Cover ImageSALE
市場調查報告書

數位OOH的全球市場:2018年∼2022年

Global Digital OOH Market 2018-2022

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 364943
出版日期 內容資訊 英文 139 Pages
訂單完成後即時交付
價格
Back to Top
數位OOH的全球市場:2018年∼2022年 Global Digital OOH Market 2018-2022
出版日期: 2018年02月05日 內容資訊: 英文 139 Pages
簡介

關於數位OOH

由於許多供應商的存在,市場分散。但是,只列出了市場上的主要供應商,並沒有呈現市場上所有供應商的市場佔有率。本報告討論了供應商和整個市場面臨的主要市場成長動力和挑戰,並概述了市場上出現的主要趨勢。

Technavio的分析師預測,從2018年到2022年之間,全球數位OOH市場將以10.19%的年複合成長率成長。

本報告提供全球數位OOH市場相關調查分析,市場規模與成長率,市場趨勢,市場的推動要素與課題,市場機會驗證,主要供應商等相關的系統性資訊。

目錄

第1章 摘要整理

第2章 調查範圍

第3章 調查方法

第4章 簡介

  • 市場概要

第5章 市場情形

  • 市場生命週期
  • 市場特性
  • 市場區隔分析

第6章 市場規模

  • 市場定義
  • 市場規模
  • 市場規模及預測

第7章 波特的五力分析

  • 買主談判力
  • 供應商談判力
  • 新加入廠商的威脅
  • 替代品的威脅
  • 競爭的威脅
  • 市場情形

第8章 市場區隔:各類型

  • 市場區隔:各類型
  • 比較:各類型
  • 店內廣告 - 市場規模與預測
  • 戶外廣告 - 市場規模與預測
  • 市場機會:各技術

第9章 市場區隔:各應用領域

  • 市場區隔:各應用領域
  • 比較:各應用領域
  • 零售業 - 市場規模與預測
  • 娛樂產業 - 市場規模與預測
  • 銀行業 - 市場規模與預測
  • 運輸 - 市場規模與預測
  • 教育 - 市場規模與預測
  • 其他 - 市場規模與預測
  • 市場機會:各應用領域

第10章 市場區隔:各類別

  • 市場區隔:各類別
  • 比較:各類別
  • 戶外廣告用公告牌 - 市場規模與預測
  • 避難所 - 市場規模與預測
  • 交通 - 市場規模與預測
  • 街道家具 - 市場規模與預測
  • 市場機會:各類別

第11章 客戶形勢

第12章 地區形勢

  • 地理市場區隔
  • 地區比較
  • 亞太地區 - 市場規模與預測
  • 南北美洲 - 市場規模與預測
  • 歐洲、中東、非洲地區 - 市場規模與預測
  • 主要的已開發國家
  • 市場機會

第13章 決策架構

第14章 成長要素與課題

  • 市場成長要素
  • 市場課題

第15章 市場趨勢

  • 數位電子看板的3D技術的使用
  • FMCG產業的支出的增加
  • 廣告的地理圍欄的擴大
  • 媒體風景的轉移
  • 以消費者為目標的創新方法

第16章 業者情勢

  • 概要
  • 創造性破壞
  • 競爭模式

第17章 供應商分析

  • 交易廠商
  • 供應商的分類
  • 供應商的市場定位
  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • OUTFRONT Media

第18章 附錄

  • 簡稱清單

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: IRTNTR20867

About Digital OOH

The market is fragmented due to the presence of many vendors. However, it only lists the key vendors in the market and does not present the market share of all vendors in the market. The report discusses the primary market growth drivers and challenges that the vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

Technavio's analysts forecast the global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global digital OOH market for 2018-2022. To calculate the market size, the report considers the revenue generated from the type of digital OOH such as in-store advertising and outdoor advertising.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Technavio's report, Global Digital OOH Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • OUTFRONT Media

Market driver

  • Reduced cost of digital screens
  • For a full, detailed list, view our report

Market challenge

  • Threat from mobile advertising
  • For a full, detailed list, view our report

Market trend

  • Increase in spending from FMCG industry
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

  • Market outline

PART 05: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 06: MARKET SIZING

  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022

PART 07: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 08: MARKET SEGMENTATION BY TYPE

  • Segmentation by type
  • Comparison by type
  • In-store advertising - Market size and forecast 2017-2022
  • Outdoor advertising - Market size and forecast 2017-2022
  • Market opportunity by technology

PART 09: MARKET SEGMENTATION BY APPLICATION

  • Segmentation by application
  • Comparison by application
  • Retail - Market size and forecast 2017-2022
  • Recreation - Market size and forecast 2017-2022
  • Banking - Market size and forecast 2017-2022
  • Transportation - Market size and forecast 2017-2022
  • Education - Market size and forecast 2017-2022
  • Others - Market size and forecast 2017-2022
  • Market opportunity by application

PART 10: MARKET SEGMENTATION BY CATEGORY

  • Segmentation by category
  • Comparison by category
  • Billboards - Market size and forecast 2017-2022
  • Shelter - Market size and forecast 2017-2022
  • Transit - Market size and forecast 2017-2022
  • Street furniture - Market size and forecast 2017-2022
  • Market opportunity by category

PART 11: CUSTOMER LANDSCAPE

PART 12: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • APAC - Market size and forecast 2017-2022
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity

PART 13: DECISION FRAMEWORK

PART 14: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 15: MARKET TRENDS

  • Use of 3D technology for digital signage
  • Increase in spending from FMCG industry
  • Growing geofencing of advertising
  • Shifting media landscape
  • Innovative ways of targeting consumers

PART 16: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 17: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • OUTFRONT Media

PART 18: APPENDIX

  • List of abbreviations

List of Exhibits

  • Exhibit 01: Parent market
  • Exhibit 02: Related market
  • Exhibit 03: Global digital advertising market
  • Exhibit 04: Market characteristics
  • Exhibit 05: Market segments
  • Exhibit 06: Market definition - Inclusions and exclusions checklist
  • Exhibit 07: Market size 2017
  • Exhibit 08: Validation techniques employed for market sizing 2017
  • Exhibit 09: Global digital OOH market - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 10: Global OOH market- Year-over-year growth 2018-2022 (%)
  • Exhibit 11: Five forces analysis 2017
  • Exhibit 12: Five forces analysis 2022
  • Exhibit 13: Bargaining power of buyers
  • Exhibit 14: Bargaining power of suppliers
  • Exhibit 15: Threat of new entrants
  • Exhibit 16: Threat of substitutes
  • Exhibit 17: Threat of rivalry
  • Exhibit 18: Market condition - Five forces 2017
  • Exhibit 19: Market condition - Five forces 2017
  • Exhibit 20: Global digital OOH market: Segmentation by type 2017-2022 (% share of revenue)
  • Exhibit 21: Comparison by type
  • Exhibit 22: Global digital OOH market by in-store advertising - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 23: Global digital OOH market by in-store advertising - Year-over-year growth 2018-2022 (%)
  • Exhibit 24: Global digital OOH market by outdoor advertising - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 25: Global digital OOH market by outdoor advertising - Year-over-year growth 2018-2022 (%)
  • Exhibit 26: Market opportunity by technology
  • Exhibit 27: Global digital OOH market: Segmentation by application 2017-2022 (% share of revenue)
  • Exhibit 28: Comparison by application
  • Exhibit 29: Global digital OOH in the retail segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 30: Global digital OOH in retail segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 31: Global digital OOH market in recreation segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 32: Global digital OOH in recreation segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 33: Global digital OOH market in banking segment- Market size and forecast 2017-2022 ($ bn)
  • Exhibit 34: Global digital OOH market in banking segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 35: Global digital OOH market in transportation segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 36: Global digital OOH market in transportation sector - Year-over-year growth 2018-2022 (%)
  • Exhibit 37: Global digital OOH market in education segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 38: Global digital OOH market in education segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 39: Global digital OOH market in others segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 40: Global digital OOH market in others segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 41: Market opportunity by application
  • Exhibit 42: Global digital OOH market: Segmentation by category 2017-2022 (% share of revenue)
  • Exhibit 43: Comparison by category
  • Exhibit 44: Global digital OOH market by billboards segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 45: Global digital OOH market by billboards segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 46: Global digital OOH market by shelter segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 47: Global digital OOH market by shelter segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 48: Global digital OOH market by transit segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 49: Global digital OOH market by the transit segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 50: Global digital OOH market by street furniture segment - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 51: Global digital OOH market by street furniture segment - Year-over-year growth 2018-2022 (%)
  • Exhibit 52: Market opportunity by category
  • Exhibit 53: Customer landscape
  • Exhibit 54: Global digital OOH market: Segmentation by geography 2017-2022 (%)
  • Exhibit 55: Regional comparison
  • Exhibit 56: APAC - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 57: APAC - Year-over-year growth 2018-2022 (%)
  • Exhibit 58: Top 3 countries in APAC
  • Exhibit 59: Americas - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 60: Americas - Year over year growth 2018-2022 (%)
  • Exhibit 61: Top 3 countries in Americas
  • Exhibit 62: EMEA - Market size and forecast 2017-2022 ($ bn)
  • Exhibit 63: EMEA - Year over year growth 2018-2022 (%)
  • Exhibit 64: Top 3 countries in EMEA
  • Exhibit 65: Key leading countries
  • Exhibit 66: Market opportunity
  • Exhibit 67: Vendor landscape
  • Exhibit 68: Landscape disruption
  • Exhibit 69: Vendors covered
  • Exhibit 70: Vendor classification
  • Exhibit 71: Market positioning of vendors
  • Exhibit 72: Vendor overview
  • Exhibit 73: Clear Channel Outdoor - Business segments
  • Exhibit 74: Clear Channel Outdoor - Organizational developments
  • Exhibit 75: Clear Channel Outdoor - Geographic focus 2017
  • Exhibit 76: Vendor overview
  • Exhibit 77: JCDecaux - Business segments
  • Exhibit 78: JCDecaux - Organizational developments
  • Exhibit 79: JCDecaux - Geographic focus 2017
  • Exhibit 80: Vendor overview
  • Exhibit 81: Lamar Advertising - Business segments
  • Exhibit 82: Lamar Advertising - Organizational developments
  • Exhibit 83: Lamar Advertising - Geographic focus 2017
  • Exhibit 84: Vendor overview
  • Exhibit 85: OUTFRONT Media - Business segments
  • Exhibit 86: OUTFRONT Media - Organizational developments
  • Exhibit 87: OUTFRONT Media - Geographic focus 2017
Back to Top