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市場調查報告書

非洲的護髮市場:2016年∼2020年

Haircare Market in Africa 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 373846
出版日期 內容資訊 英文 56 Pages
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非洲的護髮市場:2016年∼2020年 Haircare Market in Africa 2016-2020
出版日期: 2016年09月30日 內容資訊: 英文 56 Pages
簡介

2015年,非洲的美容、個人保養品的主要市場是南非和奈及利亞,肯亞也是重要市場。非洲的護髮市場,預計從2016年到2020年的預測期間內,年複合成長率成長7.43%。

本報告提供非洲的護髮市場相關調查分析,市場概要,市場趨勢,市場規模等相關考察,各產品種類、用途、地區的市場分析,競爭情形等相關整體分析彙整。

第1章 摘要整理

第2章 調查的範圍

  • 市場概要
  • 主要企業的商品

第3章 市場調查方法

  • 調查方法
  • 經濟指標

第4章 簡介

第5章 市場的狀況

  • 非洲:主要國家的經濟指標:2015年
  • 非洲的美容、個人保健產品市場
  • 非洲的護髮市場
  • 波特的五力分析

第6章 市場區隔:流通管道

第7章 市場區隔:產品

  • 洗髮精
  • 潤髮乳
  • 染髮劑
  • 髮型設計產品
  • 其他

第8章 各地區市場區隔

  • 非洲的護髮市場:各地區
  • 南非
  • 奈及利亞
  • 肯亞
  • 其他非洲國家的各國

第9章 推動市場的要素

第10章 促進要素的影響

第11章 市場課題

第12章 促進要素與課題的影響

第13章 市場趨勢

  • 與沙龍協作的供應商提高認知度
  • 利用線上流通管道的品牌增加
  • 社群媒體的利用

第14章 供應商狀況

第15章 主要供應商分析

  • Amka Products
  • Procter & Gamble (P&G)
  • L'Oreal
  • Tiger Brands
  • Unilever
  • 其他

第16章 附錄

第17章 關於Technavio

目錄
Product Code: IRTNTR10561

About Beauty and Personal Care Products Market in Africa

South Africa and Nigeria were the key beauty and personal care markets in Africa in 2015, with other key countries such as Kenya also making their mark. Natural and traditional products have gained a lot of traction in Kenya. To that end, African black soap has gained considerable popularity in the market. The popularity of this product in Kenya and other parts of Africa stems from its ability to clear skin spots and blemishes. Since 2012, consumer interest in herbal products has increased in the region, which has led to the introduction of local brands across the continent; examples include House of Tara in Nigeria (private label), and Forever Clair in Ghana.

Technavio's analysts forecast the haircare market in Africa to grow at a CAGR of 7.43% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the haircare market in Africa for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of haircare products to individual customers.

The market is divided into the following segments based on geography:

  • Kenya
  • Nigeria
  • South Africa
  • Rest of Africa

Technavio's report, Haircare Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Amka Products
  • Procter & Gamble
  • L'Oreal
  • Tiger Brands
  • Unilever

Other Prominent Vendors

  • Avon
  • Combe
  • Conair
  • Estee Lauder
  • Godrej Consumer Products
  • Johnson & Johnson
  • Revlon
  • Shiseido
  • TONI&GUY

Market driver

  • Products targeted at specific hair types in Africa
  • For a full, detailed list, view our report

Market challenge

  • Products targeted at specific hair types in Africa
  • For a full, detailed list, view our report

Market trend

  • Growing use of online channel by brands
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Africa: Economic indicators of key countries 2015
  • Beauty and personal care products market in Africa
  • Haircare market in Africa
  • Five forces analysis

PART 06: Market segmentation by distribution channel

  • Haircare market in Africa: Distribution channels

PART 07: Market segmentation by product

  • Shampoo market in Africa
  • Conditioner market in Africa
  • Hair color market in Africa
  • Hair styling products market in Africa
  • Other haircare products market in Africa

PART 08: Geographical segmentation

  • Haircare market in Africa: Segmentation by geography
  • Haircare market in South Africa
  • Haircare market in Nigeria
  • Haircare market in Kenya
  • Haircare market in rest of Africa

PART 09: Market drivers

  • Products targeted at specific hair types in Africa
  • Demand for natural haircare products
  • Scaled down versions driving adoption in price-sensitive markets

PART 10: Impact of drivers

PART 11: Market challenges

  • Counterfeit products in East Africa
  • High tax rate on haircare products
  • Side effects of hair styling products

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Partnership of vendors with salons to gain visibility and establish products
  • Growing use of online channel by brands
  • Leveraging social media platforms

PART 14: Vendor landscape

  • Competitive scenario

PART 15: Key vendor analysis

  • Amka Products
  • Procter & Gamble (P&G)
  • L'Oreal
  • Tiger Brands
  • Unilever
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: Haircare market in Africa 2015-2020 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Key distribution channels
  • Exhibit 05: Haircare market in Africa: Revenue share by distribution channel 2015
  • Exhibit 06: Analysis of different retail formats based on key parameters
  • Exhibit 07: Haircare market in Africa: Segmentation by product type 2015
  • Exhibit 08: Haircare market in Africa: Share of revenue by product type 2015 and 2020
  • Exhibit 09: Shampoo market in Africa 2015-2020 ($ millions)
  • Exhibit 10: Urbanization rate in Africa
  • Exhibit 11: Conditioner market in Africa 2015-2020 ($ millions)
  • Exhibit 12: Hair color market in Africa 2015-2020 ($ millions)
  • Exhibit 13: Hair styling market in Africa 2015-2020 ($ millions)
  • Exhibit 14: Other haircare products market in Africa 2015-2020 ($ millions)
  • Exhibit 15: Haircare market in Africa: Revenue share by geography 2015 and 2020
  • Exhibit 16: Haircare market in South Africa 2015-2020 ($ millions)
  • Exhibit 17: Haircare market in Nigeria 2015-2020 ($ millions)
  • Exhibit 18: Haircare market in Kenya 2015-2020 ($ millions)
  • Exhibit 19: Haircare market in rest of Africa 2015-2020 ($ millions)
  • Exhibit 20: Impact of drivers
  • Exhibit 21: Import duty and taxes on cosmetic products in select African countries
  • Exhibit 22: Impact of drivers and challenges
  • Exhibit 23: Key players in haircare market in Africa 2015
  • Exhibit 24: Key vendors: Benchmarking on product offerings
  • Exhibit 25: Amka Products: Product categories
  • Exhibit 26: P&G: Business segmentation by product and geography 2015
  • Exhibit 27: L'Oreal: Business segmentation by product and geography 2015
  • Exhibit 28: Tiger Brands: Business segmentation by revenue 2015
  • Exhibit 29: Tiger Brands: Geographical segmentation by revenue 2015
  • Exhibit 30: Unilever: Business segmentation by product and geography 2015
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