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市場調查報告書

行動AR (擴增實境)/VR (虛擬實境) 應用程式的全球市場:2016∼2020年

Global Mobile Augmented Reality and Virtual Reality Apps Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 409515
出版日期 內容資訊 英文 68 Pages
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行動AR (擴增實境)/VR (虛擬實境) 應用程式的全球市場:2016∼2020年 Global Mobile Augmented Reality and Virtual Reality Apps Market 2016-2020
出版日期: 2016年12月13日 內容資訊: 英文 68 Pages
簡介

所謂AR (擴增實境) ,是將CG投射到用戶的視覺(援用行動應用程式) ,表示現實的物體相關補充資訊。另一方面,VR (虛擬實境)是在使用軟體、硬體設備製作的虛擬3D環境,可使用鍵盤和滑鼠,穿戴式設備等進行模擬體驗。全球行動AR/VR應用程式市場,預計2016∼2020年以74.4%的年複合成長率成長。

本報告提供全球行動AR/VR應用程式市場相關分析,產品概要和市場基本結構,市場規模趨勢 (今後5年的預測值),各終端用戶、各產業、各地區的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 終端用戶的區分
  • 基準年、預測期間
  • 供應商的選擇標準
  • 總計誤差
  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 產品生命週期
  • 全球行動AR/VR應用程式市場
  • 波特的五力分析

第6章 各終端用戶的市場區隔

  • 全球行動AR/VR應用程式市場:各終端用戶
  • 企業用行動AR/VR應用程式市場
  • 個人用行動AR/VR應用程式市場

第7章 購買標準

第8章 各產業市場區隔

  • 全球行動AR/VR應用程式市場:各產業
  • 遊戲、娛樂產業
  • 行銷、廣告產業
  • 零售業
  • 工業
  • 醫療、健康產業

第9章 地區區分

  • 全球行動AR/VR應用程式市場:各地區
  • 歐洲、中東、非洲各國 (EMEA) 市場
  • 南北美洲市場
  • 亞太地區市場

第10章 主要國家市場

  • 美國

第11章 推動市場要素

第12章 推動因素的影響力

第13章 市場課題

第14章 推動因素、課題的影響力

第15章 市場趨勢

第16章 供應商環境

  • 競爭方案
  • 主要的企業合併、收購 (M&A)
  • 主要供應商
  • 其他卓越供應商

第17章 附錄

  • 簡稱集

第18章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR11046

About Mobile AR and VR Apps

AR technology offers an experience of reality enhanced with virtual images and a virtual environment. AR technology blends digital content with the physical world. AR technology, with the help of a mobile app, displays computer-generated images in the user's field of vision, offering relevant information about real-world objects. It allows users to scan the physical environment while providing an enhanced, or augmented, experience by adding virtual computer-generated information. End-users can use this technology through mobile apps. VR is an artificial environment that is created using software and hardware. The content is in 3D form, giving users a virtual experience. The 3D image is the simplest form of VR that can be explored on a PC by using a keyboard or mouse as a controller to move the image or zoom in or out. The more advanced technologies include actual rooms that are augmented with wearable computers, VR headsets that allow users to feel display images, and wrap-around display screens.

Technavio's analysts forecast the global mobile AR and VR apps market to grow at a CAGR of 74.4% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile AR and VR apps market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile AR and VR app downloads by the following end-users:

  • Enterprises
  • Consumers

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Thoracic Surgery Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • DAQRI
  • Wikitude

Other Prominent Vendors

  • 8i
  • Alphaeon
  • AltspaceVR
  • Alchemy VR
  • Apple (Metaio)
  • Blippar
  • CCP Games
  • EEVO
  • Facebook
  • Google
  • GoPro
  • High Fidelity
  • HTC
  • Improbable
  • Infinity Augmented Reality
  • Inglobe Technologies
  • Jaunt
  • Legend3D
  • Linden Lab
  • Marxent
  • Matterport
  • Movidius
  • MyDreamVR
  • NextVR
  • NGRAIN
  • Nod Labs
  • Reload Studios
  • Resolution Games
  • uSens
  • Virtalis
  • Virtuix
  • Viscira
  • VividWorks
  • VRideo
  • Seabery
  • Snaploader
  • Total Immersion
  • WorldViz

