benefits of OLEDs include lightweight, better picture quality, high power efficiency, better response time than LEDs and LCDs, and self-emitting transparent display without the requirement of background light. OLEDs can have plastic substrates instead of glass. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global transparent digital signage market during the forecast period 2019-2023, view our report.

Competitive Landscape

With the presence of several major players, the global transparent digital signage market is fragmented. Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading transparent digital signage manufacturers, that include BenQ Corp., Leyard, LG Electronics Inc., Panasonic Corp., Pro Display TM Ltd.

Also, the transparent digital signage market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Retail - Market size and forecast 2018-2023
  • Automobile - Market size and forecast 2018-2023
  • Media and entertainment - Market size and forecast 2018-2023
  • Others - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Emergence of transparent organic light-emitting devices (TOLEDs)
  • Focus on reseller programs, increasing partnerships and collaborations
  • Growing popularity for data analytics and smart control

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • BenQ Corp.
  • Leyard
  • LG Electronics, Inc.
  • Panasonic Corp.
  • Pro Display TM Ltd.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Product offerings from key vendors
  • Exhibit 02: Global electronics market
  • Exhibit 03: Segments of global electronics market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2018
  • Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 10: Five forces analysis 2018
  • Exhibit 11: Five forces analysis 2023
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2018
  • Exhibit 18: End-user - Market share 2018-2023 (%)
  • Exhibit 19: Comparison by end-user
  • Exhibit 20: Retail - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 21: Retail - Year-over-year growth 2019-2023 (%)
  • Exhibit 22: Automobile - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 23: Automobile - Year-over-year growth 2019-2023 (%)
  • Exhibit 24: Media and entertainment - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 25: Media and entertainment - Year-over-year growth 2019-2023 (%)
  • Exhibit 26: Others - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 27: Others - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Market opportunity by end-user
  • Exhibit 29: Customer landscape
  • Exhibit 30: Market share by geography 2018-2023 (%)
  • Exhibit 31: Geographic comparison
  • Exhibit 32: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 33: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 34: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 35: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 36: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 37: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 38: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 39: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 40: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 41: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 42: Key leading countries
  • Exhibit 43: Market opportunity
  • Exhibit 44: Impact of drivers and challenges
  • Exhibit 45: Vendor landscape
  • Exhibit 46: Landscape disruption
  • Exhibit 47: Vendors covered
  • Exhibit 48: Vendor classification
  • Exhibit 49: Market positioning of vendors
  • Exhibit 50: BenQ Corp. - Vendor overview
  • Exhibit 51: BenQ Corp. - Organizational developments
  • Exhibit 52: BenQ Corp. - Key offerings
  • Exhibit 53: Leyard - Vendor overview
  • Exhibit 54: Leyard - Organizational developments
  • Exhibit 55: Leyard - Key offerings
  • Exhibit 56: LG Electronics Inc. - Vendor overview
  • Exhibit 57: LG Electronics Inc. - Business segments
  • Exhibit 58: LG Electronics Inc. - Organizational developments
  • Exhibit 59: LG Electronics Inc. - Geographic focus
  • Exhibit 60: LG Electronics Inc. - Segment focus
  • Exhibit 61: LG Electronics Inc. - Key offerings
  • Exhibit 62: Panasonic Corp. - Vendor overview
  • Exhibit 63: Panasonic Corp. - Business segments
  • Exhibit 64: Panasonic Corp. - Organizational developments
  • Exhibit 65: Panasonic Corp. - Geographic focus
  • Exhibit 66: Panasonic Corp. - Segment focus
  • Exhibit 67: Panasonic Corp. - Key offerings
  • Exhibit 68: Pro Display TM Ltd. - Vendor overview
  • Exhibit 69: Pro Display TM Ltd. - Organizational developments
  • Exhibit 70: Pro Display TM Ltd. - Key offerings
  • Exhibit 71: Validation techniques employed for market sizing
  • Exhibit 72: Definition of market positioning of vendors
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