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市場調查報告書

Over-the-Top(OTT)的全球市場:2020年∼2024年

Global over the top (OTT) market 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 881675
出版日期 內容資訊 英文 120 Pages
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價格
Over-the-Top(OTT)的全球市場:2020年∼2024年 Global over the top (OTT) market 2020-2024
出版日期: 2020年03月13日內容資訊: 英文 120 Pages
簡介

全球Over-the-Top(OTT)市場在2020年∼2024年的預測期間內,預計將以14%的年複合成長率成長,達到888億5,000萬美元的規模。雲端串流服務的偏好高漲成為主要市場成長要素。還有目標的廣告為基礎的串流應用程式的採用擴大,預計更加促進市場成長。

本報告提供全球Over-the-Top(OTT)市場相關調查分析,市場規模及成長率,市場趨勢,推動市場要素,課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

摘要整理

市場形勢

市場規模

  • 市場定義
  • 市場區隔分析
  • 2019年的市場規模
  • 市場預測:從2019年到2024年的預測

波特的五力分析

各類型市場區隔

  • 市場區隔
  • 各類型比較:市場規模與預測2019-2024
  • 視訊
  • 文本和影像
  • VoIP
  • 音樂串流
  • 各類型市場機會

螢幕各類型市場區隔

  • 市場區隔
  • 各螢幕類型比較:市場規模與預測2019-2024
  • 行動裝置
  • 桌上型電腦/筆記型電腦
  • 電視
  • 各螢幕類型市場機會

客戶形勢

  • 概要

各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模與預測2019-2024
  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東、非洲地區
  • 主要國家
  • 各地區的市場機會

成長要素,課題,及趨勢

  • 市場成長要素
  • Volume成長要素-需求主導型成長
  • Volume成長要素-供給主導型成長
  • Volume成長要素-外部要素
  • Volume成長要素-鄰近市場的需求轉移
  • 價格上升要素-通貨膨脹
  • 價格上升要素-從低價格單位轉移到高價格單位
  • 市場課題
  • 市場趨勢

業者情勢

  • 概況
  • 形勢的創新
  • 供應商分析

供應商對象

  • 供應商的市場定位
  • 8x8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

附錄

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目錄
Product Code: IRTNTR41626

Technavio has been monitoring the global over the top (ott) market 2020-2024 and it is poised to grow by USD 88.85 bn during 2020-2024, progressing at a CAGR of 14% during the forecast period. Our reports on global over the top (ott) market 2020-2024 provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing preference for cloud streaming services. In addition, growing adoption of target advertisement-based streaming apps is anticipated to boost the growth of the global over the top (ott) market 2020-2024 as well.

Market Segmentation

Technavio's ‘ global over the top (ott) market 2020-2024 ’ is segmented as below:

Content Type:

  • Video
  • Text And Images
  • VoIP
  • Music Streaming

Screen Type:

  • Mobile Devices
  • Desktop/laptops
  • TVs

Geographic segmentation

  • APAC
  • Europe
  • MEA
  • North America
  • South America

Key Trends for global over the top (ott) market 2020-2024 growth

This study identifies growing adoption of target advertisement-based streaming apps as the prime reasons driving the global over the top (ott) market 2020-2024 growth during the next few years.

Prominent vendors in global over the top (ott) market 2020-2024

We provide a detailed analysis of around 25 vendors operating in the global over the top (ott) market 2020-2024, including some of the vendors such as 8*8 Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Comcast Corp., Microsoft Corp., Netflix Inc., Sirius XM Holdings Inc., Spotify Technology SA and The Walt Disney Co.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Other 1

  • Market segments
  • Comparison by Other1 placement
  • Video - Market size and forecast 2019-2024
  • Text and images - Market size and forecast 2019-2024
  • VoIP - Market size and forecast 2019-2024
  • Music streaming - Market size and forecast 2019-2024
  • Market opportunity by Other1

Market Segmentation by Other 2

  • Market segments
  • Comparison by Other2 placement
  • Mobile devices - Market size and forecast 2019-2024
  • Desktop/laptops - Market size and forecast 2019-2024
  • TVs - Market size and forecast 2019-2024
  • Market opportunity by Other2

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption
  • Vendor Analysis

Vendors covered

  • Market positioning of vendors
  • 8*8 Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • Comcast Corp.
  • Microsoft Corp.
  • Netflix Inc.
  • Sirius XM Holdings Inc.
  • Spotify Technology SA
  • The Walt Disney Co.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits:

