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市場調查報告書

OTT設備、服務的全球市場 (2016∼2020年)

Global OTT Devices and Services Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 373467
出版日期 內容資訊 英文 56 Pages
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OTT設備、服務的全球市場 (2016∼2020年) Global OTT Devices and Services Market 2016-2020
出版日期: 2016年09月29日 內容資訊: 英文 56 Pages
簡介

所謂OTT (over-the-top) ,是經由網際網路傳輸多樣媒體內容的手段。不像過去使用無線電轉播衛星和有線電視線路,可隨選享受影片。反之,對搭配各種頻道 (無關是否受歡迎) ,高額提供給用戶的有線電視業者來說,成為很大的威脅。全球OTT設備、服務市場2016∼2020年以20.6%的年複合成長率成長。

本報告提供全球OTT設備、服務市場相關分析,產品與服務概要和市場基本結構,市場規模趨勢 (今後5年的預測值),各收益模式、各類型、各地區的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 基準年、預測期間
  • 供應商的明細

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 全球OTT設備、服務市場
  • 波特的五力分析

第6章 各收益模式的市場區隔

  • 全球OTT設備、服務市場:各收益模式
  • AVOD (附廣告VOD (視訊點播)) 模式
  • SVOD (定額式VOD) 模式
  • TVOD (每次收費式VOD) 模式
  • OTT市場向心力:各收益模式
  • 各部門比較分析

第7章 各種類的市場區隔

  • 全球OTT設備、服務市場:各類型
  • 影片提供(播送)
  • VoIP (IP電話)
  • 文本、影像提供(播送)
  • OTT市場向心力:各類型
  • 各部門比較分析

第8章 地區區分

  • 全球OTT設備、服務市場:各地區
  • 南北美洲市場
  • 歐洲、中東、非洲各國 (EMEA) 市場
  • 亞太地區市場
  • OTT市場向心力:各地區
  • 各地區的比較分析

第9章 主要國家市場

  • 主要國家的OTT設備、服務市場

第10章 推動市場要素

  • OTT的利用時間的增加
  • 家用Web節目系列的製作增加
  • 在行動裝置的OTT利用的增加
  • 時間轉移式TV節目的需求大

第11章 推動因素的影響力

第12章 市場課題

  • 免費線上/影片串流受歡迎
  • 客戶繼續存在率低
  • 消費者對OTT服務的支出的躊躇
  • 長期契約者很少

第13章 推動因素、課題的影響力

第14章 市場趨勢

  • 影片串流用設備的登場
  • RTB (即時競價)的利用增加
  • Web瀏覽器的各種DRM (數位著作權管理功能)的利用增加

第15章 供應商環境

  • 競爭方案
  • Amazon
  • Apple
  • Facebook
  • Hulu
  • Netflix
  • 其他卓越供應商

第16章 附錄

  • 簡稱集

第17章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR9859

About OTT

OTT or over-the-top refers to a medium used for delivering diverse media content using the Internet. It is different from video-on-demand where the users need not subscribe to the traditional satellite or cable service such as Comcast and Time Warner Cable. The popularity of OTT services is indirectly affecting the cable companies that prefer to bundle the channel packages and deliver them to the subscribers. It is further affecting their business models where the popular channels are bundled with the less popular channels and are sold at a premium price.

Technavio's analysts forecast the global OTT devices and services market to grow at a CAGR of 20.6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global OTT devices and services market for 2016-2020. To calculate the market size, the report considers the sales of OTT services globally.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global OTT Devices and Services Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Amazon
  • Apple
  • Facebook
  • Hulu
  • Netflix

Other Prominent Vendors

  • Akamai Technologies
  • Activevideo
  • CinemaNow
  • Google
  • Indieflix
  • Nimbuzz
  • Popcornflix
  • Roku

Market driver

  • High demand for time-shifted TV
  • For a full, detailed list, view our report

Market challenge

  • Low scope of customer retention
  • For a full, detailed list, view our report

Market trend

  • Emergence of video streaming devices
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year and forecast period
  • Vendor segmentation

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Global OTT devices and services market
  • Five forces analysis

