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市場調查報告書

全球媒體企劃軟體市場(2018年∼2022年)

Global Media Planning Software Market 2018-2022

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 600478
出版日期 內容資訊 英文 91 Pages
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全球媒體企劃軟體市場(2018年∼2022年) Global Media Planning Software Market 2018-2022
出版日期: 2018年01月16日 內容資訊: 英文 91 Pages
簡介

關於媒體企劃軟體

媒體企劃軟體,是廣告主和代理店為了完全掌握宣傳活動計劃、行銷活動,及年度摘要所使用的軟體。與傳統的系統比較,媒體企劃軟體可更迅速且智慧管理行銷流程。

Technavio的分析師預測,從2018年到2022年之間,全球媒體企劃軟體市場將以10.01%的年複合成長率成長。

本報告提供媒體企劃軟體的全球市場調查,市場概要,各發展模式、地區的市場趨勢,市場規模的變化與預測,成長促進因素以及課題分析,競爭情形,主要企業的簡介等全面的資訊。

目錄

第1章 摘要整理

第2章 調查範圍

第3章 調查方法

第4章 市場情形

  • 市場生命週期
  • 市場特性
  • 市場區隔分析

第5章 市場規模

  • 市場定義
  • 市場規模
  • 市場規模的預測

第6章 波特的五力分析

  • 買方議價能力
  • 供給企業談判力
  • 新加入業者的威脅
  • 替代品的威脅
  • 競爭企業間的敵對關係
  • 市場情形

第7章 全球媒體企劃軟體市場:各發展模式

  • 市場區隔:各發展模式
  • 比較:各發展模式
  • 內部部署
  • 雲端
  • 市場機會:各發展模式

第8章 客戶形勢

第9章 地區形勢

  • 市場區隔:各發展模式
  • 地區比較
  • 南北美洲
  • 歐洲、中東、非洲
  • 亞太地區
  • 主要市場牽引國
  • 市場機會

第10章 決策架構

第11章 成長要素與課題

  • 市場成長要素
  • 市場課題

第12章 市場趨勢

  • 雲端型媒體企劃軟體的必要性增加
  • 亞太地區的需求高漲
  • 媒體企劃軟體整合化的動機

第13章 業者情勢

  • 概要
  • 創造性破壞

第14章 供應商分析

  • 交易廠商
  • 供應商的分類
  • 供應商的市場定位
  • NextMark
  • remags
  • comScore

第15章 附錄

  • 簡稱的清單
目錄
Product Code: IRTNTR20365

About Media Planning Software

Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.

Technavio's analysts forecast the global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Media Planning Software Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • NextMark
  • remags
  • comScore

Market driver

  • Increased need for better media planning applications
  • For a full, detailed list, view our report

Market challenge

  • Data privacy and security concerns
  • For a full, detailed list, view our report

Market trend

  • Growing demand for media planning software in APAC
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY DEPLOYMENT

  • Segmentation by deployment
  • Comparison by deployment
  • On-premises - Market size and forecast 2017-2022
  • Cloud-based - Market size and forecast 2017-2022
  • Market opportunity by deployment

PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 12: MARKET TRENDS

  • Increasing need for cloud-based media planning software
  • Growing demand for media planning software in APAC
  • Growing integration in media planning software

PART 13: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 14: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • NextMark
  • remags
  • comScore

PART 15: APPENDIX

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Parent market
  • Exhibit 02: Global software market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2017
  • Exhibit 07: Validation techniques employed for market sizing 2017
  • Exhibit 08: Global - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 09: Global - Year-over-year growth 2018-2022 (%)
  • Exhibit 10: Five forces analysis 2017
  • Exhibit 11: Five forces analysis 2022
  • Exhibit 12: Bargaining power of buyers
  • Exhibit 13: Bargaining power of suppliers
  • Exhibit 14: Threat of new entrants
  • Exhibit 15: Threat of substitutes
  • Exhibit 16: Threat of rivalry
  • Exhibit 17: Market condition - Five forces 2017
  • Exhibit 18: Market condition - Five forces 2022
  • Exhibit 19: Deployment - Market share 2017-2022 (%)
  • Exhibit 20: Comparison by deployment
  • Exhibit 21: On-premises - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 22: On-premises - Year-over-year growth 2018-2022 (%)
  • Exhibit 23: Cloud-based - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 24: Cloud-based - Year-over-year growth 2018-2022 (%)
  • Exhibit 25: Comparison of cloud-based and on-premises software
  • Exhibit 26: Market opportunity by deployment
  • Exhibit 27: Global - Market share by geography 2017-2022 (%)
  • Exhibit 28: Regional comparison
  • Exhibit 29: Americas - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 30: Major advertising agencies in the Americas
  • Exhibit 31: Americas - Year-over-year growth 2018-2022 (%)
  • Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
  • Exhibit 34: APAC - Market size and forecast 2017-2022 ($ mn)
  • Exhibit 35: APAC - Year-over-year growth 2018-2022 (%)
  • Exhibit 36: Key leading countries
  • Exhibit 37: Market opportunity
  • Exhibit 38: Major integrations in media planning software
  • Exhibit 39: Vendor landscape
  • Exhibit 40: Landscape disruption
  • Exhibit 41: Vendors covered
  • Exhibit 42: Vendor classification
  • Exhibit 43: Market positioning of vendors
  • Exhibit 44: Vendor overview
  • Exhibit 45: NextMark - Organizational developments
  • Exhibit 46: NextMark - Key offerings
  • Exhibit 47: Vendor overview
  • Exhibit 48: remags - Organizational developments
  • Exhibit 49: remags - Key offerings
  • Exhibit 50: Vendor overview
  • Exhibit 51: comScore - Business segments
  • Exhibit 52: comScore - Organizational developments
  • Exhibit 53: comScore - Key offerings
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