Market driver

  • High penetration of AR technology in advertising sector
  • For a full, detailed list, view our report

Market challenge

  • Lack of interoperability of mobile AR and VR apps across mobile platforms
  • For a full, detailed list, view our report

Market trend

  • Growing collaboration with mobile AR content providers
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our procurement specialist's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlight

PART 02: Scope of the report

  • Market overview
  • End-user segments
  • Base year and forecast period
  • Vendor selection criteria
  • Summation error
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product life cycle
  • Global mobile AR and VR apps market
  • Five forces analysis

PART 06: Market segmentation by end-user

  • Global mobile AR and VR apps market by end-user
  • Global mobile AR and VR apps market by enterprises
  • Global mobile AR and VR apps market by consumers

PART 07: Buying criteria

PART 08: Market segmentation by industry

  • Global mobile AR and VR apps market by industry
  • Global mobile AR and VR apps market in gaming and entertainment sector
  • Global mobile AR and VR apps market in marketing and advertisement sector
  • Global mobile AR and VR apps market in retail sector
  • Global mobile AR and VR apps market in industrial sector
  • Global mobile AR and VR apps market in healthcare and wellness sector

PART 09: Geographical segmentation

  • Global mobile AR and VR apps market by geography
  • Mobile AR and VR apps market in EMEA
  • Mobile AR and VR apps market in Americas
  • Mobile AR and VR apps market in APAC

PART 10: Key leading country

  • US

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario
  • Key M&A
  • Key vendors
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Regions considered for global mobile AR and VR apps market 2015-2020
  • Exhibit 02: Product offerings
  • Exhibit 03: Overview of global mobile AR and VR apps market
  • Exhibit 04: Product life cycle of mobile AR and VR apps 2015 and 2020
  • Exhibit 05: Global mobile AR and VR apps market 2015-2020 ($ billions)
  • Exhibit 06: Global mobile AR and VR apps market 2015-2020 ($ billions)
  • Exhibit 07: Global mobile AR and VR apps market 2015-2020 (millions of downloads)
  • Exhibit 08: Global mobile AR and VR apps market 2015-2020 (millions of downloads)
  • Exhibit 09: Five forces analysis
  • Exhibit 10: Global mobile AR and VR apps market by end-user 2015-2020 (% share)
  • Exhibit 11: Revenue comparison of global mobile AR and VR apps market by end-user 2015-2020 ($ billions)
  • Exhibit 12: CAGR comparison of global mobile AR and VR apps market by end-user 2015-2020 (%)
  • Exhibit 13: Global mobile AR and VR apps market by enterprises 2015-2020 ($ billions)
  • Exhibit 14: Global mobile AR and VR apps market by consumers 2015-2020 ($ billions)
  • Exhibit 15: Buying criteria for mobile AR and VR apps
  • Exhibit 16: Global mobile AR and VR apps market by industry 2015-2020 (% share of downloads)
  • Exhibit 17: Global mobile AR and VR apps market in gaming and entertainment sector 2015-2020 (millions of downloads)
  • Exhibit 18: Global mobile AR and VR apps market in marketing and advertisement sector 2015-2020 (millions of downloads)
  • Exhibit 19: Global mobile AR and VR apps market in retail sector 2015-2020 (millions of downloads)
  • Exhibit 20: Global mobile AR and VR apps market in industrial sector 2015-2020 (millions of downloads)
  • Exhibit 21: Global mobile AR and VR apps market in healthcare and wellness sector 2015-2020 (millions of downloads)
  • Exhibit 22: Global mobile AR and VR apps market by geography 2015-2020 (% revenue share)
  • Exhibit 23: Revenue comparison of global mobile AR and VR apps market by geography ($ billions)
  • Exhibit 24: CAGR comparison of global mobile AR and VR apps market by geography 2015-2020
  • Exhibit 25: Mobile AR and VR apps market in EMEA 2015-2020 ($ billions)
  • Exhibit 26: Mobile AR and VR apps market in Americas 2015-2020 ($ billions)
  • Exhibit 27: Mobile AR and VR apps market in APAC 2015-2020 ($ billions)
  • Exhibit 28: Impact of drivers
  • Exhibit 29: Impact of drivers and challenges
  • Exhibit 30: Key M&A and funding in global mobile AR and VR apps market
  • Exhibit 31: Other prominent vendors
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