PART 06: Market segmentation by revenue model

  • Global OTT devices and services market by revenue model
  • Global OTT devices and services market by AVOD model
  • Global OTT devices and services market by SVOD model
  • Global OTT devices and services market by TVOD model
  • OTT market attractiveness by revenue model
  • Segment comparison analysis

PART 07: Market segmentation by type

  • Global OTT devices and services market by type
  • Global OTT devices and services market by videos
  • Global OTT devices and services market by VoIP
  • Global OTT devices and services market by text and images
  • OTT market attractiveness by type
  • Segment comparison analysis

PART 08: Geographical segmentation

  • Global OTT devices and services market by geography
  • OTT devices and services market in Americas
  • OTT devices and services market in EMEA
  • OTT devices and services market in APAC
  • OTT market attractiveness by geography
  • Segment comparison analysis

PART 09: Key leading countries

  • Key leading countries in global OTT devices and services market

PART 10: Market drivers

  • Increased time spent on OTT
  • Growing production of in-house web series
  • Increasing use of OTT on mobile devices
  • High demand for time-shifted TV

PART 11: Impact of drivers

PART 12: Market challenges

  • High popularity of free online video streaming
  • Low scope of customer retention
  • Reluctance of customers to spend on OTT services
  • Less number of long-term subscriptions

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Emergence of video streaming devices
  • Increased adoption of RTB
  • Increased use of multiple DRMs in web browsers

PART 15: Vendor landscape

  • Competitive scenario
  • Amazon
  • Apple
  • Facebook
  • Hulu
  • Netflix
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Market segmentation of global OTT devices and services market
  • Exhibit 02: Global OTT devices and services market ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global OTT devices and services market by revenue model 2015
  • Exhibit 05: Global OTT devices and services market by revenue model 2020
  • Exhibit 06: Global OTT devices and services market by AVOD model 2015-2020 ($ billions)
  • Exhibit 07: Global OTT devices and services market by SVOD model 2015-2020 ($ billions)
  • Exhibit 08: Global OTT devices and services market by TVOD model 2015-2020 ($ billions)
  • Exhibit 09: Global OTT market attractiveness by revenue model 2015-2020
  • Exhibit 10: Growth rates of global OTT market segments by revenue model 2015-2020 ($ billions)
  • Exhibit 11: CAGR comparison of global OTT devices and services market 2015-2020
  • Exhibit 12: Global OTT devices and services market by type 2015
  • Exhibit 13: Global OTT devices and services market by type 2020
  • Exhibit 14: Global OTT devices and services market by videos 2015-2020 ($ billions)
  • Exhibit 15: Global OTT devices and services market by VoIP 2015-2020 ($ billions)
  • Exhibit 16: Global OTT devices and services markets by text and images 2015-2020 ($ billions)
  • Exhibit 17: Global OTT market attractiveness by type 2015-2020
  • Exhibit 18: Growth rates of global OTT market segments by type of service 2015-2020 ($ billions)
  • Exhibit 19: CAGR comparison of OTT devices and services market by type
  • Exhibit 20: Global OTT devices and services market by geography 2015
  • Exhibit 21: Global OTT devices and services market by geography 2020
  • Exhibit 22: OTT devices and services market in Americas 2015-2020 ($ billions)
  • Exhibit 23: OTT devices and services market in EMEA 2015-2020 ($ billions)
  • Exhibit 24: OTT devices and services market in APAC 2015-2020 ($ billions)
  • Exhibit 25: OTT market attractiveness by geography 2015-2020
  • Exhibit 26: Growth rates of global OTT devices and services market segments by geography 2015-2020 ($ billions)
  • Exhibit 27: CAGR comparison of OTT devices and services market by geography
  • Exhibit 28: Top 10 countries in global OTT devices and services market in terms of revenue
  • Exhibit 29: Market share and revenue of top 10 countries in global OTT devices and services market 2015
  • Exhibit 30: Time spent on different modes of TV video content 2015 and 2020 (hours)
  • Exhibit 31: OTT media consumption through different connected devices 2015-2020
  • Exhibit 32: Impact of drivers
  • Exhibit 33: Impact of drivers and challenges
  • Exhibit 34: Other prominent vendors
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