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市場調查報告書

行銷資源管理 (MRM)的全球市場 (2016∼2020年)

Global Marketing Resource Management Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 379057
出版日期 內容資訊 英文 60 Pages
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行銷資源管理 (MRM)的全球市場 (2016∼2020年) Global Marketing Resource Management Market 2016-2020
出版日期: 2016年10月21日 內容資訊: 英文 60 Pages
簡介

所謂行銷資源管理 (MRM) ,是跟隨MRM流程有效展開行銷活動的軟體。MRM的基本功能,有行銷活動的籌劃和建立預算,資產管理,計劃管理,內容管理等。在這些系統上,也進行強化與公司內部的行銷部門的聯合。各企業活用MRM,可理解客戶的購買標準和市場情況。全球MRM市場預計2016∼2020年以每年12.19%的年複合成長率成長。

本報告提供全球行銷資源管理 (以下MRM) 市場相關分析,產品概要和市場基本結構,市場規模趨勢 (今後5年的預測值),各用途、各地區的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 供應商的選擇
  • 終端用戶
  • 總計誤差
  • 參照文獻

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要
  • MRM的演進
  • MRM的5種適合領域

第5章 MRM的功能

  • 行銷關係報告、分析
  • 計劃管理
  • 財務管理
  • 生產能力管理

第6章 市場環境

  • 市場概要
  • 全球MRM市場

第7章 各引進方式的市場區隔

  • 全球MRM軟體市場:各引進方式

第8章 地區區分

  • 全球MRM市場:各地區
  • 南北美洲
  • 歐洲、中東、非洲各國 (EMEA)
  • 亞太地區

第9章 購買標準

第10章 推動市場要素

  • 產品銷售的行銷的利用增加
  • 市場的反應/客戶的數位體驗的改善需求擴大
  • 數位資產許可證相關法規遵守事項的改善
  • 投資報酬率 (ROI) 改善、數位資產管理的需求擴大

第11章 推動因素的影響力

第12章 市場課題

  • 缺乏全面性整合策略,和互通性的問題
  • 資料的安全、隱私相關的風險的增加

第13章 推動因素、課題的影響力

第14章 市場趨勢

  • 全方位流通管道、行銷的擴大
  • 地理定位為基礎的 (LBS) 行銷的登場
  • 能易見IT資產生命週期的必要性

第15章 波特的五力分析

第16章 供應商環境

  • 競爭方案
  • 供應商、矩陣

第17章 主要供應商分析

  • 大供應商的主要產品
  • 主要供應商簡介
  • 其他卓越供應商

第18章 附錄

  • 簡稱集

第19章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR10652

About Marketing Resource Management

MRM software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization's marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.

Technavio's analysts forecast the global marketing resource management market to grow at a CAGR of 12.19% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global marketing resource management market for 2016-2020. To calculate the market size, the report discusses the major drivers that are influencing market growth, the current challenges faced by vendors and the market, and the key emerging trends that are affecting the current and future market scenarios.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Marketing Resource Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • BrandMaker
  • BrandSystems
  • IBM
  • Infor
  • Microsoft
  • SAP
  • SAS Institute
  • Teradata
  • Workfront

Other Prominent Vendors

  • Elateral
  • Adnovate
  • Adobe Systems
  • Capital ID
  • Censhare
  • Code Worldwide
  • Direxxis
  • MarcomCentral
  • Oracle
  • Saepio

Market driver

  • Growing need for improvement in market response and customer digital experience.
  • For a full, detailed list, view our report

Market challenge

  • Lack of comprehensive integration strategy and Interoperability issues.
  • For a full, detailed list, view our report

Market trend

  • Emergence of location-based marketing.
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market segmentation
  • Vendor selection
  • End-users
  • Summation errors
  • Recommended reading

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • MRM evolution
  • Five competency areas of MRM

PART 05: Applications of MRM

  • Marketing reporting and analytics
  • Project management
  • Financial management
  • Capacity management

PART 06: Market landscape

  • Market overview
  • Global MRM market

PART 07:

PART 08: Market segmentation by deployment

  • Global MRM software market by deployment 2015

PART 09: Geographical segmentation

  • Global MRM market by geography
  • Americas
  • EMEA
  • APAC

PART 10: Buying criteria

  • Buying criteria

PART 11: Market drivers

  • Increasing use of marketing for product launches
  • Growing need for improvement in market response and customer digital experience
  • Improved regulatory compliance on digital asset licenses
  • Surging demand for higher ROI and control of digital assets

PART 12: Impact of drivers

PART 13: Market challenges

  • Lack of comprehensive integration strategy and interoperability issues
  • Increases risks related to data security and privacy

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Increasing omnichannel marketing
  • Emergence of location-based marketing
  • Growing need for improved IT asset lifecycle visibility

PART 16: Five forces analysis

PART 17: Vendor landscape

  • Competitive scenario
  • Vendor matrix

PART 18: Key vendor analysis

  • Key vendor offerings
  • Key vendor profiles
  • Other vendors

PART 19: Appendix

  • List of abbreviations

PART 20: Explore Technavio

List of Exhibits

  • Exhibit 01: Major countries covered in market analysis
  • Exhibit 02: Benefits of MRM software
  • Exhibit 03: MRM evolution
  • Exhibit 04: Overview of global MRM market
  • Exhibit 05: Global MRM market 2015-2020 ($ billions)
  • Exhibit 06: Global MRM market by deployment 2015 (% share)
  • Exhibit 07: Comparison between cloud-based and on-premises MRM software
  • Exhibit 08: Global MRM market by geography 2015 (% share)
  • Exhibit 09: Global MRM software market by geography 2015-2020 ($billions)
  • Exhibit 10: Global MRM software in Americas 2015-2020 ($ billions)
  • Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
  • Exhibit 12: Mobile internet users in Brazil by age group (years)
  • Exhibit 13: Global MRM software market in EMEA 2015-2020 ($ billions)
  • Exhibit 14: Global MRM software market in APAC 2015-2020 ($ billions)
  • Exhibit 15: Buying criteria for MRM software
  • Exhibit 16: Impact of drivers
  • Exhibit 17: Impact of drivers and challenges
  • Exhibit 18: Five forces analysis
  • Exhibit 19: Competitive differentiators for vendors
  • Exhibit 20: MRM software features provided by vendors
  • Exhibit 21: MRM software features provided by vendors (continued)
  • Exhibit 22: Geographical presence of MRM software vendors
  • Exhibit 23: Geographical presence of MRM software vendors (continued)
  • Exhibit 24: Customer base of MRM software enterprises
  • Exhibit 25: Customer base of MRM software enterprises(Continued)
  • Exhibit 26: Product offerings
  • Exhibit 27: BrandSystems: Products and their features
  • Exhibit 28: Other prominent vendors
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