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市場調查報告書

數位公告服務的全球市場:採購市場分析

Global Digital Advertising Services - Procurement Market Intelligence 2016

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 408620
出版日期 內容資訊 英文 61 Pages
商品交期: 最快1-2個工作天內
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數位公告服務的全球市場:採購市場分析 Global Digital Advertising Services - Procurement Market Intelligence 2016
出版日期: 2016年09月26日 內容資訊: 英文 61 Pages
簡介

全球數位公告服務市場,預計2016年∼2020年以12.1%的年複合成長率成長。

本報告提供全球數位公告服務市場相關調查分析,目前方案與成長預測為焦點,市場、供應商情勢,主要供應商的SWOT分析等系統性資訊。

第1章 摘要

第2章 類別概要

  • 市場概要
  • 有利的採購模式和主要提供服務業者
  • 經費削減的機會
  • 類別的主要必要條件
  • 採購的主要課題

第3章 市場考察

  • 各分類的支出分析
  • 供需轉移
  • 市場主要發展
  • 各分類的主要促進成長因素
  • 各分類的主要阻礙成長要素
  • 採購的最佳業務實踐
  • 技術創新的過程
  • 目前主要技術創新
  • 主要的法律規範
  • 永續性的策略性配合措施
  • SWOT分析
  • 大環境分析

第4章 供給市場考察

  • 供應商的運用能力矩陣
  • 供應商的功能矩陣
  • 主要客戶
  • 供應商的成本明細
  • 供應商的地位矩陣
  • 供應商的選擇標準

第5章 價格的考察

  • 定價模式的概述
  • 定價模式:優點和缺點
  • 工資指標
  • 各分類的談判策略

第6章 各分類的必需項目

  • SLA的規定
  • 供應商的評價標準
  • 各分類的風險分析
  • 各分類的演進矩陣

第7章 5大供應商

  • GroupM
  • Leo Burnett Worldwide
  • BBDO (Batten, Barton, Durstine & Osborn)
  • BlueFocus Group
  • OgilvyOne Worldwide

第8章 附錄

目錄
Product Code: IRCMSTR10252

About Digital Advertising

Digital marketing refers to the use of wireless media and the internet to help businesses promote their products and services. It includes electronic, online, and digital advertising. Its flexibility and cost-effectiveness make e-marketing a competitive advertising channel compared to traditional ones.

Technavio's procurement specialist forecast the global digital advertising services market to grow at a CAGR of 12.1% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital advertising services market for 2016-2020. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:

  • Americas
  • Europe
  • APAC
  • Middle East and Africa

Technavio's report, Global Digital Advertising Services 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers

  • GroupM
  • Leo Burnett Worldwide
  • BBDO (Batten, Barton, Durstine & Osborn)
  • BlueFocus Group
  • OgilvyOne Worldwide

Market driver

  • Increased need for cost-effective marketing channels
  • For a full, detailed list, view our report

Market challenge

  • Stringent government regulations
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key suppliers in this market space?
  • What are the market opportunities and threats faced by the key suppliers?
  • What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology
  • Category Definition

PART 2: CATEGORY AT A GLANCE

  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models - Pros and Cons
  • Indicative Wages
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • GroupM
  • Leo Burnett Worldwide
  • BBDO (Batten, Barton, Durstine & Osborn)
  • BlueFocus Group
  • OgilvyOne Worldwide

PART 8: APPENDIX

  • Glossary
  • About Us
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