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市場調查報告書

行動折價券的全球市場(2016∼2020年)

Global Mobile Coupons Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 397945
出版日期 內容資訊 英文 61 Pages
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行動折價券的全球市場(2016∼2020年) Global Mobile Coupons Market 2016-2020
出版日期: 2016年11月15日 內容資訊: 英文 61 Pages
簡介

行動折價券,是透過行動電話、智慧型手機要求、送信的電子票,購買產品與服務時可打折與兌換。一般來說行動折價券是由消費者取向包裝產品與服務的廠商發行。

本報告提供行動折價券的全球市場的目前方案和成長的展望,以專家意見為基礎的市場分析,主要供應商分析等。

第1章 摘要整理

第2章 調查的對象

  • 市場概要
  • 調查對象國家

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場亮點
  • 行動折價券概要

第5章 市場展望

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 地區分類

  • 各地區的行動折價券的全球市場
  • 歐洲、中東、非洲
  • 南北美洲
  • 亞太地區

第7章 市場促進要素

  • 智慧型手機與網路使用者數量的增加
  • 高的回收率
  • 行動數據服務的有效利用

第8章 促進要素與其影響

第9章 市場課題

  • 沒有特定目標的發送管道
  • 基礎設施的不足
  • 開發中國家的認知度低與手機付款引進低

第10章 促進要素的影響與課題

第11章 市場趨勢

  • 有效利用社群媒體管道以求更佳的客戶關聯與市場的滲透
  • 不同的市場區隔的開發
  • 透過數位平台大幅度獲資金供給的數位優惠券

第12章 供應商的展望

  • 競爭方案
  • 其他關注的供應商

第13章 主要供應商分析

  • Apple
  • Google
  • PayPal
  • Visa
  • 最近的開發

第14章 附屬資料

第15章 關於Technavio

目錄
Product Code: IRTNTR10806

About Mobile Coupons

A mobile coupon refers to the electronic ticket that is solicited or delivered by the cell phone that can be exchanged for a financial discount or rebate while making a purchase of a product or service. Generally, the coupons are issued by the manufacturers of customer packed goods and services. Mobile coupons are basically issued by the manufacturers of customer packed goods and services. The mobile coupons are known as the electronic tickets that are delivered by smartphones. These mobile coupons can be exchanged when customers get rebate during the purchase of a product or a service.

Technavio's analysts forecast the global mobile coupons market to grow at a CAGR of 73.14% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile coupons market for 2016-2020. To calculate the market size, the report considers the revenue generated from mobile coupons in the Americas, APAC, and EMEA.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Mobile Coupons Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Apple
  • Google
  • PayPal
  • Visa

Other Prominent Vendors

  • Bharti Airtel
  • Alipay
  • American Express
  • Citrus Payment Solutions
  • Dwolla
  • First Data
  • LevelUp
  • LivQuik
  • MasterCard
  • MCX
  • MobiKwik
  • m-pesa

Market driver

  • Growth in smartphone and Internet users.
  • For a full, detailed list, view our report

Market challenge

  • Lack of awareness and slow adoption of mobile payments in developing countries.
  • For a full, detailed list, view our report

Market trend

  • Leverage social media channels for better customer connectivity and market penetration.
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Countries covered

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Overview of mobile coupons

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Geographical segmentation

  • Global mobile coupons market by geography
  • EMEA
  • Americas
  • APAC

PART 07: Market drivers

  • Growth in smartphone and Internet users
  • Higher redemption rates
  • Embracing mobile data services

PART 08: Impact of drivers

PART 09: Market challenges

  • Distribution channel remains non-targeted
  • Infrastructure inadequacies
  • Lack of awareness and slow adoption of mobile payments in developing countries

PART 10: Impact of drivers and challenges

PART 11: Market trends

  • Leverage social media channels for better customer connectivity and market penetration
  • Tapping different market segment
  • Digitized coupons heavily funded through digital platforms

PART 12: Vendor landscape

  • Competitive landscape
  • Other prominent vendors

PART 13: Key vendor profile

  • Apple
  • Google
  • PayPal
  • Visa
  • Recent developments

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

List of Exhibits

  • Exhibit 01: Countries covered for market analysis
  • Exhibit 02: Features of mobile-to-mobile based coupons
  • Exhibit 03: Advantages of mobile coupons
  • Exhibit 04: Types of coupons
  • Exhibit 05: Global mobile coupons market 2015-2020 ($ billions)
  • Exhibit 06: Uses of coupon
  • Exhibit 07: Best practices for creating an effective mobile couponing campaign
  • Exhibit 08: Unsolicited messages
  • Exhibit 09: Terms and conditions
  • Exhibit 10: Format and delivery
  • Exhibit 11: Mobile coupon design
  • Exhibit 12: Redemption mechanisms: Types
  • Exhibit 13: Clearing options: Types
  • Exhibit 14: Mobile solutions: Advantages
  • Exhibit 15: Five forces analysis
  • Exhibit 16: Global mobile coupons market by geography 2015 and 2020
  • Exhibit 17: Mobile coupons market in EMEA 2015-2020 ($ billions)
  • Exhibit 18: Examples of mobile couponing
  • Exhibit 19: Four standard elements of GSM Association framework
  • Exhibit 20: Mobile coupons market in the Americas 2015-2020 ($ billions)
  • Exhibit 21: Mobile coupons market in APAC 2015-2020 ($ billions)
  • Exhibit 22: Ways to increase mobile coupon redemption rates
  • Exhibit 23: Impact of drivers
  • Exhibit 24: Reasons for infrastructure inadequacies
  • Exhibit 25: Brand coupon redemption
  • Exhibit 26: Impact of drivers and challenges
  • Exhibit 27: Factors that drive customer satisfaction
  • Exhibit 28: Customer connectivity
  • Exhibit 29: Innovations in customer services
  • Exhibit 30: Benefits of social media
  • Exhibit 31: Examples of companies that provide mobile coupons
  • Exhibit 32: Benefits of solutions offered to merchants and developers
  • Exhibit 33: Major company financials 2015
  • Exhibit 34: Recent developments
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