  • 1.Key Finding 1
  • 2.Key Finding 2
  • 3.Key Finding 3
  • 4.Key Finding 5
  • 5.Key Finding 6
  • 6.Key Finding 7
  • 7.Key Finding 8
  • 8.Key Finding 9
  • 9.Market in focus
  • 10.Parent market
  • 11.Market characteristics
  • 12.Product / Service portfolio of key vendors included in the market definition
  • 13.Market segments
  • 17.Global - Market size and forecast 2019 - 2024 ($ billion)
  • 18.Global market: Year-over-year growth 2019 - 2024 (%)
  • 19.Five forces analysis 2019 & 2024
  • 20.Bargaining power of buyers
  • 21.Bargaining power of suppliers
  • 22.Threat of new entrants
  • 23.Threat of substitutes
  • 24.Threat of rivalry
  • 25.Market condition - Five forces 2019
  • 26.Other1 placement - Market share 2019-2024 (%)
  • 27.Comparison by Other1 placement
  • 28.Video - Market size and forecast 2019-2024 ($ billion)
  • 29.Video - Year-over-year growth 2019-2024 (%)
  • 30.Text and images - Market size and forecast 2019-2024 ($ billion)
  • 31.Text and images - Year-over-year growth 2019-2024 (%)
  • 32.VoIP - Market size and forecast 2019-2024 ($ billion)
  • 33.VoIP - Year-over-year growth 2019-2024 (%)
  • 34.Music streaming - Market size and forecast 2019-2024 ($ billion)
  • 35.Music streaming - Year-over-year growth 2019-2024 (%)
  • 36. Market opportunity by Other1
  • 37.Other2 placement - Market share 2019-2024 (%)
  • 38.Comparison by Other2 placement
  • 39.Mobile devices - Market size and forecast 2019-2024 ($ billion)
  • 40.Mobile devices - Year-over-year growth 2019-2024 (%)
  • 41.Desktop/laptops - Market size and forecast 2019-2024 ($ billion)
  • 42.Desktop/laptops - Year-over-year growth 2019-2024 (%)
  • 43.TVs - Market size and forecast 2019-2024 ($ billion)
  • 44.TVs - Year-over-year growth 2019-2024 (%)
  • 45. Market opportunity by Other2
  • 46.Customer landscape
  • 47.Market share by geography 2019-2024 (%)
  • 48.Geographic comparison
  • 49.North America - Market size and forecast 2019-2024 ($ billion)
  • 50.North America - Year-over-year growth 2019-2024 (%)
  • 51.Europe - Market size and forecast 2019-2024 ($ billion)
  • 52.Europe - Year-over-year growth 2019-2024 (%)
  • 53.APAC - Market size and forecast 2019-2024 ($ billion)
  • 54.APAC - Year-over-year growth 2019-2024 (%)
  • 55.South America - Market size and forecast 2019-2024 ($ billion)
  • 56.South America - Year-over-year growth 2019-2024 (%)
  • 57.MEA - Market size and forecast 2019-2024 ($ billion)
  • 58.MEA - Year-over-year growth 2019-2024 (%)
  • 60.Key leading countries
  • 61.Market opportunity by geography ($ billion)
  • 62.Impact of drivers and challenges
  • 63.Vendor landscape
  • 64.Landscape disruption
  • 65.Industry risks
  • 66.Vendors covered
  • 67.Market positioning of vendors
  • 69.8*8 Inc. - Overview
  • 70.8*8 Inc. - Business segments
  • 71.8*8 Inc. - Key offerings
  • 72.8*8 Inc. - Key customers
  • 73.8*8 Inc. - Segment focus
  • 75.Alphabet Inc. - Overview
  • 76.Alphabet Inc. - Business segments
  • 77.Alphabet Inc. - Key offerings
  • 78.Alphabet Inc. - Key customers
  • 79.Alphabet Inc. - Segment focus
  • 81.Amazon.com Inc. - Overview
  • 82.Amazon.com Inc. - Business segments
  • 83.Amazon.com Inc. - Key offerings
  • 84.Amazon.com Inc. - Key customers
  • 85.Amazon.com Inc. - Segment focus
  • 87.Apple Inc. - Overview
  • 88.Apple Inc. - Business segments
  • 89.Apple Inc. - Key offerings
  • 90.Apple Inc. - Key customers
  • 91.Apple Inc. - Segment focus
  • 93.Comcast Corp. - Overview
  • 94.Comcast Corp. - Business segments
  • 95.Comcast Corp. - Key offerings
  • 96.Comcast Corp. - Key customers
  • 97.Comcast Corp. - Segment focus
  • 99.Microsoft Corp. - Overview
  • 100.Microsoft Corp. - Business segments
  • 101.Microsoft Corp. - Key offerings
  • 102.Microsoft Corp. - Key customers
  • 103.Microsoft Corp. - Segment focus
  • 105.Netflix Inc. - Overview
  • 106.Netflix Inc. - Business segments
  • 107.Netflix Inc. - Key offerings
  • 108.Netflix Inc. - Key customers
  • 109.Netflix Inc. - Segment focus
  • 111.Sirius XM Holdings Inc. - Overview
  • 112.Sirius XM Holdings Inc. - Business segments
  • 113.Sirius XM Holdings Inc. - Key offerings
  • 114.Sirius XM Holdings Inc. - Key customers
  • 115.Sirius XM Holdings Inc. - Segment focus
  • 117.Spotify Technology SA - Overview
  • 118.Spotify Technology SA - Business segments
  • 119.Spotify Technology SA - Key offerings
  • 120.Spotify Technology SA - Key customers
  • 121.Spotify Technology SA - Segment focus
  • 123.The Walt Disney Co. - Overview
  • 124.The Walt Disney Co. - Business segments
  • 125.The Walt Disney Co. - Key offerings
  • 126.The Walt Disney Co. - Key customers
  • 127.The Walt Disney Co. - Segment focus
  • 128.Currency conversion rates for US$
  • 129.Research Methodology
  • 130.Validation techniques employed for market sizing
  • 131.Information sources
  • 132.List of abbreviations