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市場調查報告書

美國的數位教育出版市場:2019年∼2023年

Digital Education Publishing Market in the US 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 475107
出版日期 內容資訊 英文 107 Pages
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美國的數位教育出版市場:2019年∼2023年 Digital Education Publishing Market in the US 2019-2023
出版日期: 2019年03月28日內容資訊: 英文 107 Pages
簡介

高等教育部門的電子學習入學人數不斷增加,將引發美國數位教育出版市場的成長。學生日益尋求自學課程的課程和學位課程。因此,隨著越來越多的高等教育機構推出電子學習課程,對數位教育內容出版的需求將會激增。此外,支持網際網路的智慧設備的激增也將促進預測期內美國數位教育出版市場的成長。Technavio的分析師預測,到2023年,數位教育出版市場的年複合成長率將接近12%。

本報告提供美國的數位教育出版市場相關調查分析,市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 報告的範圍

  • 簡介1
  • 簡介2
  • 美金的貨幣換算比率

第3章 市場情形

  • 市場生態系統
  • 市場特徵
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模(2018年)
  • 市場規模及預測(2018年∼2023年)

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭對手的威脅
  • 市場情況

第6章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 各終端用戶比較:市場規模及預測(2018年∼2023年)
  • K-12
  • 高等教育
  • 企業/技術為基礎
  • 市場機會:各終端用戶

第7章 客戶形勢

第8章 市場區隔:各產品

  • 市場區隔:各產品
  • 各產品比較:市場規模及預測(2018年∼2023年)
  • 數位教科書
  • 數位評估書
  • 其他
  • 市場機會:各產品

第9章 決策架構

第10章 成長要素與課題

  • 市場成長要素
  • 市場課題

第11章 市場趨勢

  • HTML 5成為內容發行的主要編程語言
  • 內容日益轉移到客製化
  • 虛擬學校日益流行

第12章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭模式

第13章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Cengage Learning, Inc.
  • Houghton mifflin harcourt
  • McGraw-Hill Education
  • Pearson
  • Verlagsgruppe Georg von Holtzbrinck GmbH

第14章 附錄

  • 調查方法
  • 簡稱的清單

第15章 關於TECHNAVIO

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目錄
Product Code: IRTNTR31118

About this market

The increasing number of e-learning enrolments in higher education sector will trigger the digital education publishing market growth in the US. Students are increasingly seeking courses and degree programs with self-paced learning. As a result, the demand for digital education content publishing will surge as more and more higher education institutes are introducing e-learning courses. Furthermore, the proliferation of internet-enabled smart devices will also promote the digital education publishing market growth in the US during the forecast period. Technavio's analysts have predicted that the digital education publishing market will register a CAGR of close to 12% by 2023.

Market Overview

Increasing number of e-learning enrolments in higher education sector

One of the growth drivers of the digital education publishing market in US is the increasing number of e-learning enrolments in higher education sector. Factors such as increasing e-learning enrolments and the proliferation of internet-enabled smart devices are expected to promote the digital education publishing market in the US during the forecast period.

Availability of open-source materials

One of the challenges in the growth of the digital education publishing market in US is the availability of open-source materials. The rapid growth of open-source materials with the advent of massive open online courses (MOOCs) will hamper the growth of the market.

For the detailed list of factors that will drive and challenge the growth of the digital education publishing market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several vendors. Several vendors in the country's digital education publishing market are developing interactive digital content with illustrated examples and multimedia links to make the content engaging and descriptive for learners. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • K-12 - Market size and forecast 2018-2023
  • Higher education - Market size and forecast 2018-2023
  • Corporate/skill-based - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Digital texbooks - Market size and forecast 2018-2023
  • Digital assessment books - Market size and forecast 2018-2023
  • Others - Market size and forecast 2018-2023
  • Market opportunity by product

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • HTML5 emerging as main programming language for content publishing
  • Growing shift toward content customization
  • Growing popularity of virtual schools

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Cengage Learning, Inc.
  • Houghton mifflin harcourt
  • McGraw-Hill Education
  • Pearson
  • Verlagsgruppe Georg von Holtzbrinck GmbH

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations

PART 15: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Global digital publishing market
  • Exhibit 02: Segments of global digital publishing market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Country market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Country market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: End-user - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by end-user
  • Exhibit 19: K-12 - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: K-12 - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Higher education - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Higher education - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Corporate/skill-based - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 24: Corporate/skill-based - Year-over-year growth 2019-2023 (%)
  • Exhibit 25: Market opportunity by end-user
  • Exhibit 26: Customer landscape
  • Exhibit 27: Product - Market share 2018-2023 (%)
  • Exhibit 28: Comparison by product
  • Exhibit 29: Digital texbooks - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 30: Digital texbooks - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Digital assessment books - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 32: Digital assessment books - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: Others - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 34: Others - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: Market opportunity by product
  • Exhibit 36: Impact of drivers and challenges
  • Exhibit 37: Vendor landscape
  • Exhibit 38: Landscape disruption
  • Exhibit 39: Vendors covered
  • Exhibit 40: Vendor classification
  • Exhibit 41: Market positioning of vendors
  • Exhibit 42: Cengage Learning, Inc. - Vendor overview
  • Exhibit 43: Cengage Learning, Inc. - Business segments
  • Exhibit 44: Cengage Learning, Inc. - Organizational developments
  • Exhibit 45: Cengage Learning, Inc. - Geographic focus
  • Exhibit 46: Cengage Learning, Inc. - Segment focus
  • Exhibit 47: Cengage Learning, Inc. - Key offerings
  • Exhibit 48: Houghton mifflin harcourt - Vendor overview
  • Exhibit 49: Houghton mifflin harcourt - Business segments
  • Exhibit 50: Houghton mifflin harcourt - Organizational developments
  • Exhibit 51: Houghton mifflin harcourt - Geographic focus
  • Exhibit 52: Houghton mifflin harcourt - Segment focus
  • Exhibit 53: Houghton mifflin harcourt - Key offerings
  • Exhibit 54: McGraw-Hill Education - Vendor overview
  • Exhibit 55: McGraw-Hill Education - Business segments
  • Exhibit 56: McGraw-Hill Education - Organizational developments
  • Exhibit 57: McGraw-Hill Education - Geographic focus
  • Exhibit 58: McGraw-Hill Education - Segment focus
  • Exhibit 59: McGraw-Hill Education - Key offerings
  • Exhibit 60: Pearson - Vendor overview
  • Exhibit 61: Pearson - Business segments
  • Exhibit 62: Pearson - Organizational developments
  • Exhibit 63: Pearson - Geographic focus
  • Exhibit 64: Pearson - Segment focus
  • Exhibit 65: Pearson - Key offerings
  • Exhibit 66: Verlagsgruppe Georg von Holtzbrinck GmbH - Vendor overview
  • Exhibit 67: Verlagsgruppe Georg von Holtzbrinck GmbH - Business segments
  • Exhibit 68: Verlagsgruppe Georg von Holtzbrinck GmbH - Organizational developments
  • Exhibit 69: Verlagsgruppe Georg von Holtzbrinck GmbH - Geographic focus
  • Exhibit 70: Verlagsgruppe Georg von Holtzbrinck GmbH - Segment focus
  • Exhibit 71: Verlagsgruppe Georg von Holtzbrinck GmbH - Key offerings
  • Exhibit 72: Validation techniques employed for market sizing
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