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市場調查報告書

宣傳活動 (PR)的全球市場 (2016∼2020年)

Global Public Relations Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 379047
出版日期 內容資訊 英文 56 Pages
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宣傳活動 (PR)的全球市場 (2016∼2020年) Global Public Relations Market 2016-2020
出版日期: 2016年10月19日 內容資訊: 英文 56 Pages
簡介

所謂PR (Public Relations:宣傳活動,公關) ,是企業為了強化自家公司可靠性的工具,理解目標客戶的意見和行動,帶來影響,可以在市場上獲得他們的善意。還有傳達給社會整體訊息的很大優點。再加上與廣告比較成本效率性高也是一大特徵。報紙和TV常用作PR用媒體。全球PR市場2016∼2020年以6.77%的年複合成長率 (CAGR) 成長。

本報告提供全球宣傳活動 (PR) 市場相關分析,市場、服務概要和市場基本結構,市場規模趨勢 (今後5年的預測值),企業的各類型、各有效利用媒體、各地區的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 基準年
  • 供應商的分類
  • 總計誤差

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 有效的PR宣傳活動的實施階段
  • 市場概要
  • 市場規模與其預測
  • 波特的五力分析

第6章 企業的各種類的市場區隔

  • 全球PR市場:企業的各類型
  • 公營PR企業
  • 民間PR企業
  • 比較分析

第7章 各媒體的市場區隔

  • 全球PR市場:各媒體
  • 印刷物
  • TV
  • 企業網站、新聞稿
  • 影響者、行銷
  • 社群媒體
  • 活動
  • 比較分析

第8章 地區區分

  • 全球PR市場:各地區
  • 南北美洲市場
  • 歐洲、中東、非洲各國 (EMEA) 市場
  • 亞太地區市場
  • 比較分析

第9章 主要國家市場

  • 主要國家的PR市場

第10章 購買標準

第11章 推動市場要素

第12章 推動因素的影響力

第13章 市場課題

第14章 推動因素、課題的影響力

第15章 市場趨勢

第16章 供應商環境

  • 競爭方案
  • 其他卓越供應商

第16章 附錄

  • 簡稱集

第17章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR10479

About Public Relations

PR is a reputation management tool deployed by organizations to enhance their credibility. It helps organizations understand and influence opinions and behavior of the target audience to establish or maintain their goodwill in the market. It has numerous benefits, with the power to reach mass audience being the predominant advantage. Newspapers and TV are the leading forms of mediums for PR. Another major factor that fosters market growth is cost-effectiveness of PR campaigns. Compared with advertising, PR is considered an extremely cost-effective marketing tool, which is used to increase the credibility of a company.

Technavio's analysts forecast the global public relations market to grow at a CAGR of 6.77% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global public relations market for 2016-2020. To calculate the market size, the report presents the vendor landscape of the top five advertising spenders in the market and lists other prominent market vendors.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Public Relations Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • DJE
  • IPG
  • Omnicom
  • Publicis
  • WPP

Other Prominent Vendors

  • APCO Worldwide
  • Coyne PR
  • Bell Pottinger
  • Dentsu
  • FTI Consulting
  • Havas
  • Hopscotch Group
  • Huntsworth
  • Kreab
  • Mikhailov & Partners
  • MWWPR
  • Prain Global
  • Ruder Finn
  • W2O Group
  • WE

Market driver

  • Rising need to gain competitive advantage.
  • For a full, detailed list, view our report

Market challenge

  • Less control over media content.
  • For a full, detailed list, view our report

Market trend

  • Adoption of programmatic PR in digital medium.
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Rounding off errors

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Steps for implementation of successful PR campaign
  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type of firm

  • Global PR market by type of firm
  • Public PR firms
  • Private PR firms
  • Segment comparison analysis

PART 07: Market segmentation by medium

  • Global PR market by medium
  • Print
  • TV
  • Company websites and press releases
  • Influential marketing
  • Social media
  • Events
  • Segment comparison analysis

PART 08: Geographical segmentation

  • Global PR market by geography
  • PR market in Americas
  • PR market in EMEA
  • PR market in APAC
  • Segment comparison analysis

PART 09: Key leading countries

  • Key leading countries in global PR market

PART 10: Buying criteria

PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

List of Exhibits

  • Exhibit 01: Key market highlights
  • Exhibit 02: Segmentation of global PR market
  • Exhibit 03: Global PR market 2015-2020 ($ billions)
  • Exhibit 04: Five forces analysis
  • Exhibit 05: Global PR market by type of firms in 2015 and 2020
  • Exhibit 06: Global PR market by public PR firm 2015-2020 ($ billions)
  • Exhibit 07: Global PR market by private PR firm 2015-2020 ($ billions)
  • Exhibit 08: Segment comparison in global PR market 2015-2020 ($ billions)
  • Exhibit 09: Global PR market by medium 2015 and 2020 (%)
  • Exhibit 10: Global PR market by print 2015-2020 ($ billions)
  • Exhibit 11: Global PR market by TV 2015-2020 ($ billions)
  • Exhibit 12: Global PR market by company website and press release 2015-2020 ($ billions)
  • Exhibit 13: Top B2B content marketing techniques in terms of penetration
  • Exhibit 14: Global PR market by influential marketing 2015-2020 ($ billions)
  • Exhibit 15: Global PR market by social media 2015-2020 ($ billions)
  • Exhibit 16: Global PR market by event 2015-2020 ($ millions)
  • Exhibit 17: Leading B2B communication platforms in 2015
  • Exhibit 18: Segment comparison in global PR market 2015-2020 ($ billions)
  • Exhibit 19: Global PR market by geography 2015 and 2020
  • Exhibit 20: PR market in Americas 2015-2020 ($ billions)
  • Exhibit 21: EMEA PR market 2015-2020 ($ billions)
  • Exhibit 22: APAC PR market 2015-2020 ($ billions)
  • Exhibit 23: Segment comparison in global PR market 2015-2020 ($ billions)
  • Exhibit 24: Top countries in global PR market by market share 2015
  • Exhibit 25: Top 10 countries in global PR market by PR spend and market share 2015
  • Exhibit 26: Buying criteria in global PR market
  • Exhibit 27: Impact of drivers
  • Exhibit 28: Impact of drivers and challenges
  • Exhibit 29: PR agencies under leading public groups
  • Exhibit 30: Other prominent vendors
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