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市場調查報告書

數位戶外廣告(OOH)的全球市場:2020年∼2024年

Global Digital OOH Market 2020-2024

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 364943
出版日期 內容資訊 英文 120 Pages
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價格
數位戶外廣告(OOH)的全球市場:2020年∼2024年 Global Digital OOH Market 2020-2024
出版日期: 2020年05月02日內容資訊: 英文 120 Pages
簡介

全球數位戶外廣告(OOH)市場在2020年∼2024年的預測期間內,預計將以4%的年複合成長率增長,達到37億8,000萬美元的規模。市場成長的主要因素有OOH廣告相對於傳統廣告的優勢,互動OOH廣告,及印刷廣告的競爭的減少等。特別是OOH廣告相對於傳統廣告的優勢有望進一步促進市場增長。

本報告提供全球數位戶外廣告(OOH)市場相關調查分析,提供市場規模及成長率,市場趨勢,推動市場要素,課題,市場機會驗證,再加上主要供應商等相關的系統性資訊。

目錄

摘要整理

市場形勢

市場規模

  • 市場定義
  • 市場區隔分析
  • 2019年的市場規模
  • 市場預測:從2019年∼2024年的預測

波特的五力分析

各應用領域市場區隔

  • 市場區隔
  • 各應用領域比較:市場規模·預測(2019年∼2024年)
  • 零售
  • 休閒
  • 銀行
  • 交通機關
  • 其他
  • 各應用領域的市場機會

各類型市場區隔

  • 市場區隔
  • 各類型比較:市場規模·預測(2019年∼2024年)
  • 店內廣告
  • 戶外廣告
  • 各類型的市場機會

各類別市場區隔

  • 市場區隔
  • 各類別比較:市場規模·預測(2019年∼2024年)
  • 招牌
  • 避難所
  • 交通運輸
  • 街道家具
  • 各類別的市場機會

客戶形勢

各地區形勢

  • 各地區市場區隔
  • 各地區比較:市場規模·預測(2019年∼2024年)
  • 亞太地區
  • 北美
  • 歐洲
  • 中東·非洲地區
  • 南美
  • 主要國家
  • 各地區的市場機會

成長要素,課題,及趨勢

  • 市場成長要素
  • 交易量的成長要素-需求主導型成長
  • 市場課題
  • 市場趨勢

業者情勢

  • 業者情勢
  • 形勢的創新
  • 競爭模式

供應商分析

  • 交易廠商
  • 供應商的市場定位
  • APG SGA SA
  • Clear Channel Outdoor Holdings Inc.
  • Focus Media Information Technology Co. Ltd.
  • Global Radio Services Ltd.
  • JCDecaux SA
  • Lamar Advertising Co.
  • oOh!media Ltd.
  • OUTFRONT Media Inc.
  • Stroer SE & Co. KGaA
  • VGI Public Co. Ltd.

附錄

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目錄
Product Code: IRTNTR43482

Technavio has been monitoring the digital ooh market and it is poised to grow by $ 3.78 bn during 2020-2024 progressing at a CAGR of 4% during the forecast period. Our reports on digital ooh market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the benefits of OOH advertisements over traditional advertisements, interactive OOH advertising and decline in competition from print advertising. In addition, the benefits of OOH advertisements over traditional advertisements is anticipated to boost the growth of the market as well.

The digital ooh market analysis includes application segment and geographic landscapes

Technavio's ‘ digital ooh market ’ is segmented as below:

By Application

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Others

By Geographic Landscape:

  • APAC
  • North America
  • Europe
  • MEA
  • South America

This study identifies use of ai in OOH advertising as one of the prime reasons driving the digital ooh market growth during the next few years. Also, market consolidation and integration of technologies for digital signage will lead to sizable demand in the market.

"Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our digital ooh market covers the following areas:

  • Digital ooh market sizing
  • Digital ooh market forecast
  • Digital ooh market industry analysis"

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital ooh market vendors that include APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., oOh!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, and VGI Public Co. Ltd.. Also, the digital ooh market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five Force Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Retail - Market size and forecast 2019-2024
  • Recreation - Market size and forecast 2019-2024
  • Banking - Market size and forecast 2019-2024
  • Transportation - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Application

Market Segmentation by Type

  • Market segments
  • Comparison by Type
  • In-store advertising - Market size and forecast 2019-2024
  • Outdoor advertising - Market size and forecast 2019-2024
  • Market opportunity by Type

Market Segmentation by Category

  • Market segments
  • Comparison by Category
  • Billboards - Market size and forecast 2019-2024
  • Shelter - Market size and forecast 2019-2024
  • Transit - Market size and forecast 2019-2024
  • Street furniture - Market size and forecast 2019-2024
  • Market opportunity by Category

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2019-2024
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography
  • Volume driver - demand led growth
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption
  • Competitive scenario

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • APG SGA SA
  • Clear Channel Outdoor Holdings Inc.
  • Focus Media Information Technology Co. Ltd.
  • Global Radio Services Ltd.
  • JCDecaux SA
  • Lamar Advertising Co.
  • oOh!media Ltd.
  • OUTFRONT Media Inc.
  • Stroer SE & Co. KGaA
  • VGI Public Co. Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Exhibit

