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室內定位服務 (LBS) 的東南亞市場:2016年∼2020年

Indoor LBS Market in SEA 2016-2020

出版商 TechNavio (Infiniti Research Ltd.) 商品編碼 346688
出版日期 內容資訊 英文 47 Pages
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室內定位服務 (LBS) 的東南亞市場:2016年∼2020年 Indoor LBS Market in SEA 2016-2020
出版日期: 2015年12月09日 內容資訊: 英文 47 Pages

東南亞室內定位服務 (LBS) 市場預計從2015年到2020年間,將以約90%的年複合成長率擴大。

本報告提供東南亞的室內定位服務 (LBS) 市場現狀的分析與今後的預測,提供您市場成長因素與課題,主要趨勢,主要供應商簡介等資訊。

第1章 摘要整理

  • 概況

第2章 本報告的調查範圍

  • 市場概要
  • 主要供應商的產品

第3章 市場調查手法

  • 調查手法
  • 經濟指標

第4章 簡介

  • 主要市場洞察

第5章 市場形勢

  • 市場概要
  • 市場規模與預測
  • 波特的五力分析

第6章 各產業市場分類

  • 各產業市場分類
  • 東南亞的室內LBS的引進趨勢:各產業
  • 各不同產業的重要度分析

第7章 市場成長因素

第8章 市場成長因素的影響

第9章 市場課題

第10章 成長因素與課題的影響

第11章 市場趨勢

第12章 業者情勢

  • 競爭模式
  • 市場佔有率分析
  • 其他卓越供應商

第13章 附錄

  • 簡稱清單

第14章 關於Technavio

Product Code: IRTNTR7978

Market outlook of indoor LBS market in SEA

Technavio's market research analyst predicts the indoor LBS market in SEA to grow at a CAGR of around 90% during the forecast period. Proximity-based mobile marketing and advertising is the primary growth driver for this market. Proximity-based solutions provide not only relevant offers and information to customers but also help companies to track data regarding people at different venues and locations, and discover common traffic patterns to understand and analyze consumer buying behavior.

The rising popularity of smartphones is anticipated to drive the market growth during the forecast period. Also, due to mobile Internet that provides real-time information and context aware services by leveraging cloud technology, highly personalized location services have been provided to retailers. These solutions help to maintain high customer engagement increasing retailer sales.

Segmentation of indoor LBS market in SEA by industry

  • Retail
  • Aviation
  • Healthcare
  • Government organizations

Retailers are delivering navigation and product details to assist the customer for better purchase decisions. The retail industry constitutes approximately 60% of the overall market.

Segmentation of indoor LBS market in SEA by product

  • Maps
  • Automotive services
  • Location and alerts
  • Campaign management
  • Location-based advertising services
  • Precision geo-targeting
  • Proximity beacons
  • Consumer services
  • Enterprise services
  • Secure transactions and redemptions
  • Analytics and insights

Competitive landscape and key vendors

The indoor LBS market includes many stakeholders such as application developers, map providers, data providers, platform providers, location-aware application, and media providers. The development of innovative LBS solutions such as the use of LED fixtures automatically increases customer demand. Hence, many businesses across industries are deploying indoor LBS leading to increased competition.

The key vendors in the market are -

  • HERE
  • Sprooki
  • Ruckus Wireless
  • Yoose
  • Google.

Other prominent vendors in the market include Cartogram, Foursquare, IndoorAtlas, Insiteo, Micello, Near (AdNear) , Qualcomm IZat, and Shopkick.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the indoor LBS market in SEA?
  • What are the key market trends impacting the growth of the indoor LBS market in SEA?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the indoor LBS market in SEA?
  • What are the key outcomes of the five forces analysis of the indoor LBS market in SEA?

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by industry

  • Market segmentation by industry
  • Adoption of indoor LBS in SEA by industry
  • Importance analysis by industry segmentation

PART 07: Market drivers

PART 08: Impact of drivers

PART 09: Market challenges

PART 10: Impact of drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive scenario
  • Market share analysis
  • Other prominent vendors

PART 13: Appendix

  • List of abbreviations

PART 14: Explore Technavio

List of Exhibits

  • Exhibit 01: Product offerings
  • Exhibit 02: LBS value chain system
  • Exhibit 03: Advantages of LBS
  • Exhibit 04: Applications of indoor LBS
  • Exhibit 05: Usage of iBeacon in retail space
  • Exhibit 06: Indoor LBS market in SEA 2015-2020 ($ million)
  • Exhibit 07: Five forces analysis
  • Exhibit 08: Indoor LBS market revenue segmentation by industry 2014
  • Exhibit 09: Adoption of indoor LBS in SEA by industry
  • Exhibit 10: Importance analysis by industry
  • Exhibit 11: Impact of drivers
  • Exhibit 12: Impact of drivers and challenges
  • Exhibit 13: Google: Geographical segmentation by revenue 2014
  • Exhibit 14: HERE: Business units 2015
  • Exhibit 15: Ruckus Wireless: Segmentation by revenue 2014
  • Exhibit 16: Ruckus Wireless: Segmentation by revenue 2013 and 2014
  • Exhibit 17: Ruckus Wireless: Geographical segmentation by revenue 2014
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