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市場調查報告書

數位零售行銷的全球市場:2017∼2021年

Global Digital Retail Marketing Market 2017-2021

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 544293
出版日期 內容資訊 英文 88 Pages
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數位零售行銷的全球市場:2017∼2021年 Global Digital Retail Marketing Market 2017-2021
出版日期: 2017年08月11日 內容資訊: 英文 88 Pages
簡介

數位零售行銷,是零售業廣告市場中成長最快速的手法之一。全球每1分鐘,向Google發送了650,000次搜索查詢,上傳700部影片到YouTube,700,000件以上的文章和500,000件留言投稿到Facebook,並發出65,000件推特。還有每分發送出1億8000萬件郵件。根據這樣的情況,數位媒體提高作為行銷工具的重要性。全球數位零售行銷市場,預計2017∼2021年以18.29%的年複合成長率成長。

本報告提供全球數位、零售、行銷市場相關分析,服務/解決方案概要和市場基本結構,市場規模趨勢 (今後5年的預測值),各類型、各平台、各地區的詳細趨勢,推動、市場的阻礙要素與其影響力,主要企業簡介,今後調查的市場機會等。

第1章 摘要整理

第2章 分析範圍

第3章 市場分析技術

第4章 簡介

  • 市場概要

第5章 市場環境

  • 市場概要
  • 全球數位零售行銷市場
  • 波特的五力分析

第6章 各種類的市場區隔

  • 全球數位零售行銷市場:各類型
  • 搜尋 (檢索) 廣告
  • 展示廣告
  • 社群媒體、行銷
  • 電子郵件、行銷

第7章 各平台的市場區隔

  • 全球數位零售行銷市場:各平台
  • 桌上型電腦
  • 行動裝置

第8章 購買標準

第9章 地區區分

  • 全球數位零售行銷市場:各地區
  • 南北美洲市場
  • 歐洲、中東、非洲各國 (EMEA) 市場
  • 亞太地區市場

第10章 主要國家市場

  • 主要國家的市場
  • 美國
  • 中國
  • 英國

第11章 決策組成架構

第12章 推動因素與課題

  • 市場的推動要素
  • 市場課題

第13章 市場趨勢

  • 零售業的廣告流通管道:偏好從傳統到數位式的變遷
  • 先進的目標選擇
  • 市場自動化

第14章 供應商環境

  • 競爭方案
  • 代表性供應商
  • 代表性客戶
  • 其他卓越供應商
  • 其他有力客戶

第15章 附錄

  • 簡稱集

圖表一覽

目錄
Product Code: IRTNTR13519

About Digital Retail Marketing

Digital retail marketing is one of the most active and the fastest-growing marketing technique in the retail advertising segment. This growth is primarily attributed to the growing digitalization worldwide. On average, an estimated 650,000 search queries are raised on Google every minute; 700 videos are hosted on YouTube; over 700,000 status updates and 500,000 comments are posted on Facebook; and 65,000 tweets are made worldwide. Furthermore, 180 million e-mails are sent each minute, emphasizing the significance of digital media as a marketing tool.

Technavio's analysts forecast the global digital retail marketing market to grow at a CAGR of 18.29% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital retail marketing market for 2017-2021. To calculate the market size, the report considers the revenue generated from the following types of digital retail marketing: search ads, display ads, social media, e-mail marketing, and others.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Digital Retail Marketing Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Edelman
  • Interpublic Group of Companies
  • Omnicom Media Group
  • Publicis Groupe
  • WPP

Other Prominent Vendors

  • Havas
  • Pinterest
  • Tumblr
  • WE

Market driver

  • Growing mobile device penetration
  • For a full, detailed list, view our report

Market challenge

  • Requirement for skilled workforce
  • For a full, detailed list, view our report

Market trend

  • Advanced targeting options
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Global digital retail marketing market
  • Five forces analysis

PART 06: Market segmentation by type

  • Global digital retail marketing market by type
  • Global digital retail marketing market by search ads
  • Global digital retail marketing market by display ads
  • Global digital retail marketing market by social media
  • Global digital retail e-mail marketing market

PART 07: Market segmentation by platform

  • Global digital retail marketing market by platform
  • Global digital retail marketing market by desktop
  • Global digital retail marketing market by mobile devices

PART 08: Buying criteria

  • Buying criteria

PART 09: Geographical segmentation

  • Global digital retail marketing market by geography
  • Digital retail marketing market in the Americas
  • Digital retail marketing market in EMEA
  • Digital retail marketing market in APAC

PART 10: Key leading countries

  • Key leading countries
  • US
  • China
  • UK

PART 11: Decision framework

PART 12: Drivers and challenges

  • Market drivers
  • Market challenges

PART 13: Market trends

  • Growing shift of preference from traditional to digital retail advertising channels
  • Advanced targeting options
  • Market automation

PART 14: Vendor landscape

  • Competitive scenario
  • Key leading vendors
  • Key spenders
  • Other prominent vendors
  • Other prominent spenders

PART 15: Appendix

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Overview of global digital retail marketing market
  • Exhibit 02: Global digital retail marketing market 2016-2021 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global digital retail marketing market by type 2016-2021 (% of revenue)
  • Exhibit 05: Global digital retail marketing market by type: Revenue and growth rate comparison 2016-2021 ($ billions)
  • Exhibit 06: Global digital retail marketing market by type: CAGR comparison 2016-2021
  • Exhibit 07: Global digital retail marketing market by search ads 2016-2021 ($ billions)
  • Exhibit 08: Global digital retail marketing market by display ads 2016-2021 ($ billions)
  • Exhibit 09: Global digital retail marketing market by social media 2016-2021 ($ billions)
  • Exhibit 10: Global digital retail marketing market by e-mail marketing 2016-2021 ($ billions)
  • Exhibit 11: Global digital retail marketing market by platform 2016-2021 (% of revenue)
  • Exhibit 12: CAGR comparison: Global digital retail marketing market by platform 2016-2021
  • Exhibit 13: Global digital retail marketing market by desktop 2016-2021 ($ billions)
  • Exhibit 14: Global digital retail marketing market by mobile devices 2016-2021 ($ billions)
  • Exhibit 15: Buying criteria in digital retail marketing
  • Exhibit 16: Global digital retail marketing market by geography 2016-2021 (% of revenue)
  • Exhibit 17: Revenue comparison: Global digital retail marketing market by geography 2016-2021 ($ billions)
  • Exhibit 18: CAGR comparison: Global digital retail marketing market by geography 2016-2021
  • Exhibit 19: Digital retail marketing market in the Americas 2016-2021 ($ billions)
  • Exhibit 20: Digital retail marketing market in EMEA 2016-2021 ($ billions)
  • Exhibit 21: Digital retail marketing market in APAC 2016-2021 ($ billions)
  • Exhibit 22: Key leading countries 2016 (% of revenue)
  • Exhibit 23: Digital retail marketing market in the US 2016-2021 ($ billions)
  • Exhibit 24: Digital retail marketing market in China 2016-2021 ($ billions)
  • Exhibit 25: Digital retail marketing market in the UK 2016-2021 ($ billions)
  • Exhibit 26: Factors influencing shift from traditional to digital retail advertising 2016
  • Exhibit 27: Facebook: Recent developments
  • Exhibit 28: Google: Recent developments
  • Exhibit 29: LinkedIn: Recent developments
  • Exhibit 30: Other prominent vendors
  • Exhibit 31: Other prominent spenders
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