  • 1: Key Finding 1
  • 2: Key Finding 2
  • 3: Key Finding 3
  • 4: Key Finding 5
  • 5: Key Finding 6
  • 6: Key Finding 7
  • 7: Key Finding 8
  • 8: Key Finding 9
  • 9: Key Finding 10
  • 10: Parent market
  • 11: Market characteristics
  • 12: Offerings of vendors included in the market definition
  • 13: Market segments
  • 14: Global - Market size and forecast 2019 - 2024 ($ billion)
  • 15: Global market: Year-over-year growth 2019 - 2024 (%)
  • 16: Five forces analysis 2019 & 2024
  • 17: Bargaining power of buyers
  • 18: Bargaining power of suppliers
  • 19: Threat of new entrants
  • 20: Threat of substitutes
  • 21: Threat of rivalry
  • 22: Market condition - Five forces 2019
  • 23: Application - Market share 2019-2024 (%)
  • 24: Comparison by Application
  • 25: Retail - Market size and forecast 2019-2024 ($ billion)
  • 26: Retail - Year-over-year growth 2019-2024 (%)
  • 27: Recreation - Market size and forecast 2019-2024 ($ billion)
  • 28: Recreation - Year-over-year growth 2019-2024 (%)
  • 29: Banking - Market size and forecast 2019-2024 ($ billion)
  • 30: Banking - Year-over-year growth 2019-2024 (%)
  • 31: Transportation - Market size and forecast 2019-2024 ($ billion)
  • 32: Transportation - Year-over-year growth 2019-2024 (%)
  • 33: Others - Market size and forecast 2019-2024 ($ billion)
  • 34: Others - Year-over-year growth 2019-2024 (%)
  • 35: Market opportunity by Application
  • 36: Type - Market share 2019-2024 (%)
  • 37: Comparison by Type
  • 38: In-store advertising - Market size and forecast 2019-2024 ($ billion)
  • 39: In-store advertising - Year-over-year growth 2019-2024 (%)
  • 40: Outdoor advertising - Market size and forecast 2019-2024 ($ billion)
  • 41: Outdoor advertising - Year-over-year growth 2019-2024 (%)
  • 42: Market opportunity by Type
  • 43: Other1 - Market share 2019-2024 (%)
  • 44: Comparison by Other1
  • 45: Billboards - Market size and forecast 2019-2024 ($ billion)
  • 46: Billboards - Year-over-year growth 2019-2024 (%)
  • 47: Shelter - Market size and forecast 2019-2024 ($ billion)
  • 48: Shelter - Year-over-year growth 2019-2024 (%)
  • 49: Transit - Market size and forecast 2019-2024 ($ billion)
  • 50: Transit - Year-over-year growth 2019-2024 (%)
  • 51: Street furniture - Market size and forecast 2019-2024 ($ billion)
  • 52: Street furniture - Year-over-year growth 2019-2024 (%)
  • 53: Market opportunity by Other1
  • 54: Customer landscape
  • 55: Market share by geography 2019-2024 (%)
  • 56: Geographic comparison
  • 57: APAC - Market size and forecast 2019-2024 ($ billion)
  • 58: APAC - Year-over-year growth 2019-2024 (%)
  • 59: North America - Market size and forecast 2019-2024 ($ billion)
  • 60: North America - Year-over-year growth 2019-2024 (%)
  • 61: Europe - Market size and forecast 2019-2024 ($ billion)
  • 62: Europe - Year-over-year growth 2019-2024 (%)
  • 63: MEA - Market size and forecast 2019-2024 ($ billion)
  • 64: MEA - Year-over-year growth 2019-2024 (%)
  • 65: South America - Market size and forecast 2019-2024 ($ billion)
  • 66: South America - Year-over-year growth 2019-2024 (%)
  • 67: Key leading countries
  • 68: Market opportunity by geography ($ billion)
  • 69: Impact of drivers and challenges
  • 70: Vendor landscape
  • 71: Landscape disruption
  • 72: Industry risks
  • 73: Vendors covered
  • 74: Market positioning of vendors
  • 75: APG SGA SA - Overview
  • 76: APG SGA SA - Business segments
  • 77: APG SGA SA - Key offerings
  • 78: APG SGA SA - Key customers
  • 79: APG SGA SA - Segment focus
  • 80: Clear Channel Outdoor Holdings Inc. - Overview
  • 81: Clear Channel Outdoor Holdings Inc. - Business segments
  • 82: Clear Channel Outdoor Holdings Inc. - Key offerings
  • 83: Clear Channel Outdoor Holdings Inc. - Key customers
  • 84: Clear Channel Outdoor Holdings Inc. - Segment focus
  • 85: Focus Media Information Technology Co. Ltd. - Overview
  • 86: Focus Media Information Technology Co. Ltd. - Product and service
  • 87: Focus Media Information Technology Co. Ltd. - Key offerings
  • 88: Focus Media Information Technology Co. Ltd. - Key customers
  • 89: Focus Media Information Technology Co. Ltd. - Segment focus
  • 90: Global Radio Services Ltd. - Overview
  • 91: Global Radio Services Ltd. - Product and service
  • 92: Global Radio Services Ltd. - Key offerings
  • 93: Global Radio Services Ltd. - Key customers
  • 94: Global Radio Services Ltd. - Segment focus
  • 95: JCDecaux SA - Overview
  • 96: JCDecaux SA - Business segments
  • 97: JCDecaux SA - Key offerings
  • 98: JCDecaux SA - Key customers
  • 99: JCDecaux SA - Segment focus
  • 100: Lamar Advertising Co. - Overview
  • 101: Lamar Advertising Co. - Product and service
  • 102: Lamar Advertising Co. - Key offerings
  • 103: Lamar Advertising Co. - Key customers
  • 104: Lamar Advertising Co. - Segment focus
  • 105: oOh!media Ltd. - Overview
  • 106: oOh!media Ltd. - Business segments
  • 107: oOh!media Ltd. - Key offerings
  • 108: oOh!media Ltd. - Key customers
  • 109: oOh!media Ltd. - Segment focus
  • 110: OUTFRONT Media Inc. - Overview
  • 111: OUTFRONT Media Inc. - Business segments
  • 112: OUTFRONT Media Inc. - Key offerings
  • 113: OUTFRONT Media Inc. - Key customers
  • 114: OUTFRONT Media Inc. - Segment focus
  • 115: Stroer SE & Co. KGaA - Overview
  • 116: Stroer SE & Co. KGaA - Business segments
  • 117: Stroer SE & Co. KGaA - Key offerings
  • 118: Stroer SE & Co. KGaA - Key customers
  • 119: Stroer SE & Co. KGaA - Segment focus
  • 120: VGI Public Co. Ltd. - Overview
  • 121: VGI Public Co. Ltd. - Business segments
  • 122: VGI Public Co. Ltd. - Key offerings
  • 123: VGI Public Co. Ltd. - Key customers
  • 124: VGI Public Co. Ltd. - Segment focus
  • 125: Currency conversion rates for US$
  • 126: Research Methodology
  • 127: Validation techniques employed for market sizing
  • 128: Information sources
  • 129: List of abbreviations