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市場調查報告書

線上分類廣告平台的全球市場 (2016∼2020年)

Global Online Classified Ad Platform Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 373466
出版日期 內容資訊 英文 65 Pages
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線上分類廣告平台的全球市場 (2016∼2020年) Global Online Classified Ad Platform Market 2016-2020
出版日期: 2016年09月29日 內容資訊: 英文 65 Pages
簡介

線上分類廣告,是線上廣告中最急速成長的領域之一。線上分類廣告原本,源自報紙的分類廣告 (3行左右的分類廣告,涵蓋汽車、家電、不動產、教育、服裝、寵物、家具、工具機等各種類別。還有個人可免費或便宜地登廣告,也是特徵之一。通常型廣告大部分免費,不過也有收費在Web搜尋提升排序,刊登在醒目地方的特殊廣告。全球線上分類廣告用平台的市場,預計2016∼2020年以8.12%的年複合成長率成長。

本報告提供全球線上分類廣告平台市場相關分析,產品、技術概要和市場基本結構,市場規模趨勢 (今後5年的預測值),各商業模式、各類別、各類型、各地區的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 終端用戶的明細
  • 基準年
  • 供應商的明細
  • 總計誤差
  • 大供應商的主要產品

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 產品生命週期
  • 全球線上廣告市場
  • 全球線上廣告市場上分類廣告
  • 全球線上分類廣告平台市場
  • 波特的五力分析

第6章 不同商業模式的市場區隔

  • 全球線上分類廣告平台市場:各商業模式
  • 跨行業型的情況
  • 特定行業專用型的情況

第7章 各分類的市場區隔

  • 全球線上分類廣告平台市場:各類別

第8章 購買標準

第9章 各種類的市場區隔

  • 全球線上分類廣告平台市場:各類型
  • 通常型廣告的情況
  • 特殊廣告的情況

第10章 地區區分

  • 全球線上分類廣告平台市場:各地區
  • 南北美洲市場
  • 歐洲、中東、非洲各國 (EMEA) 市場
  • 亞太地區市場

第11章 主要國家市場

第12章 推動市場要素

第13章 推動因素的影響力

第14章 市場課題

第15章 推動因素、課題的影響力

第16章 市場趨勢

第17章 供應商環境

  • 競爭方案
  • 主要供應商
  • 其他卓越供應商

第18章 附錄

  • 簡稱集

第19章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR10546

About Online Classified Advertising

Online classified advertising is one of the fastest-growing types of online advertising. It covers a broad range of ads related to the buying and selling of products and services. There are a wide variety of online classified ads that can be categorized under automobiles, electronics, real estate, education, apparels, pets, furniture, machinery tools and kits, jobs, matrimony, and house services. Online classified ads have evolved from newspaper classified ads that covered various sections and categories. This type of advertising platform offers individuals both free and paid versions of listings. Normal ads allow users to list their products or services free of cost, whereas featured ads charge a fee for the listings.

Technavio's analysts forecast the global online classified ad platform market to grow at a CAGR of 8.12% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global online classified ad platform market for 2016-2020. To calculate the market size, the report considers the revenue generated from online classified ad platforms.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Online Classified Ad Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Craigslist
  • eBay
  • OLX
  • Oodle

Other Prominent Vendors

  • Backpage
  • Kedna
  • Kugli
  • Locanto
  • PennySaver
  • Recycler Classified Network
  • Sell
  • Singapore Press
  • Trovit Search
  • USFreeads
  • Yakaz

Market driver

  • Rapidly declining print advertising
  • For a full, detailed list, view our report

Market challenge

  • Short life span of online classified ads
  • For a full, detailed list, view our report

Market trend

  • Growth in social media advertising
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • End-user segments
  • Base year
  • Vendor segmentation
  • Summation error
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Product life cycle
  • Global online advertising market
  • Online classified ads in global online advertising market
  • Global online classified ad platform market
  • Five forces analysis

PART 06: Market segmentation by business model

  • Global online classified ad platform market by business model
  • Global online classified ad platform market by horizontal model
  • Global online classified ad platform market by vertical model

PART 07: Market segmentation by category

  • Global online classified ad platform market by category

PART 08: Buying criteria

PART 09: Market segmentation by type

  • Global online classified ad platform market by type
  • Global online classified ad platform market by normal ads
  • Global online classified ad platform market by featured ads

PART 10: Geographical segmentation

  • Global online classified ad platform market by geography
  • Online classified ad platform market in Americas
  • Online classified ad platform market in EMEA
  • Online classified ad platform market in APAC

PART 11: Key leading countries

  • Key leading countries

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviations

PART 19: Explore Technavio

List of Exhibits

  • Exhibit 01: Regions considered for global online classified ad platform market 2015-2020
  • Exhibit 02: Product offerings
  • Exhibit 03: Overview of global online classified ad platform market
  • Exhibit 04: Product life cycle of online classified ad platform
  • Exhibit 05: Global online advertising market 2015-2020 ($ billions)
  • Exhibit 06: Online classified ads in global online advertising market 2015-2020 (YoY growth rate)
  • Exhibit 07: Global online classified ad platform market 2015-2020 ($ billions)
  • Exhibit 08: Five forces analysis
  • Exhibit 09: Global online classified ad platform market by business model 2015-2020 (% share)
  • Exhibit 10: Revenue comparison of global online classified ad platform market by business model ($ billions)
  • Exhibit 11: CAGR comparison of global online classified ad platform market by business model 2015-2020
  • Exhibit 12: Global online classified ad platform market by horizontal model 2015-2020 ($ billions)
  • Exhibit 13: Global online classified ad platform market by vertical model 2015-2020 ($ billions)
  • Exhibit 14: Global online classified ad platform market by category 2015 (% share)
  • Exhibit 15: Buying criteria for online classified ad platforms
  • Exhibit 16: Global online classified ad platform market by type 2015-2020 (% share)
  • Exhibit 17: Revenue comparison of global online classified ad platform market by type 2015-2020 ($ billions)
  • Exhibit 18: CAGR comparison of global online classified ad platform market by type 2015-2020
  • Exhibit 19: Global online classified ad platform market by normal ads 2015-2020 ($ billions)
  • Exhibit 20: Global online classified ad platform market by featured ads 2015-2020 ($ billions)
  • Exhibit 21: Global online classified ad platform market by geography 2015-2020 (% share)
  • Exhibit 22: Revenue comparison of global online classified ad platform market by geography ($ billions)
  • Exhibit 23: CAGR comparison of global online classified ad platform market by geography 2015-2020
  • Exhibit 24: Online classified ad platform market in Americas 2015-2020 ($ billions)
  • Exhibit 25: Online classified ad platform market in EMEA 2015-2020 ($ billions)
  • Exhibit 26: Online classified ad platform market in APAC 2015-2020 ($ billions)
  • Exhibit 27: Key leading countries in global online classified ad platform market 2015 (% share)
  • Exhibit 28: Revenues and market shares of leading countries 2015
  • Exhibit 29: Global print advertising market 2015-2020 ($ billions)
  • Exhibit 30: Impact of drivers
  • Exhibit 31: Impact of drivers and challenges
  • Exhibit 32: Global social media advertising expenditure 2015-2020 ($ billions)
  • Exhibit 33: Other prominent vendors 2015
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