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市場調查報告書

全球漱口水市場 2019年∼2023年

Global Mouthwash Market 2019-2023

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 367515
出版日期 內容資訊 英文 132 Pages
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全球漱口水市場 2019年∼2023年 Global Mouthwash Market 2019-2023
出版日期: 2018年11月20日內容資訊: 英文 132 Pages
簡介

關於漱口水

全球漱口水市場,由於自有品牌(PB)的漱口水的人氣上升而促進成長。自有品牌(PB)產品因為比品牌產品價格低,折扣商店對品牌產品銷售不積極,結果使自有品牌(PB)的漱口水的銷售額成長。Technavio的分析師預測,全球漱口水市場到2023年將以將近6%的年複合成長率發展。

本報告提供全球漱口水市場調查,市場概要,各產品、通路、終端用戶、效果、地區的市場規模的變化與預測,市場成長要素及阻礙因素分析,競爭情形,主要企業的簡介等全面性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

第3章 市場情形

  • 市場生態系統
  • 市場特性
  • 市場區隔分析

第4章 市場規模

  • 市場定義
  • 市場規模
  • 市場規模的變化與預測

第5章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭的威脅
  • 市場情形

第6章 市場區隔:各產品

  • 市場區隔:各產品
  • 市場比較:各產品
  • 含酒精漱口水
  • 無酒精漱口水
  • 市場機會:各產品

第7章 市場區隔:各銷售管道

  • 市場區隔:各銷售管道
  • 市場比較:各銷售管道
  • 離線
  • 線上
  • 市場機會:各銷售管道

第8章 客戶形勢

第9章 市場區隔:各終端用戶

  • 市場區隔:各終端用戶
  • 市場比較:各終端用戶
  • 大人
  • 兒童
  • 市場機會:各終端用戶

第10章 地區形勢

  • 市場區隔:各地區
  • 市場比較:各地區
  • 歐洲、中東、非洲
  • 南北美洲
  • 亞太地區
  • 市場牽引國
  • 市場機會

第11章 市場區隔:各效果

  • 市場區隔:各效果

第12章 決策架構

第13章 成長要素與課題

  • 市場成長要素
  • 市場課題

第14章 市場趨勢

  • 自有品牌(PB)產品的人氣高漲
  • 全通路策略使入手性提高
  • 無酒精漱口水的需求高漲

第15章 業者情勢

  • 概要
  • 創造性破壞狀況
  • 競爭模式

第16章 供應商分析

  • 交易廠商
  • 供應商分類
  • 供應商的市場定位
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson Services
  • Procter & Gamble
  • Unilever

第17章 附錄

  • 調查方法
  • 簡稱的清單

第18章 關於Technavio

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目錄
Product Code: IRTNTR30320

About this market

Growing popularity of private-label brands to gain traction in the market. Private-label brands are growing in popularity in the global mouthwash market. Private-label companies focus on delivering value at low prices. Hence, discount stores are not keen on selling branded products, which has resulted in the growth of private labels. Technavio's analysts have predicted that the mouthwash market will register a CAGR of close to 6% by 2023.

Market Overview

Innovation and portfolio expansion

Innovation and portfolio expansion are driving the global mouthwash market. The introduction of mouthwash products with flavors by vendors along with portfolio expansion is driving the global mouthwash market.

Increase in use of oral care substitutes

The presence of alternative oral care products hinders the growth of the global mouthwash market. Toothpaste and toothbrush dominate the global oral care market. Mouthwash is considered a secondary oral care product. The price of mouthwash products also restricts its adoption.

For the detailed list of factors that will drive and challenge the growth of the mouthwash market during the 2019-2023, view our report.

Competitive Landscape

The global mouthwash market is predicted to remain highly concentrated with the presence of a few established mouthwash manufacturers who offer different types of mouthwash for target actions such as bad breath, cavity, gum sensitivity, and other oral hygiene disorders. Factors such as the Innovation and portfolio expansion increasing awareness about oral health will provide considerable growth opportunities to the mouthwash manufactures. Colgate-Palmolive Company, GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson Services are some of the major companies covered in this report.

'With the presence of a considerable number of companies, this market appears to be concentrated. Some of the leading mouthwash brands are focused on developing more holistic distribution channels to cater to all types of customers, which is leading to the emergence of omni-channel retailing. Many international and regional mouthwash manufacturers are vying for their share of the market, and players must differentiate themselves to gain vital traction over their peers.'

