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市場調查報告書

B2B (企業間) 媒體的全球市場 (2016∼2020年)

Global Business to Business Media Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 373460
出版日期 內容資訊 英文 58 Pages
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B2B (企業間) 媒體的全球市場 (2016∼2020年) Global Business to Business Media Market 2016-2020
出版日期: 2016年09月29日 內容資訊: 英文 58 Pages
簡介

所謂B2B媒體,是指供應商與客戶 (不限消費者) 之間的通訊、流通管道。客戶方面活用各種媒體組合,以自家公司產業的PR與消費者的獲得為目標,不過,產業相關人員 (零售企業) 和最終消費者 (個人消費者)反應有差異,B2B媒體也有其優點、難點。全球B2B媒體市場,預計2016∼2020年以1.65%的年複合成長率成長。

本報告提供全球B2B (企業間) 媒體的市場相關分析,市場概要和基本結構,市場規模趨勢 (今後5年的預測值),各類型 (活動用 (創造未來客戶,建立品牌等),印刷物,數位 (LinkedIn,Facebook等) 等)、各用途、各地區的詳細趨勢,推動、阻礙市場要素與其影響力,主要企業簡介,今後的市場機會等調查評估。

第1章 摘要整理

  • 分析結果的概要

第2章 分析範圍

  • 分析概要
  • 基準年
  • 供應商的明細

第3章 市場分析技術

  • 分析方法
  • 經濟指標

第4章 簡介

  • 市場趨勢的概要

第5章 市場環境

  • 市場概要
  • 市場規模與其預測
  • 波特的五力分析

第6章 各種類的市場區隔

  • 全球B2B媒體市場:各類型
  • B2B活動用媒體市場
  • B2B印刷物媒體市場
  • B2B數位媒體市場
  • B2B商務資訊媒體市場
  • 市場向心力
  • 部門間比較分析

第7章 各用途的市場區隔

  • 全球B2B媒體市場:各用途
  • 商務服務市場
  • IT市場
  • 零售業市場
  • 金融業市場
  • 市場向心力
  • 終端用戶間比較分析

第8章 地區區分

  • 全球B2B媒體市場:各地區
  • 南北美洲市場
  • 歐洲、中東、非洲各國 (EMEA) 市場
  • 亞太地區市場
  • 市場向心力
  • 地區間比較分析

第9章 主要國家市場

第10章 推動市場要素

第11章 推動因素的影響力

第12章 市場課題

第13章 推動因素、課題的影響力

第14章 市場趨勢

第15章 供應商環境

  • 競爭方案
  • 其他卓越供應商

第16章 附錄

  • 簡稱集

第17章 關於Technavio

圖表一覽

目錄
Product Code: IRTNTR10106

About B2B

B2B media refers to the communication channel between the vendors and their customers. For a B2B vendor, the customer cannot necessarily be a consumer. Business organizations constitute the customers of B2B vendors and require a different media mix to get business from them. For instance, if a vendor has to pitch in for hydraulic hose pipes, an engineer from the company will bring his engineering experience into the discussion to justify the decision to the superiors, who work in the same field. In contrast, the home owner will care little about the technicalities in the manufacturing of hose pipes that are being used in the garden.

Technavio's analysts forecast the global business-to-business (B2B) media market to grow at a CAGR of 1.65% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global business-to-business (B2B) media market for 2016-2020. To calculate the market size, the report considers the revenue generated from B2B media spending.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Business-To-Business (B2B) Media Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Bloomberg
  • IBM
  • Oracle
  • SAP

Other Prominent Vendors

  • 3M
  • Archer Daniels midland
  • Broad Vision
  • Experian data quality
  • Facebook
  • Google
  • Home Depot
  • Insite software
  • Intershop
  • Kentico
  • Microsoft
  • Netsuite
  • Shop Visible
  • Thomson Reuters
  • Wolters Kluwer

Market driver

  • Smaller target audience
  • For a full, detailed list, view our report

Market challenge

  • Decreasing personal relationships
  • For a full, detailed list, view our report

Market trend

  • Increased investments in data analytics
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Base year
  • Vendor segmentation

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Global B2B media market by type
  • Global B2B media market by events
  • Global print B2B media market
  • Global digital B2B media market
  • Global B2B media market by business information
  • Market attractiveness
  • Segment comparison analysis

PART 07: Market segmentation by application

  • Global B2B media market by application
  • Global B2B media market in business services
  • Global B2B media market in IT
  • Global B2B media market in retail
  • Global B2B media market in finance
  • Market attractiveness
  • Segment comparison analysis

PART 08: Geographical segmentation

  • Global B2B media market by geography
  • B2B media market in Americas
  • B2B media market in EMEA
  • B2B media market in APAC
  • Market attractiveness
  • Segment comparison analysis

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

List of Exhibits

  • Exhibit 01: Market segmentation of global B2B media market
  • Exhibit 02: Global B2B media market 2015-2020 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global B2B media market by type 2015
  • Exhibit 05: Global B2B media market by type 2020
  • Exhibit 06: Global B2B media market by events 2015 ($ billions)
  • Exhibit 07: B2B companies: Major objectives behind events hosting 2015
  • Exhibit 08: Global print B2B media market 2015-2020 ($ billions)
  • Exhibit 09: Global digital B2B media market 2015-2020 ($ billions)
  • Exhibit 10: Top social media sites used by B2B and B2C companies 2015
  • Exhibit 11: Global B2B media market by business information 2015-2020 ($ billions)
  • Exhibit 12: Market attractiveness of global B2B media market by type 2015-2020
  • Exhibit 13: Global B2B media market: Growth rate of segments by type 2015-2020 ($ billions)
  • Exhibit 14: Global B2B media market: CAGR comparison by type (2015-2020)
  • Exhibit 15: Global B2B media market by application 2015
  • Exhibit 16: Global B2B media market by application 2020
  • Exhibit 17: Global B2B media market in business services 2015-2020 ($ billions)
  • Exhibit 18: Global B2B media market in IT 2015-2020 ($ billions)
  • Exhibit 19: Global B2B media market in retail 2015-2020 ($ billions)
  • Exhibit 20: Global B2B media market in finance 2015-2020 ($ billions)
  • Exhibit 21: Global B2B media market: Market attractiveness by application 2015-2020
  • Exhibit 22: Global B2B media market: Growth rates of segments by type 2015-2020 ($ billions)
  • Exhibit 23: Global B2B media market: CAGR comparison by application 2015-2020
  • Exhibit 24: Global B2B media market by geography 2015
  • Exhibit 25: Global B2B media market by geography in 2020
  • Exhibit 26: B2B media market in Americas 2015-2020 ($ billions)
  • Exhibit 27: B2B media market in EMEA 2015-2020 ($ billions)
  • Exhibit 28: B2B media market in APAC 2015-2020 ($ billions)
  • Exhibit 29: Global B2B media market: Market attractiveness by geography 2015-2020
  • Exhibit 30: Global B2B media market: Growth rates of segments by type 2015-2020 ($ billions)
  • Exhibit 31: Global B2B media market: CAGR comparison by geography 2015-2020
  • Exhibit 32: Global B2B media market: Top 10 countries by revenue 2015
  • Exhibit 33: Global B2B media market: Top 10 countries by market share and revenue 2015
  • Exhibit 34: Top B2B content marketing techniques in terms of penetration
  • Exhibit 35: Impact of drivers
  • Exhibit 36: Impact of drivers and challenges
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