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市場調查報告書

視訊遊戲內置廣告的全球市場:2016年∼2020年

Global Video Games Advertising Market 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 373439
出版日期 內容資訊 英文 60 Pages
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視訊遊戲內置廣告的全球市場:2016年∼2020年 Global Video Games Advertising Market 2016-2020
出版日期: 2016年09月27日 內容資訊: 英文 60 Pages
簡介

全球視訊遊戲內置廣告市場在2016年到2020年間,預測將以13.71%的年複合成長率 (CAGR) 擴大。

本報告依廣告類型,遊戲類型及地區別提供全球視訊遊戲內置廣告市場現狀分析與今後預測,再加上市場成長因素與課題,主要趨勢,主要企業簡介等資訊。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 定義
  • 基準年與預測期間
  • 供應商分類

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 各類型的市場分類

  • 全球視訊遊戲內置廣告市場:各類型
  • 插播式廣告
  • 利潤廣告
  • 條幅廣告
  • 本機廣告
  • 視訊遊戲內置廣告市場魅力:各類型
  • 市場區隔比較分析

第7章 按格式的市場分類

  • 全球視訊遊戲內置廣告市場:遊戲類別
  • 動作遊戲
  • FPS遊戲
  • 運動遊戲
  • 角色扮演類遊戲
  • 視訊遊戲內置廣告市場魅力:遊戲類別
  • 市場區隔比較分析

第8章 地理區分

  • 全球視訊遊戲內置廣告市場:各地區
  • 亞太地區
  • 南北美洲
  • 歐洲·中東·非洲地區
  • 視訊遊戲內置廣告市場魅力:各地區
  • 市場區隔比較分析

第9章 主要國家

第10章 市場成長因素

第11章 市場成長因素的影響

第12章 市場課題

第13章 成長因素與課題的影響

第14章 市場趨勢

第15章 業者情勢

  • 競爭模式
  • 主要供應商
  • 其他卓越供應商

第16章 關於Technavio

目錄
Product Code: IRTNTR10291

About Video Games

Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats - physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.

Technavio's analysts forecast the global video games advertising market to grow at a CAGR of 13.71% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global video games advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Video Games Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • BrightRoll
  • Flurry
  • Google
  • InMobi
  • InMobi

Other Prominent Vendors

  • AppNexus
  • Byyd
  • Fiksu
  • iAd
  • Kiip
  • Matomy Media
  • Millennial Media
  • Platform One
  • MobPartner
  • MoPub
  • Tapjoy
  • SpotXchange
  • Tremor Video
  • TubeMogul

Market driver

  • Improved measurement standards
  • For a full, detailed list, view our report

Market challenge

  • High adoption of ad-blocks
  • For a full, detailed list, view our report

Market trend

  • Increased female participation
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Definitions
  • Base year and forecast period
  • Vendor segmentation

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by type

  • Global video game advertising market by type
  • Global interstitial video game advertising market
  • Global reward-based video game advertising market
  • Global banner video game advertising market
  • Global native video game advertising market
  • Global video game advertising market attractiveness by type
  • Segment comparison analysis

PART 07: Market segmentation by genre

  • Global video game advertising market by genre
  • Global action video game advertising market
  • Global FPS video game advertising market
  • Global sports video game advertising market
  • Global role-playing video game advertising market
  • Global video game advertising market attractiveness by genre
  • Segment comparison analysis

PART 08: Geographical segmentation

  • Global video game advertising market by geography
  • Video game advertising market in APAC
  • Video game advertising market in Americas
  • Video game advertising market in EMEA
  • Video game advertising market attractiveness by geography
  • Segment comparison analysis

PART 09: Key leading countries

  • Key leading countries in video game advertising market

PART 10: Market drivers

  • Effective communication of information
  • Growing popularity of e-sports
  • Improved measurement standards

PART 11: Impact of drivers

PART 12: Market challenges

  • High adoption of ad-blocks
  • Piracy in video games
  • Heterogeneous audience

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • New environment for testing products
  • Social media advertising for video games
  • Increased female participation

PART 15: Vendor landscape

  • Competitive scenario
  • Key Vendors
  • Other prominent vendors

PART 16: Explore Technavio

List of Exhibits

  • Exhibit 01: Segmentation of global video game advertising market
  • Exhibit 02: Global video game advertising market 2016-2020 ($ billions)
  • Exhibit 03: Five forces analysis
  • Exhibit 04: Global video game advertising market by type 2015
  • Exhibit 05: Global video game advertising market by type 2020
  • Exhibit 06: Global interstitial video game advertising market 2015-2020 ($ billions)
  • Exhibit 07: Global reward-based video game advertising market 2015-2020 ($ billions)
  • Exhibit 08: Top reasons for a smartphone gamer to make an in-app purchase in 2015
  • Exhibit 09: Global banner video game advertising market 2015-2020 ($ millions)
  • Exhibit 10: Global native video game advertising market 2015-2020 ($ billions)
  • Exhibit 11: Global video game advertising market attractiveness by type 2015-2020
  • Exhibit 12: Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions)
  • Exhibit 13: CAGR comparison analysis of video game advertising market
  • Exhibit 14: Global video game advertising market by genre 2015
  • Exhibit 15: Global video game advertising market by genre 2020
  • Exhibit 16: Global action video game advertising market 2015-2020 ($ billions)
  • Exhibit 17: Global FPS video game advertising market 2015-2020 ($ billions)
  • Exhibit 18: Global sports video game advertising market 2016-2020 ($ billions)
  • Exhibit 19: Global role-playing video game advertising market 2015-2020 ($ billions)
  • Exhibit 20: Global video game advertising market attractiveness by genre 2015-2020
  • Exhibit 21: Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions)
  • Exhibit 22: CAGR comparison analysis of video game advertising market
  • Exhibit 23: Global video game advertising market by geography 2015
  • Exhibit 24: Global video game advertising market by geography in 2020
  • Exhibit 25: Video game advertising market in APAC 2015-2020 ($ billions)
  • Exhibit 26: Video game advertising market in Americas 2015-2020 ($ billions)
  • Exhibit 27: Number of hard-core TV and desktop gamers in 2014
  • Exhibit 28: Video game advertising market in EMEA 2015-2020 ($ billions)
  • Exhibit 29: Video game advertising market attractiveness by geography 2015-2020
  • Exhibit 30: Growth rates of global video game advertising market by geography 2015-2020 ($ billions)
  • Exhibit 31: CAGR comparison analysis of video game advertising market by geography
  • Exhibit 32: Market share and revenue of top 10 countries in global video game advertising market 2015
  • Exhibit 33: Impact of drivers
  • Exhibit 34: Impact of drivers and challenges
  • Exhibit 35: Other prominent vendors
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