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Alcohol-containing mouthwash - Market size and forecast 2018-2023
  • Alcohol-free mouthwash - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 08: CUSTOMER LANDSCAPE

PART 09: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Adult - Market size and forecast 2018-2023
  • Children - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 10: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • EMEA - Market size and forecast 2018-2023
  • Americas - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 11: MARKET SEGMENTATION BY ACTION

  • Market segmentation by action

PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 14: MARKET TRENDS

  • Growing popularity of private-label brands
  • Access to distribution channels through omnichannel strategy
  • Growing demand for alcohol-free mouthwash

PART 15: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 16: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson Services
  • Procter & Gamble
  • Unilever

PART 17: APPENDIX

  • Research methodology
  • List of abbreviations

PART 18: EXPLORE TECHNAVIO

List of Exhibits

  • Exhibit 01: Global oral care market
  • Exhibit 02: Segments of global oral care market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Product - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by product
  • Exhibit 19: Alcohol-containing mouthwash - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: Alcohol-containing mouthwash - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Alcohol-free mouthwash - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Alcohol-free mouthwash - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by product
  • Exhibit 24: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 25: Comparison by distribution channel
  • Exhibit 26: Offline - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 27: Offline - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Online - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 29: Global Internet users 2011-2016 (% of population; data published as of September 21, 2018)
  • Exhibit 30: Online - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Market opportunity by distribution channel
  • Exhibit 32: Customer landscape
  • Exhibit 33: End-user - Market share 2018-2023 (%)
  • Exhibit 34: Comparison by end-user
  • Exhibit 35: Adult - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 36: Adult - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Children - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 38: Children - Year-over-year growth 2019-2023 (%)
  • Exhibit 39: Market opportunity by end-user
  • Exhibit 40: Market share by geography 2018-2023 (%)
  • Exhibit 41: Geographic comparison
  • Exhibit 42: EMEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: EMEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: Top 3 countries in EMEA
  • Exhibit 45: Americas - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 46: Americas - Year-over-year growth 2019-2023 (%)
  • Exhibit 47: Top 3 countries in Americas
  • Exhibit 48: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 49: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 50: Top 3 countries in APAC
  • Exhibit 51: Key leading countries
  • Exhibit 52: Market opportunity
  • Exhibit 53: Action-Global mouthwash market 2018 (%)
  • Exhibit 54: Oral care concerns and its related products of LISTERINE brand
  • Exhibit 55: Impact of drivers and challenges
  • Exhibit 56: Vendor landscape
  • Exhibit 57: Landscape disruption
  • Exhibit 58: Vendors covered
  • Exhibit 59: Vendor classification
  • Exhibit 60: Market positioning of vendors
  • Exhibit 61: Colgate-Palmolive Company - Vendor overview
  • Exhibit 62: Colgate-Palmolive Company - Business segments
  • Exhibit 63: Colgate-Palmolive Company - Organizational developments
  • Exhibit 64: Colgate-Palmolive Company - Geographic focus
  • Exhibit 65: Colgate-Palmolive Company - Segment focus
  • Exhibit 66: Colgate-Palmolive Company - Key offerings
  • Exhibit 67: GlaxoSmithKline - Vendor overview
  • Exhibit 68: GlaxoSmithKline - Business segments
  • Exhibit 69: GlaxoSmithKline - Organizational developments
  • Exhibit 70: GlaxoSmithKline - Geographic focus
  • Exhibit 71: GlaxoSmithKline - Segment focus
  • Exhibit 72: GlaxoSmithKline - Key offerings
  • Exhibit 73: Johnson & Johnson Services - Vendor overview
  • Exhibit 74: Johnson & Johnson Services - Business segments
  • Exhibit 75: Johnson & Johnson Services - Organizational developments
  • Exhibit 76: Johnson & Johnson Services - Geographic focus
  • Exhibit 77: Johnson & Johnson Services - Segment focus
  • Exhibit 78: Johnson & Johnson Services - Key offerings
  • Exhibit 79: Procter & Gamble - Vendor overview
  • Exhibit 80: Procter & Gamble - Business segments
  • Exhibit 81: Procter & Gamble - Organizational developments
  • Exhibit 82: Procter & Gamble - Geographic focus
  • Exhibit 83: Procter & Gamble - Segment focus
  • Exhibit 84: Procter & Gamble - Key offerings
  • Exhibit 85: Unilever - Vendor overview
  • Exhibit 86: Unilever - Business segments
  • Exhibit 87: Unilever - Organizational developments
  • Exhibit 88: Unilever - Geographic focus
  • Exhibit 89: Unilever - Segment focus
  • Exhibit 90: Unilever - Key offerings
  • Exhibit 91: Validation techniques employed for market sizing
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